• Title/Summary/Keyword: creative direction

Search Result 394, Processing Time 0.028 seconds

A Study on the Adaption of Creative Thinking Methodologies in the Spatial Design - Focused on TRIZ - (창조적 사고 방법의 공간디자인 적용에 관한 연구 - 트리즈를 중심으로 -)

  • Kim, Sung-Hye
    • Korean Institute of Interior Design Journal
    • /
    • v.22 no.4
    • /
    • pp.33-40
    • /
    • 2013
  • This study aims to recognize that creative thinking methodologies can be adopted in the spatial design. The concept of 'Convergent' and 'Divergent' used in structure of intellect model by Guilford is chosen to understand the character of creative thinking methodologies. Technical and physical contradictions is analyzed for '40 inventive principles' of TRIZ and spatial design works. Through this study, we recognize that the creative thinking methodologies consist of analysis, idea generation and evaluation phase. The psychological inertia that limits the creative thinking should be move away from solving problem, and convergent and divergent thinking have peculiarities to be adopted in condition and to be harmonized, and to set the direction of solving technical problems through to reach the target point integrated way of thinking is needed. '40 inventive principles' by Altshuller are based on engineering and useful in many areas of fields. However some principles are not accepted in design process because these are not considered in design field and paradigm is changed from machine to nature. Nowadays, nature is a prime issue for sustainable human life, because it has sustainable recycle structure and saving energy ways. Thus, creative thinking, including TRIZ is useful in design education and progress, and should be an essential element to get a new design paradigm.

The New Definition of Creative Leadership in the Communication Design Industry - Focused on the 4th Industrial Revolution

  • Kim, Kyung-won
    • International Journal of Contents
    • /
    • v.15 no.2
    • /
    • pp.53-58
    • /
    • 2019
  • The aim of this paper is to discuss how designers lead and direct 'technology-driven society' using their creative communication skill. To this end, it is required for communication designers to take conscious steps to recognize the future direction of their profession. Despite the advancement in technology, there is a human being at the center of all design activities. From a certain point of view, contemporary communication design takes an open-ended exploration of the subject matter, rather than a finished output. The notion of creative leadership may potentially expand more in terms of improving the methodology of today's visual culture. The paper will examine creative leadership that could be proposed by the challenge of discourse upon the upcoming industrial revolution. Today, communication designers are confronted by new leadership opportunities and challenges. Some leading designers seem to focus on brand new media technologies to prepare the 4th industrial revolutions. However, communication design cannot be discussed in the medium but can be understood as a process. Top-down and bottom-up process is always a concerned about the relationship since the focus of leadership has changed. In the top-down process, the leadership has existed between 'designer and client' because designers have played their role as a problem solver. On the other hand, there is a different model of leadership between 'design and technology' based on bottom-up process, which stem from the design authorship. In this regard, the new definition of creative leadership in the $4^{th}$ industrial revolution proposes a designer as a problem-finder based on the relationship between the 'designer and the public'.

An Analysis of the Design Activities in Appropriate Technology based Engineering Design in order to utilize the Concept of Design Thinking (적정기술기반 공학설계에서 디자인 사고의 적용을 위한 대학생들의 설계활동 분석)

  • Kim, Yun-Ah;Han, Youn-Shik
    • Journal of Engineering Education Research
    • /
    • v.19 no.5
    • /
    • pp.25-34
    • /
    • 2016
  • The concept of the design thinking can be effective in engineering design process especially in developing the appropriate technology product. In this paper we analyze the student's design activities during the 'Creative and Integrated Design Academy for the other 90%' to solve the problems in the developing countries from the perspective of the design thinking. Based on this analysis we propose the direction of the creative and integrated design activities to solve the appropriate technology products and also the direction of the future engineering design process.

