• The Research Journal of the Costume Culture
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• v.27 no.4
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• pp.368-383
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• 2019

Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

• Journal of English Language & Literature
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• v.57 no.2
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• pp.237-264
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• 2011

Based on its geophysical feature, the island has long been recognized as a separate and self-sustaining space independent of neighboring continent or other islands. Literary tradition has used the island as a metaphor for a utopian alternative to mundane human society with its various kinds of wrongdoings. Recent nature writings have taken up this island metaphor to emphasize the wholeness of the ecosystem in specifically designated natural community or landscapes such as national parks or wilderness preservation areas. Human-nature relations as border-divided area is also recognized as the island. Modern island biogeography, however, has disproved such a concept of islands as autonomous, revealing the contrasting fact that the richness of species on an undisturbed island is determined largely by species immigration from and emigration to a source of colonists. This scientific finding has posited the island as the interconnected nature, but the public and metaphoric use of it still resorts to the old concept of it as isolated and autonomous nature, because this image has been ingrained deeply in our consciousness and culture. Considering the negative consequences from the recognition of nature and nature-humans as isolated space, we need a new nature metaphor that embodies interconnectedness in nature and of human-nature relations. Such feature of interconnectedness is best embedded in the concept of ecotone. Some ecotones are created and maintained through human participation in nature, and this human induced nature of ecotone denotes the possibilities of a constructive relation between them. The substitution of the island with the ecotone as the concept of nature and the image of human-nature relations is expected to correct ecocritical practices of reading of nature writing, which has been predominantly interpreted within the orientation of nature itself and nature-human relations as an isolated and self-autonomous island. Adopting the ecotone in literary study enables ecocriticism to dig out cultural elements embedded in nature writing and reveal socio-political, ideological factors hidden behind the writers' portrayal of nature as islands.

• Journal of architectural history
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• v.31 no.2
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• pp.7-18
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• 2022

This study discusses various conflict situations and unexpressed pathological potential in historical regions. In this regard, the issue of alienation of local people due to local identity was raised and the cause was investigated. It explains the structural origins of local alienation that occurred in the process of objectifying a region and forming its identity. The process of alienation of local residents of local identity identified in this paper was divided and explained in three stages: objectification of the region, symbolization of local identity, and religious materialism of local identity. In addition, in the process, the incorporation of the production mode of intellectual work, the separation of producers, and the loss of the subject-centered control ability over these products were pointed out as problematic situations. The study suggests to change the perception of the region and to restore the control of the local people through narrative in relation to this problematic situation. Thus, this thesis asserts that we need to have doubts about the justification for the public good and the basis of the resulting consensus, and that we should be constantly interested in the pathological signs of society around us.

• 한국노년학
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• v.40 no.2
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• pp.341-357
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• 2020

The present study examined whether the relation between different types of trust and happiness varied by place of residence (i.e., major cities vs. provinces) among Korean older adults. We used a total of 1,599 Korean adults aged 60 or older who had lived in the same residence at least for 5 years before. Multiple regression analysis was conducted to test an interaction between types of trust and place of residence. Results show that generalized trust and social trust have positive association with happiness. A significant interaction effect between generalized trust, particularized trust, and place of residence were found. In particular, particularized trust was found to have positive effects on happiness within residences who had lived in provinces and generalized trust was found to have positive effects on happiness within residences who had lived in major cities. Findings suggest that different types of trust on happiness, especially interpersonal trust should be interpreted in an environmental context. Future practical implications for increasing older adult's trust are discussed in a cultural context as a way to promote happiness and research directions are discussed.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.29 no.2
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• pp.118-127
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• 1984

In order to find an appropriate model for rice crop-season, the possibility to utilize the geographical conditions instead of meteorological factors was examined on the data from the Local Adaptability Test(LAT) conducted over the country from 1962 to 1980. The mutiple regression model, $Y={\Upsilon}={\ss}{\sum}_{i=1}^n{\beta}^1X^iwas applied on seeding, transplanting, heading and marginal heading date, and multiple regression coefficients(\beta) and multiple correlation coefficients (R) were tested. Two varietal groups, japonica(1962-l971) and indica/japonica(l972-1980) were separately tested. The application of these established models, growth duration in nursery and paddy field, cultural season, and the relation between heading date and yield are reviewed.

• Architectural research
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• v.25 no.3
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• pp.41-51
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• 2023

Building restoration is a complex process with a high level of uncertainty. Restoration professionals can significantly benefit from the well-established discipline of project management to achieve their targets; however, available evidence shows that the use of the project management body of knowledge in restoration projects is far from the desired level. Several historical organisations have since been established with the goal of preserving and governing cultural identity, and numerous studies have supported the need of preserving architectural heritage. Many owners, investors, academics, and developers believe that it would be considerably more expensive to renovate and restore an old building than to create a new one. Although the project management process is generally recognised, the concept of project management for architectural heritage projects differs due to the uniqueness of each project. It differs from many construction projects in terms of the need for research-based practices to define scope, planning, scheduling, supervision,decision-making,and also performance. The Greco-Roman Museum in Alexandria's planning, design, and building phases are being studied with the aim of identifying and analysing the variables that contribute to project delays. Three project management pillars were established as a result of gathering this data from the project's stakeholders: the first pillar addresses time management for the existing phase and how it will be incorporated into the new extension phase; the second pillar addresses performance in relation to project management issues in the delivery of the best quality of a construction project; and the third pillar addresses the scope of the new extension because it will significantly impact the other two pillars. This paper argues that a contemporary perspective which utilizes project management tools and techniques can contribute to the conservation of architectural heritage in line with the conservation principles.

