• Title/Summary/Keyword: customer service level

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The Study of motives to select and revitalise a franchise by comparing management practices of nail shops (네일샵의 경영형태 비교를 통한 프랜차이즈 선택동기와 경영성과 분석에 대한 연구)

  • Lee, Mi-Sun;An, Jong-Sook
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.201-211
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    • 2014
  • This study is to identify whether a difference exists between factors that influence the time when independently owned nail shops and franchises commence business. Futhermore, we set out to investigate the criteria for nail shop owners use when selecting franchise nail shops with a relatively high level of customer satisfaction and performance, to discuss the necessity of a franchise agreement. An actual analysis has revealed that there is a difference in factors that influence management at the time of and after the inception of independently owned shops and franchise nail shops. Business performance of franchise shops, as a result of evaluating customer satisfaction or monthly sales, turns out to be higher than independently owned shops. The criteria for selecting franchise stores includes intensity of competitiveness in the same business district, accessibility, ability to keep up with current trends, directors' skills, color scheme, excellence of company logo, interesting interior, reasonable prices compared to the level of cosmetic procedure and efforts to motivate employees. Overall, the deciding factor enabling shops to operate continuously is constant supervision from the headquarters of the franchise company.

An Empirical Study on Information system for Performance of Phisical Distribution - by Agricaltural Products - (물류정보화 수준이 물류성과에 미치는 영향에 관한 연구 - 농산물을 중심으로 -)

  • Kwon, Oh-cheol;Kim, Sang-cheol
    • Journal of Distribution Science
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    • v.5 no.1
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    • pp.57-73
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    • 2007
  • There are more problems in distributing agricultural and special products than industrial products because they have such restrictions as seasonal fluctuation in the quantity, indeterminate and diverse shapes, many farm households, a small amount of shipment, and mandatory guide and maintenance. However, with social atmosphere called well-being, there are increasing concerns about inorganic agricultural products and direct trade with farmers. It is therefore urgent to stabilize the price of agricultural and special products and to correctly grasp and improve logistics activities for those dealing with agricultural and special products in order to supply fresh ones. This study aimed at examining logistics activities and the information technology level for agricultural and special products, determining how these factors affect logistics performance, and eventually suggesting a scheme to improve the logistics achievements for agricultural and special products. For this purpose, it selected information technology and logistics activity levels as independent variables and logistics performance as a dependent variable. The information technology level was measured for utility, holding level, and concern, respectively, and the logistics activity level was tested for the level of using the logistics information system in those companies concerned. From the above-mentioned findings, it is urgent to enhance distribution technology and its level immediately since distribution of agricultural and special products is poor in Korea and good distribution can contribute to a reduction of logistics costs or improvement of customer service.

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The Effects of Internet Apparel Store Attributes and Shopping Values on Consumer's Internet Apparel Purchasing Behavior (인터넷 의류 쇼핑몰 점포 속성지각과 쇼핑 가치가 구매 행동에 미치는 영향)

  • Lee, Mi-Young
    • Korean Journal of Human Ecology
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    • v.14 no.1
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    • pp.155-165
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    • 2005
  • The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

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Research on Consumer Awareness Due to Origin Declaration of Beef in General Restaurant (일반음식점의 쇠고기 원산지 표시에 대한 소비자 인식 연구)

  • Lee, Seung-Mi;Jin, Yang-Ho
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.112-127
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    • 2009
  • In 2007, due to the outcome of the Korea-U.S. FTA negotiations, the opportunities for American beef greatly increased and a serious change in the domestic dining market is expected. The market currently faces issues such as the settlement of the beef origin declaration policy and the fulfillment of customer needs on domestic and imported beef. The following are the summary of the results of the aforementioned research and analysis. First, the consumer awareness level of origin declarations was comparatively low. Second, the reason behind the propensity for imported beef was the comparatively cheaper price despite the lower taste quality, and it was determined that there is a high level of distrust on domestic beef sold in general restaurants. Third, domestic beef showed a high valuation in taste, safety and freshness, while imported beef showed results which were below average. Concluding from the above research results, a dining environment should be created where consumers can trust what they eat through settlement of an origin declaration policy, and more efforts should be put into fulfilling consumer needs for both domestic and imported beef.

