• Title/Summary/Keyword: corporate trust

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Improvement of Cloud Service Quality and Performance Management System (클라우드 서비스 품질·성능 관리체계의 개선방안)

  • Kim, Nam Ju;Ham, Jae Chun;Seo, Kwang-Kyu
    • Journal of the Semiconductor & Display Technology
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    • v.20 no.4
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    • pp.83-88
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    • 2021
  • Cloud services have become the core infrastructure of the digital economy as a basis for collecting, storing, and processing large amounts of data to trigger artificial intelligence-based services and industrial innovation. Recently, cloud services have been spotlighted as a means of responding to corporate crises and changes in the work environment in a national disaster caused by COVID-19. While the cloud is attracting attention, the speed of adoption and diffusion of cloud services is not being actively carried out due to the lack of trust among users and uncertainty about security, performance, and cost. This study compares and analyzes the "Cloud Service Quality and Performance Management System" and the "Cloud Service Certification System" and suggests complementary points and improvement measures for the cloud service quality and performance management system.

Analysis of AI Content Detector Tools

  • Yo-Seob Lee;Phil-Joo Moon
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.154-163
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    • 2023
  • With the rapid development of AI technology, ChatGPT and other AI content creation tools are becoming common, and users are becoming curious and adopting them. These tools, unlike search engines, generate results based on user prompts, which puts them at risk of inaccuracy or plagiarism. This allows unethical users to create inappropriate content and poses greater educational and corporate data security concerns. AI content detection is needed and AI-generated text needs to be identified to address misinformation and trust issues. Along with the positive use of AI tools, monitoring and regulation of their ethical use is essential. When detecting content created by AI with an AI content detection tool, it can be used efficiently by using the appropriate tool depending on the usage environment and purpose. In this paper, we collect data on AI content detection tools and compare and analyze the functions and characteristics of AI content detection tools to help meet these needs.

Developing a Scale for Measuring the Corporate Social Responsibility Activities of Korea Corporation: Focusing on the Consumers' Awareness (한국형 기업의 사회적 책임활동 측정을 위한 척도 개발 연구: 소비자 인식을 중심으로)

