• Title/Summary/Keyword: cross-information potential

Search Result 167, Processing Time 0.026 seconds

The Impact of Buzz Marketing on Customer E-WOM Intention: An Empirical Study in Vietnam

  • LE, Chi Minh;DANG, Minh Hoang;TRAN, Dinh Gia Trung;TAT, Thu Duyen;NGUYEN, Liem Thanh
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.9 no.2
    • /
    • pp.243-254
    • /
    • 2022
  • Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.

Several models for tunnel boring machine performance prediction based on machine learning

  • Mahmoodzadeh, Arsalan;Nejati, Hamid Reza;Ibrahim, Hawkar Hashim;Ali, Hunar Farid Hama;Mohammed, Adil Hussein;Rashidi, Shima;Majeed, Mohammed Kamal
    • Geomechanics and Engineering
    • /
    • v.30 no.1
    • /
    • pp.75-91
    • /
    • 2022
  • This paper aims to show how to use several Machine Learning (ML) methods to estimate the TBM penetration rate systematically (TBM-PR). To this end, 1125 datasets including uniaxial compressive strength (UCS), Brazilian tensile strength (BTS), punch slope index (PSI), distance between the planes of weakness (DPW), orientation of discontinuities (alpha angle-α), rock fracture class (RFC), and actual/measured TBM-PRs were established. To evaluate the ML methods' ability to perform, the 5-fold cross-validation was taken into consideration. Eventually, comparing the ML outcomes and the TBM monitoring data indicated that the ML methods have a very good potential ability in the prediction of TBM-PR. However, the long short-term memory model with a correlation coefficient of 0.9932 and a route mean square error of 2.68E-6 outperformed the remaining six ML algorithms. The backward selection method showed that PSI and RFC were more and less significant parameters on the TBM-PR compared to the others.

Study on the rainwater recharge model using the groundwater variation and numerical solution of quasi-three dimensional two-phase groundwater flow

  • Tsutsumi, Atsushi;Jinno, Kenji;Mori, Makito;Momii, Kazuro
    • Proceedings of the Korea Water Resources Association Conference
    • /
    • 2002.05b
    • /
    • pp.1034-1040
    • /
    • 2002
  • A rainwater recharge model, which is combined with the quasi-three dimensional unconfined groundwater flow, is proposed in the present paper. The water budget in the catchments of the planned new campus of Kyushu University is evaluated by the present method that calculates both the surface runoff and groundwater flow simultaneously. The results obtained in the present study reveal that the calculated monthly and annual runoff discharges agree reasonably well with the observed discharge. Combining the rainwater recharge model, the two-phase groundwater flow equation is numerically solved f3r the entire area including the low land where the salt water intrusion is observed. The calculated depth of the salt-fresh interface agrees reasonably well with the observed ones at several cross sections. On the other hand, however, it is found that the calculated water budget remains uncertain because of lack of information on the accurate potential evapotranspiration including rainfall interception. In conclusion, however, it is found that the proposed method is applicable for the areas where the horizontal flow is dominant and the interface is assumed to be sharp.

  • PDF

Freedom of Religion, Sangsaeng, and Symbiosis in the Post-COVID Study of (New) Religions

  • Donald A. WESTBROOK
    • Journal of Daesoon Thought and the Religions of East Asia
    • /
    • v.2 no.2
    • /
    • pp.51-72
    • /
    • 2023
  • This article explores the intersection of freedom of religion, sangsaeng, and symbiosis when considering the post-COVID study of religions, especially new religions. When it comes to the study of new and alternative religious groups, where there is more potential for misunderstanding and misinformation, it becomes all the more important-and indeed mutually beneficial, in the areas of religious liberty, religious freedom, and cross-cultural dialogue-to learn about a tradition by taking into account the spiritual life and practices of members themselves and their own sacred writings and practices. Daesoon Jinrihoe offers a case study of the importance of this principle and the notion of sangsaeng in particular is a fruitful utilitarian lens for thinking about how scholars, journalists, and others might approach the study of religion in our complex and global digital age of (mis) information. Daesoon Jinrihoe is also considered in light of Roy Wallis's typology of world-rejecting, world-affirming, and world-accommodating new religious movements. Open areas for sociological research are proposed and the nascent field of Daesoon studies is compared to some similar scholarly endeavors within NRM studies.

