• Asia Marketing Journal
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• 제14권2호
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• pp.97-125
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• 2012

연구목적 - 최근 기업에서 마케팅이나 광고를 할 때 아트를 활용하여 기존의 명화나 아티스트들과 협업한 새로운 작품을 제품에 접목하거나, 마케팅에 활용하는 경우가 늘어나는 추세이다. 아트 콜라보레이션 제품을 새로운 자극으로 생각하고, 자극에 민감하게 반응하는 독특성 추구성향과 호기심이 많은 소비자일수록 아트 콜라보레이션 제품에 대한 호감도가 증가할 것으로 본다. 따라서 본 연구는 아트마케팅에 대해 전반적으로 살펴보고, 개인특성인 호기심과 독특성 추구성향이 아트 콜라보레이션 제품에 대한 소비자의 감정에 미치는 영향과 구매의도에 미치는 영향을 알아 보았다. 그리고 성별에 따라 개인특성과 소비자의 감정 사이에 미치는 영향은 차이가 있을 것이라 예측하고 성별의 조절효과를 살펴보았다. 연구결과 - 호기심은 긍정적 감정에 정의 영향을 미치며, 환기와 부정적 감정에는 영향을 미치지 않는 것으로 나타났다. 독특성 추구성향 중 창의적 선택은 긍정적 감정과 환기에 정의 영향을 미치며, 부정적 감정에 부의 영향을 미치는 것으로 나타났다. 독특성 추구성향 중 비대중적 선택은 긍정적 감정과 부정적 감정에는 영향이 없는 것으로 나타났으며, 환기에는 유의한 것으로 나타났다. 그리고 독특성 추구성향 중 유사성 회피는 소비자의 감정에 어떠한 영향도 미치지 않는 것으로 나타났다. 그리고 성별에 따른 차이를 살펴본 결과, 창의적 선택과 부정적 감정 사이와 비대중적 선택과 부정적 감정 사이에서만 남녀 간의 차이가 유의한 것으로 나타났다. 시사점 - 소비자의 호기심을 유발시킬 수 있는 새로운 디자인이나 전략을 시도하면 효과적일 것을 알 수 있으며, 독특성 욕구 중 자신의 정체성을 표현하고자 하는 욕구가 높은 사람이 아트 제품에 대하여 감정의 영향을 많이 받음을 알 수 있다. 따라서 지속적으로 예술가들과 콜라보레이션 활동을 통해 소비자의 감성을 자극하는 제품을 생산해야 할 것이다. 성별에 따른 큰 차이가 없으므로 남녀 구분없이 모두의 관심을 끌 수 있는 마케팅을 해도 무관하다는 것을 알 수 있다.

• 소음진동
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• 제21권2호
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• pp.35-47
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• 2011

핵심 IT 산업군을 형성하며, 미래 유비쿼터스(ubiquitous) 사회를 견인하고 있는 'RFID/USN 산업'의 급성장 속에서 마이크로 에너지 수확 기술은 그 한 축을 함께 할 준비가 되어 있다. 이에 마이크로 에너지 수확 기술 분야의 개요 및 최근 동향에 대해 살펴보고자 한다.

• 한국치위생학회지
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• 제16권3호
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• pp.401-407
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• 2016

Objectives: The purpose of the study was to investigate the correlation between critical thinking disposition and self-efficacy in dental hygiene students. Methods: This is a cross-sectional study. A self-reported questionnaire was completed by 486 dental hygiene students in for colleges Jellabukdo from March to June, 2016. The study instrument included general characteristics of the subjects, critical thinking disposition, and self-efficacy. The instrument for critical thinking disposition was adapted from Yoon and consisted of intellectual zeal/curiosity, prudence, self-confidence, systemicity, intellectual impartiality, sound skepticism, and objectivity. Each question was measured by Likert 5 point scale. Cronbach's alpha was 0.73 in the study. The instrument for self-efficacy was adapted from Kim and consisted of self-efficacy confidence, self-regulation efficacy, and task difficulty choice using Likert 5 point scale. Cronbach's alpha was 0.73 in the study. Results: The correlation between critical thinking disposition and details of each area showed a strong correlation. The strongest positive correlation in passion was 0.721 for curiosity and critical thinking disposition overall(p<0.01). Conclusions: It is necessary to develop the program for critical thinking disposition and self-efficacy in the dental hygiene students.

