• 제목/요약/키워드: customer service level

검색결과 678건 처리시간 0.032초

Perceptual Study on Higher Level Digitilization Among Managers in the Logistics Industry

  • Beleya PRASHANTH;Raman ARASU;Degeras KARUNANITHY
    • 유통과학연구
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    • 제22권1호
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    • pp.25-36
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    • 2024
  • Purpose: The study attempts to explore the operational performance of the existing Malaysian logistics companies and the extent of their adoption of digitalization. The role of digitalization in enhancing the performance of companies in the logistics industry in Malaysia, for value creation, is the topic of study. Research design, data and methodology: A qualitative research method with a semi-structured interview approach was applied and judgmental sampling was used as the sampling technique to collect data. The research has chosen nine companies in the logistics industry in Peninsular Malaysia, with the interviews aimed at eleven members of top and middle-level management. Data analysis was performed using logical system techniques to examine and evaluate data, reorganizing feedback, comparing it with literature, and transforming it into structured, valuable information after interviews. Results: The study revealed mixed opinions on digitalization in logistics, despite its potential benefits such as improved operational efficiency, real-time information, and customer service. However, high costs may hinder financial performance and require revisions due to stakeholder involvement. Conclusions: The Malaysian logistics industry's adoption of digitalization is gaining traction, with most companies satisfied with their status. However, challenges like cost and inefficiency persist, prompting calls for government support to improve efficiency and reduce costs while ensuring sustainable transportation.

사용자중심 의료공간을 위한 서비스디자인 프로세스의 적용사례 (Case of Service Design Process for Medical Space Focused on Users)

  • 노미경
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제21권4호
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    • pp.27-36
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    • 2015
  • Purpose: Of late, the focus of service design is moving toward emphasizing customer satisfaction and taking users' experience more seriously. In addition to the change in perspective in service design, scholars in this area are paying more attention to service design methodology and process, as well as its theory and real-world case studies. In the case of medical space, there have been few studies in attempting to apply service design methods useful for deriving user-focused results. The author of this paper believes, however, case study-oriented approaches are more needed in this area rather than ones focusing on theoretical aspects. The author hopes thereby to expand the horizon to practical application of spatial design beyond service design methodology. Methods: In order to incorporate the strengths of service design methodology that can reflect a variety of user opinions, this study will introduce diverse tools in the framework of double diamond process. In addition, it will present field cases that successfully brought about best results in medical space design. It will end with summarizing the ideal process of medical space design which is reasonable and comprehensive. Results: Medical service encompasses preventive medicine as well as treatment of existing medical conditions. A study in establishing the platform of medical service design consists of a wide range of trend research, followed by the summary of two-matrix design classification based on results of the trend research. The draft of design process is divided into five stages composed of basic tools for establishing spatial flow lines created by matching service design tools with each stage of space design processes. In all this, most important elements to consider are communication and empathy. When service design is actually applied to space design, one can see that output has reflected the users' needs very well. The service design process for user-oriented medical space can thus be established by interactions on the final outcome and feedback on the results. Implications: One can see that the service design with the hospital at its center produces the result that encompasses the user's needs best. If the user-focused service design process for medical space can be extended to other space designs, the author believes that it would enhance the level of satisfaction for users and minimize trials and errors.

AHP기법을 활용한 자동화 컨테이너터미널 운영목표 설정에 관한 연구 : 광양항 자동화 컨테이너터미널을 대상으로 (The Operating Objective of Automated Container Terminal by the AHP Techniques : The Case of Port of Gwangyang Automated Container Terminal)

  • 박남규;최형림;이창섭
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2003년도 춘계공동학술대회논문집
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    • pp.223-230
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    • 2003
  • 광양항 컨테이너터미널의 운영을 효율화하기 위해 한국컨테이너부두공단은 자동화운영시스템을 도입하려고 하고 있다. 자동화 컨테이너터미널 운영시스템의 구조를 만들기 앞서 운영시스템의 목표설정이 정의되어야 한다. 본 연구에서는 자동화 컨테이너터미널의 운영목표를 객관적으로 설정하기 위해 AHP 방법을 사용하였으며, 다양한 주체들의 터미널에 대한 요구사항을 수용하는 목표결정을 위해 미래의 고객, 운영자 및 연구기관을 대상으로 설문조사가 시행되었다. 자동화 컨테이너터미널 운영의 제1계층의 목표믹스로는 초기투자비 절감, 운영비 절감, 자동화시스템 성능 향상, 운영효율화 및 생산성 향상, 고객서비스 제고를 선정하였다. 전체적 관점에서 중요한 목표요인은 2계층의 목표믹스중 “운영비 절감”이었다. 특히 설문대상기관 중 컨테이너터미널 고객군이 가장 선호하는 목표는 “고객서비스 제고”요인으로 나타났다. 본 연구의 결과는 향후 터미널개발 및 시스템개발시 고려해야 하는 중요한 사항인 건설투자비의 수준, 정보시스템 및 자동화 하역장비의 투자비 수준, 무인화의 정도 및 터미널운영 성과 등에 대한 일정한 가이드라인을 제시하게 될 것이다.

