• Title/Summary/Keyword: convenience and economics factor

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The Effects of Sales Services and Organizational Member Relationships of Fashion Brand Salesperson on Job Performance and Job Satisfaction (패션브랜드 판매원의 판매서비스와 조직구성원 관계가 직무성과와 직무만족에 미치는 영향 연구)

  • Kim, Jie-Yurn;Oh, Hyun Jeong
    • Human Ecology Research
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    • v.60 no.1
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    • pp.131-145
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    • 2022
  • The purpose of this study was to reveal the effects of sales services and organizational member relationships of fashion brand salespersons on job performance and job satisfaction, as well as how job performance, job satisfaction, salesperson services, and organizational member relationships differ according to the sales career and job position. The data were collected by administering a questionnaire to fashion brand salespeople in Gwangju from September to October 2020. Using 235 responses, the data were analyzed with SPSS 27.0 for frequency analysis, reliability analysis, t-test, factor analysis, and regression analysis. The research results were as follows. First, the basic services of the salesperson comprised factors such as 'consideration and convenience', 'appearance and dress', and 'kindness and greeting', which are considered better variables to explain job performance than job satisfaction. Second, the salesperson's professional service consisted of 'fashion product knowledge', 'professional self-management', and 'store display technology' factors, which are good variables to predict job performance. Third, the relationship between the members of a salesperson's organization consists of factors such as 'headquarters relations', 'colleague relations', and 'emotional labor', which was better for explaining job satisfaction than job performance. Fourth, depending on the position, professional salespeople exhibited significantly higher values in job performance, basic and professional services of salespersons, and 'headquarters relations' factors, whereas there were no significant differences in job satisfaction, 'colleague relations' and 'emotional labor'. Lastly, the more sales career, the higher the job performance, and the basic services, professional services, and 'headquarters relations' factors of salespeople were also good.

The Relation between Housing Needs and Housing Function according to the Maslow's Theory of Needs

  • Kim, Jin-Soo;Kim, Jin-Mo
    • KIEAE Journal
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    • v.17 no.4
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    • pp.13-19
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    • 2017
  • Purpose: The most important thing is to know exactly what needs users have when planning a housing. People have their own criteria that directly influence purchasing decisions when choosing a house to live in. And they select the house with the largest number of elements satisfying these criteria. This days most consumers are mostly satisfied with their material needs. And now people thinking more important motive than simply pursuing material gains. It is the most essential role in they consume consciously or unconsciously that meeting the needs of which step. And now days housing space has become a merchandise, this study check the related function of the residential space and human needs. Method: First, this study wanted to understand the housing needs, which is needs related to housing in basic needs that humans have. Second, this study wanted to understand what the requirements and the criteria for choosing housing of actual resident, who want to have changed housing. Third, This study check how to set up the direction of development in housing planning, through the comparison of the housing needs and the residential function defined above. Result: Henceforth housing should consider meet the Esteem Needs and Self-Actualization Needs, among the type of Grow-based Motivation. The functions for this are convenience, independence, economics, sociality, relaxation, and expressivity. In addition, it should be able to express oneself and recognize the value of oneself through leisure activities and interaction with neighbors. And, it should be able to move toward the direction to express that hobby activities for individual talent development in separate space.

Monitoring of the Natural Terrain Behavior Using the Terrestrial LiDAR (지상라이다 자료를 이용한 자연사면의 변위 모니터링)

  • Park, Jae Kook;Lee, Sang Yun;Yang, In Tae;Kim, Dong Moon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.2D
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    • pp.191-198
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    • 2010
  • The displacement of slope is a key factor in predicting the risk of a landslide. Therefore, the slope displacement should be continuously observed with high accuracy. Recently, high-tech equipment such as optical fiber sensor, GPS, total station and measuring instrument have been used. However, such equipment is poorly used in fields due to economics, environment, convenience and management. Because of this, development of substantial observational techniques for varied slope observation and field applications is needed. This study analyzed the possibility of terrestrial LiDAR for slope monitoring and suggested it as information-obtaining technique for slope investigation and management. For that, this study evaluated the monitoring accuracy of terrestrial LiDAR and performed GRID analysis to read the displacement area with the naked eye. In addition, it suggested a methodology for slope monitoring.

