• 제목/요약/키워드: corporation image

검색결과 331건 처리시간 0.029초

구매속성에 따른 기업의 사회적 책임활동이 소비자의 식품 구매의도에 미치는 영향 (Effects of Corporate Social Responsibility (CSR) on Consumers' Food Purchasing Intention according to Purchasing Attributes)

  • 박정수;심기현
    • 한국식품영양학회지
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    • 제27권5호
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    • pp.859-871
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    • 2014
  • This study investigated the effects that corporate social responsibility (CSR) had on the credibility and image of a food corporation by analyzing the purchasing intention and food purchases of consumers. This analysis was undertaken in an attempt to establish a marketing strategy that meets consumer demands, and the results showed that all CSR activities undertaken by the food corporation had a positive effect on the reliability and image of the corporation and on consumers' purchase intention. The results indicate that the ethical aspect of the CSR activities had the greatest effect while their charitable aspect had the least effect on the reliability and purchase intention of the customers regarding the food corporation. Thus, it appears that establishing of suitable ethical doctrines and guidelines for corporate management by food corporation is effective in emphasizing the ethical aspects of their policies through transparent management by means of fair trade.

대학운영병원과 기업운영병원에 대한 이미지 비교 (A Study on Image Difference between University Hospitals and Corporation Hospitals)

  • 이해종;진기남;정희정
    • Journal of Preventive Medicine and Public Health
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    • 제28권4호
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    • pp.885-897
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    • 1995
  • The objectives of this research are 1) to access different images held by three consumer groups (patients in university hospital, patients in corporation hospital, persons who are not currently visiting hospitals) on two types of hospitals(university hospitals and corporation hospitals), and 2) to investigate the personal factors affecting images of two types of hospitals. The data for this analysis were collected by questionnaire survey. A total of 403 interviews were conducted. Of these cases, 43 percent are male and 57 percent are female. The major statistical methods used for the analysis are paired t-test, factor analysis and multiple regression. The three consumer groups show a consensus that corporation hospitals are better than university hospitals in some aspects, such as kindness, facilities, and equipments. However, these groups disagree in certain images on two types of hospitals, such as popularity, credibility, and readiness for emergency. The images on two types of hospitals are varied by the respondents' sociodemographic characteristics such as age, sex, and by the type of hospital they are currently visiting.

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클라우드 기반 지리공간정보를 활용한 작전상황 혼합현실 가시화 시스템 설계 (Design of Mixed Reality Visualization System for Operational Situation Using Cloud-based Geospatial Information)

  • 장영찬;박재일;조은지;곽송연;신상헌
    • 한국군사과학기술학회지
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    • 제27권1호
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    • pp.60-69
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    • 2024
  • The importance of geospatial information is increasingly highlighted in the defense domain. Accurate and up-to-date geospatial data is essential for situational awareness, target analysis, and mission planning in millitary operations. The use of high-resolution geospatial data in military operations requires large storage and fast image processing capabilities. Efficient image processing is required for tasks such as extracting useful information from satellite images and creating 3D terrain for mission planning, In this paper, we designed a cloud-based operational situation mixed reality visualization system that utilizes large-scale geospatial information distributed processed on a cloud server based on the container orchestration platform Kubernetes. We implemented a prototype and confirmed the suitability of the design.

공중관측용 몸체고정형 영상센서의 프레임촬영에 대한 기하학적 분석 방법 (A Geometric Analysis of Frame Photography Using a Body-Fixed Image Sensor for Aerial Observation)

  • 이영기;정진홍
    • 한국군사과학기술학회지
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    • 제22권5호
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    • pp.590-598
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    • 2019
  • Aerial photographs taken by an image sensor fixed on a flight body, e.g. without a gimbal, are generally distorted according to its attitude, altitude and angle of view in flight. This can result in a significant difficulty of analyzing geometric information which should be integrated for numerous still frames. In this study, a simulation method of observation performance that uses geometric relationships between navigation data and image data is suggested, and this method is shown to be very useful for easily examining the integrated information such as the total range of photography, the time of target acquisition, etc.

53.1 Low power and low EMI display technologies based on the total image systematic approach

  • Okumura, Haruhiko;Baba, Masahiro;Takagi, Ayako;Sasaki, Hisashi;Matsuba, Mitsunori
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2009년도 9th International Meeting on Information Display
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    • pp.1081-1085
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    • 2009
  • We have already developed EMI reducing techniques using lossless compression by vertically differential EMI suppression method (VDE[1]). It applies lossless modulo reduction and data bit mapping optimization for low voltage differential signaling (LVDS) transmission lines, that reduces the probability of transient bit and EMI by 12 dB [6][7]. We also improved and optimized the VDE for low power LCD interface. With this modified VDE algorithm[8], the developed FPGA was measured the reduction of the power consumption of LCD circuit by more than 15 % compared to the conventional methods in the case of 14-in LCD with SXGA resolution. The VDE algorithm is based on the total image systematic approach. In the VDE method, the present image signals are subtracted for the 1H delayed image signals and transferred to a column driver through a PCB. As the vertical correlations for image signals are very high, we expected that most of the vertically subtracted image signals remain 0 level and transient cycles become very long. As a result, the power consumption and EMI are extremely reduced for the transferred image signals on a PCB. In this paper, we discussed our proposed method by emphasizing the fact that systematic approach are important based on not only display point of view but also total system point of view.