  • Park, Jongchul;Kim, Kyungjin;Lee, Hanjoon
    • Asia Marketing Journal
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    • v.12 no.2
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    • pp.27-52
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    • 2010
  • It is not new that today's business organizations are expected to exhibit ethical and moral management and to carry out social responsibility as a good corporate citizen. Since South Korea emerged as a newly industrialized country during the 1980s, Korean corporations have become active in carrying out their social responsibility as a good corporate citizen to society. In spite of the short history of corporate social responsibility, Korean companies have actively participated in corporate philanthropy. Corporations' significant donations to various social causes, no-lay-off policies, corporate volunteerism and green marketing are evidences of their commitment to corporate citizenship. Corporate social responsibility is now an essential management practice whereby corporation can strengthen its sustainable value creation processes by enhancing the trust assets underlying the relationships between the business and the stakeholders. Much of the conceptual work in the area of corporate social responsibility(CSR) has originated from researches conducted in the management field. Carroll(1979) proposed that corporations have four types of social responsibilities: economic, legal, ethical and philanthropic responsibility. Most past research has investigated CSR and its impact on consumers' attitudes toward the corporations and corporate performances. Although there exists a large body of literature on how consumers perceive and respond to CSR, the majority of past studies were conducted in the United States. The stability and applicability of past findings need to be tested across different national/cultural settings, especially since corporate social responsibility is a reflection of implicit conformation with the expectations and criticism that society may have toward a corporation(Matten and Moon, 2004). In this study, we explored whether people in Korea perceive CSR of Korean corporations in the same four dimensions as done in the United States and what were the measurement items tapping each of these four dimensions. In order to investigate the dimensions of CSR and the measurement items for CSR perceived by Korean people, nine focus group interviews were conducted with several stakeholder groups(two with undergraduate students, two with graduate students, three with general consumers, and two with NGO groups). Scripts from the interviews revealed that the Korean stakeholders perceived four types of CSR which are the same as those proposed by Carroll(1979). However we found CSR issues unique to Korean corporations. For example for the economic responsibility, Korean people mentioned that the corporation needed to contribute to the economic development of the country by generating corporate profits. For the legal responsibility, Koreans included the "corporation need to follow the consumer protection law." For the ethical responsibility, they considered that the corporation needed to not promote false advertisement. In addition, Koreans thought that an ethical company should do transparent management. For the philanthropic responsibility, people in Korea thought that a corporation needed to return parts of its profits to the society for the betterment of society. The 28 items were developed based on the results of the nine focus group interviews, while considering the scale developed by Maignan and Ferrell(2001). Following the procedure proposed by Churchill(1979), we started by developing an item poll consisting of 28 items and purified the initial pool of items through exploratory, confirmatory factor analyses. 176 samples were sued for this analysis. Confirmatory factor analysis was performed on the 28 items in order to verify the underlying four factor structure. Study 1 provided new measurement items for tapping the Korean CSR dimensions, which can be useful for the future studies exploring the effects of CSR on Korean consumers' attitudes toward the corporations and corporate performances. And we found the CSR scale(17 items) has good reliability, discriminant validity and nomological validity. Economic Responsibility: "XYZ company continuously improves the quality of our products", "XYZ company has a procedure in place to respond to customer complaint", "XYZ company contributes to the economic development of our country by generating profits", "XYZ company is eager to hire people". Legal Responsibility: "XYZ company's products meet legal standards", "XYZ company seeks to comply with all laws regulating hiring and employee benefits", "XYZ company honors contractual obligations to its suppliers", "XYZ company's managers try to comply with the law related to the business operation". Ethical Responsibility: "XYZ company has a comprehensive code of conduct", "XYZ company does not promote a false or misleading advertisement", "XYZ company seems to conduct a transparent business", "XYZ company does a fair business with its suppliers or sub-contractors". Philanthropic Responsibility: "XYZ company encourages partnerships with local businesses and schools", "XYZ company supports sports and cultural activities", "XYZ company gives adequate contributions to charities considering its business size", "XYZ company encourages employees to support our community". Study 2 was condusted for comprehensive validity. 655 samples were used for this anlysis. Collected samples were tested by factor analysis and Crnbach's Alpha coefficiednts and were found to be satisfactory in terms of validity and reliability. Furthermore, fitness of the measurement model was tested by using conformatory factor analysis. χ2=880.73(df=160), GFI=0.891, AGFI=0.854, NFI=0.908, NNFI=0.913, RMR=0.059, RMESA=0.070. We hope that CSR scale could greatly facilitate research on Corporate social resposibility, it is by no means the final answer.

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Relationship between the quality of employee enthusiasm and relationship with organizational support of hospitality industry employees (환대산업 종사원의 조직지원이 종사원열정과 관계의 질간의 영향 관계)

  • Seo, Gyeong-Do
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.117-124
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    • 2021
  • This study seeks to understand the inter-relationship between employee enthusiasm, trust, immersion and satisfaction of employees working at a hospitality company based in Gwangju Metropolitan City. The purpose of this study is to examine the human resources management of workers in the hospitality industry by grasping the current situation of employees working in the service enterprise. As a result, corporate organizational support in the hospitality industry has a significant impact on the enthusiasm of employees. The enthusiasm of the employee is shown to be trusting, immersing, and satisfying in the work of the employee in the hospitality company, which can be seen as an organization, showing that the employee's passion plays a positive role in trust, immersion and satisfaction. As the employee's enthusiasm is reflected in the quality of the service product as a result, it can be regarded as the quality of the relationship that the employee is responsible for or positive feelings about the company in which he or she is in charge. Personnel management measures are required to strengthen pride and desire to achieve work so that employees can exercise their passion to feel trust, immersion, and satisfaction in their businesses and work. Therefore, it is necessary to provide tangible and intangible organizational support and introduce and implement personnel-related programs to enhance work pride and desire to achieve.

