• Title/Summary/Keyword: cultural ripple effect

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Preference for Korean Popular Culture on Purchase Intention of Korean Fashion Products -Focus on the Dalian Areas of China- (한국대중문화에 대한 선호도가 한국패션상품에 대한 선호도와 구매의도에 미치는 영향 -중국 대련지역을 중심으로-)

  • Yang, Wei-Dong;Kim, Soon-Ah;Rhee, Young-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.2
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    • pp.206-217
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    • 2012
  • This study examined the causal relationship between the Chinese preference for Korean cultural products (Korean talent, K-pop songs, TV dramas, and movies), for Korean fashion products, and their purchase intentions. The relationship between the Korea's national brand image and Chinese fashion leadership with the three variables was investigated. Data was collected from 580 Chinese in Dalian, China. The data was analyzed using frequency, correlations, reliability, and AMOS for path analysis. The results of this study were as follows. First, the preference for Korean talent, K-pop songs, TV dramas, movies, and fashion products showed that the Chinese had a positive response and the degree of preference for each item was similar. Second, the Chinese preference for Korean talent, movies, and TV dramas significantly influenced the preference for Korean fashion products. In addition, the Chinese preference for Korean fashion products significantly influenced the purchase intentions of Korean fashion products. Third, the Chinese preference for Korean talent and fashion products had a significant relationship with their fashion leadership. In addition, the preference for Korean talent, movies, TV dramas, K-pop songs, fashion products, and purchase intentions had the same positive relationship with Korea's national brand images. This study examined from a structural aspect how the preference of Korean intangible cultural products affected the purchase intention of Korean fashion products. This study explored that the preference for Korean cultural products transcended the popularity of the Korean popular culture with a subsequent national industrial and economic ripple effect that improved the national brand image.

A Study on the Spill-over Economic Effect Analysis of Cultural and Creative Industries in Henan Province, China (중국 허난(河南)성 문화창의산업의 경제적 파급효과 분석)

  • Zhang, Binyuan;Jia, Tingting;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.363-373
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    • 2021
  • The purpose of this research is to analyze the Spill-over economic effect of the cultural and creative industries(CCI) in Henan Province, China. The research object is the CCI of Henan Province, which is mainly based on five sectors out of 42 industries in the industrial association table of the Statistical Bureau of Henan Province, China in 2017 (culture, sports; recreation and research sector; experimental development and integrated technical services sector; information transmission, computer services and software sector; education sector, etc), and is analyzed through secondary integration and redefinition of the CCI of Henan Province. Through the analysis of Henan Province Industry Association Table, this paper provides some enlightenment to the future direction of the cultural and creative industries. The main analysis results are as follows. The total production inducement of the CCI in Henan province is 48,848 billion yuan, and in particular, the production inducement coefficient of the industry in Henan province is 2.72809, 2.23909 (total of columns and rows), Index of the power of dispersion is 0.26325, and the index of the sensitivity of dispersion is 0.87535. Income induction coefficient is 0.55211, production tax induction coefficient is 0.09291. Because CCI of Henan Province has full development potential, the government needs to provide active support and policy support, in addition to the need for legal provisions and supervision of market management. In order to improve the innovative development of the CCI, it is necessary to develop a new model of "CCI+X".

The Influence of Celebrity and Celebrity Fashion on Contemporary Fashion (셀러브리티와 셀러브리티 패션이 현대 패션에 미친 영향)

  • Kim, So-Ra;Lee, Keum-Hee
    • The Research Journal of the Costume Culture
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    • v.19 no.1
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    • pp.54-70
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    • 2011
  • The purpose of this study is to examine the influence of celebrity and celebrity fashion on contemporary fashion. As study methods, the literature study using books and theses concerning fashion, culture, and history were used for theoretical background and visual data from magazine, news paper, and internet were used for actual study. The results of this study are as follows. First, the celebrity is the figure who shows their attractive appearance and status using major cultural contents on the basis of the various media and visual culture, and has secured a solid foothold as the source of fashion and an indispensable factor of fashion industry. Second, the celebrity fashion, a creature of mass media, set a powerful fashion trend along with the media, and increasingly plays mayor roles in the society and culture. Third, the combination of celebrity and fashion has come into the brightest spotlight as the serious business of today, and bring about a tremendous industrial ripple effect extensively.

How to Create Small-sized Cities as Local Contents: Focusing on the Case of 'Town-stay' in Korea and Japan (로컬콘텐츠로서의 소도시 만들기: 한국과 일본의 마을스테이 사례를 중심으로)

  • Suhee Chung;Dongsuk Huh
    • Journal of the Economic Geographical Society of Korea
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    • v.26 no.1
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    • pp.23-39
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    • 2023
  • Due to the recent population decrease and urban decline, it has become increasingly important to induce qualitative changes in the city itself and create a differentiated development model. Local culture, based on its uniqueness and diversity, generates the expansion and ripple effect of various contents through creative utilization. In this study, we examine a new local content approach called "town-stay (village hotel)" that develops cultural content and creates a place-making in terms of creating a sustainable ecosystem with cultural vitality. While the uniqueness and creativity of individual content can make a region's attractiveness stand out, we have seen in the case of small-sized cities in Korea and Japan that content elements (place, story, people) can be materialized into area-level content called town-stay(village hotel). The local contents are densely presented in a specific area to increase visibility and expand into a variety of content that reveals regional connections. Local creators, who are the core actors, understand locality, induce active activities, and pursue sustainable development that promotes not only economic value but also community solidarity.

