• Title/Summary/Keyword: customer satisfaction with agency

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A Study on the Effects of Customer Perceived Trust in Manufacturer and Customer Perceived Justice in Agencies on Customer Loyalty to Agencies -Mediating Roles of Customer Trust in and Satisfaction with Agencies- (본사의 신뢰 및 대리점의 공정성이 대리점의 충성에 미치는 영향에 관한 연구 -대리점의 신뢰 및 대리점 만족을 매개로-)

  • Bae, Sang-Wook;Bae, Mi-Hyun;Kim, Wan-Min
    • Journal of Distribution Research
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    • v.12 no.2
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    • pp.51-78
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    • 2007
  • This study investigates what effects both customer trust in the headquarters and perceived customer justice(interactional, procedural and distributive) in agencies have on customer loyalty to the agency via customer trust and satisfaction with the agency. The data for analysis are obtained from 266 customers who are experienced in dealing with agencies. The results show the following : first, customer perceived justice has a significant positive influence on customer trust and satisfaction with the agencies. Second, customer trust in the headquarter has a significant positive influence on customer trust with the agencies. Third, customer satisfaction with the agencies has a significant positive influence on customer trust in the particular agency Fourth, both customer trust in and satisfaction with the agencies are found to have significant positive impacts on customer loyalty to the agencies. Finally, we presented suggestions for enhancing customer loyalty to the agencies.

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A study on Service Quality of Defence Quality Assurance Activites using Kano Model & PCSI Index (Kano 모델과 PCSI 지수 이용한 국방품질보증 서비스품질에 관한 연구)

  • Seo, Hyun-Soo;Seo, Jae-Hyun;Kim, Hyun-Min
    • Journal of Korean Society for Quality Management
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    • v.45 no.2
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    • pp.261-274
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    • 2017
  • Purpose: Classify quality assurance work for munitions as service quality attributes. And to derive service elements that need improvement to improve customer satisfaction through calculation of customer satisfaction coefficient. Methods: The quality assurance service for munitions is classified as service quality based on the Kano model through a questionnaire survey of workers in military service companies located in Busan and Kyung-nam areas. Investigate current customer satisfaction with service quality of defense quality assurance activites, and calculate customer satisfaction coefficient and potential customer satisfaction improvement index. Results: Identify current satisfaction levels for service quality of defense quality assurance activites and suggest service quality factors that should be improved to improve customer satisfaction. Conclusion: The service quality factor for the defense quality assurance service was classified into 13, and the customer satisfaction coefficient was lower than the satisfaction coefficient. When looking at the current level of customer satisfaction through the Potential Customer Satisfaction Index, attractive quality factors with PCSI indices were found to be necessary for service improvement.

A study on Service the Quality of Defence Quality Assurance Activites using Kano Model by Company Size (Kano 모델 기반의 기업규모별 국방품질보증 서비스품질에 관한 연구)

  • Kim, Sunghoon;Seo, Hyun-Soo
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.397-410
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    • 2018
  • Purpose: A main aims to classify quality attributes for quality assurance activities of military supplies by company size, and to derive the necessity for business improvement by company size to improve customer satisfaction through customer satisfaction coeffiecient and PCSI Index. Methods: Through a survey of defense and general businesses located in Busan and South Gyeongsang Province, the quality of service elements are classified and the client satisfaction factor and PCSI is calculated for the quality assurance activities. Results: Determine the current level of customer satisfaction with the quality of the Defence quality assurance service and present operational factors that need improvement by size of the company. Conclusion: The attractive quality of service factors for quality assurance work were in common and different and the need for improvement was identified based on differences in PCSI Index by Company size.