A Study on Clothing purchase Behavior through internet of Middle and High School Students (${\cdot}$고등학생들의 인터넷을 이용한 의복 구매 행동 연구)

  • Kweon Li-Ra;Kim Mi-Jeong;Lee hye-Ja;Yu Nan-Sook
    • Journal of Korean Home Economics Education Association
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    • v.17 no.2
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    • pp.29-47
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    • 2005
  • In this study. we tried to provide basic materials for teachers to develop consumer's guide of internet shopping for middle and high school students through surveying their Purchase realities, clothing purchase behaviors. and clothing purchase attitudes when they use internet shopping mall. The questionaires were distributed to middle and high school students in Seoul, Daegu, Kyunggi, Chungbuk, Chungnam, Kyungbuk, and Kyungnam November, 2004. The followings are the results of this study. First, clothing items which were bought in internet shopping malls were shirts. shoes, pants, bags in order and they were below $20,000\~30,000$ won. Main payment method used was sending money to seller's account. Second, clothing purchase satisfaction degree was comparatively high but the satisfaction degree for the compensation policy was low. If they had any claims for the products. they were likely to behave more actively than passively. Third. returned items were shirts, pants, shoes in order which are the same as purchasing items and they were due to the size and the difference between the products recognised by computer screen and the real products. The $89.0\%$ of the subjects who have purchased clothing through internet expressed high intention to purchase in the future through internet. Forth the degree of attitude toward the internet shopping concerned with clothing purchase was high in the factor of 'convenience of shopping', especially they thought that the purchase through internet had the advantage of varieties and prices. The significant differences were found (1) in the experience of purchase and clothing purchase through internet according to their regions. school years, allowances per month, (2) in the purchased items through internet according to only their sexes, and (3) in the desired Purchase items through internet according to school years, their sexes. regions. The more frequently the middle and high school students use internet, the more goods they purchase through internet, especially the portion of the purchased clothing is getting bigger year by year. This suggests that we need to develope well-organized programs to teach good consumer's attitude to the middle and high school students when they purchase through internet.

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The Satisfaction Factors Affect the Recommendation Intention and Rewatching Intention of Watching Musicals through Online Platforms : Focus on the Moderating Effects of Audience's Degree of Involvement to Musicals (온라인 플랫폼 뮤지컬 관람 방식의 추천 의도 및 재관람 의도에 영향을 미치는 만족 요인 : 뮤지컬 관여도의 조절 효과를 중심으로)

  • Yoon, Hyeong-Yeol
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.8
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    • pp.131-143
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    • 2021
  • In this study, the factors influencing the satisfaction of the online platform musical viewing method were investigated, and the effect of the satisfaction factors on the recommendation intention and rewatching intention of the online platform viewing method for musicals was investigated. In addition, the effect of the survey subjects' degree of involvement to musicals between the satisfaction of the online platform-based musical viewing method and recommendation intention, and rewatching intention was investigated. Satisfaction factors of online platform musicals, which are independent variables, were classified into image quality, convenience, economy, and interactivity, and dependent variables were classified into recommendation intention and rewatching intention of online platform musicals, and moderator variable was set to degree of involvement to musicals, and a total of 20 hypotheses were established. An online survey was conducted on 1,454 audiences who had experience watching musicals through the online platform from August 28 to September 7, 2021, and a total of 1,418 answers were used as valid samples. As a result of the analysis, the factors that make up the satisfaction of online platform musicals appeared in the order of convenience, video quality, economics, and interactivity. It was found that the satisfaction level of watching online platform musicals had a positive effect on the intention to recommend and rewatching online platform musicals in the path of all satisfaction factors. It was found that the moderating effect of the audience's involvement in musicals between online platform musical viewing satisfaction and recommendation intention and rewatching intention had a significant effect only between image quality and recommendation intention. It shows that audiences with high involvement in musicals have intention to recommend only when they are satisfied with the video quality of online platform musicals. Particularly important point is that the convenience factor was found to have the greatest influence on the satisfaction of online platform musical viewing method, but the image quality factor was found to have the greatest influence on the recommendation intention and rewatching intention of online platform musicals.

A Study on The Effect of PM Consultant Leadership Capability on Consulting Repurchase Intention (PM컨설턴트 리더십역량이 컨설팅 재구매 의도에 미치는 영향에 관한 연구)

  • Lee, Yang-Woo;Hong, Woo-hyung;Kim, Sang-Bong
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.163-176
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    • 2019
  • The purpose of this study is to examine the impact of PM consultant leadership competence on consulting repurchase intention and the impact of SME CEO participation on consulting repurchase intention. The validity of the measurement model was secured through CFA (Confirmative Factor Analysis) for the questionnaire data, and consistency was secured through the same method convenience, and significant results were obtained. In other words, not only the ability of PM consultant in repurchase of consulting is important, but also confirms that repurchase intention differs according to the participation of manager. Therefore, the performance that manager feels depends on the degree of manager's interest in repurchase and plays an important role in repurchase. As a result, it is important for PM to report to manager and / or make the manager participate in consulting process so that manager can be interested. In this study, it is difficult to generalize the relationship between PM's leadership role and manager's involvement in the repurchase intention. However, it is meaningful that PM's competence as well as management's participation are very important, and that this study figured out which drection PM's leadership should focus on. The purpose of this study is to investigate the effect of the variables on the repurchase intention.