A consumer awareness of the difference study on the corporate social responsibility activities : Focusing on Authenticity (기업의 사회 공헌 활동 인식에 대한 소비자 인식 차이 연구 : 진정성을 중심으로)

  • Lee, Jong-Ho;Yun, Dae-Hong;Kang, Yeol-Woo;Kim, Ji-Hyun
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.59-81
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    • 2013
  • Nowadays, social responsibility activities's influence on company's production activity is expanding and corporate social responsibility as sustainability is mandatory. Unlike the past that few companies did social responsibility activity, it is hard to find differences in present that lots of companies are doing social responsibility activity. This research divides social group and corporate group according to the consumer's recognition about company's social responsibility activity and affect-relation of consumer's recognition is confirmed based on the level of authenticity when company does social responsibility activity. As a result, this research states that company's social responsibility activity will make conclusive responsibility on increasing consumer's trust on the company by letting consumers recognize that company's social responsibility activity whiling achieving its seeking goal is not for company's profit, but is sincere action toward social, which means it is the responsibility activity including authenticity.

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A Study on the Influence of Management Performance on Human Solidarity of CEOs in Daejeon Area (대전지역 최고 경영자의 인적결속이 경영성과에 미치는 영향연구)

  • Lee, Yoon-koo;Hyun, Byung-hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.10
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    • pp.183-193
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    • 2018
  • The purpose of this study was to assess the implications for Daejeon's business management by analyzing the impact on the management performance of human solidarity among CEOs of small and medium venture companies in Daejeon. From 20th March to 20th May 2018, 212 questionnaires were collected from CEOs of small and medium-sized venture companies in Daejeon for this study and verified using the SPSS statistics Analysis Program. As a result, the study confirmed that the "work" and "school" connection factors have positive effects on securing government projects, improving business management, acquiring the necessary information for business growth, and securing competitiveness in 4th industrial revolution era. On the other hand, the "Region or Kin-group" connection factor does not affect the management performance. The following implications were derived fromthese studies on sustainable growth and development of business in Daejeon. First, it requires a higher level of the CEO solidarity. Second, efforts aimed at building mutual trust among CEOs in Daejeon are needed to develop close relationships and strong connections. Third, each operating association established in Daejeon needs to develop various programs for building relationships among CEOs and operate programs to increase the chances of contact.

The Determinants of Digital Trust of Senior Consumers in the Era of Digital Transformation (디지털 트랜스포메이션 시대, 시니어 소비자의 디지털 소비여건 신뢰 형성 요인 연구)

  • Mina Jun;Miyea Kim;Jeongsoo Han
    • Knowledge Management Research
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    • v.23 no.4
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    • pp.91-112
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    • 2022
  • In order to improve the quality of consumption in senior generation, it is necessary to build trust in the digital consumption environment. However, there are limitations from previous researches on consumption in the digital environment that has mainly focused on Millennial and Z generations. Therefore, this study aims to examine the antecedents of digital consumption trust and to explore the market segments of senior generation created by the dynamics of these antecedents. In addition, in order to provide practical implications, we investigate the difference in the level of perceived digital consumption trust using segmentation. This study, therefore, used 2021 Korea's consumer life index data conducted by the Korea Consumer Agency for general consumers, and only consumer data of 60s and older are extracted for the analysis. As a result, we confirm from the main results that the three antecedents, consumer competency, perceived corporate responsibility, and local community's problem-solving environment, are significant in building the digital consumption trust in the senior generation. It is academically significant in this aspect to look at approaches to improve senior customers' trust in digital consumption circumstances by dividing generations because generations exhibit varying levels of understanding of online consumption or digital consumption conditions. It is academically significant in this aspect to look at approaches to improve senior customers' trust in digital consumption circumstances by dividing generations because generations exhibit varying levels of understanding of online consumption or digital consumption conditions. Additionally, it is proposed as a practical implication that it should be managed so that significant improvements of customers, businesses, and regional public institutions are developed in order to allow the senior consumers to prepare trusted digital consumption circumstances.

