• 한국의류학회지
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• 제26권8호
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• pp.1153-1164
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• 2002

The purpose of this study is to find out the creative visual expression in fashion illustration through the previous general theories on creativity. The creative visual expression, in fashion illustration works, can be summarized eight categories as follows. There are 'maximization & minimization'to emphasize the illustrators'emotions and contemporary trends, proposed specially in body expression, 'inversion' seen as the forms of contra-perspective, upside-down, rearrangement of parts, diverted process, etc, 'Unusual uses'to add the effect of caricature, parody, and humor to the fashion illustration works, 'extraordinary connection'seen as the shapes of various combination between animals, plants, stuff, and man, 'concealment & elimination'used frequently in creative visual expression includes a deformed human body, an abstracted human body, an extreme value contrast, simple colors, and dress in silhouette, 'association'seen in various methods; comparing the similar shapes, describing a certain situation or details for analogizing the whole, ‘illusion’ expressed in surreal, mysterious, and fairy depictions and 'substitution'to imitate the composition and colors of masterpieces, copy the parts.

• 한국의상디자인학회지
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• 제19권3호
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• pp.143-158
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• 2017

The purpose of this study is to analyze the expression characteristics of creative fashion illustration based on the theory of creativity by using the conceptual ideas related to visual expression in the theory of creativity of R. Bernstein. The contents of the study were theoretical basis of creativity theory and R. Bernstein's creative thinking tool. A specific checklist applying 13 creative thinking tools was developed to analyze individual cases and characteristics of creative thinking tools applied to visual arts and fashion illustrations. As a result, the application of a creative thinking method by the utilization, transformation and integration of R. Bernstein's thought tool yielded creative thinking about fashion illustration and the value of improvement creativity that can expand expression areas.

• 한국멀티미디어학회논문지
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• 제17권11호
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• pp.1345-1353
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• 2014

In a situation where the demand for creative talent creating new values and ideas is increasing day by day in the 21st century, students dealing with technology in the IT field have quite insufficient communication skills of materializing ideas and logically visualizing them. Therefore, the importance of systematic means of expression and methodology that can convey ideas more effectively and sensitively in the IT field is increasing. In this study, we recognized the importance of idea visualization education in the IT field by reviewing the relevant theory and examining creative thinking system cases and sought a more systematic visual communication method by investigating the awareness on creative thinking and expression. The results obtained in this study are considered to not only provide academic value as basic research in building new education programs in the IT sector in the future but be an opportunity for further research associated with creative talent training.

• 디자인학연구
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• 제17권1호
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• pp.221-230
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• 2004

변화와 경쟁을 전제로 한 지식기반사회, 정보화사회에서는 창의성을 중요시하고 있다. 이러한 현상은 사회 전반에서 나타나고 있으며, 디자인 분야는 그 어느 때보다 창의적인 디자인 개발을 요구받고 있다. 디자이너가 창의적인 아이디어를 발상하고 그것을 더욱 더 창의적으로 발전시키는 데 도움을 줄 수 있는 디자인 사고기법에 관심을 두어야 하는 까닭도 여기에 있다. 이러한 배경에서 본 연구는 창의적인 시각디자인 개발을 위하여 아이디어를 발상하고 발전시키는 데 유용한 사고기법 중의 하나인 스캠퍼의 활용에 관하여 연구하였다. 2차에 걸친 설문조사를 바탕으로 시각디자인 과정에서 창의적 사고기법들과 스캠퍼의 활용 현황을 조사하여 그 결과를 바탕으로 스캠퍼의 활용 가능성을 살펴보았다. 연구 결과로 시각디자인 과정에서 스캠퍼를 효과적으로 활용할 수 있도록 아이디어 발상 및 발전 단계들에 맞추어 스캠퍼의 사고기술들을 분류하고 체계화하여 제시하였다.

• 복식
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• 제50권3호
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• pp.161-178
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• 2000

This study intended to provide the visual basic data of efficient fashion advertising for Missy Brands in the 21 th by investigating and analyzing the creative strategy related to expression of fashion advertisement. The Research methdologies were as follow. First, the change of domestic advertising industry, theoretical background of the creative strategy and the condition and problems in the domestic Missy market were studied through the relevant fashion advertisement and periodical publications. Second, the content analysis was done using the advertisement of Missy Brands in Fashion magazine, " ELLE" which were published from 1992 to 1998. (3/6/9/12). The results were summarized as follows: First, the ELLE's analysis results were to increase in number of the advertisements for the teenager Brand fro 1993 and for the I.B.(Imported Brand) or L.B(License Brand) from 1995. As a result of the analyses, we suppose that a number of advertisements are proportional related to the sales of Brands. Second, the re were significant differences between D.B. (Domestic Brand) and I.B(Imported Brand) or L.B.(License Brand ) in the change of creative strategy for Missy Brands advertisements. The creative strategy of D.B. ads was used more importantly in linsuistic message than in visual message. On the contrary, the creative strategy of I.B.(L.B) ads, attached importance to the visual message(photo). Third, the ads of TIME showed ads, effect to have relevance to sales. The creative strategy of TIME ads. appeals to consumer for consistent Brand image, at the same time reflects the distinctive Brand image from the other. This study was suggested the creative strategy change of TIME through the visual data base.data base.

