• 제목/요약/키워드: convention & visitors bureau

검색결과 7건 처리시간 0.022초

웹링크 구조와 웹사이트 성과간의 구조적 평가에 관한 연구: 컨벤션비지터뷰로(CVB)를 대상으로 (Studying Structural Evaluation of Web Link Structure and Performance in Destination Marketing Organizations)

  • 전효재;조남재
    • 디지털융복합연구
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    • 제5권2호
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    • pp.91-98
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    • 2007
  • Destination marketing organizations (DMO) have been building up the cyber city in the WWW. Website for DMO is a core channel to promote regional attractions. This research suggests the issue of criteria for evaluating DMO's performance in the Internet. The method of evaluation focuses on the structure in perspective of linkage based on small world theory and direct network. Convention & Visitors & Bureau (CVB) in tourism and travel industry playa role to promote and held the international meeting and exhibitions. CVB's websites evaluated according to web link structure and performance.

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등대를 통한 해양문화의 상징화와 관광자원화 II (Lignthouse : A beacon of Marine culture II)

  • 김비태;최부림;김시내
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2011년도 춘계학술대회
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    • pp.244-248
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    • 2011
  • 해양문화에 관한 관심과 중요성은 증대하고 있으나 시민과의 친화적 문화로 자리 잡고 있지는 못한 것도 사실이다. 역사적 연유로 위축 상실된 해양성을 회복할 필요성은 이론의 여지가 없는 명제일 수밖에 없다. 시민을 배제한 문화를 존재할 수 없고 해양문화는 시민과의 소통을 시급히 필요로 하고 있다. 그러한 방법론으로써의 상징화 작업, 수단으로서의 관광자원화를 논하고자 한다.

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해양문화 보급을 위한 상징화 방안연구

  • 김비태
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2010년도 춘계학술대회
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    • pp.465-466
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    • 2010
  • 해양문화를 시민과의 친숙한 문화 공감대로 확대하기 위한 방법론으로 상징화 작업과 그 상징물의 관광자원화를 통한 해양문화의 보급과 상실된 한민족의 대양문화 회복에 대한 소고.

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New Record of Two Non-Native Sternotherus Turtles in The Wild of South Korea

  • Hae-Jun Baek;Minjeong Seok;Jongwon Song;Su-Hwan Kim
    • Proceedings of the National Institute of Ecology of the Republic of Korea
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    • 제5권2호
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    • pp.55-59
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    • 2024
  • The remarkable economic growth achieved in the modern era has revitalized various industries, including pet trade. More than 2,000 species of non-native species have been introduced to South Korea and approximately 7.7 tonnes of alien turtles are imported annually. Turtles belonging to the family Kinosternidae. They are mostly small and popular pets, although they are designated as Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) species. In the present study, we present the first two species of musk turtles found in the wild in South Korea. On April 5, 2023 and July 8, 2023, an eastern musk turtle (Sternotherus odoratus) and a razorbacked musk turtle (Sternotherus carinatus) were captured in Ilsandong-gu, Goyang-si, Gyeonggi-do and Jung-gu, Daejeon, respectively. The carapace length was 88.6 mm for S. odoratus and 105.68 mm for S. carinatus. They were identified based on their morphological characteristics and mtDNA cytochrome b gene. These turtles were found in waterfront areas with over 1.4 million annual visitors. Both sites were found to have threatened amphibians and reptiles. There is an urgent need to continue monitoring and conducting risk assessments for the protection of endemic species in Korea.

미국 컨벤션뷰로의 웹사이트 서비스 품질결정요인 (DETERMINANTS OF US CVB'S WEBSITE SERVICE QUALITY)

  • 김민숙;방호열
    • 통상정보연구
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    • 제10권4호
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    • pp.125-151
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    • 2008
  • Website service quality is widely accepted as one of the key determinants of online business success. Several studies identified key factors that determine the website service quality factors appropriate for online business environments. A convention and visitors bureau (CVB) website is a service portal that delivers information online about a destination so users can develop an overall image of the location. CVBs struggle to deliver positive destination images because the competition among destinations to host conventions is intense. In spite of the important role of CVBs and the beneficial spillover effect of CVBs, there are few studies available reporting on the unique service qualities of a CVB website. The primary purpose of this study was to examine the determining factors that are appropriate for CVB websites from the meeting planners' perspective. The research questions arc: What are the determining factors of service quality of a CVB website? Do the determining factors of CVB website service quality positively influence meeting planners' satisfaction? The new conceptual framework was developed from a variety of destination marketing and Internet marketing concepts: e-servicescape management, web community network, Internet service encounter management, and online system quality. Empirical results indicate that three of the four factors, that is, e-servicescape, web community network, and online system quality are important determinants in evaluating CVB website service quality. The findings also show that three determinants have significant and positive influence on meeting planners' satisfaction. The findings from this study will provide meaningful advice for CVB website quality management. To enhance the CVB website service quality and satisfaction level of meeting planners, these three determinants' should be considered of the utmost strategic importance and priority.

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