• 한국의류산업학회지
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• 제20권6호
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• pp.629-644
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• 2018

Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

• 산경연구논집
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• 제13권7호
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• pp.17-25
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• 2022

Purpose: Environmental contamination has lately been seen as a consequence of the rise in environmental challenges brought on by rapid industrial expansion. At this point, the current research asks an important question about what the factors are to motivate employees' green performance, increasing corporate sustainability. Research design, data and methodology:The current author selected total 19 items to obtain real data and achieve the purpose of this research. For measuring of the causality between the worker's innovative capability and green performance, the current author used the multiple regression statistical tool using U.S. 215 responses in four industry. Results: The statistical finding definitely indicated that there exists the causal linkage between two key factors (Innovation capability and green performance) as well as the strong direction between two constructs. As a result, the current author could accept all hypotheses, checking no existing the multicollinearity of the present constructs with 'TOL' and 'VIF' values. Conclusions: The present research concluded that literature and business management scholars and practitioners will benefit from this study's statistical results. Furthermore, rewarding staff creativity, encouraging quick answers to market movements, and incorporating technology into everyday operations are all ways that companies may cultivate an environmental stewardship culture.

• 동아시아경상학회지
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• 제10권2호
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• pp.105-113
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• 2022

Purpose - An increase in automation has been as a result of digital technologies. The data will be instrumental in the determination of the services that are more necessary so that more resources can be allocated for them. The purpose of the current research is to investigate how big data utilization will help increase the profitability in the industry 4.0 era. Research design, Data, and methodology - The present research has conducted the comprehensive literature content analysis. Quantitative approaches allow respondents to decide, but qualitative methods allow them to offer more information. In the next step, respondents are given data collection equipment, and information is collected. Result - The According to qualitative literature analysis, there are five ways in which big data utilization will help increase the profitability in the industry 4.0 era. The five solutions are (1) Better Customer Insight, (2) Increased Market Intelligence, (3) Smarter Recommendations and Audience Targeting, (4) Data-driven innovation, (5) Improved Business Operations. Conclusion - Modern companies have been seeking a competitive advantage so that they can have the edge over other companies in the same industries providing the same services and products. Big data is that technology that businesses have always wanted for an extended period of time to revolutionize their operations, making their businesses more profitable.

• 한국콘텐츠학회논문지
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• 제22권10호
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• pp.723-732
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• 2022

최근 들어 기업정보 시스템의 성공적인 활용은 기업의 효과적인 전략 수행과 기업 경영 목적 달성에 핵심적인 역할을 하고 있다. 기업정보 시스템의 도입 성공 여부를 결정하는 인자 중의 하나가 시스템 활용도로서, 정보시스템 활용도를 측정하는 효과적인 방안을 마련하는 것은 기업 경영에서 매우 중요하다. 본 연구에서는 프로세스 마이닝 기법을 이용한 로그 데이터 분석을 통해 정보 시스템 활용도를 평가한다. 즉, 기본적인 접속 로그 통계뿐만 아니라 정보시스템을 실제로 사용하는 순서를 패턴화하고 유사 사용 기능을 군집화하여, 정보시스템 설계시에 예상하였던 시스템 사용 순서/기능과 실제 현황을 비교함으로써 기존 정보시스템을 개선하거나 확장하는데 피드백을 제공하고자 한다.

• 아태비즈니스연구
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• 제12권3호
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• pp.71-85
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• 2021

Purpose - Prior studies have found that the characteristics of managers, corporate governance structure, corporate social responsibility and so on affect firm value. This study explores whether managerial overconfidence affects firm value through empirical analysis. Design/methodology/approach - Korean-listed non-financial companies from 2011 - 2017 are collected as the research sample. Firm value is measured by Tobin's Q, and managerial overconfidence is measured using a composite index encompassing various financial data. OLS and fixed effect model are used to investigate the relationship between managerial overconfidence and firm value. Findings - Managerial overconfidence is positively associated with firm value. Additional analysis reveals the following: (1) In the three subsamples of large, backbone, and small- and medium-sized enterprises, managerial overconfidence is beneficial to firm values. (2) Managerial overconfidence increases firm value on the t+1 year. Research implications or Originality - We use a comprehensive index with higher trust and feasibility to measure manager overconfidence and empirically confirm that managerial overconfidence can become a factor to improve firm value. Thus, it is necessary for shareholders to adopt an objective and neutral attitude and reasonably understand the psychological characteristics of managers when selecting CEOs. In addition, it is necessary to continue to optimize the measurement method of managerial overconfidence.

