• Journal of the Korean Society of Costume
• /
• v.59 no.4
• /
• pp.98-110
• /
• 2009

Performance art is an integrated genre of different art areas, and make-up is a visual art area to give lively effects to the performance art, which makes actors and actresses changed into the characters of plays. It can be said to be a kind of deliverer of idea to help effectively understand the contents of the performance. When we are in the world abundant in various cultures and innumerable styles of expression of different countries, we should rediscover the value of the beauty of our traditional masks that have represented the emotion and thought of Han nation, which we can find in play culture of our ancestors that has kept our ancestors' value system. That's the way we can get continuous life force and competitive power of our traditional culture. The Korean traditional masks haven't only been for the prevention of bad luck and the prayer of fortune, but also well expressed Korean people's looks, features and personalities according to the roles. They are excellent artistic works in themselves, and many studies have been performed on the analyses and uses of the features of the masks in various fields due to their good expression of different cultural aspects, while the studies in the light of make-up are rarely performed. Therefore, this article aims to analyze the features of the Korean traditional masks and, by using this analysis, to present effective make-up designs in outdoor performances through a stage performance. In addition, this article also tries to present the orientation of make-up as an expression of artistic image, and to expand the expression area of make-up by using the Korean traditional masks in the light of make-up. For this purpose, I examined the related literature and the precedent study materials to find the origin and kinds of the Korean traditional masks, and analyzed the features of the masks. Furthermore, I established the make-up design plan using the material features of the Korean traditional masks by analyzing the characters in actual performance works, and presented the photos of works actually performed.

• The Research Journal of the Costume Culture
• /
• v.22 no.5
• /
• pp.848-861
• /
• 2014

This research was designed to conduct research to apprehend fashion brand's mobile SNS characteristics in depth and the related consumer psychology and behaviors such as brand attachment and brand loyalty. The fashion brand's mobile SNS characteristics were differentiated from the web-based fashion brand's SNS. This study targeted women in their 20s using mobile Facebook and mobile Twitter, and residing in Seoul or Gyeonggi province. Total 412 observations were collected through online survey. The major findings of the study were as follows. First, as the characteristics of fashion brand's mobile SNS, ease of fashion data storage, fashion recentness, fashion usefulness, and fashion accessibility were extracted. As the factors of the flow, time distortion/focused attention and playfulness were extracted. Second, the fashion recentness and fashion usefulness showed positive influence to time distortion/focused attention factor in the flow. All four fashion brand's mobile SNS characteristics showed positive influence to playfulness factor in the flow. Third, time distortion/focused attention factor and playfulness factor both showed positive influence to brand attachment and brand loyalty from using fashion brand's mobile SNS. Fourth, brand attachment had positive influence to brand loyalty from using fashion brand's mobile SNS. Based on the above results, this study provided practical ways to develop effective mobile SNS marketing strategies in fashion brand. Also, this study demonstrated feasible future contents and necessary improvement for fashion brand's mobile SNS, which holds marketing implications.

• The Research Journal of the Costume Culture
• /
• v.28 no.3
• /
• pp.376-388
• /
• 2020

The purpose of this study was to analyze the current status and contents of color-related education programs as lifelong education and to determine the necessity of color education and directions for future development. The findings of this study, first show that the general welfare center, which is striving to develop abilities and promote welfare, was opened mainly for professional education, rather than hobby-oriented education. Accordingly, pricing was set at a lower level than the three institutions and centers, but without a variety of programs or hobby-oriented courses. Second, as the purpose of the set-up is to be established, the general welfare center should be considered an area for hobbies along with expertise, and various courses should be opened. Although the department store's cultural center focused on programs for cultural and leisure use and promotion, it is necessary to extend the program to attempt to approach it in a short-term process rather than a one-time class. The lifelong education center established as a subsidiary of the university' was opened as an area for of painting such as oil painting and watercolor and drawing which have much in common school should learn and start basic theory and practice, so there was much difference. Third, if it is changed to a developed form of color-oriented education according to the purpose of each center and institution presented in the results of this research, a good response will be possible to further improve the quality of life and develop professionalism and creativity.

