• 마케팅과학연구
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• 제20권2호
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• pp.208-218
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• 2010

互联网快速增长, 已经成为一个重要的零售渠道, 并出现了各种互联网零售商, 又称电子零售商. 一种网上代购店蓬勃发展起来, 吸引了国内市场的消费者. 这是一种独特的电子零售商, 他们从全球购买国内市场尚未进口的名牌产品, 寄给个人购买者, 并收取服务费. 有些消费者喜欢高端独特但无进口资格的品牌, 却因付款问题或国内的寄送问题很难直接从海外零售商处购买. 在韩国, 网上代购店的数量和销售量快速增长-2008年韩国有超过430个活跃商店和5000亿销售额, 需要这种代购服务的消费者数量也在急剧增加. 这种电子零售的概念源于 "代理中介采购" -种存在已久的形式和内容多样化的代购. 通常市场经营者面对的是购买者的代表人而非本人, 由消费者决定的代理购买者影响越来越大. 很多市场营销和心理学领域的学者都研究过代理对消费者购买决定的影响范围. 然而, 在互联网商务方面却没有深入的研究. 此外, 网上代购店作为代理购买者, 将海外品牌或零售商同国内消费者连接起来. 它有一个特点, 代理购买国, 即代购商品所在国的形象对消费者的态度和购买倾向有重要影响, 还会影响消费者在进行信息处理时所感知的风险维度. 然而, 尽管对原产国不同维度的影响已有很多研究, 对网络内容的相关研究却很少. 已有研究证明, 原产国信息作为产品制造情况的线索对消费者的评价有正面影响, 但对这种形式下网络代理购买国的形象和产品评价之间的关系进行的研究却很少. 因此, 作者们发这种具体的零售渠道很值得研究, 重点结构间的系统关系以及各自不同的路径很值得探索. 已有研究证明代购原产国, 也就是代购店购买商品所在地的形象, 不仅对消费者的产品评价(包括态度和购买意向)有正面影响, 还对感知风险的三个维度有负面影响: 产品相关, 行员相关, 以及购买后的风险. 在所有的感知风险中, 由于对产品性能的高度不确定性, 产品相关的风险受负面形象的影响最大(${\beta}$= -.30), 其次是航运相关风险(${\beta}$= -.18)和购买后的风险(${\beta}$= -.15). 对产品态度(${\beta}$= .10)和购买倾向(${\beta}$= .14)也有一定影响. 此外, 经证明, 感知风险的三个维度通过对产品的态度作为中介, 对购买倾向有负面的的影响(${\beta}$= -.57: 产品相关风险${\rightarrow}$ 对产品的态度; ${\beta}$= -.24: 航运相关风险${\rightarrow}$ 对产品的态度; ${\beta}$= -.44: 购买后风险${\rightarrow}$ 对产品的态度). 从更多的分析可以看出, 消费者处理信息的路径会因其对产品知识的等级不同而改变. 新手购买者知识等级较低, 只会考虑感知风险, 而知识等级较高的专家购买者则会考虑到代理购买国的形象和感知风险两个方面, 对产品形成更准确更系统的态度和决定. 这同之前的研究相一致. 本研究提出一些理论和实际的建议. 代理购买国的形象会影响消费者的风险感知和行为结果, 因此应谨慎选择代购国家, 如果这种新型的零售业务快速发展起来, 应控制好消费者的风险, 无论是新手或专家. 另外, 由于消费者各自知识等级不同, 处理信息的路径也不尽相同, 针对不同消费者应形成成熟的市场营销手段. 新手购买者需要风险消减方面的建议, 以帮助他们形成更好的态度, 而专家购买者应选择更好更发达的国家进行代购. 消费者可以使用担保策略来促使在线购物的顺利进行. 本研究没有拘于概括性等限制. 在今后的研究中, 应进一步测试比较有相关结构的不同电子零售商.