A Historical Study on the Propagation and Diffusion of the Traditional Japanese Garden in Foreign Countries - Focused on World's Fairs between 1867 and 1939 - (일본전통정원의 해외 보급 및 확산에 관한 역사적 고찰 - 1867년부터 1939년까지 만국박람회를 중심으로 -)

  • Yoon, Sang-Jun;Kwon, Jin-Wook;Hong, Kwang-Pyo
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.32 no.2
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    • pp.167-179
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    • 2014
  • This study fundamentally is to develop standards and foundations for the establishment of traditional Korean gardens and aims to identify the mechanism and subsequent effect of fair gardens in American and Europe on the propagation and diffusion of the traditional Japanese garden. Fair gardens which were constructed between 1867 and 1939 were investigated to understand them and the ripple effect that they had on cultural dissemination. The results were as follows: Culturally, the Meiji government adopted Wagener's advice on the theme of display- including culture and handicraft-and the gardens with traditional buildings were perceived as one unit and then used as promotional tools as part of a national strategy. As a result, the stroll style garden in the Edo period and tea garden were recognized as the representative Japanese garden in America and Europe. Politically, the Japanese garden in the American context was adopted as examples of 'exotic beauty' and 'cultural heritage' which therefore allowed the Japanese government to achieve it's goal of encouraging friendly relations and the lessening of hostility towards them. Throughout the traditional Japanese garden, Japan with it's rich history presented an ideal - uniquely distinctive from the West. Using 'tradition' and 'nature' as keywords, the Japanese government set it's global image as 'perpetual tranquility'. Socioeconomically, the Japanese garden which was maintained after the fair, played a consistent role as a model of the Japanese culture. Many professionals from Japan who prepared the Japanese villages and gardens for the world fairs in America and Europe, remained in these countries following construction and it were these opportunities that allowed the Japanese garden to be integrated into local Western society.

An Analytical Study on Feasibility of NCS Level of Qualification Redesign Categories in 7 Major Areas (7대 분야 자격재설계 종목의 NCS 수준의 타당성 분석연구)

  • Kang, Seok Joo;Woo, Mi Hye;Park, Young Sam
    • Journal of Engineering Education Research
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    • v.19 no.1
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    • pp.47-53
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    • 2016
  • New occupational qualification system built on NCS(National Competency Standard) aimed to induce industries, the final appliers of qualification, to play a leading role in designing qualification and to spontaneously apply such qualification standard to employment and promotion so as to reinforce universality of qualification. In this study, we verified the validity of NCS level of qualification categories for 130 occupational fields by redesigning NCS-based new occupational qualification system with a focus on 7 major areas, including mechanical field, which were found to have wide-ranging social ripple effect throughout society and high acceptability in 2014. The results of study on suitability at qualification level suggested the followings: First, there is a difference in number of competency units for each qualification category, depending on area. New qualification covering 7 major areas included 15.3 competency units for each qualification category, which exceeds the number of competency units(about 10 units) in subdivided NCS. By field, some difference was found with 7.9 competency units for cultural field and 22.6 competency units for information and communication area. Second, preference above normal level was observed in the criteria, procedure and method for determining qualification redesigning. However, preference below normal level was exhibited in connection with possibility of linkage with overseas qualifications, although preference was above normal level in relation to the suitability of design/qualification level and qualification categories based on lifelong career development path within scope of NCS as the criteria for determining the redesign of qualification categories. Second, we compared NCS level and SC(Sector Council level, and the results showed that NCS level was found to be somewhat well-defined. For the qualifications with different definitions, it was deemed difficult to determine superiority between NCS level and SC level. However, majority opinion indicated that it would be desirable to follow NCS level because NCS was created through collection of opinions for a prolonged period.

A Study on the Strategy of Character Marketing Based Marketing PR (Marketing PR을 응용한 캐릭터마케팅전략 연구)

  • 임창윤
    • Archives of design research
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    • v.16 no.4
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    • pp.59-68
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    • 2003
  • Character industry which introduces marketing techniques into cultural level and recreational tendency owned by man and which develops them to industrial aspects is not simple sale of goods, but knowledge-intensive industry which asks consumers intangible symbolic elements. In other words, it is a field of soft business which concretizes and maximizes ideas, goods and services which can satisfy pleasure and recreational tendency internal to human mind. For Korean character industry, forms or expressions proper to character not only have weak character, meaning or values as goods from the stage at which they are developed, but the absence of strategies about media by which to develop these or integrative character marketing strategies and tactics makes a ripple effect of character or strategies of merchandising it relatively inferior compared to the advanced countries in character such as the United States, Japan, England and so on. 1 want to contribute to developing Korean character industry to the levels of developed countries by applying the strategies and tactics of MPR, the strategic marketing method which worldwide famous enterprises or brands are positively utilizing in the condition of the lad(Eng study on character marketing with character as the subject, to character marketing strategies by which they can be grafted directly into fields of character business.

