• The Journal of Korean Society for School & Community Health Education
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• v.17 no.3
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• pp.27-38
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• 2016

Objectives: The purpose of this study was to analyze effects of drinking motives on binge drinking and the difference between male and female students. Methods: A survey was conducted for 500 college students in three towns in Gang-won Province. Frequency analysis was used for demographic item and group regression analysis for effects of drinking motives on binge drinking. Results: Sub-factor-uplift motives, social motives, coping motives and tuning motives were analyzed. It was found that uplift motives, social motives and coping motives influenced binge drinking significantly(p<0.001). But tuning motives had no significant effect. Also for male students, uplift motives affected binge drinking significantly(p<0.001) whereas female students were not affected by it. In contrast, social motives had an influence on binge drinking significantly (0<0.001) for female students while it didn't affect male students. Coping motives affected both male and female students on binge drinking by p<0.001. Conclusions: College students' drinking motives had a significant influence on binge drinking, and since it is reported that there is difference between male and female student group, a guideline and education for drinking regarding gender difference is needed for the establishment of desirable drinking culture for college students.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.497-506
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• 2017

The purpose of this study was to investigate the effects of life stress, depression, and drinking motives on problem drinking among college students. The subjects were 249 college students and data were collected through a self-reported structured questionnaire from Nov to Dec 2016. Collected data were analyzed by descriptive statistics, ANOVA, Pearson's correlation, and stepwise multiple regression. The findings showed that drinking motives were the biggest factor influencing their problem drinking with coping, social, enhancement and conformity motives exerting special effects on it. As for correlations with problem drinking, interpersonal and ongoing task stress of life stress had positive correlations with problem drinking. Coping, social, enhancement, and conformity motives also had positive relations with problem drinking. Drinking motives had critical effects on the problem drinking of college students with coping, social, and enhancement motives strongly impacting on it. The findings necessitate examining the drinking motives of college students to make them choose to drink including negative emotions, social activities, and gatherings in order to prevent their problem drinking. These factors could explain 33% of the problem drinking. It is also required to develop methods for them to utilize resources other than drinking and run drinking education and temperance programs at the school level.

• Asia Marketing Journal
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• v.20 no.3
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• pp.39-62
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• 2018

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers' psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers' alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking motives (coping, social, conformity, and enhancement motives) revealed differences in: (1) the association between the consumer's alcohol involvement level, alcohol consumption frequency/amount, and preferences for alcoholic beverages across different types of alcoholic drinks; (2) the underlying psychological motives for drinking different types of alcoholic beverages; (3) the association between consumption contexts and alcoholic drink types; and (4) the consumption patterns and drinking motives across different consumer groups that are segmented in terms of their most preferred type of alcoholic beverages. These findings point to the importance of investigating drink-type-specific consumption motivations in alcoholic-beverage consumption research. Limitations and implications for future research are also discussed.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.23 no.4
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• pp.440-447
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• 2016

Purpose: The purpose of this study was to identify factors affecting problem drinking in male nursing students. Methods: This study was conducted using a cross-sectional survey. A total 126male nursing students completed a self-report questionnaire to assess alcohol consumption, motives for drinking, and self-efficacy in drinking refusal self-efficacy. The participants were divided into 2 groups, moderate and problem drinkers. Multivariate analysis was used to identify factors affecting problem drinking in these nursing students. Results: Problem drinkers was found to be related to young age (adjusted OR=0.83, 95% CI [0.71, 0.96], coping motives (adjusted OR=1.19, 95%CI [1.00, 1.42], and drinking refusal self-efficacy (OR=0.96, 95% CI [0.93, 0.99]). Conclusion: The findings highlight the important role that coping motives and drinking refusal self-efficacy play in the problems in the drinking behavior of male nursing students.

• Korean Journal of Adult Nursing
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• v.19 no.2
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• pp.295-304
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• 2007

Purpose: The purpose of this study were to investigate the level of family support, alcohol consumption and drinking motives in patients with liver cirrhosis and to examine the relationships among those variables. Methods: The subjects consisted of 60 patients with liver cirrhosis. Family support scale, Q-F methods and Drinking Motives Questionnaire were used to measure the level of family support, alcohol consumption and drinking motives. Results: The level of family support was 43.62. Prevalence of drinking was 90% and 43.3% were currently heavy drinkers. Alcohol consumption was related to sex and education. There were positive low relationships between the level of enhancement motive, coping motive, social motive, and Q-F Index. Conclusion: Alcohol drinking is a serious health problem in patients with liver cirrhosis. It is necessary to have an educational approach for controlling drinking and family support.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.14 no.3
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• pp.382-390
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• 2007

Purpose: This study was done to identify the risk factors influencing drinking permissiveness in university students. Method: The participants in this descriptive survey on causal relations were 219 students enrolled in university who were selected by convenience sampling. The data collected from April to July, 2005 were used in multiple regression analysis to build a prediction model. Results: Differences in drinking permissiveness according to general characteristics were as follows: gender, drinking frequency, drinking in more than one place each time and frequency of excessive drinking. The relationship between drinking permissiveness and amount of alcohol consumption (drinking frequency/month, amount/each time) showed positive correlations. The relationship between drinking permissiveness and motives to drink (social, enhancement, confirmity, coping motives) also showed positive correlations. The causal factors of drinking permissiveness were social motives, capacity/each time and drinking frequency/month. Conclusion: The findings suggest that board intervention programs should be provided to prevent problems of excessive drinking. It is also recommended that a program be developed that can help control the variables identified in this study along with follow up study to verify the model.