• Journal of the Korean Society of Costume
• /
• v.22
• /
• pp.23-44
• /
• 1994

The purpose of this study was to clarify the cultural characteristic of dress and adornments by examining articles on dress adornments and related items in Korean newspaper over periods historically and objectively by means of content analysis. This study attempted to at-tain a macro-cultural view by analysing to at-tain a macro-cultural view by analysing closely the cultural characteristics of dress and adornments as a micro-cultural system through culturally based model suggested by hamilton. The two-hundreds and eighty articles on dress and adornments were selected from newspapers(most by form Chosun Ilbo and partly from Maeil Shinbo) pulished between 1920 and 1990. The results were as follows: 1. The culture of dress and adornment received much attention during the 1930's and 1960's and little during 1950's. 2. Various cultural characteristics of dress and adornments appeared on and after 1960's: reporting more foreign news items showing foreign-oriented and future-oriented features showing cultural relativism. In the 1920's and 1970's the contents of news items on dress and adornments show the most common- mass- oriented character. Foreign-oriented cultural tendencies in cloth-ing were increasing during from 1960's to 1970's but the tendencies were turned to rather tradition-oriented features on and after 1980's compare with 1960's-1970's. Advisory critical articles on dress and adornments were small in number and insignificant but compare with other periods these received much atten-tion during the 1920's and 1980's. 3. Ideological components received much at-tention on and after 1920's to 1990. Techo-nological components received much attention during 1920's and little during 1960's. The social structural components received a little attention on and after 1920's-1940's and 1990. 4. News items on women's dress and adornments received much attention from the 1920's to 1960's and news items on both men's and women's dress and adorments were in-creasing and received much attention on and after the 1970's. 5. The pragmatic cultures were mostly re-lated to techonological components and evaluative-normative culture were mostly re-lated to ideological and social structural components. In the light of these results dress and adorments as a cultural sub-system comprise a dynamic inteacting system that articulated directly with the macro-cultural system.

• The International Journal of Costume Culture
• /
• v.9 no.2
• /
• pp.133-148
• /
• 2006

This research endeavors to provide correct handling methods of jeans through a study on care labels for wearing and handling behaviors of female university students in their twenties. The conclusion of the research is as follows: The study indicates that coeds own more than seven jeans and wear them three or four times a week on the average. The research showed that washing jeans once weekly is the highest. It showed that the jeans are mainly laundered with water and also with water and dry cleaning together. The students responded that they dry cleaned the pants several times and then water wash them after buying the pants in order to prevent change in colors and shapes of the pants. Content of labels should be improved because most female students indicated the importance of the care labels. The reliability and understanding of the labels were surveyed to be lacking. The survey indicated that the percentage of checking the sizes was the highest when the students bought the jeans. Furthermore, the label "handle with care" turned out to be examined more frequently than the indication, "textile materials breakdown" when they took care of the clothes including laundering or ironing. Moreover, the students experienced extensive color change after water washing and other accidents when taking care of their clothes. Their attitudes were surveyed to be very passive on handling the problems after washing or handling jeans. Therefore, the study concluded that the labeling methods should be improved especially in regard to the validity verification of the label contents and also the manufacturers should make concerted efforts to improve and enhance the consumer's rights and interests for effectiveness and accuracy of the descriptive labels.

• The Research Journal of the Costume Culture
• /
• v.18 no.2
• /
• pp.277-289
• /
• 2010

The objective of this study is to develop naturalistic knit designs inspired by Yann Arthus-Bertrand's works. For this purpose, we examined the present style of naturalism and history of naturalism though literature research, and then developed designs. The results are as follows: First, as scientific realism originated from a philosophical concept was adopted in literature and other genres, its meanings have been altered and comprehensively expanded according to the genres of which the term is being used. Naturalism of the modern times carries strong message of ecology and environmental protection. Second, the modern naturalism in fashion is manifested in expressing the image of nature and plasticity, instead of a mere use of the natural materials. As the aspects of ecology become more significant, elements of retro, recycle, or grunge are additionally integrated in fashion. Third, Naturalism expressed in knitwear is similar with that of other clothing in terms of color and textile, however, silhouette in knitwear is unique in its general naturalness and flowing effects. Embroidery, knitting of Jacquard and Intarsia, or crochet is used to express forms of objects from nature. Visual effects regardless of the contents of yarn, and pattern effects after knitting by using yarn, have influences on the material. Forth, the eight knit designs in expressing naturalism presented in this study took a motif from the works of Yann Arthus-Bertrand. They were created by rendering rhythm of the landscape with emphasis on brown color. Contour and surface touch were expressed through yarn and the structure of knit.

• The Research Journal of the Costume Culture
• /
• v.11 no.5
• /
• pp.711-720
• /
• 2003