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A Study on the Effect of Designation of Agricultural Heritage for Rural Regeneration (농촌 재생을 위한 농업유산 지정 효과 측정 연구)

  • Jee Yoon Do;Myeong Cheol Jeong
    • Journal of Environmental Impact Assessment
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    • v.32 no.4
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    • pp.214-229
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    • 2023
  • This study was aimed to derive the following regional characteristics and implications by reviewing the effects of local communities and overseas cases through agricultural heritage and related systems to prepare rural regeneration measures using agricultural and rural heritage. First, The study was examined to improve the awareness to improve awareness of the value and preservation of heritage through the designation of agricultural heritage. However, it was found that it was necessary to prepare for social problems such as the aging population in the future. Second, most of the residents' perceptions showed a positive perception of the designation of agricultural heritage, but they were somewhat less recognized in terms of economics, so it was found that regeneration measures were needed to compensate for this. Third, as a result of applying the effect measurement model, the preservation and management effect that meets the purpose of the system is high, and the effect varies depending on projects such as local governments and residents' councils. Fourth, as a result of examining rural regeneration measures through overseas cases, it was found that rather than large-scale development, various cultural and natural resources and activation measures were prepared by expanding the scope to surrounding areas. This study was conducted only on agricultural heritage areas, but it is meaningful that agricultural and rural heritage should be reviewed from various perspectives suitable for the current trend, and it is meaningful in that it considers not only local residents' perception but also regional effects and revitalization measures.

Menu Development and Market Testing for Localization of Fermented Meat Tteokbokki in Foreign Markets (발효고기 떡볶이의 해외시장 현지화를 위한 메뉴개발과 마켓테스트)

  • Na, Young-Sun;Jung, Jae-Hong;Lee, Jung-Hun;Oh, Hyuk-Soo;Park, Young-Bae;Cho, Dong-Min;Lee, Tae-Young;Cho, Sung-Ho
    • Culinary science and hospitality research
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    • v.20 no.2
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    • pp.183-198
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    • 2014
  • This study aims to suggest useful information for tteokbokki franchise businesses to enter foreign markets by market testing and surveying preferences of foreign consumers with various kinds of tteokbokki. For this research, a survey was conducted from July 16 to August 20, 2012, targeting the people who live in Beijing, Tokyo, Singapore. The data was collected and analyzed using SPSS for Windows Version 18.0. The relationship between the general details of consumers and the results of the market test were analyzed using canonical correlation analysis. Research results and utilization plans are expected to use for improving the image of the country and ripple effects on exporting agricultural and fishery products, along with the effect of increasing spread of overseas personnel export and domestic Korean overseas supply of cultural content. Nurturing restaurant franchise business, creating jobs, and contributing to the increase in the income of the rural economy are also expected. Fermented tteokbokki franchise business should create new added value. The development of fermented tteokbokki will build a new culture of consumption, expand consumption, academic cooperation and joint technology development, and activate employment linked. Consequently, it is necessary to understand eating habits of local consumers from a variety of perspectives such as texture, taste, and colors of sauce when globalizing Korean food.

Middle School Home Economics Teaching·Learning Course Plan Development of Unification Education (중학교 가정교과 통일교육 교수·학습 과정안 개발)

  • Yoon, Nam-Hee;Sohn, Sang-Hee
    • Journal of Korean Home Economics Education Association
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    • v.30 no.1
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    • pp.43-63
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    • 2018
  • The purpose of this study is to examine the various contexts affecting life culture through practical reasoning process and to select the goal and contents system of unification education in middle school home economics to form healthy unification community and to develop teaching and learning process. Based on the Unification Education Guidelines, Unification Education Pre-Study, Pre-Study on North Korean Defectors, and Analysis of the 2015 Revision Home Economics Curriculum in Korea, Goal and content system. Based on this, we developed a teaching and learning process and a student activity place applying practical reasoning process after extracting practical problems, and prepared a final development plan based on the results of two expert group evaluations. The results of this study are summarized as follows. First, the goal of unification education in the middle school home economics class is to 'Based on the social-cultural context, we develop the ability to cultivate healthy reunification by respecting the differences between the cultures of the two Koreas and discovering common values in a unified society and resolving practical issues in a unified society.'. Second, the content system of middle school home economics unification education was selected as the core theme of 'Unification Education Focused on the Living Culture'. The content elements were comprehending the socio - cultural context that affects the life culture of the two Koreas, Related language, maintenance of diversity of dietary culture in each region including North Korean food, social norms and attire, correct housing value and common living etiquette. Based on the goals of unification education in the middle school home school curriculum, we selected practical issues as 'What should we do to create a healthy unified community?'. Third, the teaching and learning process of unification education in junior high school home economics education is to recognize the problem of unification, to analyze the factors affecting the life culture of the two Koreas, to grasp the effect of the action and the ripple effects, to select alternative methods, And 4 subjects for 8 teaching learning course plan, and 35 teaching materials.