• 제목/요약/키워드: customer knowledge

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NCS기반 학력-경력-자격 연계 및 활용 방안 관한 연구 (A Study on Education-Career-Qualification Link and Utilization Method Based on NCS)

  • 최성희;박재현;양광모
    • 대한안전경영과학회지
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    • 제22권4호
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    • pp.35-43
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    • 2020
  • The National Competency Standards(NCS) has been developed a good curriculum to reflect the demand in the industry. NCS is defined as systemizing the knowledge, skill, and attitude required to perform a task in the industry. It is an effort to reduce the gap between educational requirements and occupational requirements. However, when NCS is applied, the task level is changed to the title of qualification according to the policy outcomes for the government project. And, the NCS has been emphasizing the purpose of license acquisition, rather than using the standard for tasks in the industry. It means that the misuse of NSC hinders utilizing it as the original purpose of standardizing a task. It requires the customer to study the required competency unit with a no-choice option. Moreover, it makes it hard for companies or industry autonomically run the NCS. Therefore, we define the operational range in terms of the education field, the qualification field, and the career field to diffuse and apply NCS, and suggest the effective utilization method.

The Determinants of Potential Failure of Islamic Peer-to-Peer Lending: Perceptions of Stakeholders in Indonesia

  • MUHAMMAD, Rifqi;FAKHRUNNAS, Faaza;HANUN, Amalia Khairina
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.981-992
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    • 2021
  • This study identifies the determinants of potential failure of Islamic Peer-to-Peer (P2P) lending in Indonesia, and the mediating effect of Islamic ethics on reducing the potential for failure of Islamic P2P lending. This study uses primary data retrieved through questionnaires from the perspective of 152 stakeholders in Islamic P2P lending. Using a structural equation model (SEM), the study found that indebtedness, financing size, and governance have positive and significant relationships with the potential failure of Islamic P2P lending. This study provides evidence that the customer's internal conditions and the governance structure applied can increase the potential failure of Islamic P2P lending. Further, Islamic ethics is evidently able to partially reduce the potential failure of Islamic P2P lending by lessening risk management exposure, but it fails to address failure through Ponzi scheme exposure. As an implication, this study suggest that Islamic P2P lending must implement Islamic ethics more comprehensively by optimizing the advisory and supervisory role of the shariah board within their overall boards of directors also in their operational activities. Finally, it also adds to the existing knowledge on financial technology literature, particularly on the determinants of potential failure of financial technology from the perspective of stakeholders.

셀프서비스 연구 이슈와 추세에 대한 코로나-팬데믹 발생 전후 차이 분석: Citespace를 이용한 계량서지학적 접근 (An Analysis of the Differences of the Self-Service Research Issues and Trends before and after COVID-19 Pandemic: A Bibliometrics Approach by Using Citespace)

  • ;고준
    • 한국IT서비스학회지
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    • 제21권6호
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    • pp.53-72
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    • 2022
  • As a trend of modern service industry, self-service has been widely concerned by all walks of life, but there is a lack of literature on systematic management of the overall research in this field. Recently, people's lifestyle has been forced to change due to the influence of COVID-19, while there have been some changes in the field of self-service research. Based on the Web of Science data source, this study takes the literature of self-service field before and after the outbreak of COVID-19 as the research object, and summarizes the development process, research status and future research trend of self-service field through the Citespace visualization tool. The research shows that firstly, academic circles continue to be enthusiastic about self-service field research, cooperation between countries is becoming more and more diversified. Secondly, the communication between researchers is becoming more and more intensive, and the cooperation between different disciplines gradually becomes the mainstream. Third, related research gradually shifted to the practical application of technology, the research perspective gradually shifted from the initial traditional retail perspective industries such as tourism services. Finally, the role of customer experience and participation behavior in self-service process is gradually emphasized.

