• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.273-289
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• 2014

The purpose of this study is to identify the determinants of the susceptibility of global consumer culture. As determinants, materialism and self monitoring as psychological variables and fashion clothing product knowledge as clothing-related variable were included. It was hypothesized that both psychological variables and clothing-related variable influence susceptibility of global consumer culture. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS were conducted. Factor analysis of susceptibility of global consumer culture revealed four dimensions, 'social prestige' factor, 'quality perception' factor, 'conformity to others' factor, and 'conformity to consumption trend' factor. In addition, factor analysis of self monitoring revealed three dimensions, 'center-oriented attention' factor, 'situation-appropriate self-presentation' factor, and 'strategic displays of self-presentation' factor. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fit of the model suggests that the model fits the data well. Tests of the hypothesized path show that all variables except for the one factor of self monitoring, 'center-oriented attention', and materialism influence all the factors of susceptibility of global consumer culture. The implications of these findings and suggestions for future study are also discussed.

• KIEAE Journal
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• v.9 no.2
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• pp.43-52
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• 2009

The aim of this study is to find out the solutions for an improvement of residential environment through the relation between satisfaction of residential environment and amenity awareness of the local residents in Chonnam Mokpo city. For this purpose, it is conducted a questionnaire survey of 203 local residents on the attributes of residential environment. The satisfaction factors of residential environment consist of 8 types of factors such as housing structure, stability, green tract of an avenue, convenience, housing environment, sanitary conditions, waterside facilities, and familiarity. It is analyzed that there is a great difference of the satisfaction between new town dwellers and old town dwellers in three satisfaction factors of a housing structure, convenience, and housing environment. The attributes of amenity awareness consist of 6 types of factors such as fitness, comfort, intimacy, vitality, naturalness, and brilliance. The new town dwellers have a high satisfaction in fitness and vitality factors, and the old town dwellers have a high satisfaction in naturalness factors. Through the analysis to the importance on the satisfaction factors of residential environment related to amenity awareness, it is founded that intimacy factor have importance in order of stability, familiarity, green tract of an avenue and sanitary conditions. Naturalness factor have importance in order of stability, waterside facilities, familiarity and green tract of a avenue. Fitness factor have importance in order of housing structure and sanitary conditions. Comfort factor have importance in order of stability, housing environment and sanitary conditions. And vitality factor have importance in order of housing environment, convenience and green tract of an avenue. Therefore, it is needed that the development plan of residential environment take into consideration in accordance with the importance on the satisfaction of residential environment in Mokpo city.

• Korean journal of communication and information
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• v.21
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• pp.177-201
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• 2003

This study was designed to explore behaviors of readers of online papers. First, the factor analysis of the online paper motive statements yielded three interpretable factors : informativeness, convenience, economicalness. For online paper use habits, a similar factor analysis procedure resulted in three factors : active utilization, news seeking, information seeking. Informativeness motive and active utilization habit were strongly related, convenience motive and news seeking habit related. Online papers and newspapers were found to be in complementary relationship. Internet access and newspaper reading, active utilization and news seeking habits were significant predictors of online paper use. The result of this study showed online paper readers perceived interactive services online papers offered. and want to utilize those effectively. This study suggests that online papers need to develop various interactive services to attract readers.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.593-610
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• 2017

In order to identify the antecedents of internet purchasing intention toward fashion items, this study examines shopping-related variables as both direct antecedents of internet purchasing intention, and as indirect antecedents of internet purchasing intention through online-related variables. Impulse buying and market mavenism were considered as shopping-related variables, whilst online interaction readiness and online consumer procrastination were considered as online-related variables. It was hypothesized that impulse buying and market mavenism not only directly influence purchasing intention toward fashion items, but also indirectly influence it through online interaction readiness and online consumer procrastination. Data were gathered by surveying university students in Seoul using convenience sampling. A total of 286 questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of market mavenism, impulse buying, and online consumer procrastination revealed one dimension, whilst the factor analysis of online interaction readiness revealed two dimensions: 'online relationship' and 'internet role.' Tests of the hypothesized path proved that impulse buying indirectly influences internet shopping intention only through online consumer procrastination, whereas market mavenism influences internet shopping intention indirectly through both online interaction readiness and online consumer procrastination. The results will be useful for Internet shopping mall marketers and for future study.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.2
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• pp.119-132
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• 2013

The aim of this study was to identify sushi choices underlying food-related lifestyle and to study the sushi attribute. The Food Choice Questionnaire (FCQ), the most popular tool for lifestyle research, which measures the relative importance of nine factors important in food choice, and food-related lifestyle was administered to 200 Americans (over 20 years of age) residing in Korea. From an analysis of food-related lifestyle through factor analysis, four factors emerged: health, taste, economy, and convenience. The Food Choice Questionnaire (FCQ) structure was verified using factor analysis, and eight factors were found: mood, natural content, health, sensory appeal, convenience, weight control, familiarity and price. These data are important in demonstrating the different motives underlying sushi choice. Moreover, the results suggest that an American's food-related lifestyle is considerably different in consumer behavior and sushi choice. Further research is needed to test our hypotheses.