• 디지털콘텐츠학회 논문지
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• 제14권4호
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• pp.481-491
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• 2013

본 논문에서는 영상 콘텐츠 개발에서 원천 기술로 활용되고 있는 스토리텔링 전략에 대해서 제안하고자 한다. 제안된 스토리텔링 구성 방식은 기획, 제작, 편집의 3 단계로 수행된다. 그리고 스토리텔링 전략 방식은 수사학적 비유에 기반하고 있으며 이미지 은유법, 이미지 의인법, 이미지 직유법의 세 가지 형태의 수사학적 비유로 분류된다. 연구를 위해 은유법, 의인법, 직유법을 활용한 영상 각각 1점씩 총 3점을 제작 연구하였다. 연구 결과 영상 콘텐츠는 수사학적 표현으로 영상 콘텐츠의 커뮤니케이션 활동을 위한 시각언어로서 효과를 높일 수 있는 합리적인 방법이 될 수 있었다. 이러한 결과는 다양한 비유법에 의한 영상 콘텐츠의 표현 가능성을 인식시키는데 기여할 것으로 본다. 최근 창의적인 영상 콘텐츠의 표현에 대한 관심은 증가하고 있으나 영상 콘텐츠의 창의적 발상을 위한 이론적 연구가 빈약한 실정이다. 그러므로 본 논문은 향후 창의적 영상 콘텐츠의 표현을 위한 기초 자료로서의 활용과 영상콘텐츠 연구와 지도를 위한 기초적 이론으로 기여할 수 있을 것으로 기대한다.

• 복식
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• 제52권7호
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• pp.13-25
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• 2002

The purpose of this study is to develope a creative expression technique in fashion illustration through analyzing applied techniques of the elements related to creative expressions in fashion illustrations. They were investigated in view of line, form, texture, color, space and the results were summarized as follows. In the creative expression using line in the fashion illustration. emotional effects of line created by specific character of mediums and duplicated lines have been applied to visualize movements of the objects. In shape, the transformed figure by destructing. covering or eliminating a part of the figure or the dress has been adapted. In texture. the invented texture reconstructed from actual texture has been applied, collage technique. computer graphic being used to give various images of texture. The creative expressions using color have been achieved by the shading. and spreading effects and the symbolic meaning of color for creating a spatiality in a picture plane and to give emotional effects and visual concentricity. In space, the color perspective together with detailed description. the combination of various points of view and liner perspective have been used to create depth and illusional space in pictorial plane.

• 복식
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• 제65권8호
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• pp.77-94
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• 2015

Much western philosophical thinking is constrained by ocularcentrism. Hence, multi-sensory experiences hold the most prominent position in contemporary art, and visual tactility, where feelings of touch through sight, become a powerful medium of expression in fashion. This study analyzes visual tactility in Alexander McQueen's design, where design elements are in focus. This investigation aims to bring the concept of visual tactility in fashion, and by doing so, enhance valuable aesthetic possibility. The result of the study is as follows: First, Creative silhouette is something that is constructed by his impeccable cutting and tailoring skills. In fabrics, he often suggests unconventional materials by uncompromising approach to fashion. Color contrasts refer to color sensibility, which reminds of grotesque image. McQueen's aggressive aesthetic awareness results in visual tactility in fashion.

• 조형예술학연구
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• 제3권
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• pp.62-86
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• 2001

This study is based on theoretical background about movements of visual communication highlighted in digital age. Such movements are variously expressed in animation with the advancement of media, and their expression has great effect on visual art. Artists' concern and endeavor about movement expression techniques have been continued by impressionism, expressionism, futurism, cubism closely related with the birth of movie from late 19th century to early 20th century. At that time, stationary 2D space in plane screen couldn't express movement or time directly. Later, artists and designers have attempted to approach illusions in pictures or 4 dimension and movements by 2D or 3D computer graphics. The visual image in present digital age is to see, to hear, to feel by timing, so it is necessary for the most efficient way of message communication. And then, it is the time to start new, scientific, and creative study about production techniques of animation and expression of movements, since domestic animation productions are rapidly changed from cell to digital. The aim of this study is to clarify the motive of movement by theoretical inquiry of animation. Various aspects of animation as synthetic art have been examined by mathematical, scientific, and philosophical viewpoint. The results will be useful to the expression of motions for maximization of emotional effect in animation production or basic data of virtual simulation about certain situation. Therefore, such study should be managed as multidisciplinary research in the rapidly changing visual culture paradigm. namely, animation includes much more imaginative & creative power than simple function or techniques, so it has to be recognized as special synthetic art(visual art) constructing an area, the formative art with philosophical viewpoint and scientific principles.

• 한국실내디자인학회논문집
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• 제13권5호
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• pp.56-65
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• 2004

This study divides the expression techniques of Zaha Hadid into various types who has manipulated her targeted drawings as her unique design tools in the process of architectural design, analyzes them in terms of the vanishing point, visual point for observation and object of observation and attempts to figure out how the multi-visual expression is applied in the conception of form and space and method of observation. By doing so, this study will suggest the characteristics of the expression techniques using multi-visual. Through the above study, the utilization and characteristics of multi-visual expression of the architecture design process of Zaha Hadid are summarized as follows. Firstly, Zaha Hadid utilizes the strained multi-visual perspective technique which can look out over the interaction between masses simultaneously at multi-angles by changing a perspective drawing of vanishing point 1, 2, and 3. Secondly, it utilizes a landscape perspective technique and embodies an Idea of landscape's spatial arrangement through it as the means to search a dynamic relation of architecture, city, land, and space. Thirdly, there is a projected expression using X-ray perspective technique to make the relations between inside and outside of building to three-dimension volume. Zaha Hadid has used the expression techniques using multi-visual by utilizing various points and has developed and used them as her creative tools for idea. By means of escaping from the expression techniques of simple revival, she has used a new expression technique that can represent recognized space. In the past, the content could change the expression techniques in architecture; however, the liberation of architectural expression techniques can change the content in modern times when require new attempts.