• 현장농수산연구지
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• 제12권1호
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• pp.63-75
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• 2010

유엔환경기구는 잔류성유기오염물질(persistent organic pollutants, POPs)의 생산 및 유통을 억제하기 위한 국제금지협약을 2001년 5월 22일 채택하였다. 이 협약은 151개 승인국 중 59개국으로부터 비준을 얻어 2004년 5월 17일 발효되었다. 한국은 2001년 10월 4일 승인한 이후 본 협약의 비준에 대비하여 등재된 물질에 대한 체계적인 조사를 시행하였다. 문헌 및 사례조사를 통하여 특정면제품목의 가능성이 chlordane, dichloro diphenyl trichloroethane (DDT), hexachlorobenzenes (HCB), heptachlor, polychlorinated biphenyls (PCBs)에서 발견되었다. 하지만 보다 상세한 추후 조사에 의하여 특정면제품목의 작성 없이 본 협약에 가입할 수 있게 되었다.

• 한국대기환경학회:학술대회논문집
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• 한국대기환경학회 2010년도 춘계학술대회 논문집
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• pp.677-678
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• 2010

• Asia Marketing Journal
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• 제10권4호
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• pp.65-98
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• 2009

본 연구에서는 원산지에 대한 적개심이 제품에 대한 평가, 태도 및 구매의도에 미치는 영향력을 실증적으로 분석하였다. 전형성이 낮은 제품과 높은 제품 간에 원산지에 대한 적개심의 영향력이 어떻게 달라지는 가를 분석하였고, 원산지와 제조국이 일치 혹은 불일치하는 경우 간에도 원산지에 대한 적개심의 영향력이 어떻게 나타나는 가를 비교 분석하였다. 연구목적 달성을 위해 서울 및 수도권 소재 대학에 재학 중인 학생을 대상으로 실험을 실시하였다. 실험 결과, 원산지 적개심은 제품에 대한 태도와 구매의도에 부정적 영향을 미치는 것으로 나타났다. 또한, 전형성이 높은 제품보다는 낮은 제품인 경우에 원산지에 대한 적개심의 부정적 영향력이 크게 나타났다. 한편, 원산지와 제조국이 일치하는 경우와 일치하지 않는 경우 간에는 원산지에 대한 적개심의 부정적 영향력이 다르게 나타나지 않았다. 그렇지만, 전형성이 낮은 제품에 있어서는 원산지와 제조국이 불일치하는 경우에 적개심의 부정적 영향력이 더 크게 나타나는 경향이 발견되었는데, 이는 가설의 예측과는 상반되는 결과였다. 실증분석 결과를 토대로, 연구의 학문적 및 실무적 시사점을 논의하였다. 끝으로, 향후 연구방향과 연구의 한계점을 제시하였다.

• 한국환경농학회지
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• 제27권3호
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• pp.285-291
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• 2008

A global binding agreement was adopted with the leading of United Nations Environment Program (UNEP) on May 22, 2001 in Stockholm to regulate the production and distribution on persistent organic pollutants (POPs). The agreement took effectuation with the ratification of 59 countries from the approval of 151 countries on May 17, 2004. After the approval on October 4, 2001, South Korea performed systematical investigation on POP-related substances such as chlordane, dichloro diphenyl trichloroethane (DDT), hexachlorobenzenes (HCB), heptachlor, polychlorinated biphenyls (PCBs) to get ready for the ratification of the convention with country-specific exemption. The domestic distributions of those chemical substances have been officially prohibited since the late 1960s to the early 1980s. Although there were occasional reports for the detection of some of those chemical substances, those performed minute signification in their existence in the environment. A series of investigation with documentary examination and fact-finding survey showed the possibility for the ratification on the convention without country-specific exemption.

• KDI Journal of Economic Policy
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• 제33권4호
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• pp.27-48
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• 2011

본 연구는 주가지수를 경제적 척도로 삼아 동아시아의 글로벌 및 역내 통합의 정도를 검토하였다. 주가에 대한 충격을 글로벌 충격, 역내 충격 및 개별 국가 충격으로 분해하고 구조적 VAR 모형을 사용하여 이들 충격이 동아시아 국가들의 주가 변동에 미친 영향을 살펴본 결과, 1997년 금융위기 이후 점차 축소되는 추세이나 개별 국가 충격이 여전히 가장 주도적인 역할을 하는 것으로 나타났다. 반면에 글로벌 및 역내 충격은 대부분의 동아시아 국가에서 그 비중이 점차 확대되는 추세이나 영향력은 그리 크지 않았다. 본고의 분석 결과는 최근의 자유화 및 역내 통합 진전에도 불구하고 동아시아 국가들은 아직까지 상호 이질적이며 유럽 국가에 비해 비대칭적인 충격에 더 크게 노출되었음을 의미한다.