• 한국콘텐츠학회논문지
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• 제13권6호
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• pp.148-157
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• 2013

이 연구에서는 인터넷 포르노그래피 탐색 이유와 사이버섹스에 대한 인식이 어떠한지를 성별과 기존 인터넷 포르노그래피 이용량을 중심으로 분석했다. 이를 위해 인터넷 포르노그래피 이용경험이 있는 남녀대학생 203명의 응답을 이용했다. 인터넷 포르노그래피 탐색이유는 파트너와의 성관계, 자위행위, 성적호기심 요인으로 구분되었다. 분석결과, 남성들은 직접적 성관계와 자위행위를 위한 도구적 차원에서 탐색하고 있었지만, 여성들은 성에 대한 궁금증 및 무료함을 벗어나기 위한 수단으로 탐색하고 있었다. 사이버섹스는 대안적 섹스와 실제 섹스로 구분되었다. 분석결과, 남녀 모두 온라인에서 파트너와 성적인 메시지를 주고받으면서 성적행위를 하는 것에 대해 차이를 보이지 않는 것으로 나타났다. 연구결과와 성관련 건강에 대한 함의가 함께 논의되었다.

• Child Health Nursing Research
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• 제14권4호
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• pp.415-422
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• 2008

Purpose: The purpose of this study was to investigate the relationships of ego-resilience, stress coping styles and disposition to delinquency in middle school students. Method: The data were collected from October 15 to October 30, 2005. The subjects were 223 middle school students in 2nd grade in G city. To determine the most effective variable of ego-resilience to stress coping styles and disposition to delinquency, the dada were analyzed using Canonical correlation with SAS 9.1 TS, and Pearson's correlation with percentages, means, standard deviations with SPSS 14.0 K. Result: Ego-resilience showed a significant positive correlation with active coping styles and a significant negative correlation with passive coping styles, and disposition to delinquency. Canonical correlation analysis of 5 sub-domains of ego-resilience showed that curiosity made the highest contribution to predicting stress coping styles and vitality made the highest contribution in predicting disposition to delinquency in middle school students. Conclusions: The results of this study suggest that the development of ego-resilience for adolescents is important to improve stress coping strategies and decrease delinquency. Therefore, to increase ego-resilience, Stress Coping Programs should include curiosity and Delinquency Intervention Programs should include vitality.

• 대한가정학회지
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• 제27권4호
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• pp.139-150
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• 1989

The present study was designed to answer the following questions: 1) Is there and relationship between the adolescent's sex role identity and perceived parent behavious? 2) Is there any gender differences in perceived parent behavious? 3) Is there any interaction effect between sex role identity and gender in perceived parent behaviors? 109 male and 101 female undergraduates from the five universities in Seoul served as subjects in this investigation. Subjects were administered the Parent Behavior From (PBF) and the Bem Sex Role Inventory (BSRI) in counterbalanced order. A4 (sex-role identity)×2(gender) multivariate analysis of variance was performed for the perceived paternal and maternal behaviors separately. The simultaneous confidence intervals for pairwise comparison were followed when the MANOVA was significant. In testing all hypotheses, .05 was used as a significance level in this study. For the perceived paternal behavious, 1) The androgynous group, compared with the undifferentiated group, reported greater father warmth, active involvement, greater encouragement of cognitive independence, cognitive curiosity, cognitive competence, achievement control, and conformity. 2) The androgynous individuals showed higher father warmth, congitive independence, curiosity, and cognitive competence than the feminine individuals. 3) The androgynous individuals were found to have significantly higher father warmth than the masculine individuals. For the perceived maternal behaviors, there was a significant difference between gender groups in conformity. Daughters reported higher conformity than sons. The interaction effect between sex-role identity and gender, however, was not found to be significant.