Strategic Model Design based on Core Competencies for Innovation in Engineering Education

  • Seung-Woo LEE;Sangwon LEE
    • International journal of advanced smart convergence
    • /
    • v.12 no.3
    • /
    • pp.141-148
    • /
    • 2023
  • As the direction of education in the fourth industry in the 21st century, convergence talent education that emphasizes the connection and convergence between core competency-based education and academia is emerging to foster creative talent. The purpose of this paper is to present the criteria for evaluating the competency of learning outcomes in order to develop a strategic model for innovation in engineering teaching-learning. In this paper, as a study to establish the direction of implementation of convergence talent education, a creative innovation teaching method support system was established to improve the quality of convergence talent education. Firstly, a plan to develop a teaching-learning model based on computing thinking. Secondly, it presented the development of a teaching-learning model based on linkage and convergence learning. Thirdly, we would like to present educational appropriateness and ease based on convergence learning in connection with curriculum improvement strategies based on computing thinking skills. Finally, we would like to present a strategic model development plan for innovation in engineering teaching-learning that applies the convergence talent education program.

The current situation and development strategies of the Fashion Creative Studios in Korea (국내 패션창작스튜디오의 현황과 발전에 대한 연구)

  • Kim, Hee young;Ha, Jisoo
    • The Research Journal of the Costume Culture
    • /
    • v.26 no.3
    • /
    • pp.265-281
    • /
    • 2018
  • Government policy supporting the fashion industry in Korea has focused on the future development of rising fashion designer's brands, and as a part of this support, several Fashion Creative Studios are presently operated. The purpose of this study is to identify the meaning of these facilities and suggest development strategies for their effective utilization. This paper presents a conceptual understanding based on a literature review, and deduces the direction of Fashion Creative Studios through an exploratory analysis of various case studies and in-depth interviews with five designers, who have graduated from the Seoul Fashion Creative Studio. The results are as follows. Firstly, fashion educational institutions have to provide sufficient information about the Fashion Creative Studios to students. They can also consider adding short-term residencies to the curriculum in which students prepare collections or portfolios for the studios. Secondly, Fashion Creative Studios are required to intensify business and marketing programs to increase real-world support. It would be helpful to provide 1:1 management programs with several segmented stages for the design brands, or connect them to investors who could provide financial support and business expansion. Thirdly, Fashion Creative Studios need to find a way to strengthen textile differentiation and craft characteristics to increase designer brand competitiveness. Broadening participation with textile designers, connecting with experts and ateliers, and promoting collaboration with artists and artisans in the Arts Creative Studios can be further examined to this end.

A Study on the Meaning and Future of Sales Promotion in New Marketing Communication Environment (새로운 마케팅 커뮤니케이션 환경에서 세일즈 프로모션의 의미와 미래에 관한 연구)

  • Choi, Min-Wook
    • Journal of the Korea Convergence Society
    • /
    • v.9 no.12
    • /
    • pp.145-150
    • /
    • 2018
  • This study examines the meaning and growth background of sales promotion in a new marketing communication environment and predicts its future direction. This study analyzed experiential marketing, individual marketing, media creative, and viral marketing as growth background of sales promotion in a new marketing communication environment, and predicted future direction of sales promotion as brand communication, consumer-brand relationship, application of ICT, integrated marketing communication. This study has a significance of analyzing the changing function and predicting the future direction of sales promotion in new marketing communications environment.

A Study on the Musical Instruction-Learning Method Focusing on Creative Activities using Computer-Based Music Programmes (컴퓨터 음악프로그램을 통한 창의적 활동 중심의 교수.학습 방안)

  • Cho, Jeong-Eun
    • The Journal of Korean Association of Computer Education
    • /
    • v.14 no.4
    • /
    • pp.1-10
    • /
    • 2011
  • It is the basic direction of revised education course to bring up the autonomous and creative Koreans to lead the 21st century. In the music education of the middle school it could be said that music program using computer is a very effective medium for learners' sake of stimulating their audio-visual sense at the same time. In this study, I will look around the facility of the computer music program and tried to find the application method to connect the creative learning activity in music class. And I will also show the application method in the musical activity area. For this, I proposed the method for students' creative learning activity in the middle of using Finale 2010 for music notation, Window Moviemaker for image editing and Goldwave for sound editing.

