• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2000년도 춘계정기학술대회 e-Business를 위한 지능형 정보기술 / 한국지능정보시스템학회
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• pp.261-270
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• 2000

개념 계층(Concept Hierarchy)은 데이터베이스 분야에서 사용되는 대표적인 배경 지식(Background Knowledge)으로써, 데이터베이스에 내재되어 있는 구조적인 정보, 데이터의 분포, 영역전문가(Domain Expert)에 의해 주어지는 외부 지식 등이 반영되어 있다. 개념 계층의 특성상 부모(parent)-자식(child) 관계가 있는 두 노드가 있을 때, 한 노드의 값으로부터 다른 노드의 값을 추정할 수 있다. 이 추정된 값을 기대치라고 하고, 한 노드의 값으로부터 추정된 기대치와 실제치가 상당히 상이한 값을 보이는 노드가 있을 때, 이를 흥미롭다(interesting)라고 할 수 있다. 그러나 아직까지 개념계층상에서의 흥미로운 부분 탐색에 대한 연구가 없었으며, 흥미로움(interestingness)의 척도(measurement)에 대한 연구로서는 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등이 있다. 그러나 이런 흥미도의 척도에 관한 연구도 연관규칙에 한정되어 이루어졌으므로 개념계층상의 데이터에 적용하기 위해서는 약간의 수정 및 새로운 정의가 필요하다. 본 논문에서는 데이터의 특성에 따른 개념계층이 존재할 때, 이를 이용하여 기대치와 실제치가 상이한 흥미로운 부분을 발견하고자 하며, 이를 위하여 개념계층이 존재할 때, 이를 이용하여 기대치와 실제치가 상이한 흥미로운 부분을 발견하고자 하며, 이를 위하여 개념계층상에서의 흥미도의 척도를 제안하고 흥미로운 부분을 탐색하는 방법을 기술하고자 한다. 또한 데이터마이닝의 결과인 연관규칙을 개념계층에 적용하여 연관규칙을 통해 얻어질 수 있는 기대치를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서의 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용가능하리라 여겨진다.

• 농촌계획
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• 제12권1호
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• pp.59-66
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• 2006

The purposes of this study were to identify leadership competences of rural leaders and to analyze leadership competency of leaders. The study carried out by questionnaire and focus group interview on expert panels. To analyze leadership competency, the data was collected from 273 rural leaders by stratified random sampling. SPSSWIN/ver10 program was used for analyzing data with t-test and IPA method. The study suggests twenty low types of leadership competences which were information, vision, decision making, motivation communication, education residents, managing residents, loaming, flexibility, problem solving, presentation program management, customer orientation service knowledge, making relationship, creative idea, business understanding, brand development, conflict resolution negotiation, assessment, business management, coaching and feed back. Whereas leaders with middle school educational career required developing program management, maintaining achievement and benchmarking, leaders with high school were morel likely to develope self-learning, to benchmark their knowhow and brand development competency. Whereas leader with less low years experiences as leader have been considered as developing coaching/feedback brand development and program development, leaders with more five years as leader should consider developing benchmarking, resident education, and brand development. The study suggests that the extension agents on public should develop leadership program according to the competency differences of leaders.

• 응용통계연구
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• 제13권2호
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• pp.489-503
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• 2000

다양한 형태의 데이터로부터 의사 결정에 유용한 정보 및 지식을 발견하려는 일련의 데이터분석 및 모형 선정과정을 데이터 마이닝(Data Mining)이라고 할 수 있다. 데이터 마이닝의 적용 예로는 신규고객에 대한 신용평가, 고객이탈방지 등과 같은 분야에서 발생하는 스코링 문제를 들 수 있는데 신용평가에서는 신용이 나쁠 가능성을 스코어로 나타내고 스코어가 높은 고객을 대상으로 특별관리를 할 수 있을 것이며 고객이탈방지에서는 이탈가능성을 스코어로 나타내고 스코어가 높은 고객을 대상으로 이탈 방지 캠페인을 벌일 수 있을 것이다. 본 논문에서는 스코링 문제를 사후확률에 대한 모형화 문제로 파악하였다. 폴리클라스를 스코링 문제에 적용하는 방법을 소개한 후 이를 독일 신용 데이터, 국내 모 PC통신회사 데이터 및 국내 모 이동통신 데이터에 적용하였다. 스코링의 성능은 이득률을 이용하여 평가하고자 하는데 나무 모형에 비하여 폴리클라스 방법이 우수함을 확인하였다.

• Asia pacific journal of information systems
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• 제15권2호
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• pp.65-96
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• 2005

It is generally believed that, compared to traditional commerce, Electronic Commerce(EC) is more difficult to gain and sustain customers. One of the major reasons that customers do not use EC is lack of trust. Previous researches on the EC user's trust suggested that risk is an antecedent of trust and the concept of trust is highly related to risk. This study proposed a combined model in which includes the factors based on generic information security risk analysis methodology and trust factors in EC. The objectives of this study are follows; first, investigating the relationship between trust and risk that are antecedent factors of purchase intention, and second, examining the validity of information security risk analysis approach in EC environment. Based on the survey results of 143 MBA students statistical analysis showed that factors like threats and controls were significantly related to risk, but assets did not have statistically significant relationship with risk. Controls and knowledge of EC had meaningful effect on user's trust. This study found that risk analysis methodology which is generally used at organizational level is practically useful at user level on EC environment. In conclusion, the results of this study would be applied to generic situation of information security for analyzing and managing the risk. Besides, this study emphasized that EC vendors need to pay more attention to the information security risk to gain customer's trust.

