• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.144-147
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• 2009

광고에서 가장 중요한 크레이티브 창출을 위한 광고 전략에 따른 시리즈 광고에서의 빈도별 축적에 의한 것이 어떠한 경우에 수요자들이 선호하느냐에 대한 따른 전략이 필요할때이다. 또한 소구방식에 따른 광고의 단발적 광고와 시리즈 광고마다의 메시지의 이해도나 구매 의욕도가 높아지는가를 측정하여 일회성의 광고와 연속적인 광고에서의 효과 적성을 각각 분류하여 연구한 이 논문은 광고의 제작을 함에 있어서의 더욱 효과적인 개선안을 참아 광고 효과를 높이는데에 이 논문의 연구목적을 둔다.

• Proceedings of the Safety Management and Science Conference
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• 2012.11a
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• pp.253-268
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• 2012

Recently, creative innovation has become a major topic in management innovation and due to this, various researches on its need and methodologies are being performed. According to previous studies on ambidexterity, explorative innovation is closer to divergent and right-sided brain, while exploitative innovation is closer to convergent and left-sided brain. Topic was to identify preceding element which affects Ambidextrous Innovation. For this topic, 129 Six Sigma projects from 19 different companies were collected. Ambidextrous index from preceding studies was used. This index represents the degree of ambidextrous activation and can be calculated by multiplying cumulative usage of exploitative tools with that of explorative tools. In the project characteristics, simple linear regression result showed leadership degree, team's vitalization degree and leader capability degree have effect in positive direction.

• Environmental Analysis Health and Toxicology
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• v.14 no.1_2
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• pp.13-19
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• 1999

Cisplatin is an inorganic complex formed by a central atom of platinum surrounded by chlorine and ammonia atoms in the cis position in the horizontal plane, Cisplatin is one of the most effective anticancer drug, widely used against various tumor such as testicular tumor, brain tumor, ovary tumor, bladder carcinoma, colon cancer etc. However its clinical use has been limited by nephrotoxicity, ototoxicity , gastrointestinal disturbances, myeloscrppression and allergic reactions. In these toxicities, dose related and cumulative nephrotoxicity is the major dose limit factor. So, to evaluate the protective effect of aspalactone on cisplatin nephrotoxicity in rats, both compounds were given intraperitoneally, Protective effects of aspalactone against nephrotoxicity of cisplatin were observed when aspalactone was administered to rats 1hr beforecisplatin injection. Hepatotoxicity induced by combination treatment of cisplatin and aspalactone was not observed. The present results indicate that aspalactone may provide protection against cisplatin nephrotoxicity, when it is given 1hr before cisplatin injection.

• Journal of the Korean Ceramic Society
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• v.26 no.5
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• pp.609-616
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• 1989

For the development of high durable portland cement, it was tested that the some physical properties of ordinary portland cements (OPC) treated with 0.3-1.5wt.% asphalt and 0.5-1.0wt.% carbon black. From the results, the contact angles of water against cements treated with more than 0.6wt.% asphalt were increased over 80 degrees, the initial and the final setting times of cement paste were delayed about 20min. according to the every 0.3wt.% increase of asphalt. The first and the second pick heights of the hydration curve of the cement were considerabely decreased and the induction period of that was increased. And so, the cumulative hydration heat of the cement which was treated with 0.6wt.% asphalt and 0.5wt.% carbon black was lower about 10cal/g than that of ordinary portland cement during 42 hydration times.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.13 no.8
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• pp.637-644
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• 2003

Airborne noise is one of the considerable environmental factors for navy ship personnel who should accomplish their tasks in restricted ship spaces against adverse health effect of noise. However, it is difficult to find studies on actual condition of airborne noise for navy ships. In this study, we measured airborne noise levels at 379 compartments of 33 Korean navy ships. Using the measured data, we presented mean values and their standard deviations of measured noise levels with factors of ship type, compartment category, and operation mode. Additionally, we evaluated the mean value and cumulative probability of airborne noise levels of compartments with those of the US navy ships. These results can be rationally used in making the proper airborne noise criteria of the navy ship for the future.