Associations of Workplace Violence With Cardiovascular Disease Among United States Workers: Findings From a National Survey

  • Zheyu Hu;Jian Li
    • Journal of Preventive Medicine and Public Health
    • /
    • v.56 no.4
    • /
    • pp.368-376
    • /
    • 2023
  • Objectives: Recent research indicates a potential association between workplace violence and an increased risk of cardiovascular disease (CVD) in the working-age population. However, the relevant evidence in the United States is sparse. Thus, this study was conducted to explore the possible relationship between workplace violence and CVD among United States workers. Methods: We utilized cross-sectional data from the 2015 National Health Interview Survey, which included a representative sample of 18 380 workers, to investigate the associations between workplace violence and the prevalence of CVD using logistic regression. Workplace violence was determined based on self-reported threats, bullying, or harassment at work over the past 12 months, supplemented with additional information regarding frequency. CVD included all forms of heart disease and stroke. Results: A total of 1334 workers reported experiences of workplace violence, and 1336 workers were diagnosed with CVD. After adjustment for covariates, participants who reported any instance of workplace violence had significantly higher odds of having CVD (odds ratio [OR], 1.76; 95% confidence interval [CI], 1.35 to 2.30) than those who reported no such violence. Furthermore, the highest odds of CVD (OR, 1.80; 95% CI, 1.23 to 2.63) were observed among those frequently exposed to workplace violence. Even occasional exposure to workplace violence was associated with 74% excess odds of CVD. Conclusions: Our study indicates an association between workplace violence and CVD in United States workers, exhibiting a dose-response pattern.

Transmit Antenna Selection for Dual Polarized Channel Using Singular Value Decision

  • Lee Sang-yub;Mun Cheol;Yook Jong-gwan
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.30 no.9A
    • /
    • pp.788-794
    • /
    • 2005
  • In this paper, we focus on the potential of dual polarized antennas in mobile system. thus, this paper designs exact dual polarized channel with Spatial Channel Model (SCM) and investigates the performance for certain environment. Using proposed the channel model; we know estimates of the channel capacity as a function of cross polarization discrimination (XPD) and spatial fading correlation. It is important that the MIMO channel matrix consists of Kronecker product dividable spatial and polarized channel. Through the channel characteristics, we propose an algorithm for the adaptation of transmit antenna configuration to time varying propagation environments. The optimal active transmit antenna subset is determined with equal power allocated to the active transmit antennas, assuming no feedback information on types of the selected antennas. We first consider a heuristic decision strategy in which the optimal active transmit antenna subset and its system capacity are determined such that the transmission data rate is maximized among all possible types. This paper then proposes singular values decision procedure consisting of Kronecker product with spatial and polarize channel. This method of singular value decision, which the first channel environments is determined using singular values of spatial channel part which is made of environment parameters and distance between antennas. level of correlation. Then we will select antenna which have various polarization type. After spatial channel structure is decided, we contact polarization types which have considerable cases It is note that the proposed algorithms and analysis of dual polarized channel using SCM (Spatial Channel Model) optimize channel capacity and reduce the number of transmit antenna selection compare to heuristic method which has considerable 100 cases.

Material Diagnosis of Metalbased Pigments in Paintings Using Terahertz Imaging (테라헤르츠 이미징을 이용한 금속 성분 회화 재료 진단 연구)

  • Baek Nayeon;Lee Hanhyoung;Song Youna
    • Conservation Science in Museum
    • /
    • v.29
    • /
    • pp.111-132
    • /
    • 2023
  • Terahertz radiation cannot pass through metal and therefore reflect and return most signals. Utilizing this property, this study analyzed information on paintings to verify the usage of metal materials on paintings and the scope of their application. First, the study tested specimens of metal-based pigments and synthetic pearl pigments with metallic colors and textures in order to compare basic characteristics of terahertz images, such as signal severance caused by metallic substances, traits reflected in cross-section images, and high degree of reflection. Subsequently, based on the collected information, the study diagnosed various types of paintings including Korean traditional paintings and oil paintings using the terahertz imaging technique to confirm the usage of metal-based pigments in the inner layers of paintings and their scope of application. The terahertz imaging technique could has the potential to provide scientific evidence for previously-undiscovered information and art-historical records about various types of paintings that used metalbased pigments, thereby rendering significant utility for the conservation and authentication of paintings.

