• Communications for Statistical Applications and Methods
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• 제17권6호
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• pp.879-889
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• 2010

본 논문은 국민계정의 문화부문 위성계정인 문화위성계정의 체계와 우리나라가 문화위성계정을 작성하기 위해 필요한 사항 등을 내용으로 한다. 문화위성계정은 각기 개별적 기능을 갖는 5개 부문으로 구성하도록 권고되고 있다. 동 권고안에 의하면 제 1부문부터 제 4부문까지는 각각 해당부문의 공급과 수요측면의 통계를 수록하도록 되어 있고, 제 5부문은 참고사항 모듈(documentation module)로 편제하도록 권고되고 있다. 문화위성계정의 제 1부문은 문화활동 개요 모듈(macro-information module), 제 2부문은 문화생산량 모듈(quantity/volume output module), 제 3부문은 특성 모듈(characterization module), 제 4부문은 목표분석 모듈(targeted analysis/analytical module)로 구성된다.

• Journal of Korea Trade
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• 제23권8호
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• pp.89-109
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• 2019

Purpose - We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer characteristics (ethnocentrism and level of product knowledge) in those effects. Design/methodology - This research is based on a survey of 210 randomly-selected university students in Seoul, Korea. The participants in the survey were shown a total of 8 TV advertisements of consumer goods of nondurable goods (fast food and carbonated drinks), and durable goods (sports shoes and digital camera), which included two advertisements for each product where one uses GCCP strategy while another uses LCCP strategy. We estimate the structural model using the AMOS 18.0 computer program. Findings - We find that GCCP has more positive effects on consumers' brand evaluations and attitude toward brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand in consumers with weak ethnocentrism and in those with a low level of product knowledge. Practical implications - Using GCCP in an advertisement is an effective way of improving consumer's evaluation of the brand and attitude toward the brand mainly when cosmopolitan consumers and consumers with low knowledge levels are segmented as targets. Originality/value - The study contributes to identify how and for what consumer groups' global brand positioning strategies in TV advertisements affect consumers' brand evaluations and their attitudes toward brands.

• 복식문화연구
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• 제16권4호
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• pp.722-734
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• 2008

This study focuses on the trend of modern society that places importance on health and happiness. By using gilsang (signs that brings good fortunes) patterns that wishes for fortune and health, the objective of this study is to design a distinct but universal fashion good that is unique to Korea and is used not only as a piece of artwork, but as part of development of new and assorted cultural products that is competitive in the international society. This study was conducted first by studying related documents for the theoretical background. In addition, in order to satisfy consumer demands, a jacquard that can procure international competitiveness was designed and fashion goods fitting to this was planned. Through this, the various possibilities of using the jacquard designs were suggested. The development process of fashion goods using jacquard was divided into 10 stages: theme setting, gilsang pattern setting, sketching, textile plan, design organization, input, simulation process, perforation and sewing, selection of design for the fashion good and goods production. Fashion materials are a very important element in creating variations and uniqueness in the fashion industry. Development of new materials has made the aesthetic and ornamental elements, together with the practical and functional aspects of textiles possible. A major issue today is rising out of the past mass production method of OEM (Original Equipment Manufacturing), and developing various artistic patterns that can be used in mass-produced products and assorted production in small quantities in order to develop specialized fashion goods.

• 문화기술의 융합
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• 제10권3호
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• pp.953-958
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• 2024

최근 4차 산업혁멍이 관심을 받고 있다. 그중에서도 최근 증강현실 관련 디바이스들이 발전하고 있다. 하지만 증강현실 콘텐츠가 부족한 실정이다. 증강현실은 마커방식과 마커리스 방식이 있는데 마커방식은 마커가 되는 이미지를 카메라로 비춰서 증강시키는 원리다. 증강현실기술을 캐릭터 굿즈에 접목하여 상품 품질의 제고를 할 수 있는 방안을 제시하고자 하였다. 캐릭터 산업은 매년 규모가 커지고 있으며 그에 따라 캐릭터 굿즈의 종류도 다양해지고 있다. 캐릭터 아크릴 스탠드는 캐릭터 굿즈 중 하나이며 게임, 웹툰, 애니메이션 캐릭터IP를 이용해서 판매하고 있다. 캐릭터 이미지를 마커로 활용하여 캐릭터IP의 특성에 맞는 콘텐츠를 제작할 수 있도록 설계하였다. 웹툰 캐릭터를 선정하여 증강현실 콘텐츠를 제작하였고, 웹툰 특성에 맞게 음성, 말풍선, 웹툰의 소개를 보여줄 수 있도록 구현하였다. 증강현실로 시각적인 정보와 청각적인 정보를 보여줄 수 있는 가능성을 제시하였고, 이 연구를 활용하여 다양한 콘텐츠들을 포함한 제품들이 나올 것이라고 기대한다.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.139-146
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• 2021

This article analyzes factors affecting the application of strategic management accounting in different enterprises in Vietnam's consumer goods industry, providing more empirical evidence on factors affecting the application of strategic management accounting. The research method used a questionnaire survey of managers at all levels, chief accountants, and accountants from 72 consumer goods enterprises in Vietnam. The survey results collected 290 questionnaires, however, due to invalid questionnaires with many blank cells, 284 questionnaires were finally selected. Quantitative research was carried out with SPSS 25 software. Research results show that 6 factors have a positive influence on the application of strategic management accounting including awareness of the business market, business strategy, technology, corporate culture, qualification of management accountants, decentralization of management, in which technology has the strongest influence on the application of strategic management accounting in consumer goods enterprises in Vietnam. The standardized Beta coefficient extracted from the multiple linear regression equation reveals that the technology factor has a high standardized Beta coefficient (0.176) compared to other factors. Based on the research results, the author has proposed recommendations to improve the ability of consumer goods businesses to successfully apply strategic management accounting techniques, thereby contributing to improving competitiveness and performance of consumer goods enterprises.