• Journal of English Language & Literature
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• v.56 no.2
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• pp.301-328
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• 2010

Many recent British novels engage with the construction and deconstruction of history and identity; and in dealing with these historical, or historicised novels it seems to be an untouchable ground that truth is beyond grasp. Even when approached, its authenticity should be examined under the post-modern "incredulity toward metanarrative" discourses. Julian Barnes's 1998 novel England, England may be one of these. Yet, unlike others it achieves a complicated and controversial status as a new kind of historiographic metafiction by providing selfconscious reflections on the invention of innocence and the questionable notion of historical authenticity against the background of current postmodern historical, cultural, and literary explorations. The book, set in a near-future, namely post-post-modern England, starts with a story of a young girl, Martha Cochrane, whose first memory goes back to her early infantile years. Yet, the narrator comments that it is a lie, "her first artfully, innocently arranged lie," since memory, or history, is a product of identity, and vice versa. Her memory of the jigsaw puzzle is both a reminiscent and a significant component of who she is now, both a simulacrum and the original of herself. The correlation between her individual memory and identity parallels that of a region, England, in formation of its history and nationality. "England, England" is the replicated miniature of the former glorious Kingdom as well as a becoming der Ding an sich (the thing itself). In search of the English history and identity, the author satirizes the modern mind's perception of the unreliability and arbitrariness of memory and history, and further explores the alternative to the postmodern discourses by suggesting the probability of inventing innocence glimpsed in children's face "believing while disbelieving." In doing so, the author reconstructs not only the history of Englishness on the ground where nothing seems to be solid, but more importantly also the postmodern theme of relativity in relation to memory, history and identity.

• Journal of The Geomorphological Association of Korea
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• v.27 no.2
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• pp.81-97
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• 2020

Geopark refers to a single boundary area consisting of a collection of geosites and geotrails, which includes ecological, historical and cultural elements based on geological and geomorphological resources. To ensure the continued development and conservation of existing listed geoparks, it is necessary to carry out an environmental sensitivity analysis of the geopark components by utilizing spatial information from various scales. The objectives of this study are to analyze the environmental sensitivity in Cheongsong UNESCO global geopark in relation with slope disaster using GIS and to understand its spatial distribution in connection with geosites and geotrails. Two types of spatial database were constructed; geosites and geotrails in Cheongsong UNESCO global geopark and spatial data to perform environmental sensitivity. Potential soil loss and slope stability were analyzed to derive environmental sensitivity related to slope hazard. The results showed relatively high environmental sensitivity along the drainage network of Cheongsong UNESCO global geopark. Zonal statistics analysis was conducted for further detailed distribution of environmental sensitivity based on buffer zones of geosites and geotrails. Majority of geological sites, geological trails, Jeolgol gorge~Jusan Pond section in hiking trails, and Dalgi Mineral Spring Site~Artistic Genius Republic of Korea(Jangnankki gonghwaguk) section in road areas show relatively high slope hazard sensitivity within buffer zones.

• Asia Marketing Journal
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• v.11 no.2
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• pp.1-20
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• 2009

Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise's marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, utilitarian, and value-expressive) are examined in relation to WOFS' marketing strategies using secondary data material. The main results indicate that the strategies of WOFS enterprise address all three types of social influence. The articles generated on-and off-line can be mostly associated with the informational influence. The off- line activities such as events, courses/workshops, and TV shows are also informational in nature. The Q & A sections/postings can be considered as representative of the utilitarian influence. They give experts (e.g., Lillian Too) the opportunity to provide individuals with problem-specific recommendations. Mega-mall website provides the value-expressive influence as purchase and consumption of the Feng Shui products is most susceptible to this type of influence. In terms of implications, WOFS enterprise strategies are suitable not only for consumes but also for business executives in Asia and in the West as architects, designers, and homeowners across continents use Feng Shui practices for building placements and decoration of dwellings and workplaces. Feng Shui practice has some limitations such as conflicting opinions of experts and increased complexity when the dimension of time is taken into consideration. Still, Feng Shui as a practice is growing globally adjusting itself to regional and cultural challenges.

• SUVANNABHUMI
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• v.8 no.2
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• pp.131-159
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• 2016

This qualitative study was designed to explore the definition of ethnic identity of the Dusuns in Brunei Darussalam from the perspective of Shamsul A.B.'s (1996) "everyday-defined" social reality. The purpose of this study was twofold. Firstly, by employing Phinney's (1996) formulation of ethnic identity, this study examined the existence of core components of ethnic identity, namely, ethnic self-identification, ethnic involvement, positive attitude towards ethnic group, and sense of belonging in the life of the Dusuns. Secondly, by utilizing Phinney's (1996) three-stage model of ethnic identity formation, this study investigated the relationship between core components and the formation process of ethnic identity. Twenty-six Dusun informants ranging in age from 8 to 80 years old were interviewed for the purpose of this study. The analysis of the interview data revealed that all core components exist and evolve in the life of the Dusuns. Different perspectives towards core components can also be identified across different age groups. Adult informants contested the relevance of ethnic involvement in view of socio-cultural transformations that occurred within the ethnic group, whereas younger Dusuns were not able to extend sense of belonging outside their family. These findings lead to the identification of family and historical contexts as influential factors that shape the ways the informants experienced the ethnic identity components. Further, the findings of this study indicate the relationship between core components and the formation process of ethnic identity. Sense of belonging and community is only evident in the experience of older informants, sufficient to help them reach the stage of achieving ethnic identity. This also shows a positive sequential relation between the stages in Phinney's ethnic identity model and the age of the informants. Interestingly, evidence on internalized sense of belonging reveals the fact that an individual could still attain ethnic identity achievement even without experiencing all components of ethnic identity. Once again, this study suggests contextual factors play a role in the stage progression of the Dusuns' ethnic identity.