The purposes of the study were to categorize eroticism expressed in modern fashion and to find out any significant difference in erotic expressions among designer brands and fashion seasons. The research methods was a documentary analysis. The documentary materials were 180 photographs randomly selected from fashion photographs of 3 major designer brand collections, from 1995 S/S to 2000 A/W. The data were analyzed by contents analysis, frequency, crosstabs. Results were as follows; 1) The existence of erotic expressions in modern fashion was found in 107 (59.4%) out of 180 fashion photographs and the eroticism was one of the major themes in the later 1990's fashion. 2) The erotic expression in the modern fashion were categorized into 5 categories exposure, adhesion, transparency, exposure+adhesion, and adhesion+transparency. The major erotic expression was exposure which was followed by adhesion and transparency. 3) The degree of erotic expression were separated into 3 levels-strong, medium, weak. The erotic levels in the modern fashion ranged between medium and weak; medium level 43%, weak 42% and strong 15%. 4) The erotic expression and the degree of erotic expression showed differences according to three designer brands. Chanel brand used less erotic expression than Christian Dior or Givenchy. Christian Dior brand showed the tendency of strongest erotic level while the Chanel brand showed the weakest level. 5) The erotic expression and the degree of erotic expression showed differences according to fashion seasons. Spring and summer seasons used more erotic expression than autumn and winter. In spring and summer seasons, exposure and transparency were methods used more frequently for erotic expressions, while adhesion was stronger themes in autumn and winter seasons.

• The Research Journal of the Costume Culture
• /
• v.20 no.2
• /
• pp.195-207
• /
• 2012

In South Korea, the growth of online shopping malls that are overtaking traditional offline distributors in sales requires the latter to concentrate on developing a variety of contents amidst the ever-changing and competitive market environment. First of all, attention should be paid to information on fashion item materials. This study examined the current status of online shopping malls with a focus on their three different types-specialized malls, general malls, and open markets-and investigated consumers' hedonic shopping motives and influence on fashion materials in terms of purchasing behavior. In doing so, this study surveyed men and women in their 20s-30s residing in Seoul or its surrounding cities and used a total of 255 questionnaires for statistical analysis. The statistical software program SPSS 15.0 was used to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The study results showed that in general and specialized shopping malls, consumers granted greater reliability and importance to fashion materials when their interest in shopping or attention to fashion items/brands was high and when they wanted rare items. In open markets, the more interest consumers had in shopping and the more sensitive they were to fashion information, the more dependent they were on prices; in other words, prices were found to have a greater influence on their purchase decisions than the quality of fashion materials. The findings of this study would be useful to marketers and distributors who are trying to develop their marketing strategies based on fashion material information, according to the different types of online shopping malls.

• The Research Journal of the Costume Culture
• /
• v.19 no.1
• /
• pp.1-18
• /
• 2011

The purpose of this study is to prepare the base for the development of the high value clothing products with eco-friendly fabric which become the conversation topic recently. In order to collect data, a questionnaire was used. The subject of survey was the adult women in from their 20's to 50's. The survey areas were Gyungnam, Busan, Ulsan, and Daegu in Korea. The questions were formed with the results of a preliminary investigation and the contents selectively revised the measurement tools used to the previous studies. To analyze the collected data, $x^2$2-test, t-test, ANOVA were carried out with SPSS. In the result of difference analysis of the actual purchase conditions according to demographic variables, the purchase motives, the purchase items, and the purchase information showed the significant difference according to the demographic variables except monthly income, and the purchase place showed the significant difference to all the demographic variables. The results of difference analysis of post-purchase satisfaction according to the demographic variables and the purchase items were as follows, The post-purchase satisfaction in price showed the significant difference according to age and monthly income. The one in design showed the significant difference according to educational level and occupation. The one in fashion showed the significant difference according to marriage or non-marriage, age, educational level and occupation. The one in the wearing sensation showed the significant difference according to marriage or nonmarriage, age, educational level, occupation. The one in transformation showed the significant difference according to educational level, monthly income, purchase item. The one in laundry and management convenience showed the significant difference according to monthly income and purchase item. Finally, the one in pollution level showed the significant difference according to age, monthly income, occupation, and purchase item.

• The Research Journal of the Costume Culture
• /
• v.29 no.5
• /
• pp.706-718
• /
• 2021

The purpose of this study is to identify the relationship between experience marketing using makeup services and theme park users' satisfaction, loyalty, and revisit intention. This is because it can identify the usefulness of makeup services and provide implications for effective field marketing strategies. In order to achieve the purpose, 668 users of the theme park were surveyed after convenience screening as research participants. The main theme was the makeup service for visitors to Lotte world, Everland, and Hapcheon Ghost theme park. this study reviewed previous studies and applied them to the makeup service. Based on this, the research model and the hypothesis were established, and as part of the empirical research, the hypothesis was verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The summary of the research results based on empirical analysis is as follows. First, as a result of analyzing experience marketing using makeup services has a positive impact on the satisfaction of customers using theme parks. Second, experience marketing using makeup services has a positive effect on customer loyalty. Third, experience marketing using makeup services has a positive effect on intention to return. Fourth, satisfaction and loyalty were found to affect the intention to return. Based on this research, we hope that the makeup service as experiential marketing can be effectively applied in various fields, and that the research can be used as basic data to make the makeup service into the representative cultural contents marketing.