• 영미문화
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• 제10권2호
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• pp.231-266
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• 2010

This paper explores hybridity and hybridized relations that see mixings and crossings as the first moment of multicultural society. References to hybridity often assume that the definition and orientation of the term are located within biology; that is, hybridity constitutes a mixing of two formally discrete objects. In this regard, there seems to be a dialectical preoccupation with purity that goes hand in hand with discussions of hybridity. This dialectical reference to hybridity privileges whole, complete entities as the original instance before mixing, and in this way purity becomes reified. My analysis of hybridity foregrounds mixings that occur at the level of the social, not exclusively at the level of the biological. Hybridity contexts the myth of monoculturalism in the United States and foregrounds multiculturalism as the initial context around which difference has begun to be conceived. In destabilizing the myth of racial origins, this paper attempts to establish a retroactive construction of purity, which is historically, ideologically, and ethnically examined in Gloria Anzaldua's Borderlands/ La Frontera: The New Mestiza. Through this work composed of disparate narratives discourses, Anzaldua employs physical differences to ward off the colonial desire that has defined others as objects which are to be controlled. In this regard, this paper pursues the way that physical differences could be repositioned in terms of 'hybridity' that has been related to the cultural, historical, economical significations of borderlands. The space of borderlands is also a place marked psychologically; it will turn differences mobilized in the borderland into an acute consciousness that makes us recognize 'otherness' within ourselves. In sum, this paper attempts to elaborate the productive and creative interactions among disparate languages, classes, genders, and ideas, which will draw attention to their own interlocking nature.

• 한국심리학회지 : 문화 및 사회문제
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• 제27권4호
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• pp.411-434
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• 2021

본 연구는 그릿과 열정 구인이 변별되는지를 검증하고 동, 서양 문화 간 두 구인의 관계성에 차이가 존재하는지를 알아보고자 하였다. 이를 위해 한국 대학생 208명과 미국 대학생 251명을 대상으로 다집단 요인분석을 실시하였다. 분석 결과, 형태동일성과 부분측정단위동일성이 성립하여 한국과 미국 모두에서 그릿의 두 요인인 흥미의 지속성 및 노력의 꾸준함과 열정의 두 유형인 조화열정 및 강박열정 각각이 서로 잘 구별되는 것으로 밝혀졌다. 단, 미국 대학생 집단에서는 흥미의 지속성이 적응적인 조화열정과는 정적인 상관을, 부적응적인 강박열정과는 부적인 상관을 보인 반면에, 한국 대학생 집단에서는 노력의 꾸준함 뿐만 아니라 흥미의 지속성도 조화 및 강박열정 모두와 상관이 유의미하지 않았다. 이는 그릿의 개념적 정의와는 달리 한국의 대학생 집단에서는 그릿이 열정과 관련이 높지 않음을 시사한다. 이러한 결과를 바탕으로 본 연구는 그동안 개념적으로 유사함에도 불구하고 이론적으로만 설명되어 왔던 그릿과 열정 간의 변별성을 경험적으로 밝히고, 서구에서 주로 논의되어 온 그릿과 열정이 문화적 토양에 따라 가질 수 있는 차이를 확인하였다.

• 복식
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• 제57권10호
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• pp.74-86
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• 2007

An empirical study was conducted on fashion cultural products, targeting foreigners from diverse cultures. Its purpose was to identify foreigners' attitudes toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using questionnaires was targeted at Americans, Chinese and Japanese who visited Korea. The questionnaires were back-translated into different languages for completion by the test subjects. Out of a total of 424 surveys returned, 393 were deemed usable. As a result of data analyses using SPSS 12.0 and AMOS 5.0, we found that: First, two attitude factors, the authenticity and aesthetic elements, exerted a significant effect on the intent to purchase. However, the last attitude factor, care and carriage convenience, did not significantly influence the purchase intention. Second, there was no significant difference in the attributes regarded as important when purchasing fashion cultural product between people from the U.S. and Japan. However, people from China showed differences in the attributes compared to the U.S. and Japan. Third, we found that attitudes toward fashion cultural products were different among respondents of three countries. It was revealed that the Chinese liked Korea's fashion cultural products the most, followed by Americans and Japanese. This research is significant because investigating foreigners' attitudes toward fashion cultural products for reaching out to a broader market abroad would contribute to help building an market entry planning.

