• 패션비즈니스
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• 제6권1호
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• pp.137-154
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• 2002

It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제9권12호
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• pp.431-438
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• 2020

본 논문에서는 입술 윤곽선을 검출하기 위한 다중 문턱치 기반의 검출방법을 제안하였다. 기존의 연구 중 Spyridonos 등이 제안한 방법은 입력영상을 RGB로부터 YIQ 좌표계로 변환하여 Q 성분만을 이용하여 Q 영상을 얻는다. Q 영상으로부터 변화 점 검출을 통하여 입술 모양의 좌우 끝점을 얻어낸다. 좌우 끝점에 대한 수직 좌표의 평균값을 이용하여 Q 영상을 상하로 분리하고, 상하 영역 각각에 대하여 별도로 Q값을 대상으로 문턱치를 적용하여 후보 윤곽선을 추출한다. 추출된 후보 윤곽선에 특징치 거리를 이용하여 최적의 문턱치를 찾고, 해당하는 윤곽선을 최종 입술 윤곽선으로 결정한다. 이 때 사용되는 특징치 거리 D는 후보 윤곽선 상의 점들을 기준으로 주변 영역에 대한 차이의 절대값을 이용하여 계산한다. 기존연구의 문제점은 세 가지인데, 첫째는 입술 끝점 추출 과정에서 피부영역의 과다한 참여로 입술 끝점의 추출의 정확도가 감소하고, 따라서 후속되는 상/하 영역 분리에도 영향을 미친다. 둘째는 YIQ 칼라 좌표계를 사용하였는데, 다양한 칼라 좌표계에 대한 분석이 미비하므로 추가적인 분석이 필요하다. 세 째, 최적 윤곽선의 선택 시 적용하는 거리 값 파라미터의 계산 과정에서, 문턱치를 적용하여 구한 해당 윤곽선 주변의 데이터들에 의한 변화분을 계산하여 변화가 가장 큰 윤곽선을 입술 후보로 채택하는데, 변화분의 최대치를 기준으로 하기 때문에 검출된 입술영역이 기준보다 축소되는 문제점이 있다. 첫 번째 문제점을 해결하기 위하여 피부영역의 계산과정 참여를 줄여서 성능을 30%정도 향상시켰다. 두 번째는 YIQ 외에 HSV, CIELUV, YCrCb 등의 칼라 좌표계에 대한 성능테스트를 거쳐 기존연구 방법이 칼라좌표계에 대한 의존성이 없음을 확인하였다. 세 번째는 윤곽선 주변의 변화분 검토 시, 윤곽선 포인트 당 변화분의 평균값 대신에 변화분의 총량을 적용하여 46% 성능개선 효과를 얻었다. 이상의 내용을 모두 적용하여 제안한 통합방법은 기존연구 대비 2배의 성능향상과 안정성을 확보할 수 있었다.