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의료 소비자의 의학적 지식 유무와 의료서비스만족도 관계 (The Relationship between Status of Medical Knowledge of Medical Consumers and Satisfaction of Medical Service)

  • 최형석;김규형
    • 한국방사선학회논문지
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    • 제12권3호
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    • pp.367-372
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    • 2018
  • 의료의 과학화로 인해 고가의료장비를 이용한 의료서비스 공급이 증가하고 있다. 의학 정보의 대중화로 의료소비자들의 의학적 지식수준 및 의료기관 선택능력의 향상으로 높은 수준의 의료서비스가 요구되고 있다. 이처럼 의료소비자들이 의료기관을 대하는 태도가 바뀌면서 의료기관들 역시 고객 만족도 향상을 위한 인식의 변화가 필요하다. 이에 본 연구는 의료서비스의 의식구조 변화를 지향하기 위해 PET/CT의 효용성에 대한 의학적 지식 유무에 따라 의료서비스만족도 차이를 분석하였다. 연구 결과 의료소비자 자신의 질병과 PET/CT의 효용성에 대한 의학적 지식이 있는 사람이 진료만족과 환경만족 모두 높게 나타났다. 따라서, 의료기관에서는 형식적인 의료서비스 제공이 아닌 의료소비자의 의학적 지식에 대한 지각 변화를 파악하여 의학 정보를 제공하는 실질적인 의료서비스 대응책이 필요할 것이다.

대량 맞춤 생산을 위한 공군 동약정복 바지 패턴 제도법 및 자동 제도 프로그램 개발 (Development of Air Force Winter Service Uniform Slacks Pattern and Automatic Pattern Drafting Program for Mass Customization)

  • 김인화;남윤자;김성민
    • 한국의류산업학회지
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    • 제15권2호
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    • pp.256-267
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    • 2013
  • This study is conducted to improve the fitness of Air Force winter service uniforms pants through the development of a pants pattern drafting method and automatic pattern drafting program for mass customization. The initial study pattern drafting method is formed through an analyses of 4 kinds of conventional pants pattern drafting methods for education and 3 kinds of conventional pants patterns of Air Force apparels. The initial study pattern drafting method is converted into the final study pattern drafting method after twice conducting a wearing test. To verify the final study pants pattern, a motion adaptability evaluation, an ease amount evaluation and an appearance evaluation are conducted. The results of the final study patterns were better than conventional winter service uniforms in the motion adaptability evaluation and the appearance evaluation. However, the results show similar values between the final study patterns and conventional winter service uniform patterns in the ease amount evaluation. An automatic pattern drafting program was developed based on the final study pattern drafting method. The program allowed the achievement of customized pants patterns through the placement of customer body sizes into the size input window. It also provided two kinds of ease amount and two kinds of waist belt level options.

AHP를 활용한 편의점 서비스 편의성의 상대적 중요도 연구 : 경영자와 소비자 간의 Gap Analysis (A Study on Relative Importance of Service Convenience in the Convenience Store Using AHP : Gap Analysis between Consumers and Store Owners)

  • 김기형;한상린;김주연
    • 산업경영시스템학회지
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    • 제42권3호
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    • pp.142-156
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    • 2019
  • [Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners' group and the consumers' group, while the detailed elements showed the differences which required the improvements. Based on the consumers' assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners' group rated it as the fourth priority while the consumers' group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers' demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.

물류서비스 계약의 결정요인에 관한 연구 (A Study on the Critical Factors of Logistics Service Contracts)

