• The International Journal of Costume Culture
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• v.8 no.1
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• pp.1-10
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• 2005

The Korean and the American consumers's attitude toward globalization were compared in the context of cultural values. This study exclusively investigated the effect of traditional versus non-traditional values and the mediating role of fashion involvement. The study sample consists of American and Korean female college students. It was affirmed that long supported categorization of individualism for Western culture and collectivism for Asian or Eastern culture does not seem to characterize the postmodern generation. No major differences between Korea and the U. S. were found in the empirical study except that Americans showed higher levels of cultural values and Koreans associate fashion involvement with global-mindedness more strongly. The impact of cultural values was similar across cultures but the mediating role of fashion involvement was dissimilar depending on the cultural backgrounds of respondents.

• Asia-Pacific Journal of Business
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• v.9 no.2
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• pp.137-152
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• 2018

Hofstede cultural value model is one of the most influential model for cross-cultural studies to measure national difference. In this study, we examine that Hofstede Cultural Dimensions can be measured by World Value Surveys. Selected WVS questions for 31 measurable countries after Exploratory Factor Analysis(EFA) and Confirmatory Factor Analysis(CFA), approved valid through empirical analysis. It is applicable that Individualism values(IND) has related to 2 questionnaires including life satisfaction, Power Distance values(PDI) to 2 questionnaires about political action(Signing a petition and Joining in boycotts), Masculinity values(MAS) to 2 sexual-role questionnaires like "University is more important for a boy than for a girl", Uncertainty Avoidance values (UAI) to 3 questionnaires about confidence(Parliament, The Political parties and Justice System), Long-Term Oriented values(LTO) to 4 questionnaires including "How proud of nationality" and Indulgence versus Restraints values (IVR)to 2 questionnaires including Feeling of Happiness.

• Korean Journal of Human Ecology
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• v.19 no.3
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• pp.537-553
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• 2010

Culture represents forms of life appeared in various dimensions. Advertisements which represent these forms of life show the most important social and cultural phenomenon. The necessity of research on the cultural characteristics of society has been raised because the effectiveness of advertisement could have been varied depending on the cultural value. Moreover, within a society, values reflected by advertisements tend to vary in different eras. Thus, this study aims to clarify the differences between cultural values from different eras through an analysis of cultural characteristics and symptoms with consideration of the time flow. This study also examines the meanings of cultural characteristics highlighted by the study. For the investigation, two Korean women's magazines were selected, from 1955 to 2008. Data were analyzed using chi-squared test which was conducted with Crosstab using the PASW statistics 17.0 Program. The results were as follows: there were changing aspects from traditional values to modern values by years. Additionally, each period was described using several keywords. The keywords were divided by decade: in the '50s keywords were 'lifestyle change', 'material value increase' and the 'challenge to traditional values', in the '60s keywords were 'American culture acceptance', 'material success', in the '70s keywords were 'the rise of nonmaterial value', 'rationalism' and 'egalitarianism', in the '80s 'individualism', 'Life style and culture group differentiation', 'conspicuous consumption', in the '90s 'globalization', 'emphasis on personality sensitivity', 'health-oriented', 'improve the quality of life', while in the '00s keywords were 'spread of digital life', 'rational consumption patterns', 'the 3rd distribution'. Through the research, important changes in the cultural characteristics of Korea were observed. Furthermore, we may be able to think of the most effective way of advertising by identification of the cultural characteristics of the society.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.1
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• pp.1-11
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• 2004

Cultural value is widely accepted as the crucial concept in understanding consumer behavior: cultural values influence consumption values, which determine choices of consuming everyday products and services. The objectives of this study were to (a) identify the difference between cultural and consumption values in the Korean fashion industry and (b) to explain the difference using the existing theories introducing fashion system, which are Solomon(2002)'s cultural production model in marketing area and Hamilton(1997)'s fashion system arbiter in clothing area. The qualitative data used to identify cultural values were 160 apparel advertisements listed in a fashion magazine issued in 2002. Utilizing the convenient sampling method, the quantitative data used to identify consumption values were gathered by surveying female university students aged over 20 living in the Seoul metropolitan area. Of 369 returned questionnaires, 255 were used in factor analysis and paired t-test. Cultural value ignored functional aspect of apparel while it was one of the most salient factors for consumption value. With respect to success and fashion orientation factors, cultural value highly appreciated them while they were the least considered factors for consumption value. These implicate that the Korean fashion industry can be explained by Hamilton's macro-level cultural and fashion system arbiters and cultural production model as well. Introducing macro-level perspectives about fashion system, this study encourages researchers to expand their research spectrum from micro-level consumers to macro-level fashion industry, which has long been neglected by the fashion marketing researchers in Korea.

• English Language & Literature Teaching
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• v.15 no.2
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• pp.93-119
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• 2009

Internalized Confucian cultural scripts trigger meta-pragmatic thinking in Korean communication. Commonly shared cultural knowledge acts as a powerful constraint upon the behavioral patterns of each participant and this knowledge can be strategically manipulated to avoid confrontations. The strategic use of address reference terms utilizes cultural values as a face-redress mechanism to achieve situation-specific goals. This paper offers a view of Korean address reference terms that rests on four revisions of politeness theory (Brown & Levinson, 1978, 1987). First, the notion of discernment - or 'wakimae' - as a culture-specific mechanism is reanalyzed. Secondly, culture-specific values as another R (ranking of imposition) variable are introduced. Thirdly, a reevaluation of the notion of positive face (respect) is discussed. Finally, the address reference terms in combination with other honorifics by the speaker that can be strategically applied either to threaten or to enhance the face of the hearer is observed. Because Confucianism is embedded in Korean cultural identity, teaching cultural values integrated and their roles in situation-dependent politeness is required in order to understand interactional nature of politeness occurring from particular discourse contexts.