The Effect of Organizational Culture Types on Service Quality and Customer Satisfaction in the Military Hospital Organizations (군 의료기관의 조직문화 유형이 의료서비스 질과 고객만족에 미치는 영향)

  • Shin, Dong Sun;Lee, Jae Hee
    • Korea Journal of Hospital Management
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    • v.21 no.4
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    • pp.23-44
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    • 2016
  • We conducted this research for the purpose of examining the effects of organizational culture on service quality and customer satisfaction in the military hospital organizations in Korea. The research samples were collected from employees in 12 military hospitals belonged to the Armed Forces Command. For the analysis we used SPSS 18.0 and AMOS 20.0 program for conducting reliability tests, confirmatory factor analysis, and structural equation model analysis in order to find the relationship between the variables analyzed. The result of this study shows that the military hospitals in Korea have strong relationship-oriented culture, but weak hierarchy-oriented culture. Among the three groups of military hospitals, innovation-oriented culture and relationship-oriented culture were the strongest in the executive agency hospital group, task-oriented culture was the strongest in the group of the he frontline hospitals and hierarchy-oriented culture was the strongest in the group of the rear area hospitals. It was found that the executive agency hospitals have the strongest service quality and customer satisfaction among the hospital groups analyzed. This research also found that relationship-oriented culture and innovation-oriented culture have a direct positive(+) effect on service quality; hierarchy oriented culture has a direct negative(-) effect on service quality; task oriented culture has a direct positive(+) effect on customer satisfaction, and service quality mediated between organizational culture and customer satisfaction. The findings from this study suggests that implementing the dynamic strategies for organizational culture with focus on service qualities is needed given that customer satisfaction in the military hospitals is highly affected by service quality.

Impact of mobile social commerce service quality on customer satisfaction and repurchase intentions

  • Kim, Kyu-dong;Yun, Young-Seon;Kim, Jeong-lae
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.431-438
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    • 2021
  • We conducted this study to identifythe impact of mobile social commerce service quality on customer satisfaction and repurchaseintentions. The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. The service quality in mobile social commerce has been selected as a factor of price, convenience, interaction and information through previous research. The results of this study are summarized as follows: First, the mobile social commerce service quality attributes all affected significantly(p<.05) customer satisfaction and the beta value of Economic Efficiency was the highest among the service quality attributes. Second, also the customer satisfaction influenced on consumer repurchase intentions significantly(p<.05).Based on the results of this study, we should strive to establish effective marketing strategies in the mobile social commerce industry.

Effect of Health and Beauty Store App Service Quality on Customer Satisfaction

  • Kyu-dong Kim;Jeong-lae Kim
    • International Journal of Advanced Culture Technology
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    • v.11 no.4
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    • pp.456-463
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    • 2023
  • We conducted this study to identify the components of H&B store app service quality and their effect on customer satisfaction. The survey was conducted through an online survey for teenagers or older with experience in using H&B store app. A total of 330 copies were distributed and a total of 282 copies were used for the final analysis. The results of this study are summarized as follows: First, eight factors such as ease of use & design, fulfillment, playfulness, responsiveness, personalization, security, contextual usefulness, interactivity were derived as service quality components of H&B store app. Second, as a result of regression analysis, the six service quality components, such as 'ease of use & design', 'fulfillment', 'playfulness', 'responsiveness', 'security', and 'interactivity' were found to have a significant positive (+) effect on customer satisfaction (p<0.05) and 'playfulness (β=.372)' had the greatest effect on customer satisfaction. Based on the results of this study, we should strive to establish effective marketing strategies in the H&B industry.

Investigating Employee and Customer Perceptions on ICT Utilization: CRM and Policy Implications

  • YU, Eun Hye;CHO, Yooncheong
    • The Journal of Industrial Distribution & Business
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    • v.13 no.2
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    • pp.17-31
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    • 2022
  • Purpose: The purpose of this study is to analyze factors affected by the ICT utilization with perspectives of employees (Study 1) and customers (Study 2) that are rarely approached in previous studies. In particular, this study examined how proposed factors on ICT utilization affect employee satisfaction, organization performance, customer satisfaction, and purchasing decision making. Research design, data and methodology: This study conducted an online survey to measure the effects. Cronbach's alpha was applied to test reliability and factor analysis was applied to check validity. Multiple regression analysis and ANOVA were applied to test hypotheses. Results: The results of this study found that the effects of self-development and organizational innovation on employee satisfaction were significant for study 1, while the effects of product satisfaction, promotional offers, and customer communication on purchase decision making were significant for study 2. Conclusions:This study provides managerial and policy implications. At the management level, it is necessary to make specific strategies to improve employee and customer satisfaction and organization performance associated with the utilization of ICT. The results of this study suggest that better policy should be prepared by government to foster utilization of ICT infrastructure and to enhance better relationships with employees and customers.