An Important Strategy to Improve Adolescent Health Literacy: COVID-19 Modules in High School in Indonesia

  • Nurina Hasanatuludhhiyah;Visuddho Visuddho;Abdul Khairul Rizki Purba;Annette d' Arqom;Ancah Caesarina Novi Marchianti
    • Journal of Preventive Medicine and Public Health
    • /
    • v.56 no.6
    • /
    • pp.523-532
    • /
    • 2023
  • Objectives: During the second coronavirus disease 2019 (COVID-19) surge, cases increased sharply due to low awareness and compliance with measures to limit disease spread. Health literacy (HL) is an important component of public health initiatives, and schools are potential sources of health education to increase HL via the presentation of COVID-19 educational modules. Methods: This cross-sectional study involved an online questionnaire administered to students from 5 high schools in Surabaya and Sidoarjo, Indonesia, 6-7 weeks after the start of government-issued directives restricting public gatherings. We collected data on each respondent's age, gender, parental education, and socioeconomic variables. HL was determined by the Health Literacy Measure for Adolescents. We additionally measured their attitudes and behaviors related to preventing the spread of COVID-19. The students were asked if they watched the COVID-19 module at school, their feelings about vaccination, and preferred online sources of COVID-19-related information. Results: Most of the 432 respondents had viewed COVID-19 modules at school. Module exposure was associated with significantly higher total and domain-specific HL and more positive attitudes toward government-issued COVID-19 restrictions on travel and public gatherings (p<0.05). However, behaviors to prevent COVID-19 spread and vaccine acceptance were not associated with module exposure. Most students chose social media as their source of COVID-19-related information. Conclusions: Schools can provide information to increase adolescents' HL and the public's support for health initiatives to prevent or limit the spread of COVID-19.

Network Pharmacological Analysis of Cnidii Fructus Treatment for Gastritis (벌사상자의 위염 치료 적용에 대한 네트워크 약리학적 분석)

  • Young-Sik Kim;Seungho Lee
    • Journal of Physiology & Pathology in Korean Medicine
    • /
    • v.38 no.1
    • /
    • pp.22-26
    • /
    • 2024
  • The purpose of this study was to identify the applicability, main compounds, and target genes of Cnidii Fructus (CF) in the treatment of gastritis using network pharmacology. The compounds in CF were searched in Traditional Chinese Medicine Systems Pharmacology Database and Analysis Platform (TCMSP) and a database of medicinal materials and chemical compounds in Northeast Asian traditional medicine (TM-MC). The target gene information of the compounds was collected from pubchem and cross-compared with the gastritis-related target gene information collected from Genecard to derive the target genes. Gene ontology (GO) analysis and Kyoto Encyclopedia of Genes and Genomes (KEGG) analysis were performed on the derived target genes. Afterwards, network analysis between compounds and disease target genes was performed using cytoscape. We identified 121 active compounds and 139 target genes associated with gastritis. Pathways derived from the GO biological process and KEGG pathway DB primarily focus on target genes related to inflammation (IL-6, IL-8, TNF production, NF-κB transcription factor activity, and NF-κB signaling pathway) and cell death (PI3K-Akt, FoxO). Major targets for CF treatment of gastritis include TP53, TNF, BCL2, EGFR, NFKB1, ABCB1, PPARG, PTGS2, IL6, IL1B, and SOD1, along with major compounds such as coumarin, osthol, hexadecanoic acid, oleic acid, linoleic acid, and stigmasterol. This study provided CF's applicability for gastritis, related compounds, and target information. Evaluating CF's effectiveness in a preclinical gastritis model suggests its potential use in clinical practice for digestive system diseases.

Complementary and Alternative Medicine Use by Gynecologic Oncology Patients in Turkey

  • Nazik, Evsen;Nazik, Hakan;Api, Murat;Kale, Ahmet;Aksu, Meltem
    • Asian Pacific Journal of Cancer Prevention
    • /
    • v.13 no.1
    • /
    • pp.21-25
    • /
    • 2012
  • The use of complementary and alternative medicines (CAM) among women with gynecologic cancer is becoming increasingly popular. Therefore, it is important to gain insight into the prevalence and factors related to the use of CAM. The aim of this study was to assess the use of CAM in women with gynecologic cancer. This is a descriptive cross-sectional study. Data were obtained from 67 gynecological cancer patients at gynecologic oncology clinic of a hospital in Turkey between October 2009 to December 2010 using a questionnaire developed specifically for this study. The instrument included questions on socio-demographic information, disease specifics and complementary and alternative medicine usage. On the basis of women's responses, all participants were divided into 2 groups: CAM users and nonusers. The findings indicated that 61.2% of the women reported the use of 1 or more CAM therapies. There were no significant differences in the sociodemographic and clinical characteristics between CAM users and nonusers (P <0.05). The most frequently used CAM method was herbal therapy (90.2%) and the second was prayer (41.5%). The main sources of information about CAM were informal (friends/ family members). A considerable proportion (56.1%) of CAM users had discussed their CAM use with their physicians or nurses. Turkish women with gynecologic cancer frequently use CAM in addition to standard medical therapy. Nurses/ oncologists caring for women with gynecologic cancer should initiate a dialogue about usage of CAM, discussing the potential adverse effects of CAM and the patient's therapeutic goals.