• 한국생활과학회지
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• 제14권1호
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• pp.81-94
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• 2005

With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.

• 패션비즈니스
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• 제17권2호
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• pp.95-116
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• 2013

The purpose of this study is to link traditional patterns to man's fashion goods design. Of all the traditional patterns, the bat pattern was chosen for use during the development of a man's fashion goods design as like as neck-tie, pocketchief and scarf. This study is based upon document searches, including research papers. Thought these searches, it investigates the form of traditional bat patterns, tessellation which can be found easily in the Islamic culture as well as in tile and carpet patterns and a modern painting by Gustav Klimt(1862-1918). Based on this investigation, the study attempt to modernize the bat pattern and apply the neck-tie, pocketchief and scarf. The design procedure includes three sub-processes: selection, arrangement and color-scheme. In conclusion, six designs of man's fashion goods were created by using one of Korea's traditional patterns - the bat pattern. Therefore, this study offer invaluable suggestions for multifaced research on how to come up with design concepts which apply Korea's traditional patterns to Man's fashion goods design.

• 가족자원경영과 정책
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• 제18권1호
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• pp.1-28
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• 2014

The purpose of this study is to suggest how the first birthday rite, a practice in Korean culture, has changed over the time. A survey of 250 mothers was undertaken from October 11th to November 6th, 2012. The research questions asked in this study are as follows. What general and expert views are held about the first birthday rite? What type of awareness and knowledge do mothers have about the first birthday rite? Is there any correlation between mothers' awareness and knowledge about first birthday rite? What is the importance of the components of the baby's first birthday rite and the importance of choosing first birthday rite goods? The data were analyzed using SPSS 17.0. Frequency, F-test, correlation were also employed. The results of this study are as follows: The first birthday rite shows a clear link to socializing. It is a family event, but is also seen as an opportunity to enhance relationships with relatives, colleagues, and friends. A banquet hall is chosen as preferred first birthday rite location, and participants are served a meal and receive gifts. The banquet information on first birthday rites was initially collected from the internet, blog cafes, and an experienced. However, it has become gradually more common to hire a consultant to organize the first birthday rite. Awareness of the first birthday rite is high, but knowledge is relatively low. In addition, there is a positive relationship between awareness and knowledge about the first birthday rite. When mothers are preparing for their baby's first birthday, they consider food for the guests' banquet, space and time. Finally, individual positive relationships were found between choosing first birthday rite goods and employee services, contract pricing for goods, and food for guests.

• 국제지역연구
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• 제13권2호
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• pp.315-338
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• 2009

이 논문은 먼저 중국의 소비 양극화의 실태를 살펴본 후에, 소비 양극화의 요인을 검토하고, 마지막으로 소비 양극화에 대한 한국 기업의 정책 대응에 대해 살펴본다. 본 논문에서 발견된 사실은 다음과 같다. 첫째, 세계금융위기 이전부터 중국에는 계층 간 소비 양극화, 도·농간 소비 양극화, 개인소비의 양극화 현상이 존재하였다. 실제 저가품과 고가품의 매출이 많은 소비 양극화 현상이 존재하였다. 둘째, 세계금융위기 이후에는 소비 양극화 추세가 선진국이나 다른 신흥국가에 비해서 더 뚜렷하다는 징후가 많다. 고가품과 저가품의 소비증가가 다른 나라보다 더 뚜렷하다. 셋째, 중국에서 소비 양극화의 요인으로는 소득 양극화, 흑색·회색소득, 미엔즈 문화, 실업 증가, 가족형태의 변화 등이 있다. 특히 중국에서는 공식적 소득의 양극화 정도가 높을 뿐만 아니라 비공식적 소득인 흑색·회색 소득 수준이 상당히 높다. 또한 미엔즈(체면) 문화 때문에 과시적 소비의 정도가 높다. 이들은 모두 금융위기 전과 후에 모두 적용되는 소비 양극화의 요인이다. 마지막으로 이 논문은 소비 양극화의 중국적 상황에 걸 맞는 전략을 제시하고자 시도하였다.

• 패션비즈니스
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• 제21권1호
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• pp.148-165
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• 2017

An assortment of daily supplies have been documented in and accounting book that Hwa-sun Song, a wholesale dealer in Hongcheon, Gangwon-do, sent to Young-hui Sin, a customer. This study analyzed a total of 163 documentations in the accounting book between 1910 to 1916, which includes types of daly supplies, trading volume, and prices, maintained accounting between. Consequently, we are able to indentify companies that produced the applicable goods, names of products, units by which goods were counted, and the lowest and highest prices prevailing, along with kinds of goods patronized in everyday life in Hongcheon in the early 20th century. Paper had the maximum trading volume. The second, most traded were cigarettes, a symbol of the new culture. These were traded under various brand names, such as Kkotpyo, Guksyu, Sanhopyo, Syonghak, and Joil. Foodstuffs, were the third most traded items, including fish, fruits, sugar, Waeddeok, Chilwaeddeok, Color candies and Okchyun candies. Our results indicate that the snack food business had developed since the 19th century. Lighting equipment, oil, candles, matches as well as traditional oil lamps and flints cornered the fourth largest stock being traded. Medications were fifth, with prescriptions written for Insohwan, Hoechyungsan and Siungo, including quinine, a medicine for malaria. Other trades included kitchen appliances such as soup bowls, porcelain bowls, kettles, and drinking cups, and a variety of daily supplies such as mirrors, mats, umbrellas, Geumjiwaemil, hair oil imported from Japan, and soap.