• Archives of design research
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• v.4 no.1
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• pp.61-73
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• 1991

The exhibition activity that a company is rendering to their consumers for the purpose of advertisement, sales promotion and enhancement of company inage get more and more internationalized and specialized. A company is changing from mass production system to small quantity production of various kinds to meet consumer's individualization and differentiation. Also, a company is experiencing a major change in their marketing strategy. As the society is entering on Information Age, the contents that a company intends to give consumer may be different individually. If a consumer is informed wrong information of the goods, a company needs a place to meet consumer face to face where the consumer feels and understands the substance of the goods. This is the current characteristics of Exhibition Media. Based on the result of the current Special Exhibition home and abroad along with background and characteristics of special Exhibition, this study sets a following task reflecting the general trend of social, cultural and economic atmosphere. First, Current Exhibition Industry will be diversified into more Specialized Exhibition, while our Exhibition Industry is very shaky under severe international competition. Also, Exhibition Plan that involves with architecture, interior, graphic, industrial design and advertisement, etc., needs international competitiveness while enhancing identity of Exhibition Plan along with comprehensive marketing strategy in the future. Second, Among most of the local special Exhibitions which invite the general public are normally invited for company public relation contrary to those of U.S.A. and Europe. This signifies of our industrial and social structure's by-product. As the future exhibition become Information Com$$\mu$ication Exhibition which requires specialized technical explanation, the correct description of the goods should be set as a Judgement basis of Exhibition Plan. Third, In parallel with increase of the Exhibition, the equipment expenses of a company goes up continuously. In view of this, a study $$\mu$t be oriented for re-use and curtailment of expenditure of those equipment. Also, as the use of Assembly System B on the rise as a result of diversification of special Exhibition, a study on the development of new material & design for Exhibition Equipment only B required.

• Journal of the Korean housing association
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• v.20 no.2
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• pp.59-68
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• 2009

Community centers have been public facilities for the welfare and conveniences for the residents since 1999. Currently, the numbers of community centers meet the demands in quantity, but they do not satisfy the quality service needs for the improved life style of residents and the activation of local community. Therefore, the purposes of this research are to find out the current status, types and characters of facilities for the quality improvement of community centers. As the research methods, 'home pages of community centers', 'gujung backseo' were used, and '40 case studies' were completed. Case studies were done by observation and research on the actual conditions. The case works were done between July- September in 2008. Followings are the results of the study; 1. Area measurements of the community centers are being increased since 2000. 2. Complex facility types of community centers are mainly public administrative facilities (community center)+public administrative facilities of mixed type. 3. There are three architectural types of community centers: horizontal type, vertical type, mixed type. 4. There are three classified entrance types for the community centers. 5. There are twelve classified facility types for the community centers. Community centers are usually mixed with diverse facilities, especially welfare facilities and cultural facilities. Proper community center types which contain the functional characters and varieties of facilities should be developed, and these active centers should be used conveniently by residents, thus, further study is required in this regard.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.24 no.2
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• pp.1-17
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• 2021

As population concentration, high-rise, and high-density progresses amid rapid industrialization and urbanization in Korea, green areas in the city have decreased significantly and the natural environment has deteriorated day by day due to various development projects. In order to cope with these social changes, many studies related to park and green areas have been conducted, but in the case of Gwangju-si, only studies on green areas such as vegetation structures, street facilities, and recreation forests have been conducted on park green areas. The situation is not losing. Therefore, in this study, a survey was conducted on Gwangju citizens to understand the usage behavior and satisfaction of park green areas, and to provide basic data for future park development and reorganization. As a result, first, to induce a variety of static and dynamic activities in order to increase the park satisfaction of Gwangju citizens, it is possible to create a park that has not been formed as soon as possible, and by planning programs with various themes. Second, it is necessary to expand green space services in marginalized areas by creating water streams, flower pots, and rooftop greening around the lives of Gwangju citizens, and create park green spaces with themes using cultural and historical resources for each administrative district. Third, in order to solve the dry landscape in some urban areas, it is necessary to establish a three-dimensional landscape plan by creating a variety of green areas such as potted plants, green areas, and street trees, and by giving functions of park green areas such as expanding leisure and convenience facilities.