  • 정경선;김태복
    • 한국항만경제학회지
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    • 제25권3호
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    • pp.93-116
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    • 2009
  • 물류서비스 아웃소싱 산업이 지속적으로 성장하면서 끊임없이 제기되는 이슈 중의 하나는 서비스이용자의 비용절감과 서비스제공자의 수익성 확보 여부이다. 국내의 많은 기업들이 물류서비스 아웃소싱을 하고 있지만, 원하는 수준의 아웃소싱 효과를 얻지 못하는 경우가 많고, 물류서비스 제공기업들도 불확실한 시장상황과 과도한 단가경쟁으로 수익을 확보하지 못하고 있다. 본 연구에서는 국내 주요 아웃소싱 거래기업을 대상으로 전문가조사를 실시하여 물류서비스 계약의 현황을 조사하였다. 또한, 현재 운영 물류관련 표준계약서와 기타 서비스 표준계약서를 분석하였다. 이를 통해 국내 물류서비스 계약이 서비스의 범위와 종류, 그에 따른 서비스 규모와 비용 및 수익구조에 가장 큰 영향을 받는다는 것을 알 수 있었다. 그리고 서비스 제공 기업은 계약을 통해 수익을 확보해야 하기 때문에, 제공서비스의 수준과 부가가치 서비스 제공 여부, 계약 기간과 절차 등에 좀 더 민감하게 반응하고 있음을 알 수 있었다. 또한 전문가 조사결과를 바탕으로 주요 계약요인을 도출함과 동시에 기존 계약서 분석을 통해 모듈화된 물류서비스 표준계약 조항을 제안할 수 있었다. 본 연구는 물류서비스 아웃소싱 이용자와 제공자 그룹을 대상으로 한 대량의 조사가 이루어지 않았다는 한계점과 동일한 물류서비스를 제공하는 물류기업들 간의 비교조사와 그들의 이용자 기업 간의 계약 성과 인식에 대한 세부적인 개별조사를 병행하지 못했다는 한계점이 있다. 향후에는 본 연구의 결과를 바탕으로 개선된 구조의 연구모형으로 더 세부적이고 정량적인 연구 분석이 가능하리라 생각한다.

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GDP 예측을 통한 국내 외식 산업 전망에 관한 연구 - 한.미.일 비교를 중심으로 - (A Study of the Prospects of the Korean Food Service Industry through GDP Forecasting - A Case of Comparing Korea.U.S.A and Japan -)

  • 고재윤;유은이;송학준;김민지
    • 동아시아식생활학회지
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    • 제17권4호
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    • pp.571-579
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    • 2007
  • The aim of this study was to predict the development process of the Korean food service industry by forecasting the per capita GDP. Forecasting the GDP, involved two primary approaches. One was related to looking at the Korean food service industry's situation by per capita GDP and comparing it to that of the US and Japan. The other was to predict food service industry projections in Korea by quantitative forecasting models. Holt's simple exponential smoothing method and new types of the series models(Damped trend exponential smoothing method), were employed to predict the per capita GDP. The accuracy of the models was measured by MAPE. The empirical results of the forecasting models indicate that the three time series models performed fairly well. Of these Damped trend Damped trend exponential smoothing performed best with the lowest MAPE(9.9%). The results show that the time for reaching a per capita GDP level of $20,000 was 2008 with the Damped trend model and 2009 with the Holt model. Moreover, we found that a per capita GDP level of $30,000 will be achieved in 2012 from the Damped trend model and in 2013 from the Holt model. Within this study, the implications for the Korean food service industry are further discussed. It was predicted there will be a stabilization period in 2008 or 2009 in Korea with achievement of a per capita GDP of $20,000. At this time, major food service industry companies will need to invest in equipment toy external growth and there will be industry trends toward ethnic food and theme restaurants. Also, if a per capita GDP of $30,000 is achieved by 2012 or 2013, the Korean food industry will need to be highly responsive. Therefore, food industry companies should forecast and study customer values and prepare for changes.

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지각된 품질요인이 고객충성도에 미치는 영향: PB와 NB간의 차이분석 (The Effects of Perceived Quality Factors on the Customer Loyalty: Focused on the Analysis of Difference between PB and NB)

  • 예종석;전소연
    • 한국유통학회지:유통연구
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    • 제15권2호
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    • pp.1-34
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    • 2010
  • 소비자의 구매 행위가 합리적이고 실용적인 방향으로 변화하는데 힘입어 할인점업계는 급속한 외형적인 성장과 함께 경쟁도 치열하다. 따라서 업계는 그 해결책으로 차별화와 수익성을 동시에 실현 시킬 수 있는 유통업체 브랜드(PB: Private Brand) 개발에 사활을 걸고 있다. 또한 치열한 경쟁 환경 하에서 생존하기 위해서는 고객만족을 넘어서 고객충성도를 높이는 것이 효과적인 방법임이 밝혀짐에 따라 PB가 고객충성도를 제고시키기 위한 전략적인 도구로 사용되고 있다. PB 이용 고객의 충성도를 높이려면 우선 고객집단의 특성을 파악해서 소비자가 지각하는 품질수준을 우선적으로 맞춰줘야 고객만족과 고객신뢰를 얻을 수 있고 결과적으로 고객충성도로 유도할 수 있다. 이에 본 연구는 지각된 품질에 영향을 미치는 선행요인과 고객충성도에 영향을 미치는 변수들 간의 관계에 대한 체계적인 분석결과를 제시하기 위해 선행연구에서 검증된 인과관계를 기반으로 연구모형과 연구가설을 설정했고, 주요 연구결과는 다음과 같다. 기업명성, 브랜드명성, 제품경험, 브랜드친숙도가 높을수록 지각된 품질이 높아지고, 지각된 품질이 높을수록 고객만족, 고객신뢰, 고객충성도가 높아지며, 고객만족과 고객신뢰가 높을수록 고객충성도가 높아지는 것으로 조사되었다. 또한 기업명성이 지각된 품질에 미치는 영향력은 PB가 NB보다 높게 나타난 반면 브랜드명성과 브랜드친숙도가 지각된 품질에 미치는 영향력은 NB가 PB보다 높게 나타났다. 이러한 실증분석 결과는 지각된 품질에 영향을 미치는 선행요인과 결과요인에 대한 보다 명확한 이해를 바탕으로 실무자가 마케팅 활동을 하는데 유용하게 활용할 수 있을 것이다.

