• Title/Summary/Keyword: customer capital

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The Influence of Intellectual Capital Elements on Company Performance

  • EKANINGRUM, Yulliana
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.257-269
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    • 2021
  • Intellectual capital is becoming a crucial factor for a firm's long-term profit and performance in the knowledge-based economy as more firms identify their core competence as invisible assets rather than visible assets (Itami, 1987). The company was encouraged to measure financial and non-financial factors, including the customer perspective groups, the internal business process, learning and growth perspective, then to link all these measurements in a coherent system. This paper seeks to investigate the influence of intellectual capital elements on company performance, as well as the relationship among intellectual capital elements from a cause-effect perspective. Resource-Based View (RBV) considers intellectual capital as resource and capability to sustain competitive advantage on company performance. The partial least squares approach is used to examine listed banks in Indonesia Stock Exchange for year 2017-2019. Results show that human capital directly has positive influences on innovation capital, customer capital, and process capital. Innovation capital has positive, but less significant influence on process capital, which in turn influences customer capital. Human capital and process capital also influence customer capital. Finally, customer capital contributes to performance. This study helps management to identify relevant intellectual capital elements as competitive advantage and their indicators to enhance business performance.

Linking Social Capital, Knowledge Sharing/Conversion, and Organizational Performance in a Customer Service Organization

  • Seonjin Shin;Joon Koh;Liguo Lou
    • Asia pacific journal of information systems
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    • v.30 no.2
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    • pp.228-251
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    • 2020
  • This study attempts to examine the importance of social capital in customer service organizations and clarifies how translates into organizational performance through knowledge management activities. A survey was conducted with the customer service employees, and 256 questionnaires were used for an empirical analysis with smart partial least squares (PLS). The analysis found that relational capital had a positive effect on both the knowledge management components of knowledge sharing and knowledge conversion, while structural capital significantly influenced knowledge sharing. In addition, human capital positively affected knowledge conversion. Both knowledge sharing and knowledge conversion significantly influenced organizational performance. This study proposed a conceptual framework of social capital that influences organizational performance mediated by an organization's knowledge management activities. Based on the results, we suggest practical guidelines for managing social capital and recommend areas of improvement for customer organization's managers and employees.

The Effects of Positive Psychological Capital, Organizational Commitment, Customer Orientation in Clinical Nurses (임상간호사의 긍정심리자본이 조직몰입과 고객지향성에 미치는 영향)

  • Kim, In Suk;Seo, Ryu Bin;Kim, Bok Nam;Min, A Ri
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.1
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    • pp.10-19
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    • 2015
  • Purpose: This study was designed to assess the degree of Positive psychological capital, Organizational commitment, Customer orientation of clinical nurses, and to identify correlations between these variables. Methods: Participants were 230 nurses working in three hospitals located in Seoul. Data were analyzed using descriptive statistics, t-test, ANOVA, Scheff$\acute{e}$ test, Pearson Correlation, and Multiple Regression. Results: Mean scores were 3.32 (5 point scale) for Positive psychological capital, 3.03 (5 point scale) for Organizational commitment, 3.71 (5 point scale) for Customer orientation. Positive psychological capital correlated positively with Organizational commitment (r=.29, p<.001) and Customer orientation (r=.58, p<.001). Organizational commitment correlated positively with Customer orientation (r=.28, p<.001). Positive psychological capital had a significant influence on Customer orientation. and these combinations explained 34.2% of the variance in Customer orientation (F=25.68, p<.001). Organizational commitment had a mediating effect between Positive psychological capital and Customer orientation. Conclusion: The results of this study suggest a need for strategies to improve Customer orientation by enhancing the Positive psychological capital of nurses. Furthermore, study to develop and apply a Positive psychological capital promotion program should be conducted.