• 대한가정학회지
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• 제43권1호
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• pp.53-67
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• 2005

It has been suggested that children's reasons for reading are various; reading efficacy, challenge, curiosity, involvement, importance, recognition, competition, compliance, grades, avoidance and social interactions. To extend previous studies in which only one or two motivational constructs were studied in relation to reading abilities, this study was carried out to examine 11 inter-relationships of motivational constructs and their relationships to reading abilities. Using the MRQ of Wigfield & Guthrie(1997), and the Basic Learning Skills Test of the Korea Educational Development Institute(1989), 334 elementary school children were measured for their reading motivation and abilities. The results showed that 11 motivational constructs were interrelated, which were also related with reading abilities. Out of 11 motivational constructs, importance was able to predict the reading abilities in multiple-regression analyses. From F-tests, those groups with high reading efficacy, challenge, curiosity, involvement, recognition, competition and social interactions outperformed those with low motivational constructs. The findings of this study confirm that children read for various reasons, and internal motivation and social interactions are significantly related with reading abilities. It is proposed that the internal reasons for reading are also more significant factors in explaining reading abilities than external reasons. Finally, cultural influences on reading motivation and comprehension are also discussed.

• 한국콘텐츠학회논문지
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• 제13권1호
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• pp.278-286
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• 2013

본 연구는 군 병사들을 대상으로 역경이나 스트레스를 이겨내는 역량인 레질리언스가 군 생활 적응에 미치는 영향을 분석하였다. 이를 위해 레질리언스를 대인관계, 활력성, 감정 통제, 호기심 및 낙관성으로 구성해 현역 병사 150명을 대상으로 구조화된 설문조사를 실시하였다. 연구 결과 병사들의 레질리언스 및 군 생활 적응은 중간값 이상의 수준을 보여주고 있으며, 레질리언스 수준이 높은 병사들이 낮은 병사들에 비해 높은 군 생활 적응을 보여주고 있다. 또한 레질리언스 구성요소 중 대인관계, 낙관성 및 호기심이 군생활 적응에 긍정적인 영향을 미치는 것으로 나타났다. 따라서 병사들의 군 생활 적응을 높이기 위해 레질리언스를 강화시켜 주기 위한 다양한 프로그램의 개발되고 운영되어야 할 것이다.

• 수산해양교육연구
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• 제19권1호
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• pp.91-100
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• 2007

The purpose of this study was to compare personality existed in the populations of the mentally retarded with and without Down syndrome. For this purpose, two research questions were proposed. (a) Is there any difference of personality existed between two groups? (b) Is there any difference of sub-personality existed between two groups by disability degree? Participants in this are 159 people with mental retardation(the mentally retarded with Down syndrom: 82, the mentally retarded without Down syndrom : 77) in P and S cities. First of all, the reliability in measurement instrument was verified through a pre-study. For the first research question, t-test was used. And two way ANOVA was used to investigate the second research question. The results of this study were as follows:First, according to the result of t-test, there were significant differences of personality scores between two groups. And there were significant differences between the mentally retarded with and without Down syndrome regard to expectation of success, outerdirectedness, positive or negative responding tendency, curiosity among sub-personality factors. Second, the result of the two way ANOVA analysis, no meaningful statistically difference in personality by degree of the impairment. But It showed difference regard to effectancy motivation, expectation of success, curiosity among sub-personality factors between the mentally retarded with and without Down syndrome by impairment degree.

• 한국의류학회지
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• 제37권8호
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• pp.1139-1154
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• 2013

This study examined the effects of consumers' usefulness and the hedonic perception of their willingness to provide information and cooperation intention in the use of location-context based mobile product recommendation services for fashion stores. We examined the influence of consumers' beliefs regarding marketer's information practices on their perceptions of provided services. In addition, the moderating effects of consumers' epistemic curiosity and information control level were investigated. A total of 400 smartphone users were included as participants for the present study. The results showed that consumers who perceived information services as more hedonic and useful are more likely to provide personal information and cooperate with marketers. The findings of the study suggest that fashion retailers who plan to introduce mobile product recommendation services should pay attention to the hedonic aspects of the services. In addition, the effects of usefulness and hedonic perception of the two dependent variables were different according to the level of epistemic curiosity and information control.