• Journal of the Korean Society of School Health
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• v.17 no.2
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• pp.85-96
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• 2004

Purpose: The purpose of this study was to investigate drinking motives and the drinking-related problems of Korean high school students at a city in Jeonbuk province. Methods: There were 657 students from two academic and two vocational high schools at J city in Jeonbuk province. The sample was collected using a stratified sampling method and the data was collected from June 30th to July 16th 2003. The study instrument used to examine drinking motive was a 20-item summated scale (Cronbach's ${\alpha}$ = .95) and for drinking-related problems was an 18 item summated scale (Cronbach's ${\alpha}$ = .91). The data was analyzed using SPSS/PC+ by percentage, x2-test, t-test and correlations. Results: 1. Drinking experience: Among the high school students, 74.3% of them had drinking episodes. Female students started drinking later (x2 = 12.857, p = .002) and had more drinking friends (x2 = 7.785, p = .020) than males. Vocational school students drank more frequently (x2 = 32.138, p = .001), had more heavy drinking episodes (x2 = 40.370, p = .001). 2. Drinking motives & Drinking-related problems: The mean score of drinking motives was $31.2{\pm}11.12$ out of 80 and that of drinking-related problems was $21.8{\pm}5.85$ out of 72 points. Neither score were stronger was significantly different according to gender and grade. On the other hand, both drinking motives (t = -4.077, p = .001) and drinking-related problems (t = -3.423, p = .001) were stronger in vocational school students than in academic school students. The correlation between drinking-related characteristics and problems were weak (from r = .286 to r = .520) but the correlation within the subcategories of drinking motives was high such as between enhancement and coping (r = .822) and enhancement and social motives (r = .822). Conclusion: The majority of Korean high school students start to drink during their junior high school days. Drinking motives and drinking-related problems were not serious but the drinking motives and the drinking-related problems are stronger among vocational school students. As a result, school-based health education and counseling programs should focus on solving drinking motives than on drinking-related problems.

• Journal of the Korean Society of Food Culture
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• v.24 no.4
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• pp.376-384
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• 2009

The purpose of the present study was to examine the relationship between personal value and the motivation for drinking of Korean undergraduate student alcohol drinkers. Data were obtained from undergraduate students experienced in alcohol consumption in Seoul, Kyeonggi-do, and Kyeongsangnam-do. Trained researchers for this particular study conducted the survey and data from 208 students was analyzed using the SPSS package program. In this study, two personal values were examined: 'internal value' and 'external value', and four motives for drinking alcohol were identified: social motive, coping motive, enhancement motive, and conformity motive. The results of the present study showed that personal value had significant effects on the motives for drinking of Korean undergraduate student alcohol drinkers: 1) The internal value was significant on the coping motive and enhancement motive. 2) The external value was significant on the social motive. 3) Neither value was significant on the conformity motive. Based on the findings of the present study, personal value would be a useful variable in the field of alcoholic beverage marketing such as alcohol consumption, consumer behaviors and segmentation of the alcoholic beverage market.

• Korean Journal of Occupational Health Nursing
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• v.24 no.1
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• pp.48-56
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• 2015

Purpose: The purpose of this study was to examine relationships between drinking motivation, drinking refusal self-efficacy, job stress and problem drinking, and identify contributing factors on employees' problem drinking. Methods: A total of 191 employees recruited from two worksites. Data were analyzed using descriptive statistics, t-test, ANOVA, and Pearson's correlation coefficient, and multiple regression. Results: A 65.5% of employees has shown as hazardous drinking. Employees' problem drinking was significantly influenced by coping motives as a sub-factors of drinking motives (${\beta}$=.25) and social pressure as a sub-factors of drinking refusal self-efficacy(${\beta}$=-.57), explained 51.2% of the total variance. Conclusion: Considering the results of this study, healthy workplace culture for preventing employees' problem drinking should be builded. In addition, alcohol education program and effective employee assistance program need to be developed.

• Journal of the Korean Society of Food Science and Nutrition
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• v.43 no.6
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• pp.934-942
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• 2014

The purpose of this study was to investigate factors affecting problematic drinking by university students in the Chuncheon area. Lifelong drinking rate of subjects was 98.1%. Problematic drinking rates according to AUDIT (alcohol use disorders identification test) were as follows: 21.3% 'no problem', 58.0% 'at-risk drinking', 10.0% 'alcohol abuse' and 10.7% 'alcohol dependence'. Research has shown that problematic drinking is more prevalent among freshmen, early drinkers, those with hypochondria, and students who are less satisfied with their campus life or whose own parents are frequent drinkers. It has been shown that more serious problematic drinking is associated with higher 'positive alcohol outcome expectancies' and 'coping motives for drinking', and 'recognition level of drinking cultures' is considered less desirable. Multiple regression analysis revealed that 'coping motives for drinking' was the most significant variable affecting the problematic drinking of university students. Developing and fostering various alcohol-reducing programs that largely focus on 'coping motives for drinking' will greatly contribute to solving problematic drinking.