• 제목/요약/키워드: creative industry

검색결과 795건 처리시간 0.024초

메종 마르지엘라의 크리에이티브 디렉션에 관한 고찰 - 존 갈리아노를 중심으로 - (Creative Direction for Maison Margiela - John Galliano as a Case Study -)

  • 이현정;임은혁
    • 한국의류산업학회지
    • /
    • 제24권2호
    • /
    • pp.173-182
    • /
    • 2022
  • As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

The Role of Absorptive Capacity on Business Perform-ance in Distribution of Creative Industry

  • Muh. Indra Fauzi, ILYAS;Djabir, HAMZAH;Sumardi, SUMARDI;Abdullah, SANUSI
    • 유통과학연구
    • /
    • 제21권3호
    • /
    • pp.1-12
    • /
    • 2023
  • Purpose: This study discusses the creative industry phenomenon which has different business characteristics both from resources and production processes to distribution. The study intends to analyze the effect of entrepreneurial orientation and market orientation on business performance by using absorptive capacity as a mediator. Research design, data, and methodology: Using the quantitative method, data were collected from 97 respondents, who are managers or owners of creative industry businesses in Makassar City, South Sulawesi, Indonesia. Data analyzed used Partial Least Square - Structural Equation Model. Results: The results of this study reveal that entrepreneurial orientation has no significant effect on business performance and has indirectly a trough absorptive capacity. Market orientation has a significant effect on business performance and indirectly through absorptive capacity. Another result is that absorptive capacity has a significant effect on business performance. Conclusions: When absorptive capability stresses the assimilation and exploitation of knowledge and market intelligence that has been learned to boost business performance improvements, market orientation and entrepreneurial orientation offer knowledge and experience to business processes including the creation of value distribution in the creative industries.

MCU 플랫폼 창의 공학용 로봇 설계 (The Design of A Creative Engineering Robot with MCU Platform)

  • 홍선학
    • 디지털산업정보학회논문지
    • /
    • 제5권4호
    • /
    • pp.77-85
    • /
    • 2009
  • In this paper, the implementation of creative engineering robot with MCU platform is described. This robot, as a platform of robot system to be used as creative engineering education, has to satisfy restrictions in many aspects in order to study algorithm and apply for the processor based function and pattern recognition application. Considering many restrictions of the mobile platform for creative robot system, we made this robot autonomous by using efficiently the LINUX embedded system. And we choose Marvell Monahan processor(PXA320) as MCU flatform, and used CentOS5.2 as an embedded OS that has the function of robustness and optimality. For flexibility and modularity, the platform has expansion ports. The results of experiment are described to show the pattern matching of creative engineering mobile robot with LINUX programming environments.

충남지역 창조산업의 산업분포 특성에 관한 연구 (A Study on the Industrial Distributional Characteristics of Creative Industry in Chungnam Province)

  • 김대중;김태연
    • 한국경제지리학회지
    • /
    • 제18권3호
    • /
    • pp.319-334
    • /
    • 2015
  • 이 연구는 충남지역 창조산업의 산업부문별 특성과 각 시군별 특성을 분석하고 그 발전단계를 유형화하고자 하였다. 최근 부각되고 있는 창조산업의 개념을 설정하고 충남지역의 창조산업 현황을 살펴본 결과 총 11개 부문 105개 업종이 존재하는 것으로 분석되었다. 이를 기반으로 충남지역 각 시군별로 창조산업의 지역별 특화도와 부문별 지역경쟁효과, 산업규모 및 산업성장률을 복합적으로 분석하여 창조산업의 지역별 특성을 도출하였다. 이러한 분석결과를 토대로 충남의 창조산업은 도입기, 성장기, 성숙기, 쇠퇴기 등 네 가지 단계로 유형화할 수 있음을 밝혔다. 이러한 연구결과는 향후 충남지역의 각 시군별 지역산업육성정책 수립에 기초자료로 활용될 수 있다.