Influencer Marketing: Factors Influencing A Customer's Purchase Intention

  • NILOY, Ahnaf Chowdhury;ALAM, Jawad Bin;ALOM, Md. Shah
    • Asian Journal of Business Environment
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    • 제13권1호
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    • pp.21-30
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    • 2023
  • Purpose: The study analyzes the impact of attitudes toward food influencers on consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward food influencers. Research design, data and methodology: Based on the responses collected from 500 randomly selected consumers, the study analyzes the relationship based on the factors of influencer marketing. The authors test the conceptual model using multivariate linear regression analysis after validating the internal consistency of the data using Cronbach's Alpha reliability test and exploratory factor analysis (EFA). Results: The study finds that purchase intention is positively correlated and significantly impacted by the attitude towards influencer. The study further finds that attitude towards influencer is positively correlated and significantly impacted by source attractiveness, product match up, and source familiarity. However, source credibility is found to be an insignificant construct impacting attitude towards influencer. Conclusions: The study gives a guided solution to marketers and brand practitioners about the importance of influencer marketing in the food industry and its effectiveness in generating purchase intention. The present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward food influencers and consumer purchase intention. To the authors' knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on purchase intention in the food industry.

A Comparative Evaluation of Airline Service Quality Using Online Content Analysis: A Case Study of Korean vs. International Airlines

  • Peter Ractham;Alan Abrahams;Richard Gruss;Eojina Kim;Zachary Davis;Laddawan Kaewkitipong
    • Asia pacific journal of information systems
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    • 제31권4호
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    • pp.491-526
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    • 2021
  • Airlines can employ a variety of quality monitoring procedures. In this study, we employ a content analysis of 8 years of online reviews for Korean airlines in contrast to other international airlines. Online airline reviews are infrequent, relative to the total number of passengers - the number of reviews is multiple orders of magnitude lower than passenger volumes - and online airline reviews are, therefore, not representative of passenger attitudes overall. Nevertheless, online reviews may be indicative of specific service issues, and draw attention to aspects that require further study by airline operators. Furthermore, significant words and phrases used in these airline reviews may help airline operators to rapidly automate filtering, partitioning, and analysis of incoming passenger comments via other channels, including email, social media posts, and call center transcripts. The current study provides insights into the contents of online reviews of Korean vs Other-International airlines, and opportunities for service enhancement. Further, we provide a set of marker words and phrases that may be helpful for management dashboards that require automated partitioning of passenger comments.

How Through-Process Optimization (TPO) Assists to Meet Product Quality

  • Klaus Jax;Yuyou Zhai;Wolfgang Oberaigner
    • Corrosion Science and Technology
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    • 제23권2호
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    • pp.131-138
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    • 2024
  • This paper introduces Primetals Technologies' Through-Process Optimization (TPO) Services and Through-Process Quality Control (TPQC) System, which integrate domain knowledge, software, and automation expertise to assist steel producers in achieving operational excellence. TPQC collects high-resolution process and product data from the entire production route, providing visualizations and facilitating quality assurance. It also enables the application of artificial intelligence techniques to optimize processes, accelerate steel grade development, and enhance product quality. The main objective of TPO is to grow and digitize operational know-how, increase profitability, and better meet customer needs. The paper describes the contribution of these systems to achieving operational excellence, with a focus on quality assurance. Transparent and traceable production data is used for manual and automatic quality evaluation, resulting in product quality status and guiding the product disposition process. Deviation management is supported by rule-based and AI-based assistants, along with monitoring, alarming, and reporting functions ensuring early recognition of deviations. Embedded root cause proposals and their corrective and compensatory actions facilitate decision support to maintain product quality. Quality indicators and predictive quality models further enhance the efficiency of the quality assurance process. Utilizing the quality assurance software package, TPQC acts as a "one-truth" platform for product quality key players.

The Mediating Role of Psychological Empowerment between Leadership and Motivation for Retail Store Workers

  • Jae-Hyung LEE
    • 유통과학연구
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    • 제22권5호
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    • pp.131-138
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    • 2024
  • Purpose: This study aims to fill the existing gap in the existing literature by investigating the mediating effect of psychological empowerment between leadership and motivation for workers at retail stores, and to extend the previous research to determine the preferences of the researchers and practitioners in leadership and employee motivation in retail through a systematic approach. Research design, data and methodology: This study used a systematic approach to the mediation effect of psychological empowerment on the relationship between leadership and employee motivation in retail stores. To ensure completeness, systematization, and transparency, the preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach was applied. Results: The research findings (Total Four Mediating Roles) suggest that psychological empowerment may mediate between leadership and employee motivation. These mediation roles (Empowering Leadership Styles, Organizational Culture and Psychological Empowerment, Customer Psychological Empowerment, and High-Performance Work Systems (HPWS) and Psychological Empowerment) will help practitioners comprehend how these empowerment and motivation leadership styles are interconnected in the retail industry. Conclusions: The research results indicate that psychological empowerment is essential for employee motivation in the retail sector. Through this knowledge, retail store managers can implement strategies designed to empower employees and create a motivated workforce, bolstering organizational effectiveness.