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유머효과가 기업이미지에 미치는 영향에 관한 연구 - 광고에서의 유머효과를 중심으로 - (The Influence of Humor Effects for the Corporate Image)

  • 박영원
    • 디자인학연구
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    • 제11권3호
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    • pp.101-110
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    • 1998
  • 제품판매를 촉진하고 기업이윤의 극대화를 모색하는 기업논리로만 좋은 기업이미지를 형성하는 것은 불가능하다. 좋은 기업이미지 형성을 위하여 형성하는 것은 불가능하다. 좋은 기업이미지 형성을 위하여 기업활동을 통하여 효과적인 마케팅 이미지를 형성해야 하고 올바른 사회적 행동을 통하여 바람직한 사회적 이미지를 형성해야 하며, 문화적예술에 대한 투자, 보건, 교육, 사회적 복지프로그램등에 지원활동으로 사회적 신뢰를 획득해야 한다. 기업은 의도한 바대로의 기업이 미지를 대중들이 가질 수 있게 노력하지만 대중은 여러 정보들을 토대로 주관적으로 기업이미지를 지니게 된다. 기업이미지 형성 자체가 대중의 이성적이기 보다는 감성적인 주관에 의한 것이므로 감성적 접근과 감정적 설듯이 더욱 효과적인 요소가 된다. 유머효과는 기존의 연구를 통해 주의집중, 기억, 설득의 매우 강력한 수단이 된다는 것은 입증된 바 있다. 현대의 가장 인기잇는 광고의 대부분이 유머광고이고, 설문을 통하여 20대 대학생의 절대다수가 유머광고를 선호하고 있고 좋은 기업이미지를 위하여 유머러스한 제품광고를 통한 기업이미지 제고효과, 기업이미지 광고에 유머효과의 사용 그리고 기타 커뮤니케이션 활동에 유머효과를 사용하는 것에 대다수가 긍정적인 의견을 가지고 있다는 것을 확인할 수 있었다. 좋은 기업이미지 형성을 위해 유머효과는 친근함을 유도해 내고, 광고의 역기능적인 면을 최소화하고 정신적 즐거움을 주면서 설득효과를 가진다. 유머효과는 기업실체를 반영한 좋은 기업이미지 형성에 효과적일 뿐만 아니라 광고 커뮤니케이션의 아이디어 개발 근처로 활용할 수 잇다. 유머를 웃음을 유발하는 단순한 수단이라기 보다 인간에 대한 깊은 관조와 이해를 바탕으로한 휴머니즘의 또다른 표현이라고 본다면 바람직한 기업이미지와 연관한 연구는 의미가 있다고 할 수 있다.

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Local Dimming Technique for High Dynamic Range LCD by White LED Backlight with New Control Algorithm

  • Huang, K.T.;Lee, Boris;Tsai, C.W.;Wu, C.C.;Cheng, C.F.;Chao, Andy;Yu, C.H.
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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    • pp.143-146
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    • 2008
  • Dynamic range of LCD panel can be dramatically improved by adaptive dimming technique. Adaptive control of LED backlight by input signal can reduce the light leakage of LCD panel and achieve high contrast ratio. An algorithm is proposed to distinguish the input signal and get proper luminance level. For lower cost of LCD panel, white light LED is used to accomplish 2D dimming and get better image performance of LCD.

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분자 세포 유전학 기법에 응용되는 영상 처리 기술 (Image Analysis Algorithms for Comparative Genomic Hybridization)

  • 김대석;유진성;이진우;김종원;문신용;최영민
    • 대한의용생체공학회:학술대회논문집
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    • 대한의용생체공학회 1998년도 추계학술대회
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    • pp.66-69
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    • 1998
  • Comparative Genomic Hybridization (CGH)은 세포 내 특정 DNA 서열 이상을 염색체상에 보여주는 중요한 분자 세포 유전학 기법이다. CGH 기법에서는 세포 분열 중기의 염색체에서 준비한 형광 비율 영상의 정량적 분석을 위해서 Digital 영상 처리 기술이 쓰여야 한다. 본 논문에서는 최근 연구 개발된 영상 처리 algorithm들이 어떻게 CGH 기법에 쓰이는 지를 소개하려 한다. 각 염색체의 형광 비율 profile를 평균하기 위해, 염색체 영상의 이원화, 염색체 영상 뼈대 변환(skeletonization), 뼈대 정보의 변수화와 영상 명암의 재추출을 통한 굽은 염색체 영상 펴기 등이 언구되었다. 개발된 algorithm 들은 바이오메드랩 사의 ChIPS 핵형 정렬 시스템에 구현했다.

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Preventing Method against the Occurrence of a Corona between a Dead End clamp and a Porcelain Insulator Used in 154kV Substation

  • Han, Woon-Ki;Choi, Jong-Soo;Lee, Jun;Kim, Jae-Chul
    • International Journal of Safety
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    • 제6권2호
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    • pp.22-26
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    • 2007
  • An episode of corona is a heterogeneity-caused electric discharge that occurs when electric fields are formed layer on layer and concentrated on an electrode. Electric wires built at the tip of 154kV private facilities use dead end clamp spawns corona from homogeneity caused by field concentration. Corona induces power loss, noise, insulator failure and more. In this research, we've studied the characteristics of coronas that take place in porcelain insulators and terminal electric wires of supporting hard wares (dead end clamp) that are set up as spares in the 154kV private facilities use hydroelectricity installations to support electric wires. Corona, which cannot be identified by regular methods, was measured utilizing UV image camera. As the result of measuring corona via UV image camera, we've confirmed that the depletion of insulators was accelerated following the wire end treatment method and validated the stress intensity of insulators at various lengths of bare wires caused by electric fields via FEMLAB. We have also proposed a new model for relieving homogeneity-caused field concentration, and after analyzing the proposed model via FEMLAB, we've confirmed that the concentration of field distribution was indeed reduced. Such results are exploited in installation of private facilities use equipments, maintenance of insulators and hard wares as well as safety enhancement, and are anticipated to be effectively utilized in corona prevention measures.