  • PDF

창조융합시장을 위한 유럽 연합 (EU)의 시장과문화적 지역특화방안 (Creative Cultural Localization Ways and IT Market of the EU to Converge the Creative Industries)

  • 서대성
    • 유통과학연구
    • /
    • 제13권1호
    • /
    • pp.27-33
    • /
    • 2015
  • Purpose - The ICT market in the EU is lagging behind that of the US; however, algorithm and software development within the EU have grown steadily, and they involve focusing on the creative cultural convergence conceptualized as part of Horizon 2020 and connecting neighboring markets in the EE and the Mediterranean region. It is essential to study the requirements to market the EU's creative ICT development in emerging industrial countries after examining its applicability in these countries. Research design, data, and methodology - This study deals with data pertaining to the EU's creative industry and competitive edge. The global cultural expansion of the EU facilitates a new concept involving not only low-cost IT products to enhance local cultural artifacts through R&D and the construction of efficient infrastructure services, but also information exchange with a realistic commercialization of the technology that can be applied for creative cultural localization. In the European industry, research on algorithms has been applied for the benefit of consumers. We investigated how the process is conducted in the EU. Results - Europe needs to adjust its economic structure to the local culture as part of IT distribution convergence. The convergence has been converted into a production algorithm with IT in the form of low-cost production. This is because there is an attempt to improve the quality of transport infrastructure, workforce availability, and the distribution of the distance to the local industries and consumers, using IT algorithms. Integrated into the manufacturing industry, based on the ICT infrastructure and solutions, smart localized regional clusters are formed with the help of grafting. Europe has own strategy to increase the number of hub-and-spoke cities. Europe is now becoming integrated, with an EPC system for regional cooperation rather than national competition in ICT technology. Europe has also been recognized in this study as changing the step-by-step paradigm for global competitiveness through new creative culture industries. Conclusions - As a result, there are several ways of converging with others through EU R&D intensity; therefore, the EU can be seen as successfully increasing marginal value, which is useful in developing a special industrial cluster or local cultural cities that create converged development by connecting people and objects with IT. In fact, when compared to the US, Europe has a strong culture and the car industries have a tendency to overshadow the IT industries with integration of services in IT distribution. Considering the rapid environmental changes, the convergence of IT services is likely to take place in Europe, similar to the pharmaceutical industry and the automotive industry. This requires a focus on human resources and automated systems management. The trend is to move away from low-wage industries, switched to key personnel centers of the local university-industry. EU emphasizes the creation of IT market demand in Europe involving local cultural convergence for marketing as the second step to strengthen the economic hub-and-spoke areas.

창조적 산업융합 개념을 적용한 도시농업의 장소적 가치에 대한 고찰 (Place Values of Urban Agriculture through applying the Concept of Creative Industry Convergence)

  • 이석환
    • 한국산학기술학회논문지
    • /
    • 제13권2호
    • /
    • pp.900-905
    • /
    • 2012
  • 낙후된 도시 주거지 재생의 방안에 대한 논의와 연구가 활발하게 진행되고 있다. 그러나 도시농업을 단순히 주민참여의 수단이나 일차산업으로서의 가치에 대한 논의가 부분적으로 이루어지고 있는 실정이다. 기존의 공간자본가치 극대화의 수단으로 전락한 도시개발의 새로운 극복방안으로 장소자본 가치를 높일 수 있는 대안이 모색되어야 할 시점이다. 따라서 본 연구는 창조적 산업융합개념을 적용한 도시농업의 장소적 가치를 논의함으로써 지속가능한 도시재생의 단초를 이론적 바탕을 제공하는 것이 목적이다. 이를 위하여 기존의 도시개발 방식의 문제점, 산업융합과 도시농업의 의미, 그리고 산업융합형 도시농업의 장소가치에 대한 이론적 연구를 통해 도시재생의 새로운 패러다임을 제시하고 있다.