The Effects of Strategic Orientation on Intellectual Capital and Firm Performance (전략적지향성이 지적자본과 기업성과에 미치는 영향)

  • Moon, Young Baek;Kim, Sang Hyun
    • Knowledge Management Research
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    • v.13 no.5
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    • pp.15-41
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    • 2012
  • Recently, there has been increasing interests on strategic orientation and intellectual capital as measures of competitiveness and their impacts on firm performance. However, there was little research which verify empirically the relationships among strategic orientation, intellectual capital and firm peformance. This research scrutinizes the effects of strategic orientaion on intellectual capital and firm performance. Based on literature review, research model and hypotheses are developed and empirically tested. The results are as follows. First, market orientaion and entrepreneurial orientation have positive effects on human capital, structural capital and customer capital which compose intellectual capital. Second, market orientaion and entrepreneurial orientation do not influence firm performance directly, but indirectly influence firm performace via intellectual capital. Third, the hypothesis about the relationship between intellectual capital and firm performacne is partially accepted. Only customer capital affects firm performance. Discussions and implications are followed.

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A Study on the Effects of UGC Platform Users' Experience Value, Social Capital, and Cultural Capital on Customer Participation and Relationship Commitment: Focusing on the Moderating Effect of the Need for Self-Expression (UGC플랫폼 사용자의 경험가치, 사회적자본, 문화적자본이 고객참여와 관계몰입에 미치는 영향에 관한 연구: 자기표현욕구의 조절효과를 중심으로)

  • Hee-Yeon Kim;Sung-Joon Yoon
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.195-214
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    • 2023
  • Purpose - This study aims to investigate the factors (experience value, social capital, cultural capital) affecting users' engagement in UGC platform, and to examine their effect on relationship commitment. The study further attempted to confirm the moderating effect of the need for self-expression. Design/methodology/approach - Data was collected from 230 UGC users through a survey, and the study performed a structural equation model analysis to validate the conceptual model which contains five research hypotheses. Findings - The study found that only service value, one of experiential values, has a significant positive (+) effect on customer engagement and that social capital and cultural capital also have a significant positive (+) effect on customer engagement In addition, customer engagement in the UGC platform was found to have a significant positive (+) effect on the relationship commitment. However, the need for self-expression did not moderate the relationship between customer engagement and relationship commitment. Research implications or Originality - Marketing strategies that can strengthen UGC users' engagement factors can lead up to follow-up research, which finds ways to improve not only users' engagement but also sustained relationship with the UGC platforms.

Positive Psychological Capital, Job Intensity, Customer Orientation and trust in O2O Distribution Market

  • PARK, Hye-Yoon
    • Journal of Distribution Science
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    • v.19 no.6
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    • pp.5-19
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    • 2021
  • Purpose: O2O Service is a major internet-based distribution industry. The purpose of this study is to confirm the effects of positive psychological capital on job intensity, customer orientation, and the mediating effects of trust of O2O employee. Research design, data and methodology: This study aims to identify the effect of positive psychological capital on customer orientation and job intensity through empirical analysis. 475 questionnaires were used for the final analysis using random sampling methods from O2O employees working at leading distribution companies for hypothesis verification. The analysis methods used for hypothesis testing in this study were analyzed using the SPSS 21.0 statistical package. Results: Empirical analysis shows that it is an important factor in increasing job intensity and customer orientation, and that company trust has a significant influence through mediating effects among variables. Conclusions: In order to enhance job intensity and customer orientation for O2O distribution workers, it is necessary to change efforts with management efforts for positive psychological factors and trust. It is also believed that company trust should be considered as an important factor in the future leadership competency development system in that it can promote positive psychological capital, further strengthening job intensity and customer orientation.