• Journal of the Regional Association of Architectural Institute of Korea
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• v.20 no.6
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• pp.41-46
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• 2018

The context of innovation in which we evolve today, subtracts us in a spacial reality and virtuality (digital) that aimed less and less to interact with natural processes which could converge to new possible relationships in the world. We constantly live in presence of fluctuations and imperceptible natural energies (wind, solar radiation, etc.) defined by flows, their own physicality, which remains without being virtual, elusive. This study first outlines how these energies already exploited within the framework of production, could be thought as interactive of our habitat's space dimension, as a prolongation of a physical and material environment built by men and for men, giving rise to new social, cultural dynamics, and making natural complexity of our space vivid, comprehensible with new visual and physical clues. In recent days, where lifestyles are changing, architecture no longer needs to limit its scope of creation to only built structures. Based on a deeper understanding of human and through new potential advanced technologies (kinetic system, etc), it is time to fundamentally diagnose what environments or devices contribute to our lives. Architecture becomes ${\ll}interface{\gg}$, step up its fundamental role, and newly defines the sturdy image and tectonics of existing environment, establishing a stance to search for a new typology. In the end, building will show two simultaneous and distinctive connections related to its physical existence: reality in its function and irreductibility, in its ability to forge new dynamic connections with its environment, hybridizing the spatial dimension to a new form of physicality, adaptive and incessantly flexible in the dimension time, becoming a vessel for ever changing contemporary lifestyles.

• Cross-Cultural Studies
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• v.21
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• pp.113-138
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• 2010

This writing verifies ideology producing unethical stratification or discrimination targeting on Grandeur's TV commercial after 2008. And attempts to point out the utopia desired by those commercials reproduces distorted ideology at Korean society. To achieve this, the analysis model was postulated utilizing narratology and semiotics system in application of methodology. The result of discussion, is that the 2008 'Grandeur New Luxury' commercial can have utilized the inflected patriotism and sexual fantasies as the core strategy of storytelling. The fact trebly othering women's body from the point of view of gender ethics can be pointed out as the biggest problem in this commercial. 2009 'Grandeur New Luxury' frankly stimulates costumer's desire of stratum rise and possessiveness, circulating the logic 'owning a vehicle' is a proof of their existence. Also considering the meaning woman narration takes up in corresponding commercial, criticism utilizing feminine signifier as a tool to reinforce male success legend was available. Finally 2010 'The Luxury Grandeur' commercial was able to make a judgement using the mechanism of present consumption culture cleverly which Baudrilliard and Althusser has critically recognized. Because commercial images precisely utilizes the mistake called the 'phantasme-$m{\acute{e}}connaissance$' or the 'reconnaissance-$m{\acute{e}}connaissance$' that consumers easily make. Reminding TV commercials exerts control power against unspecified many sitting in front of the TV, continuous studies with same interest are needed in the future. This writing will be able to have a meaning as attempting narratological methodology for analyzing the storytelling of car TV commercials. But systemizing the criticism about the commercial as a single narrative with going through theoretical supplementation is being respected in the future.

• Cross-Cultural Studies
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• v.44
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• pp.59-85
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• 2016

In the 21st century there has been an explosive gain in the popularity of Korean culture, often referred to as Hallyu, which translates into 'Korean Wave'. This is especially true in Latin America, which has seen Hallyu reach enormous heights. This study investigates the Hallyu phenomenon in Mexico and Peru over a three year period (2012-2014), with the utilization of current facts and media analysis associated with Hallyu. Mexico as a nation is an important one for this study, considering it was the first country to adopt Hallyu in Latin America and still holds a strong influence in the growth and movement of Hallyu in this region. Furthermore, in recent years, Peru has seen the most growth in popularity of Hallyu in Latin America and is therefore an essential country of study. Therefore, an in depth media analysis of the Hallyu phenomenon in Peru will offer a strong case study for further progressing and extending the rise in Korean culture in the region of Latin America. The extension of Hallyu is imperative in its contribution to the ascension of Korea's culture and national brand image.

