• 제목/요약/키워드: credibility evaluation

검색결과 155건 처리시간 0.027초

이용자들의 웹 사이트 신뢰성 평가 방법에 관한 연구 (How Do People Evaluate a Web Site's Credibility)

  • 김영기
    • 한국도서관정보학회지
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    • 제38권3호
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    • pp.53-72
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    • 2007
  • 인터넷은 현대인의 일상생활에 필수적인 부분이 되었으며, 그 이용자들은 편리한 정보 접근뿐만 아니라 믿을 만한 정보를 제공해 주는 웹 사이트에 대한 요구가 매우 높다. 이 연구는 인터넷 이용자들이 웹 사이트의 신뢰성을 어떻게 평가하는지 실제 이용자를 대상으로 조사 분석한 것으로 여기에는 웹 사이트의 신뢰성 문제와 관련된 이용자들의 행태에 대한 분석이 이어, 유형별 웹 사이트에 대한 신뢰도 조사, 이용자들의 웹 사이트 신뢰성 판단에 영향을 미친 요인 분석, 그리고 웹 사이트의 신뢰성평가에 영향을 미친 각 요인에 대한 중요도 분석이 진행되었다. 주요 연구 결과는 다음과 같다. 우선 이용자들은 일상생활에서 이용자들의 인터넷 의존도는 매우 높은 반면, 자신들이 이용하는 웹 사이트의 신뢰도를 판단하기 위한 행태는 매우 소극적인 것으로 나타났다. 둘째, 유형별 웹 사이트 신뢰도는 스포츠 사이트가 가장 높게 나타났으며, 학술 DB 사이트와 뉴스 사이트, 금융기관과 정부기관 사이트에 대한 이용자들의 신뢰도가 상대적으로 높은 것으로 나타났다. 셋째, 이용자들은 특정한 웹 사이트를 선택하고 신뢰하는 가장 중요한 이유로 '쉬운 정보 탐색'을 가장 중요하게 생각하고 있으며, 다음으로 '과거 사용 경험에 따른 신뢰, '잦은 업데이트', '사이트에 과한 주요 사실 발견, '정보의 출처 쉽게 확인' 등이 다소나마 중요하게 작용하는 요인으로 조사되었다. 넷째, 뉴스나 정보를 제공해 주는 웹 사이트의 경우 광고가 뉴스나 정보와 명확히 구분되어 있느냐의 여부를 신뢰성을 판단하는 가장 중요한 요인으로 꼽고 있으며, 다음으로 뉴스나 정보의 내용에 책임을 지고 있는 사람이나 편집자의 이름이 명시되어 있는지, 정정보도나 해명기사가 뚜렷한지, 개인정보 보호정책이 좋은지 등을 중요한 요인으로 생각하고 있는 것으로 나타났다. 다섯째, 전자상거래 사이트에 대해서 이용자들은 예약의 취소나 물품의 반품 등에 대한 명확한 규정을 가장 중요하게 생각하고 있으며, 다음으로 물품의 배달 상황이나 예약의 확인 등에 관련된 설명과 문제가 발생했을 때 연락을 취할 수 있는 담당자의 연락처의 명기, 각종 비용이나 요금에 대한 상세한 설명 등이 신뢰성 판단의 주요 요인인 반면, 개인정보 보호 정책에 대해서는 상대적으로 덜 중요하게 생각하는 것으로 나타났다.

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국내 의약품 정보 데이터베이스의 비교 평가 (A Comparative Evaluation of Drug Information Databases in Korea)

  • 김수정;오정미;신현택
    • 한국임상약학회지
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    • 제11권1호
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    • pp.30-41
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    • 2001
  • Recently, the use of electronic drug information databases has been increased alternative to printed references. However, databases vary widely in quality and quantity of drug information provided and many questions have arisen about their accuracy, completeness, and reliability. This study was designed to compare and evaluate the drug information contained in four Korean drug information databases which are available on CD-ROM and internet. Four Korean drug information databases selected to be evaluated were eKIMS, Datapower, KPA Standard Drug Information and Korean Drug Formulary. Databases were searched and evaluated from August 10 to September 30, 2000 by the same trained searcher to minimize the bias. The database evaluation form was developed for objective evaluation of each databases in terms of credibility of database, convenience of use and other characteristics. The second form was developed for quantitative and qualitative assessment of the drug information provided by the databases. The results of the study showed that there were no significant differences in 4 databases in terms of convenience of use and other characteristics. However, for credibility of databases, Korean Drug Formulary was significantly superior to all other databases (P<0.05). It showed that information provided by Korean Drug Formulary was the best in terms of pharmacokinetics, chemistry, comparisons and eKIMS was the best in terms of drug identification (P<0.05). For accuracy and completeness of information provided, the study could not find a significant difference between 4 databases (P>0.05).

