• 제목/요약/키워드: creative quality management

검색결과 112건 처리시간 0.03초

기업활용수준을 반영한 기술경영 연구방법론 교과도출을 위한 사전연구 (A Preliminary Study for Deriving Subjects of MOT Method Based on the Utilization Status in Korea Enterprises)

  • 이재하;나원식
    • 산업경영시스템학회지
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    • 제35권2호
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    • pp.212-219
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    • 2012
  • This study focus on what methods of MOT are needed and utilized to solve a technical problem in the MOT leading company. We first classified the MOT methods by project life cycle and R&D job quality based on the several discussion with working group. In order to study, the survey was carried out by 168 experts working on MOT practices. Our main research findings are as follows. The level of utilized MOT methods was above average because MOT sector was beginning to represent an increasing share of total R&D business. But the satisfaction level on the MOT majors was below average. The more utilized MOT methods in practices were 'environment analysis and opportunity research,' 'business feasibility,' 'roadmapping,' 'portfolio,' 'technology tree,' 'scheduling,' 'risk management,' 'six sigma,' 'design of experiment,' 'quality control,' 'cost analysis' etc. And the subjects of product realization process were also needed to MOT practice such as 'design for reliability,' 'design for cost,' 'design for performance,' 'design for safety' deeply involved to product quality. Finally, the capability requested to University students were 'problem define and solving,' 'technology planning and strategy,' 'creative thinking.'

The Effect of Service Quality and Product Diversity on Customer Loyalty: The Role of Customer Satisfaction and Word of Mouth

  • TJAHJANINGSIH, Endang;NINGSIH, Dewi Handayani Untari;UTOMO, Agus Prasetyo
    • The Journal of Asian Finance, Economics and Business
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    • 제7권12호
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    • pp.481-490
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    • 2020
  • Batik industry is a business activity oriented towards customer loyalty and is demanded to show an increasing diversity of products with various motives designed to prevent customers from moving to other companies. Therefore, the purpose of this study is to develop a theoretical approach in solving problems in the relationship between service quality and product diversity on satisfaction and word of mouth (WoM) and its impact on customer loyalty. Furthermore, this study also examined the mediating effects of satisfaction and WoM in the relationship between service quality and product diversity on customer loyalty. This research's object took the customers of Batik Semarangan Craftwork, Indonesia, with the phenomenon of always developing creative and innovative Batik motif designs that can be accepted by the market without leaving Semarang's uniqueness. The total sample was 98 customers. The results of the study showed that service quality and product diversity positively affected satisfaction and WoM and had a positive effect on customer loyalty. Besides, satisfaction and WoM had a mediating effect on the effect of service quality and product diversity on loyalty. Thus, it is essential for management to create and increase customer loyalty by paying attention to service quality, product diversity, satisfaction, and WoM.

Management and Development Potential of the Wig Industry in the Beauty Tech Era

  • Eun-Jung SHIN;Ki Han KWON
    • 산경연구논집
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    • 제14권7호
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    • pp.27-38
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    • 2023
  • Purpose: The new technological innovation caused by the Fourth Industrial Revolution will bring about a major change in the scalp healthcare market and the wig industry. This review paper is an empirical analysis focusing on the development potential of the Korean beauty tech market and the wig industry. Research design, data and methodology: This review of the wig industry and consumer experience is an important literature review. The PRISMA flow chart was used. Beauty Tech; Beauty Industry; Wig Industry; Wig; Scalp Healthcare; was used as Keywords as records verified through database screening. A total of 513 references were finally selected through major journal search sites such as PubMed, Google Scholar, RISS, Scopus, and Research Gate. Among the selected references, a total of 52 papers were selected in the final stage from 2001 to 2022. Results: For the sustainable development of wig industry management, consumers' desire for new and convenient products should be secured through technologies related to the 4th industrial revolution, and creative thinking was presented throughout manufacturing, distribution, and customer service. Conclusions: Hair loss reduces the quality of life due to mental stress and affects social life. The continuous development of wig companies, such as information on wigs and quality improvement, should be supported.

A Study of Lean DFSS through the Creative Value Design

  • Lee, Kang-Koon;Ree, Sang-Bok;Park, Young-H.
    • International Journal of Quality Innovation
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    • 제6권3호
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    • pp.121-131
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    • 2005
  • Six Sigma uses DMAIC (Define, Measure, Analyze, Improve, Control) methodology as the process of a solving problem. Enterprises already propelling Six Sigma successfully, such as Motorola, GE and consulting companies, also traditionally propose DMAIC methodology. But, from activating Six Sigma, enterprises and Six Sigma-consulting companies propose Six Sigma methodology matching indirection part of office and R&D part. As an example, DFSS (Design For Six Sigma) is part of R&D application in GE. This study investigates Six Sigma methodology corresponding to the Right Process of the kernel factor. Especially for the optimum design of R&D, the study revises the definition of DFSS and the general organization through Lean DFSS methodology research and analysis.