Case Report on the Survey Results of Educational Satisfaction According to the Operation of Occupational Safety and Health Training Institute (산업안전보건교육 기관의 운영에 따른 교육 만족도 조사결과 사례 보고)

  • Kim, Hyeon-Yeong;Heo, Mi-Jin;Shin, In-Jae
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.29 no.4
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    • pp.603-609
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    • 2019
  • Objectives: This case report aims to contribute to the enhancement of training quality for occupational accident prevention by conducting surveys on customers' satisfaction with the training course management by the Occupational Safety and Health Training Institute (OSHTI) of KOSHA. Methods: Surveys were conducted through phone calls, customer service documents, and questionnaires from January 1, 2018 to December 31, 2018. Results: The surveys showed an answer rate of 97.36% and handling rate of 97.47% in 2018, an increase of 1.15% compared to 2017. The number of monthly inbound calls in 2018 was 5,902, rising 0.10% year-on-year, and the average inbound calls per day in 2018 was 289, a decline from 291 the year before. The number of provisions of customer service in 2018 was 68,952, increasing 1.89% year-on-year. The number of inquiries on the training curriculum was 58,744 in 2018, an increase of 3.98% compared to the 56,498 recorded in 2017. Inquiries on job training centers were the most common, numbering 27,114 (39.32%), followed by e-learning 18,470 (26.79%) and expert courses 13,160 (19.09%). Of the 149 answers to the customer service survey, 'Nothing to complain about' accounted for 86 (56.72%) and 'Diversifying training time and programs' numbered 22 (14.77%). Conclusions: Customer satisfaction in 2018 increased compared to that in 2017. However, there is a need to reflect the demands of customers for diversifying training time and programs, offer practice-centered training, and collect opinions on providing information in order to maintain high quality training course management.

A study on the structural relationship between sportswear brand authenticity and customer satisfaction, brand attachment, repurchase intention, and word of mouth intention

  • Mi-Jeong, Kim;Kyung-Won, Byun
    • International Journal of Advanced Culture Technology
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    • v.10 no.4
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    • pp.190-197
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    • 2022
  • The purpose of this study is to investigate the effect of consumer's authenticity perception on brand repurchase intention and word-of-mouth intention through customer satisfaction and brand attachment. For this purpose, a structural equation model was established based on previous studies and an empirical study was conducted. The survey was conducted offline and online, and samples were collected using a convenient sampling method. A total of 267 questionnaires were sampled, and 255 questionnaires were used as final valid samples, except for 12 questionnaires with errors. For the final data, SPSS Win ver. 23.0 and AMOS 20.0 statistical programs were used to analyze the personal characteristics of the subjects, verify the research model, and confirm the reliability and validity of the measurement model and the suitability of the research model.As a result, all six hypotheses were adopted, and the correlation between each factor was observed in the research model.

The Effect Where the Service Quality of Civil Expense Goes Mad to a Customer Satisfaction (민간경비 서비스 질이 고객만족에 미치는 영향)

  • Kim, Myung-Hyun;An, Hwang-Kwon;Kim, Jong-lyur
    • Korean Security Journal
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    • no.10
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    • pp.35-52
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    • 2005
  • This study is focused on the service quality and customer satisfaction. The survey on the service quality and customer satisfaction has the follows; First, man group compared to female group provision was receiving the service of good quality and also the customer satisfactory degree appeared highly. Also, the quality of the group one recording service where the age is many appeared customer satisfactory boat song highly. Second, the customer satisfaction regarding a high educational background one recording service quality did not appear highly and not to be with the thing recording where the educational background will be high provision to receive a more many serviceit is satisfied it appeared. It follows, consequently in member of society nine statistics quality and service quality of civil expense and the customer satisfaction is a difference and the recording customer where the service quality of civil expense will be high it goes round satisfactorily and there is possibility of saying that. Third, in service quality empathy characteristic of subordinate result, with the fact that static effect it will be going mad to a shedding of corporeal service satisfaction and a security facility satisfaction. The security facility satisfaction where the empathy characteristic and shedding of corporeal service quality will be good is high reflects a fact and it is giving. Fourth, market segment anger strategy and there is a necessity which will form the customer layer which is various. Also, the site for the service of good quality the operation of development and strategy elder brother system of the elder brother system which it fixes is necessary.

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