• 제목/요약/키워드: culture product

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우리나라 철도안전문화 측정기준 및 프로세스 개발 연구 (A Study on the Development of the Safety Culture Inspection Standards and Process in Korea Railway)

  • 이종석;한기율;허남규;김찬수
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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    • pp.2548-2556
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    • 2011
  • The safety culture of an organization is the product of individual and group values, attitudes, perceptions, competencies, and patterns of behaviour that determine the commitment to, and the style and proficiency of, an organization's health and safety management. A good safety culture includes effective, appropriate safety management systems; strong safety leadership & commitment from management; participation and involvement of the workforce; and organizational learning and continuous improvement. This paper will introduce the safety culture inspection standards and process in Korea Railway. The main purpose is to get a better understanding of safety culture and to develop measuring tool. First of all we developed the composition factor of safety culture and the question set. And we prepared the base of computerization of safety culture measurement by developing of evaluation standards and weighted value.

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디지털 홈 네트워크 제품디자인 프로세스와 디자인 제안 (Digital Home Network Product Design Process & the Design Proposition)

  • 이대우
    • 한국콘텐츠학회논문지
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    • 제9권5호
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    • pp.118-127
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    • 2009
  • 현재 전 세계적으로 공동주거문화의 확산과 국내 신규 분양 아파트 환경의 연속적인 증가 추세가 각 주거공간과 세대간에 홈 네트워크 기기의 수요를 증대시키고 있다. 유비쿼터스의 계속적 진화와 홈 네트워크 시스템 도입과 발전이 제품 디자인의 수요를 촉진시키고 있다. 주거문화의 변화와 아파트 실내디자인의 변화는 생활자의 라이프 스타일과 제품의 디자인에 상호 영향을 미치고 있으며, 새로운 제품디자인을 요구하고 있다. 실내 제품과의 조화, 인테리어 스타일과 제품, 제품과 패션디자인, 제품과 제품간의 요소적인 인자의 재구성과 융합이 본 디자인 연구의 핵심적 요소이다. 이것을 바탕으로 디자인 프로세스는 통합적인 디자인 전략과 컨셉트의 조사와 분석으로 연구되었으며, 디자인의 기능성, 외관의 심미적인 디자인이 일치될 수 있는 3차원 디자인으로 표현하였다. 실질적인 디자인 안을 발표함으로서 향후 발전 전망의 단면을 구체적으로 예측할 수 있기 때문이다.

온라인 패션 쇼핑 시 도전감의 척도 개발 및 타당성 연구 (Perceived challenges in fashion shopping online: Scale development and validation)

  • 심수인
    • 복식문화연구
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    • 제24권6호
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    • pp.709-724
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    • 2016
  • The purpose of this study is to develop a multi-dimensional scale measuring consumers' perceived challenge in shopping fashion products online, and to verify its validity and reliability. Relevant literature is first reviewed to identify possible dimensions of perceived challenge. Next, Study 1 is conducted in order to explore the dimensions empirically and to see whether the dimensions that emerged were consistent with prior findings. A total of 190 responses to an open-ended question was qualitatively analyzed by using content analysis. The findings of Study 1 generate 26 items reflecting four dimensions (i.e., product knowledge, previous experience, website functionality, and product availability), which correspond to the dimensions suggested in literature review. Study 2 is subsequently conducted to refine the items so that the perceived challenge scale establishes cross-validation, convergent validity, discriminant validity, reliability, and predictive validity. A total of 238 responses is quantitatively analyzed by using exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. In the results of Study 2, the perceived challenge scale is found to consist of a total of 16 items reflecting three dimensions: E-commerce Challenge (corresponding to Previous Experience reported in Study 1), Retailer Challenge (corresponding to Website Functionality), and Product Challenge (corresponding to Product Knowledge); all Product Availability items have been eliminated through the item refinement process. Specifically, E-commerce Challenge and Retailer Challenge are found to predict flow, supporting flow theory, while Product Challenge fails to lead to flow significantly. Implications, limitations, and suggestions for future studies are also discussed.