카노모델을 이용한 스마트 트렁크 기능의 고객 만족에 관한 연구 (A Study on Customer Satisfaction for Smart Trunk using the Kano Model)

  • 김동연;신훈철
    • 한국산학기술학회논문지
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    • 제22권4호
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    • pp.115-123
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    • 2021
  • 최근 자동차 산업은 차량의 전동화, 디지털화 및 자율 주행으로 대표되는 신기술 도입으로 급변하고 있다. 국내외 주요 자동차 회사는 성능 위주의 제품개발에서 UX(user interface)로 고객에게 특별한 경험과 가치를 제공하기 위해서 고객 만족에 대한 체계적인 접근을 시도하고 있다. 본 연구에서는 만족도에 대한 체계적이고 정성적인 연구방법으로 Kano 모델을 제안한다. 사례연구로 스마트 트렁크 시스템의 사용사례(use case)와 고객의 요구사양을 분석하여 17개의 기능(동작기능 3개, 안전기능 7개, 편의 기능 7개)을 정리하고 창의발상코드(creative ideation codes)를 이용하여 8개의 새로운 기능을 도출하였다. 그리고 기능별 고객이 느끼는 품질특성과 선호강도에 대한 과학적인 분석 방법을 제안하였다. 스마트 트렁크 기능에 대해 소비자가 느끼는 품질특성을 분석한 결과, 25개의 기능 중 18개는 매력적 품질특성, 3개는 일원적 품질특성 그리고 4개는 일원-당연 복합 품질특성으로 분류되었다. 그리고 일원적 품질특성과 일원-당연복합 품질특성을 갖는 기능이 매력적 품질특성의 기능보다 상대적으로 고객선호도가 높다는 것을 확인하였다. 본 연구결과를 바탕으로 스마트 트렁크 시스템을 개발하는 기업은 고객의 불만을 최소화하고 고객 만족을 극대화할 수 있기를 기대한다.

품질관리관행과 중소기업 성과간의 관계에 대한 연구: 조직내 맥락적 양면성의 매개효과 검증을 중심으로 (The Quality Circle, SMEs' Performance, and Mediating Role of Organizational Ambidexterity)

  • 이순옥;이재훈;조효비
    • 벤처창업연구
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    • 제12권3호
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    • pp.163-176
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    • 2017
  • 4차 산업혁명과 창조경제라는 화두가 지배하고 있는 오늘날의 경영환경하에서 중소기업들은 지속가능한 성장을 위하여 혁신역량 확보에 많은 노력을 기울이고 있다. 특히 혁신역량 혹은 혁신성과를 창출하기 위하여 중소기업들은 조직의 양면적 특징, 즉 탐색과 활용이라는 양면성에 관심을 기울이고 있다. 이에 본 연구에서는 국내 중소기업들을 대상으로 혁신성과를 창출할 수 있는 핵심 요소로서 조직의 맥락적 양면성을 고찰하고 이들 양면성을 자극하고 촉진하는 요인과 혁신성과간의 관계를 발견하기 위하여 실증분석을 실시하였다. 이를 위해 조직내 맥락적 양면성의 선행요인으로 대표적 경영혁신 기법이자 전사적 차원의 혁신 활동인 품질관리관행을 채택하였으며, 양면성의 결과변수로 혁신성과(급진적/점진적 제품혁신)을 설정하여, 일련의 회귀분석을 실시하였다. 연구 결과, 품질관리관행인 품질분임조활동은 조직의 두 가지 맥락적 양면성 즉, 탐색과 활용 모두에 정(+)의 영향을 미치는 것으로 나타났으며, 맥락적 양면성은 혁신성과에도 정(+)의 영향을 미치는 것으로 나타났다. 그리고 맥락적 양면성은 품질분임조활동과 혁신성과간의 관계를 완전매개하고 있는 것으로 나타났다. 이상의 연구결과는 중소기업의 혁신성과를 달성하기 위해서는 맥락적 양면성의 확보가 필수적이며, 맥락적 양면성을 촉진 또는 자극하기 위해서는 품질분임조와 같은 품질관리활동이 반드시 선행되어야 함을 시사하고 있다.