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SCM 성과 결정요인에 관한 통합적 연구: 공급업체 관점으로 (Studies on Determinant Factors of SCM Performance: From the Supplier Perspective)

  • 박광오;장활식
    • Asia pacific journal of information systems
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    • 제21권1호
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    • pp.1-27
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    • 2011
  • In an attempt to cope with widespread, dynamic, and accelerating changes in both internal and external business environments, companies often utilize information technologies such as SCM(Supply Chain Management). To date, SCM research has mainly focused on the effects of dynamic factors on SCM success and emphasized adoption strategies and critical success factors. Consequently, the effects of more static factors such as interdependency between SCM partners have been largely ignored. The purpose of this study, therefore, is to examine the effects of both dynamic and static factors on SCM performance by controlling for information quality and partnership quality. The five factors examined in this study include innovative ness, mutual dependency, quality of information, partnership quality, and SCM performance. All factors were examined from the perspective of part suppliers, except the mutual dependency which was examined from two aspects: supplier's dependency on customer and customer's dependency on supplier. Data was collected through five hundred survey questionnaires distributed to the part supplier companies that have implemented SCM systems for at least one year. As a result, a total of 170 valid responses were obtained. A structural equation research model was fitted using SAS 9.1.3 and SMART-PLS 2.0. The results of this study can be summarized as follows. First, innovativeness positively affected SCM information quality. SCM partnership quality, and ultimately SCM performance. The path coefficient between innovativeness and information quality was 0.387, with a t-value of 3.528. Innovativeness also had a positively direct effect on partnership quality. The path coefficient was 0.351 with a t-value of 3.366. The total effect of innovativeness on partnership quality was significant, although its indirect effect on partnership quality by altering information quality was negligible. The total indirect effect of innovativeness on SCM performance by affecting information quality and partnership quality was significant with a p-value of 0.014. Innovativeness played an important role in determining SCM performance. Second, mutual dependency showed no significant effect on SCM information quality. This result contradicts the earlier assertion that the more dependent two companies are, the more accurate and timely the information they exchange ought to be. This study showed that this may not be the case; a partner may provide information of poor quality even when it is strongly dependent on the other. Mutual dependency showed significant effect on partnership quality. However, when the mutual dependency perceived by suppliers was divided into two parts, one being a supplier's dependency on its customer company and the other being a customer's dependency on the supplier, the latter showed a significant impact on the perceived SCM partnership quality. This result indicates that a customer company can hardly improve the partnership quality perceived by suppliers by making them more dependent. It improves only when the suppliers perceive that their partners, typically having more bargaining power, are more dependent on them. The overall effect of mutual dependency of any kind on SCM performance, however, was not significant. Although mutual dependency has been mentioned as an important static factor influencing almost every aspect of cooperation on a supply chain, its influences may not be as significant as it was initially perceived to be. Third, the correlation between information quality and partnership quality was 0.448 with a p-value of less than 0.001. Information quality had a path coefficient of 0.256 to partnership quality with a t-value of 2.940. The quality of information exchanged between partners may have an impact on their partnership quality. Fourth, information quality also had a significant impact on SCM performance with a path coefficient of 0.325 with a t-value of 3.611. In this study, SCM performance was divided into four categories: product quality, cost saving, service quality, and order fulfillment. Information quality has Significant impacts on product quality, cost saving and service quality, but not on order fulfillment. Fifth, partnership quality, as expected, had a significant impact on SCM performance. The path coefficient was 0.403 with a t-value of 3.539. Partnership quality, like information quality, had positive impacts on product quality, cost saving and service quality, but showed no impact on order fulfillment. It seemed that order fulfillment is the hardest category of performance that SCM can satisfy. One major limitation of this study is that it surveyed only the suppliers. To better understand the dual aspects of SCM, it is important to survey both suppliers and the assemblers, especially in pairs. This research, to our best knowledge, was the first attempt to study the level of dependency between the two groups by measuring the dual aspects of SCM and studying mutual dependency from the categories of suppliers and assemblers each.. In the future, a more comprehensive and precise measurement of SCM characteristics needs to be achieved by examining from both the supplier's and assembler's perspectives.