A Study on Mediating Effect of Customer Satisfaction and Attitudinal Loyalty between the Brand Image and Behavioral loyalty in Coffeeshops -Focusing on Capital Area and Non-Capital Area- (커피전문점의 브랜드이미지와 행동적충성도 간 고객만족과 태도적충성도의 매개효과에 관한 연구 - 수도권지역과 수도권이외지역을 중심으로 -)

  • Kang, Byong-Nam;Moon, Sung-Sik
    • Culinary science and hospitality research
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    • v.20 no.1
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    • pp.205-219
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    • 2014
  • The purpose of this study examines the mediating effect of Customer Satisfaction and Attitudinal Loyalty on Capital area and Non-capital area coffeeshops. In order to meet its purpose, We surveyed 290 customers who visited coffeeshops in Capital area and Non-Capital area. The research results may be summarized. First, Customer Saisfaction with a coffee shop played a mediating role between Band Image and Attitudinal Loyalty. Especially, It Fully-mediated between Brand Image and Attitudinal Loyalty in Non-Capital area. Second, Attitudinal Loyalty to a coffee shop played a mediating role between Customer Satisfaction and Behavioral Loyalty. In particular, It Fully-mediated between Customer Satisfaction and Behavioral Loyalty.

Structural Relationship between Intellectual Capital and Organizational Performance in a Customer Service Organization: Focused on the Role of Dynamic Capability (고객서비스 조직의 지적자본과 조직성과 간의 구조적 관계: 동적역량의 역할을 중심으로)

  • Park, Paul;Cheong, Ki-Ju;Kim, Sora;Ryu, Il
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.911-923
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    • 2014
  • This study explores which organizational capital is important for the customer service center and how the organizational capital is linked to organization's performance through dynamic capability. In this study, total of 389 employees in customer service centers were surveyed for the analysis. The results indicate that relational capital and organizational culture were positively linked with collaborative behavior, capital share, and capital transformation. Also, structural capital was a significant factor in collaborative behavior. Organizational performance was positively affecting collaborative behavior and capital share. This study provides a practical guideline on how to manage organizational capital and supplement shortcomings for managers and counsellors at the customer service centers. Furthermore, the implications for the reinforcement and development of organizational capital were suggested in building a customer service center as a strategic and fundamental part of the company.

The Impact of Social Capital on Consumer Attitudinal Evaluations: An Empirical Study in Pakistan

  • CHAI, Zhengmeng;MALIK, Muhammad;HUSSAIN, Salamat;ABBAS, Sher;ALI, Najabat;ABBAS, Zaheer;MUNAWAR, Nousheen
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.3
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    • pp.149-157
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    • 2022
  • The primary goal of this study is to investigate the impact of social capital on consumer attitudinal evaluations. We propose a hypothetical receptacle, thereby applying a mediation framework because of social capital. We expect that increasing social capital would improve brand image and consumer-company (C-C) identification, resulting in positive in-role and extra-role customer behavior toward the brand. Data was collected from 425 respondents primarily from Karachi's five zones (East, West, North, South, and Central) and analyzed using confirmatory component analysis and structural equation design. The findings showed that social capital had a positive and significant relationship with customer extra-role behavior, as well as two mediators, brand image and consumer business identity. Furthermore, both mediators have a significant impact on both in-role and extra-role behavior. However, there is no evidence that social capital has a direct impact on in-role behavior. This study will help businesses in gaining a competitive advantage by concentrating on social capital to improve their brand image and customer relationship.

Effects of Informal Learning and Positive Psychological Capital on Job Satisfaction and Customer orientation (무형식 학습과 긍정심리자본이 직무만족 및 고객지향성에 미치는 영향)

  • Kim, Joon-Hwan
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.195-202
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    • 2017
  • Previous studies on salesperson's performance have concentrated on increasing job satisfaction through compensations and benefits or effective communication processes and have not sufficiently considered the emotional aspect of salesperson's selling behaviors. The purpose of this study is to investigate informal learning and positive psychological capital on the relationship between job satisfaction and customer orientation of IT salespeople. Data were collected from 159 IT salespeople and analyzed by structural equation modeling (SEM). As a result, it was found that the informal learning of IT salesperson had a significantly positive impact on positive psychological capital. Positive psychological capital was significantly affect on job satisfaction and customer orientation. Positive psychological capital mediated the relationship between informal learning and job satisfaction/customer orientation. The results of this study suggest that there is a need to develop informal learning based on positive psychology and to strengthen the reflected job satisfaction and customer orientation.