  • PDF

Constructing Content Producing Group with Creativity under Media Convergence Environments (미디어 융합 환경 하에서 창의적인 콘텐츠 생산그룹의 구성에 관한 연구)

  • Kim, Joong-Gyoo;Lee, Chang-Hoon;Jang, Young-Cheol
    • Journal of Digital Convergence
    • /
    • v.7 no.3
    • /
    • pp.137-146
    • /
    • 2009
  • This paper aims to propose a framework of content creating group with creativity under new convergence environments. The framework is built based on content concept hierarchy(deep/surface) relating with the creativity of group members. The diversity of group members(potential creativity) decrease and change into creative abilities in one unified view at each content concept hierarchy in time. To do this, three methods of building a creative group(interaction-base, direction-base, hybrid) are proposed. Cooperating processes and operators are designed to promote creative abilities in the content producing group. These cooperations are considering new media convergence industry's job road map(IPTV) and fundamental content attributes(semantic, narrative, discourse). In the framework, creative content is produced with the help of member's cultural openness, media richness and synchronicity, hierachical adaptability on dissimilarity. Deep level creativity of cognitive semiotics on moving image content is composed of psychological, transformational, situational creating abilities in the structure of group members. Designing analogy, metaphor, symbol operators help members to traverse deep structure of content concept hierarchy. Our framework has strong points to relate fundamental content deep structure with structure of content producing group and to induce creativity on cognitive structure of human being.

  • PDF

A Study on the Case of Design Thinking with Fusion System

  • Kim, Gok Mi;Jeon, Ju Hyun
    • International Journal of Internet, Broadcasting and Communication
    • /
    • v.13 no.3
    • /
    • pp.163-168
    • /
    • 2021
  • Unlike in the past, profit-making companies use design thinking to solve their customers' essential needs rather than just solving problems in a conventional way. Design syncing is a creative strategy to solve problems by using designers' senses and methods in the process of design. Design thinking is a new way of thinking for designers to design their own ways and solve problems. In other words, design thinking can solve complex problems in a new and creative way. In order to realize the necessary functions, an aggregation of relevant elements in accordance with the new law can create an innovative design. Additionally, if a convergence system is applied that is organized and regularly functional to accomplish the functions of different kinds, design-thinking outcomes can make the necessary functions more specific. Through our research, we would like to explore the differential features of design and discuss the direction of design for consumer needs through a case analysis of design thinking with creative convergence system. We would like to propose competitive design product development and creative design thinking through case analysis such as products and systems with design thinking applied. We hope that this research will help businesses and individuals who make design thinking a problem.

A Case Study on the Development of an ICT Convergence Innovation Cluster for Creative Economy (창조경제를 위한 ICT 융합 혁신 클러스터 구축 사례 연구)

  • Im, Jongbin;Kim, Yeseul;Chung, Sunyang
    • Journal of Korea Technology Innovation Society
    • /
    • v.17 no.1
    • /
    • pp.1-24
    • /
    • 2014
  • The new Korean government sets its main policy direction as Creative Economy. The Creative Economy can be defined as a growth strategy that establishes new companies, enhances the competitiveness of established companies and creates new markets, industries and jobs in consequence of combining of creative imagination, science and technology and ICT. In this context, the concept of innovation cluster, which aims to foster technological innovations from an organic ecosystem perspective, can be a valid policy instrument for attaining Creative Economy. Innovation cluster can and must make a contribution to achieving the Creative Economy of Korea. In particular, the ICT Convergence Innovation Cluster will be a good strategy for this purpose. Based on this conceptual background, this paper analyzes a recently notable case of an ICT Convergence Cluster in Korea, Pangyo Technovalley (PTV). We argue that the Pangyo Technovalley is a representative cluster of converging ICT and science and technology. We identify the major factors for successful development of ICT cluster: regional government's flexible response to environmental change, careful pre-planning and balance between private and public involvement. In addition, we also found that additional factors, settlement condition for securing good workforce, agglomeration of various innovation actors for promoting convergence, and cluster network revitalization are also important for implementing the creative ICT convergence cluster.