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A Basic Study of the Needs for Menu Development Considering Stress and Eating Habit of Adult in Restaurants (외식업체에서 성인의 스트레스 및 식습관을 고려한 메뉴 개발 필요성에 관한 기초연구)

  • Lee Young-Nam;Kim Kyoung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.15 no.6
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    • pp.773-781
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    • 2005
  • Menu-development is one of the important parts in restaurant business. Menu in restaurant has to be developed by customer's net which is the key for the success in restaurant management, The purpose of this study is to determine stress level, food intake, food habit, food preference of employees in certain companies and to develop proper menus for employees who are under high stress state. This study also determine whether the customers under stress will visit restaurant which provide stress-release-menu or not This study was conducted to people who live in Seoul and its adjunct area, including Gyunggi Province. The subjects were selected at random and the Questionnaires were sent to the subject by mail. The surveys included personal information, extent of stress, food habits related to the stress. The statistical tests were performed with SPSS computer software program. The male subjects were $44.9\%$ and females were $55.1\%$, aged between $30\~40$ years old. The percentages of no risk, borderline, and at risk, in the stress level of subjects, were 48.3, 16.5 and $35.2\%$, respectively. Most of the subjects, $61.8\%$, had normal food habit and $29.2\%$ had bad food Habits. The ideal costs of meals were $3,000\~5,000Won$ for breakfast$(57.3 \%)$, $5,000\~10,000Won$ for lunch$(54.7\%)$, and $10,000\~20,000Won$ for dinner$(38.2\%)$. Subjects under high stress answered 0 need a dietary supplementation for stress release. This study also showed that $92\%$ of the subjects under stress were willing to visit restaurants which have stress-release menus. In conclusion, adults who are under stress are shown to be interested in stress and nutrition management and they are willing to visit restaurants providing stress-release menus.

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The Principles of Total Quality Management(TQM) and Its Implementation. (총체적 질관리(Total Quality Management)의 이론적 배경과 그 적용실태)

  • Kang, So-Young
    • Journal of Korean Academy of Nursing Administration
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    • v.1 no.2
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    • pp.388-407
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    • 1995
  • This study is (a) to describe the history of Total Quality Management (TQM) generated in the industry, health care service, and nursing society ; (b) to define the concept, total quality management including the definition of quality ; (C) to explain the each principle of TQM theory developed by main theorists, E. Deming, J. Juran, and B. Crosby ; (d) to give the examples related to TQM implementation at the health care organization ; and (e) to mention the extent to which the health care organizations are able to evaluate their cultural organization toward TQM and have had the way to measure the effect of TQM implementation. TQM referred to Continuous Quality Improvement(CQI), Quality Improvement(QI), and Total Quality Improvement(TQI), was not recognized by experts in the United States industry, but by economists in Japan until the end of the 1970's. However, the United States' government led to introduce the principles of TQM to general industry as well as health care service area so that TQM became a main philosophy to manage the organizations in health care service. TQM is a structured, systematic process for creating organization-wide participation in planning and implementing continuous improvement in quality. E. Deming established the "Chain reaction in Quality" and the fourteen point of TQM. The Chain reaction in quality is to describe the relationship among the reduction of waste, rework, and delay, quality improvement, customer satisfaction, and productivity. There are fourteen points to explain the principles of TQM by E. Deming. Juran defined the "Quality Trilogy" to improve the level of quality in any organization. Quality Trilogy has three steps such as quality planning, quality control, and quality improvement for implementing the TQM projects. Crosby describes his TQM theory by establishing "Four Absolutes" and "Fourteen steps in TQM" implementation. Until now, most healthcare organizations have made efforts to organize the TQM task team and to implement TQM principles with various issues. There are three priorities to select the TQM issues : High-volume, High-risk, and Problem-prone. However, there is no absolute, credible measurement yet to evaluate the effects of TQM implementation in health care organization regardless of the classification of health care organizations, geographical background, and social influence. Thus, developing the evaluation way in terms of TQM is the foremost task in health service area. The most important thing for TQM implementation in the organization is to settle up the concept, cultural transformation from traditional management toward quality.

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Identifying Relative Importance of Foodservice Attributes to Design a New University Foodservice Operation (대학 내 신규 학생식당의 운영 모델 제안을 위한 급식서비스 속성의 상대적 중요도 규명)

  • Lee, Hae-Young
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.34 no.7
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    • pp.1028-1034
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    • 2005
  • The purposes of this study were to: (a) identify students' patronage behaviors on university foodservice, (b) evaluate customers' perception and detect complaints on food service quality, and (c) recommend new design of food service operation by identifying relative importance of university foodservice attributes. The questionnaire was developed and distributed to 400 undergraduates. Statistical data analysis was completed using SPSS/Win 12.0 for descriptive analysis and conjoint analysis. The results of this study were summarized as follows: Students were patronizing university foodservice 3.4 times per week because of 'a short distance', 'a low price' and 'speedy meals' and evaluated overall satisfaction and value as low level. Customers were dissatisfied with eight among twelve food service attributes including handling customer's complain ASAP, According to conjoint analysis, price $(37\%)$ was considered as the most important factor and atmosphere $(30\%),\;food\;(22\%)$ and distance $(11\%)$ were the next factors. Profile 2, which had 4 attributes of a location within 6-10 min, comfortable circumstances, a meal served with 4 side-dish and dessert and a meal price of \2,000 firstly, were recommend as new food service operation model.