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Comparison of Experienced and Inexperienced Consumers' Utilisation of Extrinsic Cues in Product Evaluation: Evidence from the Korean Fine Arts Market

  • Kim, Yoonjeun;Park, Kiwan;Kim, Yaeri;Chung, Youngmok
    • Asia Marketing Journal
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    • 제17권3호
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    • pp.105-127
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    • 2015
  • This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

Dynamic Cloud Resource Reservation Model Based on Trust

  • Qiang, Jiao-Hong;Ning, Ding-Wan;Feng, Tian-Jun;Ping, Li-Wei
    • Journal of Information Processing Systems
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    • 제14권2호
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    • pp.377-395
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    • 2018
  • Aiming at the problem of service reliability in resource reservation in cloud computing environments, a model of dynamic cloud resource reservation based on trust is proposed. A domain-specific cloud management architecture is designed in which resources are divided into different management domains according to the types of service for easier management. A dynamic resource reservation mechanism (DRRM) is used to test users' reservation requests and reserve resources for users. According to user preference, several resources are chosen to be candidate resources by fuzzy cluster analysis. The fuzzy evaluation method and a two-way trust evaluation mechanism are adopted to improve the availability and credibility of the model. An analysis and simulation experiments show that this model can increase the flexibility of resource reservation and improve user satisfaction.

검색 포털의 클릭 집중 문서 분석 평가 (Analysis and Evaluation of Most Clicked Documents of Korean Search Portal)

  • 박소연
    • 한국도서관정보학회지
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    • 제42권1호
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    • pp.325-338
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    • 2011
  • 본 연구에서는 국내 주요 검색 포털인 네이버 통합 검색의 클릭 집중 문서의 특징을 조사, 분석하였다. 즉 이 연구에서는 클릭 집중 문서들을 대상으로 클릭 집중 비율, 컬렉션별 분포, 작성 연도별 분포를 조사하고, 문서의 적합도, 최신성, 신뢰도 등을 평가하였다. 이를 위하여 이용자들이 입력한 통합 검색 질의들로 구성된 질의 로그와 질의에 대한 검색 결과에서 이용자들이 조회한 문서를 기록한 클릭 로그를 분석하였다. 연구 결과, 클릭 집중 문서가 가장 많이 발생한 컬렉션은 블로그였으며, 질의별로 클릭의 절반가량이 한 문서에 집중되고 있는 것으로 나타났다. 또한 클릭 집중 문서의 적합도와 최신성은 상당히 높지만, 신뢰도는 보통 수준인 것으로 나타났다. 본 연구의 결과는 향후 포털의 효과적인 검색 알고리즘 및 인터페이스 개발에 활용될 수 있을 것으로 기대된다.

Evaluation of Plasma Spray Hydroxy Apatite coatings on Metallic Materials

  • Take, S.;Mitsui, K.;Kasahara, M.;Sawai, R.;Izawa, S.;Nakayama, M.;Itoi, Y.
    • Corrosion Science and Technology
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    • 제6권6호
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    • pp.286-290
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    • 2007
  • Biocompatible Hydroxy apatite (HAp) coatings on metallic substrate by plasma spray techniques have been developed. Long-term credibility of plasma spray HAp coatings has been evaluated in physiological saline by electrochemical measurements. It was found that the corrosion resisitance of SUS316L based HAp/Ti conbined coatings was excellent even after more than 10 weeks long-term immersion. It was shown that postal heat treatment improved both the crystallinity and corrosion resistance of HAp. By lowering cooling rate during heat treatment process, less cracks produced in HAp coating layer, which lead to higher credibility of HAp during immersion in physiological saline. The ICP results showed that the dissolution level of substrate metallic ions was low and HAp coatings produced in this research can be acceptable as biocompatible materials. Also, the concentration of dissolved ions from HAp coatings with postal heat treatment was lower compared to those from samples without postal heat treatment. The adherence of HAp coatings with Ti substrate and other mechanical properties were also assessed by three-point bending test. The poor adhesion of HAp coating to titanium substrate can be improved by introducing a plasma spray titanium intermediate layer.