The Effects of Output Sector Munificence and Dynamism on Distribution Channel Performances: Moderating Effects of Integration (수요부문 풍요성과 동태성이 유통경로 성과에 미치는 영향: 수직적 통합의 조절효과)

  • Kim, Sang-Deok;Oh, Se-Jo
    • Journal of Distribution Research
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    • v.11 no.1
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    • pp.1-20
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    • 2006
  • In these days of severe changes in the environment and economic slump, it is indispensable for firms to cope with the environment effectively. This study is an attempt to investigate the mechanisms through which output sector munificence and dynamism affect distribution channel performances, such as, satisfaction, trust, and commitment. Especially, this study focus on moderating effects on distribution channel integration that has not been investigated in the past. For the purpose of empirical testing, 70 corporate channels, 120 contractual channels, and 100 conventional marketing channels have been selected and analyzed. According to the result from moderated regression analysis, munificence strengthens distribution channel performances, while dynamism weakens them. And integration reinforces the effects.

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Long-Term Relationship Strategies Between Retailer and Suppliers for the Effective Supply Chain Management: Retailer Perspectives toward Food Manufacturers (제조업체와 유통업체간의 장기적 협력관계 구축을 통한 공급사슬관리 방안 : 식품제조업을 대상으로 한 소매업체 관점)

  • Kim Chul-Min;Rho Seung-Hyeok;Cho Kwang-Haeng
    • Journal of Korea Technology Innovation Society
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    • v.8 no.spc1
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    • pp.360-390
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    • 2005
  • The paradigm of the corporate innovations has been changed from the intra-company innovations to the inter-company innovations. A prevalent approach to the inter-company innovations is the supply chain management. Three key words of the core concept of supply chain management are the long-term relationship, resource integration, and value creation. Specifically, it means that the supply chain management aims to make value creation through the resource integration for the supply chain entities, based on the long-term relationship between buyers and sellers. To make more effective long-term relationship among the supply chain entities, it is very important for the supply chain entities to analyze followings: i) What variables can influence the long-term relationship, ii) How these variables can influence to the long-term relationship. However, previous researches mostly deals the long-term relationship in the marketing area in fragment, and thus few research efforts have been done for the development of conceptual model using supply chain management theories. In contrast to previous studies, our research tried to develop and examine the integrative research model by introducing both the marketing theories and the supply chain management theories, and thus related hypotheses are derived. A multiple regression analysis was performed to examine the influence of the antecedents of the long-term relationship, for the 87 retailers of grocery supply chains. The empirical results confirm that cultural similarity, reputation, interdependency, and trust positively influence long-term relationship (i.e., partnership orientation and partnership symmetry). And results also confirm that the supply implementation factors such as organization integration, information system integration, and process integration playa moderating role between antecedents and long-term relationship. These findings suggest that companies should perceive the importance of managing the process, organization, information system integration in the long-term relationship implementation process as well as the factors such as cultural similarity, reputation, interdependency, and trust in the long-term relationship establishment process.

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Innovation System of a Theme Park: A Case Study of Everland in Yongin, Korea (테마파크 에버랜드의 혁신시스템)

  • 최정수
    • Journal of the Economic Geographical Society of Korea
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    • v.5 no.2
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    • pp.277-291
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    • 2002
  • The purpose of this study is to analyze the characteristics of the innovation system of a theme park, and to suggest the development strategies of a theme park through looking at Everland in Yongin, Korea. Everland had relatively the strong networks with in-house, customers, and suppliers, while it had the weak networks with competitors and universities. The innovation information network is constructed among in-house innovation actors; while, the level of interactive learning is low. So the innovation barriers exist; namely, the insufficiency of information exchange, the lack of roles of intermediate organizations, and the gap of R&D and practices. The cooperation and trust should be accumulated to overcome the barriers of innovations. Therefore, Everland should strengthen the networks with in-house innovation actors, and diffuse the cooperation and trust outwards. To maximize the synergies, Everland should construct the networks of innovation actors in a region (Regional Innovation System). To construct Regional Innovation System, first, Everland should construct the close and horizontal cooperation relationship with related firms, and intensify the innovation capacity through learning by interacting. Second, Everland should diffuse the principle of win-win through cooperation and competition.

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