• Asia pacific journal of information systems
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• 제25권2호
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• pp.337-355
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• 2015

The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers' attitude to persuade them to choose to buy the advertisers' products instead of the competitors'. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of information for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2003년도 컴퓨터소사이어티 추계학술대회논문집
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• pp.133-136
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• 2003

Due to recent explosion of information available online, question- answering (Q&A) systems are becoming a compelling framework for finding relevant information in a variety of domains. Question-answering system is one of the best ways to introduce a novice customer to a new domain without making him/her to obtain prior knowledge of its overall structure improving search request with specific answer. However, the current web poses serious problem for finding specific answer for many overlapped meanings for the same questions or duplicate questions also retrieved answer for many overlapped meanings fer the same questions or duplicate questions also retrieved answer is slow due to enhanced network traffic, which leads to wastage of resource. In order to avoid wrong answer which occur due to above-mentioned problem we propose the system using ontology by RDF, RDFS and mobile agent based on JAVA. We also choose wireless internet based embedded device as our test bed for the system and apply the system in E-commerce information domain. The mobile agent provides agent routing with reduced network traffic, consequently helps us to minimize the elapsed time for answers and structured ontology based on our proposed algorithms sorts out the similarity between current and past question by comparing properties of classes.

• 유통과학연구
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• 제16권1호
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• pp.73-85
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• 2018

Purpose - The beauty salon industry is a highly competitive market. Every beauty salon shop aims to keep its customers satisfied and hopes that they will revisit several times. Hence, this paper investigates the key factors affecting the repurchase intention of consumers in the beauty salon industry in Taiwan. Research design, data, and methodology - We first use the content analysis of free-response narratives from beauticians to classify the key factors objectively and develop the questionnaire accordingly. We then distribute the questionnaire to 130 beauty salon consumers to complete the questionnaire. Next, the Grey Relation Analysis is employed to identify the key factors that affect the repurchase intention of consumers in the beauty salon industry. Results - From the perspectives of the beauty salon customers, the factors affecting the repurchase intention of consumers are (1) obvious treatment results, (2) the treatment space considers personal privacy, (3) the offer of promotional prices for treatment/product trials, and (4) the product knowledge of the beauticians. From the perspectives of the beauticians, the factors include (1) the treatment space is well-designed and makes the customers feel relaxed, (2) enhancement of the customer relationship, (3) the treatment space considers personal privacy, and (4) the positive service attitude of the beauticians. Conclusions - We analyze all the key factors and offer some suggestions as a conclusion.

• 한국CDE학회논문집
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• 제20권4호
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• pp.375-384
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• 2015

Recently, there has been a gradual increase in the number of people who are interested in cycling, leading to an increasing number of cycling equipment consumers. However, many bicyclists get hurt because of their lack of knowledge about the right size of bicycle for their body. Although it is necessary for a rider to fit their bicycle to prevent injury, they reject a fitting service because of the long hours and high cost. In this study, we propose a bicycle fitting system that uses a depth camera to improve the limitations of existing manual fitting systems. With the defined formula, the system calculates the size of the bicycle using body image information extracted by a depth camera and visualizes a customized bicycle for a specific consumer. This system will not only save the customer time and money, but will prevent injury from the use of a bicycle that does not fit.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제2권3호
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• pp.204-209
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• 2002

The interest of data mining in artificial intelligence with fuzzy logic has been increased. Data mining is a process of extracting desirable knowledge and interesting pattern ken large data set. Because of expansion of WWW, web data is more and more huge. Besides mining web contents and web structures, another important task for web mining is web usage mining which mines web log data to discover user access pattern. The goal of web usage mining in this paper is to find interesting user pattern in the web with user feedback. It is very important to find user's characteristic fer e-business environment. In Customer Relationship Management, recommending product and sending e-mail to user by extracted users characteristics are needed. Using our method, we extract user profile from the result of web usage mining. In this research, we concentrate on finding association rules and verify validity of them. The proposed procedure can integrate fuzzy set concept and association rule. Fuzzy association rule uses given server log file and performs several preprocessing tasks. Extracted transaction files are used to find rules by fuzzy web usage mining. To verify the validity of user's feedback, the web log data from our laboratory web server.

• 한국펄프종이공학회:학술대회논문집
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• 한국펄프종이공학회 2000년도 춘계학술발표논문집
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• pp.118-125
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• 2000

Gloss uniformity on unprinted coated papers is oftenly called as 'Surface Feeling' in market and roles as a very important criteria when a customer choose a paper. However, there is few researches on this quality so far and even there isn't much knowledge on the characteristics of gloss variation, ie what it is, where it comes from etc. Therefore, there should be a pre-research on its characteristics, factors, measuring method or tools prior to the following development activities. In this paper, we obtained about a dozen of papers including foreign products and measured not only basic properties of them, but also various characteristics related to ununiformity. Our experiments went further to printing, but that area is excluded in this paper. Also, we investigated several instruments for measuring gloss variation by an objective way all over the world and tested with our own samples so that we tried to find out which one is best-correlated with visual appreciation and suggest its results as possible. We found out several things from these experiments including what is difference between good and bad gloss uniformity, the factors of gloss variation, and the results of measurement for gloss variation with instruments.