우리나라 의약품 경제성평가의 현황과 과제 (Current State and Challenges of Pharmacoeconomic Evaluation in Korea)

  • 최상은
    • Journal of Preventive Medicine and Public Health
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    • 제41권2호
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    • pp.74-79
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    • 2008
  • Since the positive listing system for prescription drug reimbursement has been introduced in Korea, the number of pharmacoeconomic evaluation studies has increased. However it is not clear if the quality of pharmacoeconomic evaluation study has improved. Due to the lack of randomized clinical studies in Korean health care setting, Korean economic evaluation studies have typically integrated the local cost data and foreign clinical data. Therefore methodological issues can be raised in regard to data coherence and consistency. But the quality of data was not questiened and the potential bias has not been investigated yet. Even though changes in policy have encouraged the undertaking of pharmacoeconomic evaluations, there is few public-side funding for validation study of cost-effectiveness models and data. Several companies perform economic evaluation studies to be submitted on behalf of their own products, but do not want the study results to be disclosed to the academic community or public. To improve the present conduct of pharmacoeconomic evaluations in Korea, various funding sources need to be developed, and, like other multidisciplinary areas, the experts in different fields of study should collaborate to ensure the validity and credibility of pharmacoeconomic evaluations.

초등학교 과학 교육을 위한 웹사이트의 평가 도구 개발 (The Development of Instrument for Evaluating Web Site about Elementary Science Education)

  • 송명섭;최광호
    • 한국초등과학교육학회지:초등과학교육
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    • 제27권2호
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    • pp.201-209
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    • 2008
  • The purpose of this study was to develop an instrument for evaluating quality of the web site about elementary science education. Eight experienced specialists (three elementary science education specialists and five elementary school teachers engaging) in elementary science education verified content validity twice. The evaluation criteria for elementary school science were considering aspects of the characteristic and the quality of web site. The evaluation criteria can be categorized as being in five areas, fifty-seven items. The five areas were a purpose, a credibility, an efficiency, a data-type, an interactivity. Four web sites were analyzed for the subject of this study. Evaluators were nine elementary school teachers, who were educated in the use of instrument. The developed evaluation instrument in this study is considered valid and reliable. The content validity is 91.1%, and the reliability has a Cronbach's ${\alpha}$ of .82. The developed evaluation instrument in this study will verify the quality of web site, provide teachers and students with efficient information about elementary science education. In addition it suggests guidelines about design and devise web site to instructional developer or subject-matter expert.

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A Testbed of Performance Evaluation for Fingerprint Based WLAN Positioning System

  • Zhao, Wanlong;Han, Shuai;Meng, Weixiao;Zou, Deyue
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제10권6호
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    • pp.2583-2605
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    • 2016
  • Fingerprint positioning is a main stream and key technique for seamless positioning systems. In this paper, we develop a performance evaluation testbed for fingerprint based Wireless Local Area Network (WLAN) positioning system. The testbed consists of positioning server, positioning terminal, Access Point (AP) units, positioning accuracy analysis system and testing scenarios. Different from other testbeds tended to focus on testing in same situation, in the proposed testbed, a couple of scenarios are set to test the positioning system including indoor and outdoor environments. Handset-side positioning mode and network-side positioning mode are provided simultaneously. Variety of motion models, such as static model, low-speed model and high-speed model are considered as well as different positioning algorithms. Finally, some implementation cases are analyzed to verify the credibility of the testbed.

철도차량용 재료의 독성성분 정량화 향상기법 연구 (The improvement of quantification method of toxic gas components from the materials of the railway vehicle)

  • 이철규;정우성;이덕희;이관섭;박지영
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2007년도 추계학술대회 논문집
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    • pp.1314-1317
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    • 2007
  • This study is on the fire resistance evaluation method, expecially on the toxicity of smoke gases generated from the fire, of materials for railway car and structures. Until now, Although international standard related to the quantifying evaluation method of smoke gas is provided but the specific procedure is not contained. On this reason, Test results of toxicity show deviation with the different technique being applied. For now, In advanced railway country, various instrument, like ion chromatography and etc., is used but FT-IR is recommended due to its lots of advantages. while FT-IR has a lot of strong points but still has some problems like water vapor interferences. In this paper, To improve credibility and repeatability of FT-IR it contains some technical solutions in quantifying the 8 toxic components.

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