• 패션비즈니스
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• 제23권3호
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• pp.101-114
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• 2019

This study aims to analyze the color characteristics of Japanese cultural product shops and differences in business categories by analyzing the colors of the Gion Shopping Street in Kyoto, Japan. Through the study, the traditional colors are reflected not only in the domestic cultural products but also the interior colors of shops. That way, visitors can be influenced naturally and gain indirect cultural experience to form a good image of Korea, which can help to improve sales of cultural products. The analysis was conducted through the colors of Munsell to determine the overall, dominant, assort, and accent colors based on categories of goods to identify the characteristics of the traditional Japanese cultural product shop. Among the 85 shops that were surveyed, YR and W frequently appeared as chromatic and neutral colors. Dominant was W, and assort was YR. B, P and Y also showed up. In color combination analysis, 35.3% was contrasted. For the hue, 32.9% was dark. Based on goods categories, confectionary shops used YR mainly, while souvenir and fashion accessory shops used W the most. Restaurants mostly had W as thedominant and YR for assorting. Cafes and art shops used Bk the most. The interior colors of cultural products shops should maintain the atmosphere of tradition and convey images of the products well. Based on this research, Korea also needs to actively reflect the interior designs of cultural product shops using traditional colors.

• 한국경제지리학회지
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• 제25권1호
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• pp.87-107
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• 2022

본 연구는 B급 문화콘텐츠를 활용한 소도시 마케팅의 가능성을 파악하는 데 그 목적이 있다. 연구대상을 충주시의 B급 문화콘텐츠를 활용한 도시마케팅으로 선정하고, 온라인 홍보물에 나타난 B급 문화콘텐츠의 특징을 통해, 지역에서의 그 활용 가능성을 알아보았다. 연구방법으로는 소셜미디어에 나타난 해시태그와 댓글 등을 근거이론에 기초하여 코딩 및 분석하는 동시에, 지자체 담당자 심층 인터뷰를 통해 세부사항을 살펴보고자 하였다. 연구결과, 첫째로 충주시 홍보물은 일반적 B급 문화의 복고/말장난/탈피 등의 특징을 보여주면서도, 특히 소통/참여/공감의 향유 과정을 나타내고 있었다. 둘째, 분석 결과로 비개연성, 상호텍스트성, 확장성, 파괴성, 진정성이 호응·공감의 주요 요인으로 나타났다. 셋째로, '기-결'의 단순한 서사구조를 통해 파급력을 형성하였다. 마지막으로 충주시의 B급 문화콘텐츠 활용의 사례는 문화자산 형성을 통한 지속가능한 도시마케팅의 새로운 가능성을 보여준 것으로 분석되었다.

• 정보관리학회지
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• 제31권1호
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• pp.277-297
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• 2014

본 연구는 공공도서관 교육문화프로그램 참여여부에 따라 이용자들의 도서관 이용, 즉 이용도, 관심도, 활용도에 차이가 존재하는지 살펴보고, 각각의 교육문화프로그램 유형에 참여하는 이용자들이 이용성에 대한 일정한 패턴을 보이는지를 알아보고자 했다. 프로그램 현황 및 설문 데이터를 통해 통계분석을 실시하였으며, 그 결과 교육문화프로그램 참여 여부와 참여하는 교육문화프로그램의 유형에 따라 도서관 이용방식, 자료대출횟수, 사이트 및 앱 접속횟수 등의 도서관 이용 패턴에 차이가 존재함을 알 수 있었다.