The Challenges for LSP to Support Robust and Sustainable Distribution System

  • Yeni SUMANTRI;Femiana GAPSARI;Gunawan Hadiko
    • 유통과학연구
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    • 제22권7호
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    • pp.23-32
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    • 2024
  • Purpose: Increasingly limited environmental resources encourage all sectors to implement robust distribution systems, including Logistics Service Provider (LSP) as a company that manages customer logistics activities. However, efforts to achieve a robust distribution system have many challenges. To overcome these challenges, as a first step, LSP needsto classify and analyze the challenges faced and find solutions. Knowledge of the challengesin managing robust logisticsisstill not widely researched in developing countries. This paper explores existing research gaps in the region. Research design, data and methodology: The research enquiries used are a questionnaire and in-depth interviews. In the field study, surveys, observations, interviews related to robust logistics implementation in the LSP were carried out. Results: The results of the study show that although robust logistics is recognized as very important, understanding among LSPs is still very diverse. The main challengesfound in this study come from the economic aspect and the internal conditions of the organization. Conclusion: LSP is advised to carry out internal strengthening of the company, especially for economic and organizational aspects therefore they can implement robust and sustainability practices more intensively. LSP needs to have good financial support in order to implement the aspects on an ongoing basis.

고객혁신성과 가치지향성 기반의 2단계 사전 고객세분화를 통한 시장 확산 전략 (A Study on Market Expansion Strategy via Two-Stage Customer Pre-segmentation Based on Customer Innovativeness and Value Orientation)

  • 허태영;유영상;김영명
    • 기술혁신학회지
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    • 제10권1호
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    • pp.73-97
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    • 2007
  • R&D를 통한 미래기술개발은 정보 및 지식기반 경쟁력이라는 틀 안에서 기업의 생존과 연계된 기술적 혁신전략과 맞물려야 하며 개방형 네트워크 R&D 조직을 통하여 고객 중심의 미래기술전략이 이루어져야 한다. 따라서 미래기술개발은 단순히 미래예측을 통한 기술개발에만 그치는 것이 아니라 기술개발 단계 이전부터 고객의 니즈를 파악하여 미래기술 또는 서비스 개발에 실제로 고객 니즈를 반영한 기술의 시장화를 통하여 기업가치의 극대화를 높여야 한다. 일반적인 시장세분화는 일반적으로 인구 통계적 특성 또는 고객의 소비 패턴 등과 같은 과거 자료를 바탕으로 고객을 구분하는 사후세분화를 광범위하게 활용하여 왔으나 이러한 방식은 고객의 다양한 잠재 수요분석을 통한 새로운 시장기회를 탐색하는 데에 어려움이 있어 장기적 관점에서 미래 기술서비스에 대한 수요파악을 위해서는 고객의 심리의식, 라이프스타일 등을 복합적으로 고려한 고객 세분화 기법을 적용한 사전세분화가 실시되어야 한다. 본 연구는 미래통신서비스 수요에 가장 큰 영향을 미칠 것으로 예상되는 고객의 기술수용태도와 일상생활에서 추구하는 가치지향성을 세분화 변수로 선택하고 이를 통하여 미래 통신서비스 시장을 세분화하는 것을 목적으로 하였으며 기술 개발활동 단계부터 사전세분화를 통하여 기술개발전략 구축에 활용하고자 하였다. 우선 신기술에 대한 수용태도를 기준으로 2개의 군집을 도출하였으며 구분된 2개의 군집에 대하여 각각 고객의 가치지향성을 기준으로 2차 세분화 분석을 실시하는 계층적 고객세분화 모형을 제시하였다. 계층적 모형을 통하여 도출된 군집에 대한 상세 분석을 통해 군집별 세부적인 특성을 살펴보았으며 이에 따라 각각의 세분 군집이 독립된 개별 시장으로 반응하고 있음을 통계적으로 밝혀내었으며 대응일치분석을 통하여 특정 미래통신서비스에 대한 시장의 진입, 확산 그리고 전이가 용이할 수 있도록 목표 세분 군집을 위치화 하였다. 비율(ICM:TE ratio)은 대조군(1:6.0)이 group A(1:3.4)나 group B(1:3.4)보다 유의하게(p<0.05) 높았다. 생쥐 2-세포기 배를 배양하여 72시간까지의 배 발달율을 살펴보면 배양액에 에너지원을 첨가하는 것이 효과적이었으며, 자궁액 농도보다는 난관액 농도로 에너지원을 조절했을 때 배 발생 능력이 높은 경향을 보였다.. 시험 2는 1일령 육계($Ross^{(R)}$종) 240수(암 수 각각 120수)를 공시하여 6처리 4반복, 반복당 10수(암 수 동수) 씩을 케이지(가로: 35.5 cm, 세로: 45 cm, 높이: 55 cm)에 완전 임의배치하여 각각 35일간사양 시험을 실시하였다. 시험 1에서 생산지수는 대조구에 비해 첨가구들이 높은 경향이 있었고 herbs M구가 가장 높았다. 시험 2에서 $4{\sim}5$주 사료 섭취량은 대조구에 비해 첨가구들이 유의적으로 높았다(P<0.05) 사료 요구율은 항생제 처리구가 다른 처리구보다 낮았다. 시험 1의 RBC와 적혈구 용적 (HCT 또는 PCV), Hb는 첨가구들이 대조구보다 유의적으로 높았다(P<0.05). 시험 2의 BA는 대조구보다 첨가구들이 유의적으로 낮았다(P<0.05). 시험 1과 시험 2의 혈청 IgG 농도는 대조구에 비해 첨가구들이 유의적으로 높았다(P<0.05). 시험 1과 시험 2의 장내 미생물 균총과 영양소 이용율은 처리간에 통계적 차이가 없었다. 결론적으로 일부 한방제와 생약제제는 육계에서 항생제를 대체하여 사용이 가능하며 특히 혈액의 성분에 유의한 영향을 미치는 것으로 사료된다. 실증연구가 필요할 것으로 사료된다.trip과 Sof-Lex disc로 얻어진 표면은 레진전색제의 사용으로 표면조도의 개선이 이루어지지 않았다.^{11}C]raclopride$ PET을 이용하여 비흡연 정상인에서 흡연에 의한 도파민 유리를

