• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.33-38
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• 2022

Gyeongsangnam-do needed an employment stability response policy to induce re-employment of job seekers who retired due to large-scale unemployment and job instability following the employment crisis, and stable settlement and long-term employment after new employment.This study is to confirm the effective corporate support policy as an employment promotion strategy through new recruitment of the employment crisis in Gyeongsangnam-do. A total of 380 companies in Gyeongsangnam-do were targeted for the survey through online surveys and in-person surveys. As a result of the study, as a measure to improve working conditions through financial support for long-term employment stability, first, support for youth-middle-age asset formation of SME workers is required, and second, support for old-age income guarantee for SME workers was proposed. Third, direct corporate subsidies are continuously needed for job promotion and job stability of Gyeongsangnam-do companies.

• Journal of Fashion Business
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• v.15 no.1
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• pp.158-170
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• 2011

The purpose of this study was to examine how recently fashion corporate did use SNS applications for their product promotion strategies as case studies, and to provide what kinds of SNS marketing strategies would be developed for fashion corporate. Specifically, this study was focused on Twitter among SNS applications. For this study, Internet webs, news paper, articles, and other press work were used for resources. Five fashion corporate such as Buckaroo, MLB, North Faces, Kolon, and ABC Mart were analyzed. As the results, first, fashion corporate used Twitter as the marketing tool for their product promotion. Second, they tried to make an increase the numbers of Twitter follower from their customers. Third, Twitter was used for making higher customer loyalty by fashion corporate through a variety of program such as special events, game, music, or viral marketing. However, there were still some limitations on fashion corporate's Twitter usage, compared to other non-fashion corporate. Thus, fashion corporate needs to provide more creative and unique Twitter marketing strategies. Therefore, based on these results, fashion brand merchandising marketing strategies of fashion products would be provided from this study.

• Culinary science and hospitality research
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• v.18 no.3
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• pp.58-71
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• 2012

The purpose of this study is to find the effect of cultural marketing on a corporate image and purchase intention in the foodservice industry. For this, a survey was carried out through a convenience sample of 300 people in their 20s and 60s, who have experience of using family restaurants located in Seoul area, from June 1 to August 30, 2011. The result of this study is summarized as follows. First, the effect of cultural marketing on a corporate image in the foodservice industry showed that cultural promotion and corporation have a statistically significant positive effect on a corporate image(p<.05). Second, the effect of a corporate image on purchase intention showed that a corporate image has a statistically significant positive effect on purchase intention(p<.001). Third, the mediating effect of a corporate image in the relationship between cultural marketing and purchase intention in the foodservice industry showed that a corporate image mediated partially in the relationship between cultural support, cultural direction, cultural corporation, cultural sales promotion, and purchase intention. From above-mentioned findings, the cultural promotion and corporation factors of cultural marketing in the foodservice industry had a positive effect on a corporate image. And the cultural promotion, direction and corporation factors had a positive effect on purchase intention in the foodservice industry. It suggests that cultural marketing could not only boost a positive corporate image but affect purchase intention, contributing to higher sales in the foodservice industry.

• Knowledge Management Research
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• v.23 no.4
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• pp.295-314
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• 2022

Effectiveness of corporate promotion using SNS will be meaningful from theoretical and practical perspectives. This study attempts to explore the implications of running corporate ambassador programs composed of university students, different from previous studies focused mainly on celebrity influencers. To this end, the research model was generated and the hypotheses were tested by the responses of 287 subjects who received promotional messages from university student ambassadors of a public corporation. Research findings confirmed that ambassador characteristics (intimacy, expertise) had a significant influence on corporate promotion by mediating SNS information characteristics (information provision, information playfulness, and information reliability). Furthermore, it is found that MZ generation perceived the higher intimacy, the higher information playfulness, while the older generation perceived the higher expertise, the higher information reliability. In order to generalize these research findings, further research considering more diverse demographic characteristics is necessary.

• Industry Promotion Research
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• v.7 no.3
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• pp.1-8
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• 2022

Many companies are operating and introducing the research results that corporate counseling contributes to corporate profits and improves the effective welfare of workers. This study was conducted targeting business management experts. As a research question, first, is there a difference in perception among business management experts about business counseling? Second, what is an important marketing 7P mix for revitalizing corporate counseling? Third, there will be differences in the importance of the 7P mix for marketing among business management experts. The results of the quantitative study are as follows. First, business management experts had a positive perception about the intention and necessity of corporate counseling, and marketing was higher than production management by field. The consultation model prefers an external model, and medium-sized enterprises and small and medium-sized enterprises are selected as target companies, and service and manufacturing industries are selected as target industries. The topics are recognized as interpersonal relationships and job stress. Second, price mix, product mix, people mix, and process mix are recognized as important marketing mixes, but companies consider the price mix the most important. Third, there was a difference between corporate management experts in the promotion mix and process, and marketing recognized the promotion mix as important and the process mix was important for financial management. However, there is no difference in the mixes by field except for this, so it can be said that the perception of the marketing mix is similar. Through this study, it is meaningful to present the implications of the marketing mix for awareness and activation of corporate counseling from the corporate point of view.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.373-378
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• 2021

