• Industrial Engineering and Management Systems
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• 제11권1호
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• pp.30-38
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• 2012

This paper discusses a clearance pricing on daily perishable products considering a reference price of consumers. The daily perishable products are sometimes sold at a discount price before closing time to stimulate demand when the number of unsold products is more than initially envisioned. The discount pricing results both in an increase of the revenue of the day and in a decrease of the disposal cost. The discounting, however, also declines a reference price of consumers which is a mental price and serves as an anchor price to judge if a current sales price is loss or gain for the consumers. An excess discounting decreases the demand for the products sold at a regular price in the future and diminishes long-term profit. This study conducts a mathematical analysis on the clearance pricing problem for a single period with stochastic variations both on demand and on the inventory level at clearance time. The expected profit function especially depends on the response of consumers to the clearing price against their reference prices. A procedure is proposed to derive an optimal clearance price when consumers are loss-neutral. A sufficient condition is shown to obtain an optimal price for loss-averse and loss-seeking consumers by an analogous procedure.

• 산업경영시스템학회지
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• 제39권3호
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• pp.47-55
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• 2016

The proliferation of the Internet and related technologies has led to a new form of distribution channels, namely online retailers. The conventional offline and the new online retailers have different transaction costs perceived by the consumers in the following perspectives: the accessibility to the product information, the traffic cost and the opportunity cost for the time to visit the store, the delivery time and the possibility of 'touch and feel' to test the quality of the product. In particular, the online retailers have lower distribution cost structure in that they do not have physical stores, which results in lower selling price. Thus they continuously offer price competition against offline retailers using the lower selling cost as competitive weapon. Moreover the emergence of the social commerce is likely to intensify the competition between the online and offline retailers. To survive in this fierce competition, the offline retailers are trying to defend their business interests by sticking to offline transaction in anticipation of increased customer loyalty, customer's preference for 'touch and feel' style shopping, and others. Despite of these efforts, customers who touch and feel a product in an offline store but purchase the product through an online retailer are increasing. To protect such customers, recently, some of the offline retailers began to provide the mobile discount service (MDS) which enables the offline customers to purchase a product at a discounted price through the mobile applications. In business competitions, the price discount strategy is usually considered to secure more market share at the cost of lower profit. In this study, however, we analyze the effect of MDS as a weapon for securing more profit. To do this, we set up a game model between the online and offline retailers which incorporates the effect of the MDS. By numerically analyzing the Nash equilibrium of the game, some managerial implications for using the MDS for more profit are discussed.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.142-146
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• 2006

This paper considers a SCM issue concerned with an integrated problem of inventory control and dynamic pricing strategies when demands are price and time dependent. The associated price markdowns are conducted for inventory control in a two-layer market consisting of retailer and outlet as in fashion apparel market. The objective function consists of revenue terms (sales revenue and salvage value) and purchasing cost term. Specifically, decisions on price markdowns and order quantity are made to maximize total profit in the supply chain so as to have zero inventory level at the end of the sales horizon. To solve the proposed problem, a gradient method is applied, which shows an optimal decision on both the initial inventory level and the discount pricing policy. Sensitivity analysis is conducted on the demand parameters and the final comments on the practical use of the proposed model are presented.

• 조명전기설비학회논문지
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• 제25권11호
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• pp.39-49
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• 2011

Smart Grid has two main objectives on both supply and demand aspects which are to distribute the renewable energy sources on supply side and to develop realtime price responses on demand side. Renewable energy does not consume fossil fuels, therefore it improves the eco-friendliness and saves the cost of power system operation at the same time. Demand response increases the flexibility of the power system by mitigating the fluctuation from renewable energies, and reduces the capacity investment cost by shedding the peak load to off-peak periods. Currently Smart Grid technologies mainly focus on energy monitoring and display services but it has been proved that enabling technologies can induce the higher demand responses through many pilot projects in USA. On this context, this paper provides a price responsive algorithm for HEMS (home energy management system) on the real time pricing environment. This paper identifies the demand response as a core function of HEMS and classifies the demand into 3 categories of fixed, transferable, and realtime responsive loads which are coordinated and operated for the utility maximization or cost minimization with the optimal usage combination of three kinds of demand.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2002년도 추계학술대회 논문집 전력기술부문
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• pp.372-374
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• 2002

The Optimal Power Flow(OPF) is the optimization model that has different constraints and the specified objective function, which is very useful tool for efficient system and market operation in the competitive electricity market. The existed OPF models focus on the minimization of generation fuel cost under informed demand values at each bus Recently, the studies of OPF model with demand function considering the response behavior of customers in the deregulated electricity market have been executed. This paper implements the OPF model using demand function with specified price elasticity, and provides the analysis of related results.