• 정보관리학회지
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• 제29권3호
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• pp.235-256
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• 2012

도서관, 기록관과 박물관은 인류의 문화유산을 수집하여 정리함으로써 당대의 인류가 이용할 수 있도록 지원하고, 잘 보관하였다가 후대의 인류에게 전승한다는 공통의 사명을 갖고 있다. 이들 문화유산기관은 간행물과 기록물, 3차원 객체 등 상이한 컬렉션 수집의 전통을 기반으로 분화와 전문화를 거듭하며 발전하여 왔다. 그러나 디지털 환경은 이러한 구분이 더 이상 큰 의미를 갖지 않는 시대를 예고하고 있다. 이 연구는 문헌연구와 집단면담을 통해 도서관, 기록관과 박물관의 차이점과 공통점을 고찰함으로써 우리나라의 문화유산기관 간 협력의 필요성과 가능성을 밝히고자 하는 목적으로 수행되었다. 디지털 큐레이션과 디지털 보존 등 원래의 사명을 달성하기 위해서는 반드시 수행해야 할 새로운 책무에 대해서도 논의하였다.

• 대한안전경영과학회지
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• 제15권1호
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• pp.271-281
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• 2013

In the trend toward globalization, cross-cultural teams in organizations are becoming more and more common. In particular, the influence of China and Western Europe on the global economy is getting increased. With this trend, it is important to understand cross-cultural characteristics for group decision making in managerial environments. This study aims at analyzing cross-cultural differences between China and Western Europe in light of the effect of group discussion in group decision making. An experiment simulating a decision of a car purchase was conducted. A total of 48 subjects (24 Chinese and 24 Western Europeans) assigned in decision groups were asked to judge relative importance ratios of nine factors affecting their purchase decisions using the AHP program developed for the experiment. Three dependent variables (consistency, satisfaction, and consensus) were measured. Chinese were slightly more consistent than Western Europeans in discussion-involved group decision making. In terms of decision satisfaction, Western Europeans were more satisfied with discussion-included decisions than discussion-excluded decisions. Chinese, on the contrary, did not show a significant difference. There was no significant difference between two cultures in decision consensus.

• 산경연구논집
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• 제10권11호
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• pp.25-34
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• 2019

Purpose: As the proportion of foreigners participating in the domestic labor market is gradually increasing, problems caused by social and cultural differences have also been expressed. As such, the purpose of this study was to analyze the effects of organizational justice and social support on psychological and cultural adaptation and its effect on turnover intention. Research design, data and methodology: The data was collected for foreign workers who visited the Foreign Workers Support Center operated by the Korea Human Resources Development Service. A total of 224 data were analyzed from March 1 to March 30, 2019 and was analyzed through frequency analysis for basic work environment of foreign workers, factor analysis for reliability and validity of variables, and overall structural model analysis. Results: Organizational fairness did not appear to affect psychological adaptation and significant cultural adaptation but social support had a significant effect. Psychological adjustment did not affect turnover intention, and cultural adaptation had a significant effect on turnover intention. Conclusions: Thus, in order to reduce the intention of turnover and adapt well to the working environment, it would be more efficient to find ways to raise the level of psychological adaptation by strengthening social support rather than organizational fairness.

• 한국가정과교육학회지
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• 제21권4호
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• pp.91-103
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• 2009

본 연구는 청소년들의 성별에 따라 문화성향과 가족건강성을 이해하고, 대인관계 성향과의 관련성을 탐색하는 한편 이들 변인이 대인관계 성향에 미치는 영향력을 알아보고자 하였다. 연구결과 대인관계성향은 성별에 따라 차이가 있었고, 대인관계성향 중 사회관계성향은 남학생은 문화성향 중 수평적-집단주의 성향과 가족건강성의 영향력이 컸고, 여학생은 문화성향 중 수평적-집단주의가 영향력 있게 나타났다. 대인관계 중 표현성향은 남학생의 경우 가족건강성, 문화성향에서 수직적-개인주의, 수평적-개인주의가 영향력이 컸다. 여학생은 수직적-개인주의가 대인관계의 표현성향에 영향력 있는 변수로 나타났다.