• Asia pacific journal of information systems
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• 제19권4호
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• pp.1-28
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• 2009

Banking industries have continuously innovated through technology-enhanced products and services. Many studies have recognized the importance of the Internet in banking industries, arguing that it has been widely adopted. Many studies published on the Internet banking in specific countries are mostly related with such issues as internet banking adoption and acceptance, security and risks of online banking system, and interface design. Several studies have been done to examine the differences and similarities between other banking channels and the Internet banking. However, to the best of our knowledge, only a limited number of studies has examined the differences and similarities between two specific countries in order to create a new customer satisfaction model. In this research, we studied the internet banking satisfaction model by comparing two countries: South Korea and Indonesia. We conducted an empirical study based on the data collected in both two countries. In this research, we found that countries which have adopted electric banking services, particularly between a country with high ICT adoption and a country with low ICT adoption, show different satisfaction trends. Based on the study results, herein we provide discussion, managerial, and practical implications.

• Journal of Korea Trade
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• 제25권1호
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• pp.133-151
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• 2021

Purpose - This study examines the effects of expatriate transfer on foreign affiliate's labor productivity. Design/methodology - Using Korean-owned foreign affiliate-level data, we estimate the effect of expatriate transfer on foreign affiliate's labor productivity using the system generalized method of moments model. We also consider foreign affiliate- and host country-specific contingencies and test how they are associated with expatriates in enhancing foreign affiliate's labor productivity. Findings - We consider foreign production intensity and cultural distance between the home (i.e., South Korea) and host countries as key contingencies that influence the effect of expatriates on foreign affiliate's labor productivity. We find that expatriates are effective in enhancing the labor productivity of less production-intensive foreign affiliates. This effect is strengthened as expatriates are deployed to countries that share cultural similarities with the home country. Originality/value - Considering that previous studies provide mixed results on the effect of expatriates, our findings suggest that foreign affiliate-specific operational orientation and cultural distance should be considered jointly to understand the true effect of expatriate staffing on foreign affiliate performance.

• 한국측량학회지
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• 제40권4호
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• pp.351-357
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• 2022

In this study, a direction for deregulation that can increase the use of drones in the field of spatial information is presented. Regulations and administrative procedures for drone operation showed similar procedures in Japan, the United States, and Korea, such as reporting flight equipment, driver's license, and prohibition of flying within a specific flight zone. In the United States, policies to encourage the use of commercial drones have been implemented, and Japan has slightly tightened regulations on drone operation to protect the Olympics and important national facilities. As a result of the study, in the area where drone operation is restricted for geospatial data construction, Korea was setting the largest area, and GIS analysis showed that Korea's drone flight restricted area was more than 19.4% of the country's land area. In order to increase the utilization of drones in the construction and utilization of spatial information in the future, it is necessary to reset the drone flight restriction zone and reduce the area of the drone flight restriction zone. In addition, it was found that Korea is the only country that has formal and specific regulations on geospatial information security management. In order to increase the construction of geospatial information using drones, it is necessary to ease GSD (Ground Sample Distance)regulations.

• Current Photovoltaic Research
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• 제10권1호
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• pp.6-15
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• 2022

Climate change is among the most important issues facing mankind in modern society. However, global PV energy expansion has been driven mainly by OECD countries. We investigate the determinants of PV energy growth by panel data of selected OECD countries from 1991 to 2018. We investigate four categories of driving factors: socioeconomic, technological, country specific, and policy factors. The test results support that PV capacity growth is significantly driven by technology development and multidimensional environment policy factors. Socioeconomic factors such as CO₂, GDP, and electricity price are statistically significant on the growth of PV energy, too. Whereas, country-specific solar potential factor is the least related. As most of the socioeconomic factors are exogenous, we need to focus more on PV technology development and policy measures.