Customer Value Factors Influencing the Continuous Use Intention of Department Store Mobile Apps : Focusing on the Customer of Sinsegae Department Store (백화점 모바일 앱 지속 이용 의도에 영향을 미치는 고객 가치 요인 : 신세계 백화점 이용 고객을 중심으로 )

  • Kim, So-hyun;Choi, Chang-bum
    • Journal of Venture Innovation
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    • v.6 no.4
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    • pp.23-40
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    • 2023
  • This study examines the customer value factors affecting the intention to continue using the mobile app of department stores, which are traditional offline retailers, in the retail industry that is rapidly digitalizing and becoming mobile. This study clarifies multidimensional customer value in three dimensions; functional, convenience, and social. Functional value refers to the integrated channel, and consistent customer experience provided between channels in the omnichannel retail environment, while convenience value is the convenience of saving time and effort save while customers use a mobile app. Social value refers to the improvement of social approval or social self-concept occurring due to the use of products or services related to green marketing within the mobile app of the department store. The influence of each on the dependent variable, the mobile app's continuous use intention, was analyzed by using the three dimensions of customer value as independent variables. Data was collected from customers who have a history of using the mobile app of Shinsegae Department Store in Korea, and a confirmatory analysis was conducted using Smart PLS 4.0. The analysis results showed that all three dimensions of customer value; functional value, convenience value, and social value, had a positive (+) influence on customers' intention to continue using the mobile app, and the influence of functional value had the greatest impact. As functional value appears to be the most important influencing factor due to the omnichannel retail trend by advancement of technology, it suggests that it is important for department stores, and offline retailers, to provide integrated channels. This provides insights into the direction of customer-centered strategy formulation for activating department store mobile apps and suggests basic analytical data for customized services and marketing activities that department stores can effectively meet the changing expectations and demands of customers through new mobile channels rather than existing offline channels.

A Study on Consumer's Choice Factors for Retailer Shops - Focused on Traditional Market, Super Supermarket and Discount Store in Daejeon, Korea - (소매업태에 대한 소비자 선택요인에 관한 연구 - 대전지역 재래시장, 중형마트(SSM), 대형마트를 중심으로 -)

  • Jung, Nan-ho;Kim, Nam-myun;Sung, Il-seok
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.41-64
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    • 2006
  • The research is focused on planning the politic direction and on establishing an activating planning for retailer shops such as traditional market, super supermarket, discount store in Daejeon. The empirical study shows that the consumers most satisfied with discount store, meanwhile least with traditional market. Especially, it is proved that parking facility is the most important factor affecting consumer's satisfaction. This study also suggests some important strategic implications through IPA (important- performance analysis). Those are, first, the traditional market needs to improve for six categories of IPA factors, however the super supermarket for four, and the discount store for three. Second, the discount store has eight prominent advantages of the factors, however the super supermarket has seven, and the traditional market has five. Finally, the traditional market has to concentrate facility improvement for consumer's convenience in the long term.

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High Utilization of Photovoltaic Power System in Rural Green Village Location Analysis and Evaluation using GIS - With Chubumyeon, Keumsan, Chungnam province - (GIS를 이용한 태양광 발전시스템의 활용도 높은 농촌 그린빌리지 적정입지 평가 - 충청남도 금산군 추부면을 중심으로 -)

  • Doh, Jae-Heung;Kim, Dae-Sik;Koo, Hee-Dong
    • Journal of Korean Society of Rural Planning
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    • v.20 no.1
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    • pp.51-62
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    • 2014
  • The composition of rural Green Village requires higher utilization of renewable energy in those selected rural villages. The purpose of this study is to select the best results of rural green villages when using photovoltaic power system(PV system). 10 different rural villages in Chubumyeon, Keumsan, Chungnam province, were selected as study villages. This study shows measured solar radiation data, a 20-year time series data, and GIS spatial analysis; and whose were used to predict the photovoltaic power generation. PV system is used as a form with capacity of 3kWp to use for personal and public houses. Generation data was calculated by the town, where the economics of the Green Village location analysis was performed; and the solar radiation's correction factor was calculated by the 20-year time series data and measured data by study villages. By applying to the data of DEM, slope and aspect of the study villages were found, therefore performed. Spatial analysis tools were performed by using solar radiation map's tools. Those data found were used to calculate the average needed energy every months. When used the properly calculated data, towns performed economical energy consumption in rural Green Village. Every study villages have showed very high potential for PV system. Sungdangri ranked at the first (7,401kWp/year), Jangdaeri follows behind to the second (7,203kWp/year) and Yogwangri at third (7,89kWp/year) which shows higher developed energy than other study villages. The areas covered of these three towns are as follows: Sungdangri at $33,300m^2$, Jangdaeri covers $18,000m^2$ and Yogwangri shows $46,800m^2$. With these results, analyzing the potentials using GIS spatial analysis before installation of PV system was possible. Also different villages and topography in study villages have showed various results by the area. For convenience and to shorten research time, it is possible and enough to use solar radiation tools when studying spatial analysis of solar radiation.