• MISULJARYO - National Museum of Korea Art Journal
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• v.98
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• pp.200-225
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• 2020

This paper, based on "Minhwa Chaekgeori" paintings from the collection of the National Museum of Korea, identifies and discusses fourteen similar works in domestic and international collections as products of the Seokdang workshop. First, the relevant paintings are identified as products of the workshop known as Seokdang (石堂, literally "stone hall") by the workshop's seal that is stamped on them. Second, analysis of the iconography indicates that the paintings were likely produced in the 1920s. Third, research on certain geographic names and addresses associated with this group of paintings suggests that they might not have been separately commissioned, but are rather examples of partially "ready-made" paintings. Fourth, the paper discusses how the designs of various cultural products in these paintings reflects contemporaneous changes in Korea's diplomatic and commercial relations, i.e., the decline of relations with China and rise of relations with the United States and Europe. Finally, a comparison of the Seokdang chaekgeori paintings with the popular chaekgeori paintings produced by Yi Hyeongrok and Yi Deokyeong in the early twentieth century provides important implications for the succession of tradition and innovation in visual culture.

• Journal of Korea Game Society
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• v.22 no.1
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• pp.77-86
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• 2022

This article argues that electronic entertainment has continued to this day, contrary to the existing view that it has been absorbed by digital games since the 1990s. From a media archaeological point of view, it tracks in what cultural and technical context the electronic entertainment called "Pump It Up", which has been popular since the late 1990s, has been accepted and used by gamers. The big trend of 'Pump' took place through a "performative shift" of gamers' creative game performing, and the rise and fall of the 'Pump' took place through competitions and interactions between imaginaries and practices that each subject surrounded the game had. In conclusion, it suggests the necessity of media archaeological research on various genres of arcade games.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.821-830
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• 2023

The advancement of Internet network technology has triggered the emergence of new OTT video content platforms, increasing demand for content and altering consumption patterns. This trend is bringing positive changes to the South Korean animation industry, where diverse and high-quality animation content is becoming increasingly important. As investment in technology grows, video production technology continues to advance. Specifically, 3D animation and VFX production technologies are enabling effects that were previously unthinkable, offering detailed and realistic graphics. The Fourth Industrial Revolution is providing new opportunities for this technological growth. The rise of Artificial Intelligence (AI) is automating repetitive tasks, thereby enhancing production efficiency and enabling innovations that go beyond traditional production methods. Cutting-edge technologies like 3D animation and VFX are being continually researched and are expected to be more actively integrated into the production process. Digital technology is also expanding the creative horizons for artists. The future of AI and advanced technologies holds boundless potential, and there is growing anticipation for how these will elevate the video content industry to new heights.

• Microbiology and Biotechnology Letters
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• v.51 no.4
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• pp.474-483
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• 2023

Members of the genus Streptomyces produce more than 70% of antibiotics. The rise in antibiotic resistance globally enhanced the search for novel species with the ability to produce new bioactive compounds. This study was initiated to investigate different regions in Jordan for previously uncultured and rare Streptomyces species capable of producing novel antimicrobial compounds especially active against bacteria resistant to antibiotics. A total of 191 Streptomyces strains were isolated from 26 soil samples collected from different geographic regions in Jordan. Isolates were characterized based on colony and cellular morphology as well as using 16S rRNA gene sequencing. These isolates were screened for their ability to produce antibiotics by the perpendicular-cross streak method, and then tested by well diffusion method against tested pathogens. Fifty-four isolates showed potential to produce antimicrobial products especially active against resistant bacteria, 20.1% of the isolates showed inhibitory effect against Staphylococcus aureus, 16.9% against clinical MSSA strains, and 18.0% against MRSA: whereas only 4.2% against Esherichia coli, 3.2% against Klebsiella pneumonia, 2.7% against Pseudomonas aeruginosa, and 10.0% against clinical Candida albicans. Three isolates were selected for further identification due to their antibacterial activity against S. aureus, MRSA, and MSSA. These isolates were identified as follows; Streptomyces aburaviensis DSa3, Streptomyces alboniger SAb7 and Streptomyces misionensis ZAb2, based on cultural, biochemical characteristics and molecular analysis of the 16S rRNA.