• Cross-Cultural Studies
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• v.26
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• pp.379-404
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• 2012

This study aims to investigate national image of South Korea held by russians. Surveys(based on Free-association Image) and discussion were conducted on LiveJournal (internet blog) with russian netizen. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Futhermore, it takes a long time to change an established image, particularly to a positive image. According to the results, the image of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, based on Free-association image, thinking about Korea or Korean, most russians recognize Korea(South) with North Korea. Above all Russians recognize Korea, basing their images on factor of the past or their neighbors-russian korean- or famous Korean brand like Samsung, LG, Hyndai, "Dosirak". Russian netizen did not recognize South Korea as one of leading countries in Asia, paying little attention to South Korea compared to China or Japan. We belive that it is necessary to consider these situations in future efforts to enhance the national image of South Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.206-217
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• 2012

This study examined the causal relationship between the Chinese preference for Korean cultural products (Korean talent, K-pop songs, TV dramas, and movies), for Korean fashion products, and their purchase intentions. The relationship between the Korea's national brand image and Chinese fashion leadership with the three variables was investigated. Data was collected from 580 Chinese in Dalian, China. The data was analyzed using frequency, correlations, reliability, and AMOS for path analysis. The results of this study were as follows. First, the preference for Korean talent, K-pop songs, TV dramas, movies, and fashion products showed that the Chinese had a positive response and the degree of preference for each item was similar. Second, the Chinese preference for Korean talent, movies, and TV dramas significantly influenced the preference for Korean fashion products. In addition, the Chinese preference for Korean fashion products significantly influenced the purchase intentions of Korean fashion products. Third, the Chinese preference for Korean talent and fashion products had a significant relationship with their fashion leadership. In addition, the preference for Korean talent, movies, TV dramas, K-pop songs, fashion products, and purchase intentions had the same positive relationship with Korea's national brand images. This study examined from a structural aspect how the preference of Korean intangible cultural products affected the purchase intention of Korean fashion products. This study explored that the preference for Korean cultural products transcended the popularity of the Korean popular culture with a subsequent national industrial and economic ripple effect that improved the national brand image.

• Asia Marketing Journal
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• v.20 no.1
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• pp.69-87
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• 2018

This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality of Korean made products. The size of effects varies upon products type and stimuli. This study could provide policy makers insights how to promote country image as well as support SMEs for developing overseas markets. Also, it could give marketers valuable implications to develop effective global marketing strategies using cultural assets, country image and salient corporate image.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.391-399
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• 2007

There has been an increasing preference for product with cultural value as people have a growing cultural sensitivity and greater demand for cultural value in current global market. In response to that, countries need to develop cultural products which represent their distinctive cultures and traditions, and such efforts may aim to promote the creation of economically high value-added and enhance the cultural image. In this paper, first, we analyze the correlation between Culture, cultural industry and Cultural goods. In this context, my efforts centered initially on a thorough analysis on the current situation and environmental problems that Korean culture faces presently, and then, processed and organized them into major industry categories of character industry, through a statistical methodology, to estimate its market volume by industry and to analyze the inter-relationship and macro-economic pervasive effects among related industries as well as cultural window effects. This paper could lead to final practical solution and suggestions for optimum policy measures to be taken for a supreme cultural industry for Korea.

• Journal of the Korea Furniture Society
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• v.18 no.1
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• pp.56-69
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• 2007

As exchange and cooperation have increased in each country or region and a variety of NGOs are getting increasingly active in the 21st century, environments for the industry of international conventions have continued to improve. However, since the industry is in the starting stage, facilities for international conventions and professional management personnel are deficient. In this study, furniture design that shows the cultural identity of Korea from the invention facilities is focused and efforts are made in order to make the shape that has functionality and meaning based on the analysis of space. Participants of diverse nationalities, who use international convention facilities, feel Korea through furniture and remember its image; thus, this study focuses on the furniture design that has the identity of Korea. The concept of furniture design has been derived based on the traditional aesthetic consciousness in the symbolic, cultural, and emotional light. The identity of design does not depend on the partial characteristics of the traditional society but modernity and internationality shall coexist along with traditionality. Modernity and globalism are reflected along with the traditional elements in furniture.