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패션 판매원의 직무적합성에 관한 연구 (A Study on the Job Aptitudity of Fashion Salesperson)

  • 정인희;박경옥;이민점;민경선;강진구
    • 한국유통학회지:유통연구
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    • 제10권2호
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    • pp.73-97
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    • 2005
  • 오늘날 시장에서는 제품 미학, 브랜딩 전략, 서비스 품질과 같은 감성적 요소들의 중요성이 점점 증대되고 있으며, 특히 패션제품의 경우 구매 시점에서의 감성적 요소들은 주로 인적 판매와 관련된다. 이처럼 패션 판매원의 역할이 중요해짐에 따라 판매원이 갖추어야 할 직무적합성에 대한 검토가 필요하다. 본 연구에서는 (1) 패션 판매원의 직무적합성을 구성하는 요인을 규명하고, (2) 인구통계 특성과 직업 통계 특성 및 의복관여, 유형혁신성, 지속적 정보탐색, 직무만족과 직무적합성의 관계를 알아보았다. 연구 결과에서 패션 판매원의 직무적합성은 제품지식, 직업의식, 현 직장 관여, 마케팅 협력자로서의 자질, 고객지향성, 자기관리의 6개 요인으로 규명되었다. 패션 판매원들의 전반적인 의복관여와 유행혁신성은 높게 나타났으며, 직무적합성 요인들 중에서는 마케팅 협력자로서의 자질과 제품지식 요인에 대한 점수가 상대적으로 낮은 편이었으므로 통합적 패션 마케팅을 구현하기 위해서는 섬유와 패션 관련 제품지식과 판매 정보의 전략적 활용을 포함한 판매원 교육이 필요함을 알 수 있다. 패션 판매원의 직무적합성은 의복관여, 유행혁신성, 지속적 정보탐색, 직무만족과 정적 상관관계를 보였다. 본 연구에서 직무적합성과 유의한 관계를 보인 척도들은 패션 유통 업체들의 판매원 관리에 직무적합성 검증을 위한 지표로 사용될 수 있을 것이다.

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