• Title/Summary/Keyword: cue

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The Relationships between Product Quality Cues and Perceived Values based on Gender Differences at a Food Select Shop

  • Yim, Myung-Seong
    • The Journal of Industrial Distribution & Business
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    • v.11 no.10
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    • pp.59-73
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    • 2020
  • Purpose: The ultimate purpose of this work is to investigate gender differences in the relationships between product quality cues and perceived values at a food select shop. Specifically, this study examines the effects of internal and external cues, which are indicators of product quality, on emotional and social values based on gender differences. Research design, data and methodology: In this study, a questionnaire technique was used to collect the data necessary to test the proposed model. 183 data were collected through this technique. PLS SEM (Partial Least Squares Structured Equation Model) was used to test the research model. Results: First, there is no gender difference between intrinsic cue and emotional value. When using male and female data, there was no significant causal relationship between intrinsic cues and emotional values. Second, we found no gender difference between intrinsic cue and social value. When analyzed with female data, there was no significant causal relationship between intrinsic cue and social value. On the other hand, in the case of men, it was found that a weak causal relationship exists. Third, this study found gender difference between extrinsic cue and emotional value. In the case of men, it was found that a weak causal relationship exists, whereas in the case of women, a strong causal relationship exists between extrinsic cue and emotional value. Fourth, we found gender difference between extrinsic cue and social value. In the case of men, there was no causal relationship, whereas in the case of women, there was a strong causal relationship between extrinsic cue and social value. Finally, we found that there are moderating roles of gender in the relationship between external cues and perceived quality. Conclusions: As a result of analysis, it is necessary to focus on extrinsic clues of product in order to increase the perceived emotional and social values of women. On the other hand, in order to improve the perceived emotional and social values of men, it is necessary to pay attention to both intrinsic and extrinsic cues of product. Therefore, it is necessary to consider what clues and values are important to core customers.

The Role of Cue-based Trust for Trust Building in e-Commerce (전자상거래에서의 신뢰 형성을 위한 단서적 신뢰의 역할)

  • Choi, Jae-Won;Sohn, Chang-Soo;Lee, Hong-Joo
    • The Journal of Society for e-Business Studies
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    • v.14 no.2
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    • pp.1-22
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    • 2009
  • As Internet shopping is getting popular, "trust" has become an important factor for customers to select websites and have repurchase intention. "Trust" has been developed from uni-dimensional concept to multi-dimensional concept in e-Commerce area. From the multi-dimensional viewpoint, this study is to investigate the processes to build trust for online stores. For this purpose, this study classifies the concept of trust into cue-based trust and experience-based trust, and then investigates their relationship in online stores. This study also identifies factors that explain cue-based trust and experience-based trust. The result from questionnaire survey distinguished cue-based trust from experience-based trust and both trust concepts are correlated each other. Second, cue-based trust is explained by perceived size, perceived reputation, and return policy, while experience-based trust is done by navigation, information usefulness and interactivity.

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A Color Navigation System for Effective Perceived Structure: Focused on Hierarchical Menu Structure in Small Display (지각된 정보구조의 효과적 형성을 위한 색공간 네비게이션 시스템 연구 - 작은 디스플레이 화면상의 위계적 정보구조를 중심으로 -)

  • 경소영;박경욱;박준아;김진우
    • Archives of design research
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    • v.15 no.3
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    • pp.167-180
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    • 2002
  • This study investigates effective ways to help users form a correct mental model of the hierarchical information space (HIS) in small display. The focus is the effect of color cue on understanding the structure and navigating the information space. The concept of color space (CS) corresponds well to the HIS - one color has a unique position in the CS as a piece of information does in HIS. In this study, we empirically examined two types of color cue, namely, categorical and depth cue. Hue was used as a categorical cue and tone was used as a depth cue. In our experiment, we evaluate the effectiveness of the color cues in the mobile internet system. Subjects were asked to perform four searching tasks and four comparison tasks. The results of experiment reveal that the categorical cues significantly improve the user's mental model whereas decrease navigation performances. The depth cues cannot aid in understanding the HIS as well as improve navigation performances. This study concludes with limitations of the study and descriptions of future studies.

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A Study on Extracting Ideas from Documents and Webpages in the Field of Idea Mining (아이디어 마이닝 분야에서 문헌과 웹페이지의 아이디어 발췌에 대한 연구)

  • Lee, Tae-Young
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.25-43
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    • 2012
  • The ideas and quasi-ideas useful for human's creation were drawn out from documents and webpages with extraction methods used in idea mining, opinion mining, and topic signal mining. The extraction methods comprised (1) decisive cue phrases, (2) cue figures and sounds, (3) contextual signals, and (4) discourse segmentations, They tested on the idea samples, such as thoughts, plans, opinions, writings, figures, sounds, and formulas. Methods (1), (3), and (4) received largely positive evaluation, judging the efficiency of 4 methods by F measure, a mixture of recall and precision ratio. In particular, decisive cue phrase method was effective to search idea and contextual signal method was effective to detect quasi-idea.