• Korean Institute of Interior Design Journal
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• v.24 no.3
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• pp.129-136
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• 2015

Korea is changing rapidly from a single-raced nation into a multi-national nation caused by the huge number of immigrants mostly from China, and Southeast Asian countries. Therefore, various social problems are expressed ostensibly, one of them is a difficulty suffered by children of the second generation of multi-cultural families who enroll to elementary schools in Korea. This should be solved urgently as it is predicted to be an unavoidable problem in future. Only by understanding and accepting mutual cultural differences will be the solution to various problems caused by multi-cultural society. This study aims to understand the differences of emotion about the spatial images. This study was target to Korean and Malaysian design students to perform vocabulary appraisals on the spatial images in school health rooms which used to perform various functions for education, counseling, treatment, etc. The emotional vocabularies used at the appraisal for emotion are based on IRI image languages, which were extracted by the experts, and frequency was progressed by the SPSS 12.0 application. The collected data will be compared and analyzed to ensure the reliability.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.296-305
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• 2019

With the growth of the Korean Wave and the importance of the fandom economy, it is necessary to consider the competitiveness of the Korean Wave with its fandom viewpoint. Particularly, the fandom phenomenon shows the characteristics of identifying the favorite star and actively acquiring and sharing related information in the fan community. Therefore, in this study, we examined the influence of Korean national image on consumers' intention to use Korean contents, and examined the mediating effects of fandom identification among Chinese, Japanese and Vietnamese consumers. As a result of the empirical analysis, cultural image, corporate image, and product image were found to have statistically significant influence on the intention to use Korean Wave contents. In addition, star identification and pan community identification showed partial mediation in the effect of cultural images on the intention to use Korean contents. The results of this study suggest that the Korean Wave is a leading factor for the continuous development of Korean Wave, not the halo effect point for improving the national image, and the mediating effect of the fandom phenomenon is tested empirically.

• Journal of the International Relations & Interdisciplinary Education
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• v.2 no.2
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• pp.9-33
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• 2022

This paper mainly studies the national impression of college students on South Korea, selects students from some key universities as the target population, and conducts an in-depth investigation from the overall impression of South Korea, diplomatic image, food culture, language culture, tourism, entertainment circle and other aspects. Through a questionnaire survey of Chinese college students, this paper studies the image of South Korea in the eyes of contemporary Chinese college students, including the following aspects: First, Research the current Chinese college students' perception of the overall image of South Korea; Second, it studies the current Chinese college students' perception of the image of South Korea in the diplomatic, language, food, tourism and entertainment circles, and analyzes the internal dimensions of the image of South Korea in the minds of Chinese college students; Third, it studies the current Chinese college students' cognition of the overall image of South Koreans, and analyzes the internal dimensions of the image of South Koreans in the minds of Chinese college students; Fourth, to investigate the evaluation of Chinese college students on the image of South Korea. The survey results are analyzed from the perspectives of all subjects and gender differences, combined with the theories of communication and intercultural communication, and suggestions and prospects for the future development of the national image are made.

• Journal of the Korea Safety Management & Science
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• v.19 no.2
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• pp.117-133
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• 2017

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

• Journal of the Korea Society of Computer and Information
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• v.28 no.9
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• pp.105-111
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• 2023

Currently, most of content restoration using artificial intelligence learning is 2D learning. However, 3D form of artificial intelligence learning is in an incomplete state due to the disadvantage of requiring a lot of computation and learning speed from the existing 2 axes (X, Y) to 3 axes (X, Y, Z). The purpose of this paper is to secure a data-set for artificial intelligence learning by analyzing and 3D modeling the stone pagodas of ourinari by era based on the two-dimensional information (image) of cultural assets. In addition, we analyzed the differences and characteristics of towers in each era in Korea, and proposed a feature modeling method suitable for artificial intelligence learning. Restoration of cultural properties relies on a variety of materials, expert techniques and historical archives. By recording and managing the information necessary for the restoration of cultural properties through this study, it is expected that it will be used as an important documentary heritage for restoring and maintaining Korean traditional pagodas in the future.