• Journal of Preventive Medicine and Public Health
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• v.30 no.2 s.57
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• pp.413-427
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• 1997

This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

• Korean journal of food and cookery science
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• v.32 no.3
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• pp.333-341
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• 2016

Purpose: In this study, we comparatively investigated the nutrition knowledge, dietary attitude, and dietary behavior related to salt according to the types of dietary life style for differences between the groups. Methods: The survey was conducted between May 1 to July 31, 2014 among 500 adults aged >19 years in Seoul, Gyeonggi-do and Chungcheong-do areas. Results: Factor analysis of the dietary life style, indicated 4 factors including food convenience factor, food information emphasis factor, behavior factor of pursing food taste, and food purchase standard factor, which were classified into 3 groups according to differentiated dietary life style types; group 1 emphasized convenience and diversity of food, and price sensitiveness. and included subjects who had low interest in health and nutrition and were less likely to take care of their health through regular exercise,; group 2 emphasized food ingredients, food additives, usage and food purchase standards. and included subjects who were more likely to take care of their health through exercise and showed lower intake of fast food and less cases of eating out.; and group 3 showed relatively higher tendency toward dietary life style factors than the other two groups. The level of nutrition knowledge in sodium intake differed according to dietary life styles, and showed a significant difference in the dietary practice of sodium intake. Conclusion: Nutrition education on the healthy dietary habit of reducing sodium intake be based on ge and gender. In addition, an effort is required to improve behavior, interest, and attitude according to the important tendencies of the dietary life style.

• Journal of Preventive Medicine and Public Health
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• v.25 no.1 s.37
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• pp.53-63
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• 1992

There are increasing interest and need for information on health care consumer with the significance of hospital marketing and strategic planning being increasingly emphasized. This study was conducted to investigate the criteria for selection of medical facilities according to the characteristics of health care consumer by the types of medical services on a sample of 1,500 population aged 20 years and above. Major findings are as follows ; 1. When considering the criteria for selection of medical facilities into two factors, namely, quality or convenience factors, convenience factor was the major contributor for outpatient and dental services whereas it was quality factor for inpatient services. 2. Females and those residing in large cities selected medical facilities based on convenience factor in the outpatient services. In the case of inpatient service, persons who considered their present health status to be good and whose ages were 50 years old and above choose medical facilities based on quality factor. 3. Persons who considered medical facilities to be profit-making tended to choose medical facilities based on convenience factor for outpatient services. There were no differences in the cases of inpatient and dental services. 4. There was no significant difference on the criteria for selection of medical facilities according to the decision maker for selection or trust on medical facilities. On the use of health service information, selection of medical facilities was based on quality factor for those who made more use of the information in the cases of outpatient and dental services. 5. Analysis using the logistic regression model on the criteria for the selection of medical facilities with the characteristics of health care consumer as independent variables was performed. The selection of medical facilities was significantly related with residential area, sex, and use of information on medical facilities for outpatient services and with age, average monthly income, and perception of health status for inpatient services. For dental services significant association with residential area and use of information on medical facilities was seen. The results of this study, despite some limitations, can be used as baseline data for marketing and strategic planning of hospital management.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.411-430
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• 2014

The purpose of this study is to identify the antecedents and consequence of role-relaxed consumption. Consumption-related variables were considered as antecedents, and fashion-related variable was considered as a consequence. Hedonic consumption, impulse buying, value consciousness, and brand sensitivity were included as consumption-related variables and fashion consciousness was included as a fashion-related variable. It was hypothesized that hedonic consumption, impulse buying, value consciousness, and brand sensitivity influence rolerelaxed consumption and then influence fashion consciousness. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. While hedonic consumption, impulse buying, value consciousness, and brand sensitivity were uni-dimensions, role-relaxed consumption and fashion consciousness were multi-dimensions. Factor analysis of role-relaxed consumption revealed two dimensions, 'self-centered decision making' factor and 'importance of intrinsic value' factor. In addition, factor analysis of fashion conscious revealed three dimensions, 'individualism' factor, 'dressing style' factor, and 'appearance' factor. Tests of the hypothesized path show that impulse buying and brand sensitivity negatively influence 'self-centered decision making' and that hedonic consumption and value consciousness negatively influence 'importance of intrinsic value'. While 'self-centered decision making'negatively influence 'dressing style' and 'appearance, 'importance of intrinsic value' negatively influences all factors of fashion consciousness. The implications of these findings and suggestions for future study are also discussed.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1103-1113
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• 2010

The purpose of this study was to examine the consumption behaviors regarding environment-friendly agricultural products by food-related lifestyles of housewives. The data were collected from 298 housewives living in Yeungnam region through a self-administered questionnaire during April, 2010. Frequencies, Cronbach's $\alpha$, factor analysis, cluster analysis, one-way analysis of variance, Duncan's multiple range test and chi-square test were conducted by SPSS Windows. The results obtained from this study were as follows. Lifestyles were categorized into five factors by factor analysis: healthy-seeking type, popularity-seeking type, convenience-seeking type, safety-seeking type and taste-seeking type. The respondents belonged to one of three groups by cluster analysis: popularity-seeking group, convenience-seeking group, and wellbeing-seeking group. The main reason given for purchasing environment-friendly agricultural products was safety. The respondents were satisfied with the safety of environment-friendly agricultural products the most. Many respondents purchased environment-friendly agricultural products at large discount markets, and received information about them from mass media. There were significant differences among three groups in the place of purchase environment-friendly agricultural products, information source for environment-friendly agricultural products, most important factor when purchasing environment-friendly agricultural products, the level of satisfaction with environment-friendly agricultural products and the purchase rate of environment-friendly agricultural products among the monthly food expenses.