A Study on the Export Priority Indicators of Rice Processed Food for Export Business

  • Kang, Kyung soo;Son, Chan soo;Jung, Jong min;Park, Sang youn;Kim, Hyo Eun
    • International Journal of Advanced Culture Technology
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    • 제6권3호
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    • pp.88-97
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    • 2018
  • As the trade among the countries increases, domestic agriculture is facing a crisis. Especially domestic rice industry is suffering from the rice market opening problem and the domestic rice industry itself. As a counter measure against this, despite the promotion of the rice processing food industry, the export of rice processed food has decreased by an average annual rate of 12.3% since 2011 due to the lack of customized export strategy, such as low price competitiveness, insufficient quality and brand management. As a measure, we selected indicators to prioritize establishment of export strategy of rice processed food business and used AHP methodology to draw the weight for each indicators. The selection of export strategy prioritization indicator was based on the marketing mix theory, various previous research reviews and expert consulting. Five higher level indicators and nineteen detailed indicators were derived, and a weighted value of them was analyzed using a professional package. As a result, the relative importance of higher level indicators was 45.5% for product differentiation, 18.4% for management competence, 13.0% for export infrastructure, 12.0% for product pricing, and 11.1% for product distribution. The relative importance of the lower level indicators was 17.3% for product safety, 15.3% for product quality, 9.1% for management expertise, and 7.0% for product brand. This result is expected to be used as export strategy indicators of rice processed food export business.

인터넷 쇼핑몰의 서비스 및 제품의 품질평가 요인이 한국 인터넷 패션 쇼핑몰의 만족도에 미치는 영향 - 중국 여대생을 중심으로 - (Effects of the service and the product quality evaluation factors of internet shopping mall on the satisfaction for Korean internet fashion shopping malls - Focusing on Chinese university women -)

  • 유지헌;공심
    • 복식문화연구
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    • 제22권5호
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    • pp.655-669
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    • 2014
  • This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

남성의 쇼핑성향, 패션관여 및 인구통계적 특성이 아웃도어 웨어 구매의사결정에 미치는 영향 - 제품 선택기준, 점포 선택기준을 중심으로 - (The effect of shopping orientation, fashion involvement and demographic characteristics on the purchasing decision-making of outdoor wear - Focusing on the product selection criteria, store selection criteria -)

  • 문경은;정명선
    • 복식문화연구
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    • 제23권2호
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    • pp.213-227
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    • 2015
  • This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

중국 국가이미지가 한국소비자의 상품평가 및 구매의도에 미치는 영향 (The Effects of China's Country Image on Korean Consumers' Product Evaluations and Purchase Intentions)

  • ;이승신
    • Human Ecology Research
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    • 제51권4호
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    • pp.455-472
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    • 2013
  • This paper's aim is to explore how China's country image affects the product evaluations and purchase intentions through three major hypothesize. Four hundred eighty-nine Korean adult consumers, who have the purchase experiences of goods made in China before, were invited to take part in this investigation. Data analyses were conducted by reliability test, confirmatory factor analysis and structural equation modeling with SPSS ver. 19.0 and AMOS ver. 18.0. This study focused on multi-dimensional country image and found that China's country image contains 5 elements (people, evolution, politic, economic and culture). Empirical verification through structural equation modeling indicates that the data offer substantial supports, such that China's country image represents the predominant influence on product evaluations and people, evolution, and politic image showed positive effects. Also, China's country image has a positive influence on the product purchase intentions directly (culture image) and indirectly (people, politics, and evolution image) through the product evaluations. Practical implications of findings will be discussed and suggested as follows. First, this study complements the lack of researches on China among the studies regarding country image. Secondly, research results would help us to understand the perception on China's country image of Korean consumers' and to seek the criteria by which consumers evaluate goods made in China. Finally, this research can help Chinese companies to make market strategies effectively when they entering Korean market by exploring the factors which have strong influences on Korean consumers' purchase behaviors.