• Korean Association of Arts Management
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• no.52
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• pp.107-133
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• 2019

This article is aimed at exploring what factors influence the perception change of the consumers for the cultural heritage values in the case of the cultural heritage policy program entitled with the cultural heritage Yahaeng. The consumers is considered as a key factor in the value creation system of the cultural heritage Yahaeng. It is necessary that the priority of the cultural heritage Yahaeng should be shifted from the supplies to the consumers. The consumer-based model of cultural heritage utilization is used as a theoretical framework. This study examines the influence of cultural heritage authenticity, cultural motivation, management system, loyalty on the perception change of the consumers for the cultural heritage values. This study is empirically examined by the means of a survey conducted on 205 visitors in the case of the Suncheon Yahaeng. The results indicate that the cultural heritage Yahaeng positively influences the perception change of the consumers for the cultural heritage values. In addition, the results indicate that cultural heritage authenticity is the most important factor which positively influences the perception change of the consumers for the cultural heritage values. In addition, the results indicate that cultural motivation positively influences on the perception change of the consumer for the cultural heritage values through the mediating variable of the loyalty. In line with its results, the article recommends that the significance based management system, evaluation system focused on the perception of the consumers for the cultural heritage should be established in the future. The article concludes that the local residents should be importantly considered as consumers and the collaborative partners in the cultural heritage Yahaeng.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.45 no.6
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• pp.374-381
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• 2000

This study was conducted to select sesame varieties with high cultural stabilities by comparing several parameters of agronomic traits under the different cultural environments. Of the six areas, Iksan and Jinju areas which showed positively larger environment index values were relatively adequate cultural conditions for sesame. At the comparison of cultural stability of agronomic traits by Eberhart and Russell regression model among sesame breeding lines, Suwon 169 showed more stable regression coefficient values to the number of capsules per plant, number of seeds per capsule and seed weight per plant, and Iksan 12 showed more stable regression coefficient values to culm length and weight per plant. At the comparison of cultural stability of yield per 10a, Suwon 169 and Iksan 12 among sesame breeding lines showed more stable respectively, deviation values of 0.99, 0.98 respectively, and more less regression deviation values of 0.074, 0.167 respectively. Therefore those breeding lines are comparatively higher stabilities to yield determining agronomic traits under the different cultural environments, and it was concluded that those two breeding lines had the possibility to recommend promising breeding lines in the future.

• Cartoon and Animation Studies
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• s.9
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• pp.184-198
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• 2005

Characters are composed of universal value system that can be applied to the oriental and western world, while there are based on the differences in general and cultural values distinguished by the said two worlds. In modern society expressed as the age of moving image, the products concerning the characters have played a role as a forerunner of the spread of culture in the formation of new markets, regardless of considering the relationship between animation industry in Korea and the counterparts in the USA and Japan. Furthermore, as a successful role model, eastern and western character industries have penetrated deeply into our daily lives, in terms of our cultural values. Based on the assumption that characters reflect the cultural values, This study investigates the meanings of bodily & linguistic expressions appeared in animation characters and reviews the method of enhancing their values and effectiveness as cultural assets.

• The International Journal of Costume Culture
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• v.7 no.1
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• pp.58-69
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• 2004

This study generated a framework to help academicians understand consumers' cultural values and global-mindedness Especially, this study affirmed the importance of fashion involvement in evoking global-mindedness when consumers have strong traditional values. A conceptual model with non-traditional and traditional values as exogenous variables, global-mindedness as endogenous variable and fashion involvement as mediating variable were created for the study. Data from 224 female college students were analyzed for empirical study. Results indicated that college students showed higher level of non-traditional values than traditional values. Non-traditional values had significant direct influence on global-mindedness whereas traditional values did not have significant influence. Traditional values as well as non-traditional had significant influence on fashion involvement. Fashion involvement significantly affected global-mindedness. Both non-traditional values and traditional values had significant positive indirect effects on global-mindedness mediated by fashion involvement.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.795-806
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• 2021

This study analyzes and assesses the effect of good governance consisting of accountability, transparency, and participation on the financial performance of Pare-Pare City local government moderated by the basic values of Siri culture in the form of Lempu (honesty), Amaccangeng (intelligence), and Awaraningeng (courage). The population of this research is 200 local government employees (respondents). The results of data analysis showed that accountability and participation variables had no significant effect on the financial performance of the Pare-Pare City local government. However, the transparency variable has an influence on local government financial performance. It is hoped that all these 3 variables (accountability, transparency, and participation) will have a significant effect on local government financial performance. To achieve this, it is necessary to apply cultural values that exist in society so that cultural values can provide greater guidance in the management of regional finances. The results provide a better understanding of the importance of Siri's cultural value in the implementation of public services to the community. With Siri's cultural values in the form of Lempu, Amaccangeng, and Awaraningeng embedded in their behavior, government employees can improve performance and avoid deviant behavior or corruption. The novelty of this research is a form of analysis by using local cultural values (the basic values of Siri culture) as the moderating variable.