• Journal of the Korean Statistical Society
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• v.28 no.4
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• pp.415-433
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• 1999

This paper considers the design of step-stress accelerated life tests for the Weibull distribution with a nonconstant shape parameter under Type I censoring. It is assumed that scale and shape parameters are log-linear functions of (possibly transformed) stress and that a cumulative exposure model holds for the effect of changing stress. The asymptotic variance of the maximum likelihood estimator of a stated quantile at design stress is used as an optimality criterion. The optimum three step-stress plans are presented for selected values of design parameters and the effects of errors in pre- estimates of the design parameters are investigated.

• Journal of the Ergonomics Society of Korea
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• v.16 no.3
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• pp.37-48
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• 1997

It is very common for women wear shoes with a high heel. It has been known that the high heel could disfigure the foot shape and cause various joint problems including back pain. However, few quantitative studies have been conducted. Therefore, in this study, the low back muscle has been investigated in order to find fatifue effect due to different heights of the heel. In particular, 0, 4, 6 and 8cm heel and two different shapes of heel have been used for an experiment. Ten healthy female subjects volunteered for the study. Isometric Trunk Exertion Frame(ITEF) and Electromyography were used to measure tha Median Frequency via Spectral analysis. The results indicated that the heel height significantly affected the local muscle fatigue of the back. After post hoc analysis, it was found that a proper heel height ougth to be lower than 5cm not to have severely fatigued back muscle after a casual walk for an hour. Such results could be applies to female industrial workers in order to prevent a cumulative trauma disorder of the back, and also to design a female dress shoes minimizing low back fatigue.

• Journal of the Korean Society for Precision Engineering
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• v.23 no.6 s.183
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• pp.143-150
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• 2006

Recently, in proportion to increased demand on environmentally-friendly heat source, efficient management of district heating(DH) system becomes one of important issue. The objectives of this paper are to systematize data processing of transition temperature, investigate the effect of temperature variations on thermal fatigue and find out a way to improve design fractures of Korean DH pipes. For this purpose, reliable fatigue lift evaluation procedures are examined and applied to quantify thermal fatigue lives. Also, as a prototypal optimization analysis results, mean value of original cross sectional area of selected pipes was reduced 18.6% sustaining their sufficient margins against fatigue failure. So, it is anticipated that the output of this research can be used as useful information of optimal design and operation in the future.

• IE interfaces
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• v.12 no.4
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• pp.496-505
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• 1999

Quality of Service(QoS) is the collective effect of service performances and has a direct impact on customer satisfaction. Although QoS is subjective, network performance parameters contributing to QoS can be measured physically. Therefore overall customer satisfaction for each test condition of the performance parameters is evaluated by asking respondents to indicate his or her opinion on a five-category rating scale i.e., excellent, good, fair, poor, and unsatisfactory. The opinion data resulting from the test can then be used to measure and analyze QoS from the customers' viewpoints. In this papaer, we consider two methods for analyzing the opinion data: MOS method and Cumulative Probability Curve method. The former evaluates an arithmetic mean of the opinion scores which quantify the surveyed opinions of respondents. The latter uses graphical and analytical models which are based on the distribution of the opinions rather than an arithmetic mean. The advantages, disadvantages, and an alternative of each method are discussed, together with future directions of research.

• Journal of the Korean Operations Research and Management Science Society
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• v.26 no.1
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• pp.61-69
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• 2001

This paper presents a two stage game model which examines the effect of learning-by-doing and spillover. Increases in the firm’s cumulative experience lower its unit cost in future period. However, the firm’s rival also enjoys the experience via spillover. Unlike previous theoretical research model, a cost asymmetric market entry game model is developed between the incumbent firm and new entrant. Mathematical results show that the incumbent firm exploits the learning curve to gain future cost advantage, and that the diffusion of learning to the new entrant induces the incumbent firm to choose decreasing output strategically. As a main result, we show that the relative magnitude between the learning and spillover rate determines the market share ratio of competing firms.