온라인 채널에서의 패션 소비에 관한 구매위험의 구조적 개념 연구 (A study on the conceptual structure of purchase risks in fashion consumption through online channels)

  • 안상희
    • 복식문화연구
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    • 제27권5호
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    • pp.496-511
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    • 2019
  • The purpose of this study was to create a theoretical structure for the concept of purchasing risks by identifying the structure of purchasing risks that lead to obstacles in the purchasing decisions of consumers in fashion consumption via online channels. This was a secondary research using books, articles, prior researches, and academic journals on the five topics of "characteristics of fashion consumption," "the concept of purchasing risks," "purchasing risks by product types," "purchasing risks by channel types," and "purchasing risks of fashion consumption on online shopping channels." According to the arguments of prior researches, the study divided the purchasing risks of fashion consumption through online shopping into four categories : (1) fundamental purchasing risks including financial risk and time loss risk pertaining to any product or channel, (2) online channel purchase risks, which include risks in payment, Information leaks, and delivery and return/exchange risk, (3) fashion product risk related to product quality or experience of other people, which includes social risks and risks associated with quality, and (4) the online channel${\times}$fashion product risks, which include the aesthetic and psychological hazards especially amplified in online channels. The four risk factors were then described with a concept map to systemize the multi-dimensional and stereoscopic psychological structure of purchasing risks. Of the four risk factors, consumers placed the most emphasis on the online channel${\times}$fashion product risks, hence, reducing this risk factor is of utmost priority for marketing of online shopping channels.

미용전공 학생들의 네일미용 관련 특성과 네일제품 구매 고려요소에 대한 연구 (A study on considerations when purchasing nail products and the nail beauty-related characteristics of beauty major students)

  • 설현진
    • 복식문화연구
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    • 제30권5호
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    • pp.703-716
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    • 2022
  • This study was conducted with students who had experience in purchasing nail products asa result of by taking the nail design course of the department of beauty at a junior college. The purpose of this study was to provide useful information to nail companies, including the importance of product elements and effective media promotion, to support the planning and promoting of nail products for beauty major students. Means analysis, one-way ANOVA, and multiple regression analysis were conducted on detailed characteristics related to nail beauty (degree of nail management, degree of contact with nail beauty media) and considerations for the purchase of nail products. The results were as follows: For beauty major students, it was concluded that the greater the interest in nail beauty, such as degree of nail management and degree of contact with nail beauty media, the greater the interest in product quality, purpose, and safety, which are practical product elements considered when purchasing nail products. It was also confirmed that Instagram and YouTube advertising media have a significant effect on promoting nail product brands for beauty major students. As the subjects of this study comprise beauty major students in their early 20s, there is a limit to expanding and applying the conclusions of this study to general nail product consumers. Therefore, in subsequent studies, analysise of a wider range of nail product consumers should be conducted through an expanded sampling method.

부탄 이용 미생물에 의한 MTBE(Methyl tert-Butyl Ether) 분해 특성

  • 장순용;백승식;이시진
    • 한국지하수토양환경학회:학술대회논문집
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    • 한국지하수토양환경학회 2001년도 총회 및 춘계학술발표회
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    • pp.136-139
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    • 2001
  • In this study, we have examined potential degradation of MTBE (methy1 tert-butyl ether) by pure culture ENV425 and mixed culture isolated from gasoline contaminated soil using n-butane as the sources of carbon and energy. The results described in this study suggest that MTBE is degraded cometabolically by ENV425 and mixed culture grown n-butane, and the disappearance of TBA after complete degradation of MTBE suggest the further degradation of TBA. Butane and MTBE degradation was completely inhibited by acetylene, which indicated that both substrates were degraded by butane-utilizing bacteria. MTBE was degraded ENV425 and mixed culture grown n-butane, and TBA (tert-butyl alcohol) was produced as product of MTBE oxidation. TBA production was accounted 54.7% and 58.6% for MTBE oxidation by ENV425 and mixed culture, respectively. The observed maximal transformation yield (T$_{y}$) were 44.7 and 34.0 (nmol MTRE degraded/$\mu$mol n-butane Utilized) by ENV425 and mixed culture, respectively.y.

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