An Empirical Study on Determinants affecting to the Perceived Organizational Performances of Korean Organizations Promoting SMEs' Export (중소기업 수출지원기관의 조직성과에 영향을 미치는 요인에 관한 실증연구)

  • Kim, Jae-Woo;Jeong, Yoon-Say
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.275-295
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    • 2012
  • Korea's economic development started from early 1960s over war devastation. Korean government drove promoting export with its all efforts. In 2011, Korea joined the "USD 1 trillion trade club" as the 9th nation in the world. It is true that the growth of Korean exports has greatly contributed to the development of Korean economy, and that workers in the export promoting organizations also contributed to such a tremendous performance. Still, there are a number of SMEs waiting for more support from the export promoting organizations. This paper tried to identify the determinants of organizational performances of export promoting organization workers with particular focus on their public service motivation and self-esteem. Our findings are as follows; Workers' public service motivation and self-esteem are strongly related to their organizational commitment, job satisfaction, organizational performances. In addition, the workers show a different level of intrinsic and extrinsic satisfaction when it comes to public service and customer satisfaction. This reflects the employees of export promoting organizations have more focused on the value and accomplishment of their performances in workplace. Women and younger workers within the organizations tend to have weaker organizational commitment. In conclusion, we recommend that it is important to increase the women's organizational commitment and develop more inspirational personnel programs to younger workers within the organizations in order to support Korea's promising SMEs in a more practical manner.

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A Study on the Time-sharing Condominium use Behavior by Demographic Characterristics (인구통계변인에 따른 휴양콘도미니엄 이용행태 연구)

  • Kim, Jong Won;Ban, Seung Ju;Kim, Jae Tae
    • Korea Real Estate Review
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    • v.24 no.1
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    • pp.91-104
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    • 2014
  • This paper studied condo selection attributes that affected satisfaction, recommendation and revisitation, in particular, investigated gender and age differences. Research target is the group who revisited time-sharing condominium within one year. The paper seeks to understand factors that affect and contribute to customer satisfaction and intentions for reuse. This study model was analyzed by the basic statistical analysis, factor analysis, reliability analysis and multiple analysis, using SPSS 18.0 and AMOS 18.0. We found that 5 condo selection attributes that have significant affect on user satisfaction: facility, service, product, accessibility and expense. Furthermore it was evident that user satisfaction has a significant effect on condo recommendation and intentions of reuse. With regard to sex, for male users expense, accessibility and service had a significant effect on their satisfaction level, while for female users, product was most important. User satisfaction both have a significant effect on recommendation and intentions of reuse but for females this was more evident. Regarding the age, for 20~30 age band, service and product factor had a significant effect on user satisfaction in order, whereas, for the age band of over 40s, expense, product and facility factors were important. User satisfaction of both have a significant effect on recommendation and intentions of reuse. In the meantime user satisfaction of 20~30 age band had a bigger positive significant effect on recommendation and intentions of reuse than the age band over 40s.

Factors Affecting Management Process Inefficiency of Knowledge Service Firms (지식서비스기업의 관리프로세스 비효율에 영향을 미치는 요인 연구)

  • Ahyun Kim;Bo Seong Yun;Yong Jin Kim
    • Information Systems Review
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    • v.21 no.4
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    • pp.69-97
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    • 2019
  • Knowledge service firms are able to have higher 'Organizational Performance (OP)' by improving efficiency in management processes on customer problem solving. This study explores the role of inefficiency that has been overlooked up to now compared to the management process efficiency. We also suggest in this study 'Hierarchical Culture (HC)' and 'IT Relatedness (IR)' as the factors influencing the inefficiency of management processes, and propose the moderating effect of 'Task Difficulty (TD)' on the relationship between independent factors and 'Inefficiency of Business Process(IP)'. The results of analysis show that 'HC' has a positive effect on 'IP', and 'IR' has a negative effect on 'IP'. 'TD' was significant moderator of between independent variables and 'IP'. 'IP' was shown to play a full mediating role between independent factors and 'OP'. In conclusion, knowledge service firms are desired to reduce 'HC' and enhance 'IR' by minimizing unnecessary formal procedures, securing flexibility in decision making through appropriate empowerment, creating a smooth flow of knowledge, and enhancing the level of IT resource management and utilization. In addition, in order to effectively reduce 'IP', it is required that a company with a high degree of 'TD' to more reduce a 'HC' and a company with a low degree of 'TD' to more enhance a 'IR'.