• Journal of Distribution Science
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• v.16 no.2
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• pp.25-33
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• 2018

Purpose - This study focused on the effect of counter-factual thinking on post-purchase behavior producing consumer regret at HMR selection and purchase. We have analyzed the factors that HMR production and distribution businesses should consider because distribution and marketing strategy reflecting consumers' demand. Research design, data, and methodology - For the purpose of carrying out this research, we conducted a direst structured questionnaire to students at 'J' college. A total of 237 valid questionnaires were collected for students and their parents at 'J' university. For the hypothesis test, exploratory factor analysis, t-test, regression and structure equation path analysis were performed. Results - The consumers who often resented HMR purchase did counter-factual thinking on post-purchase behavior were likely to do switching purchases. Counter-factual thinking on post-purchase behavior had a negative influence upon consumer's satisfaction with HMR safety and marketing characteristics. Conclusions - Consumers who had been satisfied to a certain degree might have cognitive dissonance of minor mistakes of HMR product were likely to have downward counter-factual thinking through contrast effects. Therefore, HMR producer and distribution businesses that had production, distribution and marketing strategy to satisfy consumers by raw material, freshness and safety were likely to switch to another product at one time mistake of selection, purchase and use.

• Journal of Information Technology Applications and Management
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• v.30 no.4
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• pp.29-38
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• 2023

A single-learner model which integrates the user's positive and negative perceptions is proposed by augmenting counterfactual data to the interaction data between users and items, which are mainly used in collaborative filtering in this study. The proposed CausRec showed superior performance compared to the existing NCF model in terms of F1 value and AUC in experiments using three published datasets: MovieLens 100K, Amazon Gift Card, and Amazon Magazine. Compared to the existing NCF model, the F1 and AUC values of CausRec showed 1.2% and 2.6% performance improvement in MovieLens 100K data, and 2.2% and 10% improvement in Amazon Gift Card data, respectively. In particular, in experiments using Amazon Magazine data, F1 and AUC values were improved by 11.7% and 21.9%, respectively, showing a significant performance improvement effect. The performance of CausRec is improved because both positive and negative perceptions of the item were reflected in the recommendation at the same time. It is judged that the proposed method was able to improve the performance of the collaborative filtering because it can simultaneously alleviate the sparsity and imbalance problems of the interaction data.

• Korean Journal of Logic
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• v.8 no.2
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• pp.33-58
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• 2005

The old evidence problem raises a profound problem to Bayesian theory of confirmation that evidence known prior to a hypothesis explaining it cannot give any empirical support to the hypothesis. The old evidence problem has resisted to a lot of trials to solve it. The purpose of the paper is to solve the old evidence problem by showing that the problem originated from a serious misunderstanding about the Bayesian concept of confirmation. First, I shall make a brief analysis of the problem, and examine critically two typical Bayesian strategies to solve it. Second, I shah point out a misunderstanding commonly found among Bayesian discussions about the old evidence problem, the ignorance of the asymmetry of confirmation in the context of explanation and prediction. Lastly, 1 shall suggest two different concepts of confirmations by using the asymmetry and argue that the concept of confirmation presupposed in the old evidence problem is not a genuine Bayesian concept of confirmation.

• East European & Balkan Studies
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• v.32
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• pp.257-281
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• 2012

Are the policies and strategies which weak and small states choose to follow for ensuring their's own security meaningless? Can the fate of weak states be guaranteed only by the neighboring benign strong states and be in certain international relations favoring for them? In this paper, to answer these questions, what kinds of security policies and foreign policies had small states chosen which were in the face of threats of great powers will be examined. Between the two world war, the series of event which took place in central and eastern European countries(CEEc) have been selected to examine the hypothesis and theories of international relations and foreign policies, and at the same time cited as examples of failed foreign policy and security strategy. During interwar periods, CEEc were the prime examples for examining what kind of policies and strategies had the small states chosen over the international relations in which the smalls had to struggle to survive between neighbouring the powers and between the hostiles. Furthermore, for the measures which the smalls had chosen had no effect when the great power threatened military to them, the main purpose of this paper is to examine what was the best choose to depend their survival. For this purpose, in this paper, several strategies which the smalls can choose and the counterfactuals, that is "if the smalls chosen another strategies, they could...", will be examined.