Sponsorship is one of the communication tools that have been used for a long time to raise corporate awareness and establish favorable customer attitude. This study tried to examine the effect of corporate sponsorship, which has recently been attracting increasing attention. We empirically examined whether sponsorship and program fit, identification with a company or brand, and corporate credibility affect the reputation of the sponsoring company. For this, We conducted a survey using a structured questionnaire for 263 college students, and the collected data were analyzed through a structural equation model along with factor analysis. As a result of the study, it was found that sponsorship and program suitability had a positive effect on corporate reputation, and brand identification and reliability also had a positive effect on corporate reputation. Based on the results of the study, it was possible to obtain the implication that it is important to increase the fit of the sponsor and sponsorship program, to improve the corporate brand identification and corporate credibility in order to increase the corporate reputation through sponsorship.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.206-211
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• 2022

Recently, the world is facing many difficulties in all areas as a result of price instability and the Russian-Ukraine war. Personally, as many jobs disappear, household income is declining sharply. In particular, the possibility of such bankruptcies is relatively increasing in small and medium-sized enterprises (SMEs), and it is highly likely that this will continue for the time being. In this situation, countries around the world are continuously making efforts to improve corporate productivity. In Korea, the smart factory support project implemented by the Smart Manufacturing Innovation Promotion Team has been continuously promoted for the past several years, providing opportunities for SMEs in need to improve productivity and change the corporate structure. In this study, the current status of smart factory promotion at home and abroad was examined, and problems and improvement measures were studied for the insufficient efficiency in the smart factory promotion system implemented in Korea.

• International Journal of Advanced Culture Technology
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• v.9 no.1
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• pp.40-51
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• 2021

There is a growing interest in ethical consumption, and consumers are demanding high levels of CSR for their companies. Transparent provision of corporate information among various areas of CSR is also an important topic in the recent consumption situation. In the global fashion industry, it is also a type of radical corporate transparency and ethical management, led by several advanced startups such as Everlane. As a result, the production process is being disclosed. This study empirically analyzes the influence of this fashion product process transparency on the consumer evaluation of the company. According to a survey of 200 Korean respondents, the transparency of the presented fashion firms had a positive effect on corporate trust and purchase intention. It was confirmed that it has. On the other hand, consumer involvement, which has been discussed as an important personal attribute in the associated consumption environment, has no significant moderating effect. In other words, consumers' subjective corporate ethics involvement did not have a significant influence on their corporate transparency evaluation.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.44
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• pp.425-446
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• 1997

In recent years, a scholars and a managers in business have taken a more interest on the effects of corporate culture on the organization effectiveness. The corporate culture has been recognized as one of the way to promote the organization performance and cope with the changes of the business environment. Edgar H. Shein defins the corporate culture as the that the pattern of basic assumptions that a given group has invented, discovered or developed in learning to cope with its problems of external adaptation and internal integration. The organization effectiveness is differently defined as the job satisfaction, job involvement, organizational commitment, organizational performance etc. The business culture help the employee (1) understand the values, the tradition, and the different management systems(decision-making basis, promotion, reward, behavior etc.) of the company, (2) make the performance-oriented decison and doings. Consequently, the excellent corporate culture would improve the organizational effectiveness. The purpose of this study is (1) to examine theoretically the content on the corporate culture and the organizational effectiveness, (2) to suggest the direction of the corporate culture management for both the management md the scholars.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.43-50
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• 2024

Foreign scholars pointed out that the root of the Korean economic crash was A Study on Corporate Social Responsibility and Moral Management due to the government's excessive regulations, the harmful effects of government finance, and the high-cost political structure. Despite the need to ease the rigidity of governmental finance and various regulations and operate the financial system through autonomous market mechanisms, it was argued that various bribes, express fees, and collusive lobbying funds were inevitably generated due to discretionary acts of bureaucrats with licenses and permits, complicated administrative procedures and systems, and regulatory changes in government policies. In fact, in developing countries, corruption was a necessary evil for economic development and was seen as a lubricant in economic management. The purpose of this study is to study the social responsibility and corporate ethics of chaebol. First: consider the problems of large corporations. Second, We will consider the direction and policy of corporate ethics. This paper sheds light on the ethical management of the Korean chaebol, considering that corporate ethics and transparency for the social responsibility of chaebols are important