Evaluation of Static Balance in Postural Tasks and Visual Cue in Normal Subjects (정상인의 자세와 시각 교란에 따른 정적 균형능력의 변화)

  • Seo, Sam-Ki;Kim, Soo-Hyun;Kim, Tae-Youl
    • The Journal of Korean Physical Therapy
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    • v.21 no.4
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    • pp.51-56
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    • 2009
  • Purpose: This study examined the difference in the static balance ability according to the visual cues and postural tasks in normal subjects. Methods: Thirty participants (12 male, 18 female; mean age $24.63\pm1.43$ years) stood barefoot on a force platform in a one-legged stance, tandem Romberg stance and tandem Romberg with neck extension stance with a visual cue open and closes. The static balance was assessed by the center of pressure (CoP), surface electromyography root mean square (RMS) of the leg muscles according to the stance position. Results: In the CoP tests, the difference in the unit path length and circumference area was affected by the visual cue according to the stance posture (p<0.01). In the RMS tests, the difference in the tibialis anterior and medial gastrocnemius muscle was affected by visual cue in accordance with the stance posture (p<0.01). Conclusion: The visual cue and postural task affect the balance ability in normal subjects. Therefore, this study provides clinical evidence that the balance and postural control can be improved. Therapeutic intervention, such as an obstacle course, and a lower leg muscle performance program with a change in the base of support can affect the balance and postural control.

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Cue exposure system using Virtual Reality for nicotine craving (니코틴 중독의 단서노출치료를 위한 가상환경의 제작 및 욕구 유발 실험)

  • Kim, Kwang-Uk;Cho, Won-Geun;Ku, Jeong-Hun;Kim, Hun;Kim, Byoung-Nyun;Lee, Jang-Han;Kim, In-Y.;Lee, Jong-Min;Kim, Sun-I.
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.11a
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    • pp.187-192
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    • 2002
  • Research has shown that many smokers experience an increase in the desire to smoke when exposed to smoking-related cues. Cue exposure treatment (CET) refers to the manualized, repeated exposure to smoking-related cues, aimed at the reducing cue reactivity by extinction. In this study, we constructed a virtual reality system for evoking a desire of nicotine, which was based on the results of a Questionnaire of Nicotine-craving. And we investigated the effectiveness of the virtual reality system as compared to classical device (pictures). As a result, we reached the conclusion that virtual reality elicits more craving symptoms than the classical devices.

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Performance Evaluation of Driver Supportive System with Haptic Cue Gear-shifting Function Considering Vehicle Model (차량모델을 고려한 햅틱 큐 기어변속보조 시스템의 성능평가)

  • Han, Young-Min;Sung, Rockhoon
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.24 no.1
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    • pp.54-61
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    • 2014
  • This paper proposes a driver supportive device with haptic cue function which can transmit optimal gear shifting timing to a driver without requiring the driver's visual attention. Its performance is evaluated under vehicle model considering automotive engine, transmission and vehicle body. In order to achieve this goal, a torque feedback device is devised and manufactured by adopting the MR (magnetorheological) fluid and clutch mechanism. The manufactured MR clutch is then integrated with the accelerator pedal to construct the proposed haptic cue device. A virtual vehicle emulating a four-cylinder four-stroke engine, manual transmission system of a passenger vehicle and vehicle body is constructed and communicated with the manufactured haptic cue device. Control performances including torque tracking and fuel efficiency are experimentally evaluated via a simple feed-forward control algorithm.

Relationship between executive function and cue weighting in Korean stop perception across different dialects and ages

  • Kong, Eun Jong;Lee, Hyunjung
    • Phonetics and Speech Sciences
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    • v.13 no.3
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    • pp.21-29
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    • 2021
  • The present study investigated how one's cognitive resources are related to speech perception by examining Korean speakers' executive function (EF) capacity and its association with voice onset time (VOT) and f0 sensitivity in identifying Korean stop laryngeal categories (/t'/ vs. /t/ vs. /th/). Previously, Kong et al. (under revision) reported that Korean listeners (N = 154) in Seoul and Changwon (Gyeongsang) showed differential group patterns in dialect-specific cue weightings across educational institutions (college, high school, and elementary school). We follow up this study by further relating their EF control (working memory, mental flexibility, and inhibition) to their speech perception patterns to examine whether better cognitive ability would control attention to multiple acoustic dimensions. Partial correlation analyses revealed that better EFs in Korean listeners were associated with greater sensitivity to available acoustic details and with greater suppression of irrelevant acoustic information across subgroups, although only a small set of EF components turned out to be relevant. Unlike Seoul participants, Gyeongsang listeners' f0 use was not correlated with any EF task scores, reflecting dialect-specific cue primacy using f0 as a secondary cue. The findings confirm the link between speech perception and general cognitive ability, providing experimental evidence from Korean listeners.

An Implementation of the NET-CUE System for Transmission of the Network Cuing Information (방송 정보 전송을 위한 NET-CUE 시스템의 설계 및 제작)

  • 전우성;박한규
    • Proceedings of the Korean Institute of Communication Sciences Conference
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    • 1987.04a
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    • pp.196-200
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    • 1987
  • In this paper A NET-CUE System is designed and implemented for tramsmission of the network cuing informations with using data packet broad casting techniques. This system is composed with encoder and decoder. To show the performance of this system An eye height and bit error rate are cheched. The eye height is greater than 74% and The bit error rate is less than 4.6 * 10 The exper imental results show that this system provides a good quality of the operation.

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Detection speed of negative information in anxious participants

  • Choi, Moon-Gee;Nam, Ki-Chun
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2006.06a
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    • pp.39-41
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    • 2006
  • A modifiedPosner cue-target paradigm in which neutral, positive and negative (threat) words were presented in peripheral location for cue was used to investigate the difference of engagement component of attention across emotional valence and anxiety level of participants. Results showed an interaction effect between anxiety level of participants and emotional valence of cue in valid trial. This indicates that the engage component of attention is not encapsulated and influenced by anxiety level of participant.

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