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Building a Product Design of Innovative Strategy for Creating Enterprise Development

  • Liao, Shih-Chung
    • 산경연구논집
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    • 제5권1호
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    • pp.17-25
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    • 2014
  • Purpose - Nowadays, the innovative design concept is being implemented in product design. In order to satisfy market trends and the demand for quality, designers should employ customer satisfaction questionnaires and analyze them with various experimental processes. Research design, data, and methodology - These methodologies would help designers have a better understanding of their customers and judge the market size and clustering validity, by diverse product strategies, for dealing with the rapid change prevailing in the market today. Results - By considering the innovative design with regard to telephones as an experimental case, the study investigates and demonstrates how the product can benefit from market-oriented and customized management concepts, when creative design ability is utilized for developing the product. Conclusions - Along with the benefit of having an innovative product value, the product can stimulate progress inthe development of the enterprise management, which has emerged as the main issue in the area of social and economic development in every developed country.

콘텐츠의 융합요소 및 융합경로와 융합유형 분석 (An Analysis of the Convergence Factors, Convergence Passes, and Convergence Types in Content Industries)

  • 임명환;이중만
    • Journal of Information Technology Applications and Management
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    • 제20권3_spc호
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    • pp.295-314
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    • 2013
  • These days a great mix of traditional and digital contents such as movie, broadcasting, advertisement, e-books, music, game, animation, cartoon, character, knowledge information, and art performance are widely available. Many more are yet to come, with improved quality and added features. It is expected that all these contents will be evolved into a new breed of convergence content through the process of consolidation, expansion, integration, and recreation. Across the digital ecosystem, a new formula is being added to the industrial structure : 'Information/Content-Platform/Device-Goods/Service.' In the near future, as a result of technological innovation and convergence, the business sector will lose its boundaries as well, as businesses will be forced to look beyond the product itself and focus more on multi-functionality. Especially, in the era of creative economy, more policies need to be crafted in order to procure a new growth engine for the future with the agenda for convergence between humanities and technology. Therefore, the purpose of this paper is to analyze the concept, factors, elements, types, and cases of convergence, which are the essence of content convergence. This analysis, with its focus on the convergence process, will help identify the effects and limits of content convergence as well as the prospects for convergence contents in the smart ecosystem under the creative economic system.

AHP를 활용한 디자인 콘셉트의 창의성 평가에 관한 연구 (Creativity evaluation of design concepts using AHP)

  • 서창원;박영택
    • 품질경영학회지
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    • 제44권4호
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    • pp.855-867
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    • 2016
  • Purpose: Evaluation of the creativity level of design concepts. Methods: 14 winners of design concepts area of the 2015 Red dot Award are used to evaluate the creativity level of design concepts. Among the 14 winners, one is the highest award (; luminary) winner, 4 are the second highest award(; best of the best) winners, and the remaining 9 are winners. AHP model was developed to evaluate the creativity levels of design concepts, and applied to the 14 winners of the reddot award. Results: Originality and practicality have been used to evaluate creativity level of new product ideas in the previous study. In this study, it is identified that originality is composed of innovativeness and topicality, and practicality is composed of utility and realizability. The design concepts which won higher level awards have higher level of originality. Among the two dimensions of originality, topicality has more significant relationship than innovativeness. Conclusion: The design concepts with higher level of originality, especially higher level of topicality, have a fair chance to be recognized as creative. It is notable that higher level of originality does not guarantee higher profit. According to the previous studies on the commercial success of new products, practicality is more important than originality.

대학급식소의 운영특성에 따른 급식관리 평가 (Assessment of Food Service Management in University Food Service)

  • 조순희;홍성야
    • 한국식품조리과학회지
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    • 제14권5호
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    • pp.482-491
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    • 1998
  • The objectives of this study were to characterize the food service managements in university food services. In a survey involving university food service centers throughout the country, the importance, performance scores and policies for food service management were investigated. Of the total 40 institutions surveyed, 23 were run directly by the institution, eight by contract, and nine by rental. Data were analyzed by t-test, ANOVA using the SPSS program. Management system was evaluated separately for organization, human resources, finance, nutrition education, purchasing, quality control, sanitation and safety, and marketing for their relative importance, degree of performance, and policy establishment. It was found that the relative importance scored higher than the degree of performance and policy establishment. When rhe relative importance for the direct, contract and rental operations was compared, the rental operation scored the highest. Performance score of direct was the highest in direct operation. The findings of this research suggest that the university food service should be creative through systematic management, and further research is needed to evaluate various variables that influence productivity, such as employee morale, pleasant working environment, customer satisfaction, and introduction of TOM for university food services.

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