A Study on Institutionalization of the Rent-A-Driver Industry from the Point of View at the Creative Industries

  • OH, Moon-Kap;YOUN, Myoung-Kil
    • 한국인공지능학회지
    • /
    • 제7권2호
    • /
    • pp.1-8
    • /
    • 2019
  • This paper, we argue that sector in terms of the creative industries the need to the institutional settle of the rent-a-driver business; the industry could create more than 200,000 jobs, the effect is to bring out the about 4 trillion underground economy and Can be interpreted industry, which contributes to reduce social costs, ranging from 1.7 trillion won to 5.7 trillion per year. Through institutionalization of policy should support. Observation and in-depth interviews were conducted with the law and the president of the rent-a-driver business company. The operating system should be improved. the rent-a-driver business, for the formulation of the work ethic and education is desperately needed. The effect socio-economic contribution effect of the rent-a-driver business industry can be summarized as follows. First, it is an industry that has an operating system utilizing state-of-the-art technology and equipment, and the convergence of creative industries to comply with the market. Second, the effect appears as an industry that creates jobs for the populace to replace the social security system, social safety net is considered as an industry. Third, this is an industry that can be self-reliant in the short term at least political support, the industry is considered in the industry to maximize the effectiveness and efficiency of the support policy.

ICT와 미래창조경제의 나아갈 방향 (Expected Role of ICT for Creative Economy)

  • 김국진
    • 법제연구
    • /
    • 제44호
    • /
    • pp.7-31
    • /
    • 2013
  • 글로벌 경제의 성장 패러다임이 창조경제 체제로 변화하고 있다. 이러한 변화가 가져올 결과를 제대로 이해하기 위해서 나아가 바람직한 미래의 창조경제를 위해서, 그리고 ICT의 역할은 무엇인지에 대해서 살펴보고자 한다. 창조경제는 경제성장론에 바탕을 두고 있다. 신경제 체제에서 ICT 부문에 대한 투자를 통해 인플레이션 없는 지속적 성장 또는 주어진 인플레이션 하에서 보다 높은 수준의 지속 가능한 성장을 달성할 수 있게 된다. 그러나 미국에서와 달리 국내에서는 신경제 현상이 유의하게 나타나지 않았다. 신경제보다는 요소투입에 의존하는 성장 패턴을 보였기 때문이다. ICT는 신경제(디지털 경제)로의 이행을 위한 필수적 요소이긴 하나 그 자체로 생산성 및 성장을 전부 설명하는 것은 아니라고 평가된다. 관건은 어떻게 정보통신 및 기술발전을 타 산업에 확산시키는지의 여부에 달려 있다. ICT는 그 자체가 창조산업이거나 창조경제가 아니라 enabler로서 제대로 역할을 할 수 있어야 한다. 창조경제는 신경제론의 연장선에 볼 수도 있다. 자본과 노동력 요소 투자 이외에 문화적 자산과 인적 자원(Human resource)을 투여하여 가치를 생산해 내는 경제를 의미한다. 그러나 투입요소의 변화에 국한되면, 진정한 의미의 창조경제를 기대하기 어렵다. 그러한 의미에서 창조경제는 정권 5년 정책이슈가 아니라 미래지향적이어야 하며 단순히 투입요소에 창의력이 추가되는 차원을 넘어 through-put이라고 할 시스템의 변화가 수반되어야 한다. 여기에 ICT의 역할이 있다.

문화관광체험상품으로서 템플스테이 프로그램 개발 연구 - 안동지역 사례로 - (A Study on the temple stay as culture tourism experience products Case of Andong City Region)

  • 김용남;권기창
    • 한국콘텐츠학회:학술대회논문집
    • /
    • 한국콘텐츠학회 2017년도 춘계 종합학술대회 논문집
    • /
    • pp.415-416
    • /
    • 2017
  • 문화관광상품으로서 템플스테이가 지니는 요소들을 파악하고 안동지역 운영 사찰들의 현황분석을 통해 차별화된 템플스테이 프로그램을 개발하고자 한다.

  • PDF

세계 탈 아카이브 구축 방안 연구 (Study on the Construction of World Mask Archive)

  • 김용남;권기창
    • 한국콘텐츠학회:학술대회논문집
    • /
    • 한국콘텐츠학회 2016년도 춘계 종합학술대회 논문집
    • /
    • pp.321-322
    • /
    • 2016
  • 탈 문화 자원은 전 세계적으로 다양하게 분포하고 있지만 탈에 대한 자료가 수집 정리되지 않아 활용에 많은 문제점이 도출 되고 있다. 따라서 본 논문에서는 탈 문화 자원을 체계적으로 분류 수집 보존하기 위한 아카이브 구축 방안을 제시하였다.

  • PDF