• 산경연구논집
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• 제5권1호
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• pp.11-15
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• 2014

Purpose - The core objective of this study is to comprehend the diverse nature of implementation of sources of power in the Indian context. Research design, data, and methodology - After a meticulous review of the relevant literature on various types of power with a particular kind of managers'involvement, the article reviews the Indian managers' behavioral perception and attitudinal disposition while exercising power in their organization, along with a judicious blend of different kinds of power to drive the organization to the expected level. Results - As an input to a full-fledged research study, researchers had taken up this precise discussion and observation on how the managers' community in India exercises its power. Generally, Indian managers usually implement legitimate power besides reward and coercive power as per the situation, by extending copious benefits to different stakeholders. Based on the psychological and behavioral disposition, Indian managers exercised power in their respective organizations in a fruitful manner. Conclusions -This article has carefully covered the entire corporate sector regardless of magnitude, type, or ownership. It is quite beneficial to all the proactive researchers and academia along with the corporate world.

• Journal of Korea Trade
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• 제26권3호
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• pp.63-78
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• 2022

Purpose - This study's purpose is to analyze which factors are more important to strengthening the competitiveness of global innovative companies by firstly sampling global 40 enterprises, secondly investigating of study models empirically, thirdly finding out significant implications through research, and finally using this result to help improve global companies' competitive edges. Design/methodology - Developing three research models of hypothesis and using 5 variables such as technology innovation, knowledge management, human resource development, sustainable management, and corporate life, this study was empirically carried out by reliability and validity testing, correlation analysis of variables, and multiple regression analysis of three research models. Findings - Through proceeding empirical analysis study, we found out that technology innovation and sustainable management had a significant impact on strengthening competitiveness through the hypothesis test. Those two factors had positive results and a synergy effect through correlation analysis along with process change and human resource development, which are also important areas in global innovative companies. Originality/value - In line with the fourth industrial revolution era's acceleration and COVID-19's large impact on all industries, global companies are newly developing their business models to cope with external environment change. This study's results would be meaningful for global enterprises and domestic companies to improve their overall competitive edge by reinforcing their innovation strategy, preparing next growth engines, diversifying business portfolios, and setting business milestones.

• 유통과학연구
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• 제20권3호
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• pp.33-43
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• 2022

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

• The Journal of Asian Finance, Economics and Business
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• 제10권1호
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• pp.209-221
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• 2023

A significant body of prior research on performance management systems (PMSs) either explains the components and the design of the systems or investigates the link between particular system/s and organizational functions, capabilities, or performance. In contrast, this study investigates the comprehensive use of PMSs and relates them to corporate financial and non-financial performance. Further, this study examines whether the association between PMSs and performance varies between industries or is moderated by the size of the company. Data was collected using a questionnaire that was sent to companies from different industries operating in Riyadh province, where the most important businesses in Saudi Arabia are located. A total of 152 usable responses were received. The results of this study revealed that companies use a variety of PMSs at a balanced level. The extent of each category of PMS use is associated with the extent of other PMS categories' use. However, the larger the company, the more PMSs it uses. Importantly, the results showed a positive and significant association between PMSs' extent of use and both financial and non-financial performance. This association was minimally moderated by the company size and industry for specific categories of PMSs and performance.

• 유통과학연구
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• 제21권7호
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• pp.73-82
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• 2023

Purpose: Social networking services have been recognized as an attractive distribution channel at a time when efforts to deliver effective messages to consumers are essential amid a flood of advertisements in the multi-media era. In that sense, this study investigated the effect of the scarcity message type (limited-time vs. limited-quantity) and sender type (corporate vs. consumer) on the intention to purchase golf equipment by Instagram distribution channel. Research design, data and methodology: Data from 108 college students in their 20s and 30s with experience using Instagram were collected online through convenience sampling. A frequency analysis, exploratory factor analysis, reliability analysis, independent sample t-test, and two-way analysis of variance were performed using SPSS 23.0. Results: The results showed that limited-quantity messages induce a higher purchase intention than limited-time messages. Similarly, consumer-sent advertisements induce a higher purchase intention than corporate-sent advertisements. Further, there is no statistically significant interaction effect of the scarcity message type and sender type on the intention to purchase golf equipment. Conclusions: This study is meaningful in verifying consumers' purchase intention depending on the type of scarcity message and the type of sender in Instagram advertisements. The results yield significant implications for marketers and several directions for future research.