• 대한산업공학회지
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• 제31권4호
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• pp.277-288
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• 2005

The proliferation of the internet technologies and applications has intensified business activities on the Internet. This study considered the price competition between two shopping channels, one on-line seller and the other traditional off-line retailer. Based on the Hotelling's linear market model, we derive the Nash and Stackelberg equilibria as a function of the cost parameters which represent the characteristics of the online and off-line channels. By analyzing the equilibrium solutions, the following significant findings were obtained. First, pricing by Stackelberg equilibrium always outperformed that of Nash equilibrium. However the value of the cost parameters played a crucial role in determining both channels' preferred position (price leader or follower). Second, the online seller could benefit more in terms of profit by lowering its efficiency when its efficiency belongs to a certain interval. Third, when the online seller's efficiency is low, lowering its delivery cost has no contribution to its profit. To benefit more from lowering its delivery cost, increasing its channel efficiency to a certain level should be preceded.

• Industrial Engineering and Management Systems
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• 제9권3호
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• pp.204-214
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• 2010

A manufacturing/remanufacturing system is investigated with the consideration of required minimum quality of end-of-used products. A constant demand is satisfied by remanufacturing end-of-used products and manufacturing raw materials outsourced from outside. It is assumed in this system that the buyback price and remanufacturing cost are related to the different quality level of end-of-used products. For remanufacturing, only the used products that satisfy a required minimum quality level will be recycled. Thus, the returning rate is a function of the required minimum quality level. Functions of returning rate, buyback price and remanufacturing cost, which are closely connected to the quality level of end-of-used products, are investigated here. Treating the required minimum quality level of end-of-used products, the length of a cycle, the number of manufacturing lots and remanufacturing lots in a cycle as decision variables, the mathematical models with the objective of minimizing the average total cost are constructed. Through construction of a solution process based on Tabu Search algorithm and calculating examples, the validity of the models is illustrated.

• International Journal of Advanced Culture Technology
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• 제8권2호
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• pp.270-276
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• 2020

In this paper, we analyze the buyer's joint pricing and lot-sizing model in a two-stage supply chain consisting of the supplier, the buyer and the customer. It is assumed that the supplier will permit a certain fixed period for settling the amount the buyer owes to him for the items supplied in order to stimulate the demand for the product. Generally, credit transactions would have a positive effect to the buyer. The availability of credit transactions from the supplier effectively reduces the cost of holding stocks for the buyer and therefore, the buyer has a lot of price options to choose his sales price for a customer in anticipation of increased the customer's demand and, as a result, it will appear to increase the buyer's inventory levels. On the other hand, in the case of decaying products in which their utility decay over time, the decaying rate with time may be expected to reduce inventory levels. In this regard, we need to analyze how much the length of credit period and the decaying rate affect the buyer's pricing and lot-sizing policy. For the analysis, we consider the situation where the customer's demand is represented as a linearly decreasing function of the buyer's sales price. From this perspective, we formulate the buyer's annual net profit and analyze the effect of the length of credit period and decaying rate of the product on the buyer's inventory policy numerically.

• 한국산학기술학회논문지
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• 제22권1호
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• pp.313-320
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• 2021

본 연구는 경남 밀양 깻잎 농업의 수급 및 가격 모형을 개발하고 정책 실험을 통해 밀양 깻잎 생산 농가의 총 소득을 극대화하는 적정 생산 규모를 전망한다. 분석 자료는 밀양 깻잎 농업의 총 소득과 관련된 22개년 시계열 자료(1996~2017년)가 이용되었다. 분석 방법은 수요 함수와 평균 비용 함수 추정을 통하여 적정 생산량과 가격을 산출하고 이를 통해 적정 소득을 도출하였다. 또한, 시나리오 분석을 통하여 2030년까지 예상되는 밀양 깻잎 최적 생산량과 이에 해당하는 판매 가격, 총 수입, 총 비용, 총 소득을 전망하였다. 밀양 깻잎 생산 농가 전체를 대상으로 총 소득을 극대화하기 위해서는 2017년에 7천 톤 규모인 밀양 깻잎 생산량을 2030년까지 10~12.5천 톤으로 증가시킬 필요가 있다. 이 경우 밀양 깻잎 농업에 귀속되는 총 소득은 133~213억 원 수준으로 전망된다. 앞으로 밀양 깻잎 생산자 단체는 본 연구에서 제시한 적정 생산 규모를 유지하여 농가에게 귀속하는 총 소득을 증대시키도록 노력해야 할 것이다.

• 대한산업공학회지
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• 제6권1호
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• pp.9-15
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• 1980

By the mid 1960's the rate of productivity growth in the manufacturing industries of the United States reached the lowest level ever recorded in the American economy. As a result the cost-offsetting operations that had been a century-long part of cost minimizing became less feasible. U.S. manufacturing firins apparently embarked on a pattern of a cost pass-along management. Accounting for price variation as a function of a shift from cost minimizing to cost pass-along is the main subject of this investigation. An econometric model of the inflation process is presented which indicates a clear shift in the modal behavior of manufacturing industries from cost minimizing (1948-1964) to cost pass-along (1965-1975). The latter behavior, initially triggered by the drag of resource diversion on the productivity growth process, undermines the pressure toward productive efficiency that is at the core of industrial engineering, and at the center of U.S. industry's ability to remain competitive.