• 대한지리학회지
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• 제50권4호
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• pp.393-406
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• 2015

본 연구는 주민 참여형 도시재생사업을 진행한 청주시 사직2동을 중심으로 주민들의 지속적 참여를 위한 참여 동기에 영향을 미치는 주민참여활동을 살펴보았다. 분석에 앞서 주민참여활동과 참여 동기의 구성요소를 선정해 도시재생사업에 참여했던 주민을 대상으로 설문조사를 실시하였으며, 이를 바탕으로 주민인식을 살펴보고 위계적 회귀분석을 통해 참여 동기에 영향을 미치는 주민참여활동을 분석하였다. 연구 결과, 사업 참여 활동 요인과 일상 활동 요인 모두 보상이라는 참여 동기에 영향을 미치지 않는 반면, 성취감이라는 참여 동기에는 사업 참여 활동 요인의 하위요인인 사업추진 및 관리활동과 일상만남활동이 영향을 주는 것으로 나타났다. 마지막으로 기대감이라는 참여 동기에는 일상 활동 요인의 하위요인인 일상만남활동만이 영향을 미치는 것으로 나타났다. 본 연구결과는 주민들의 지속적 참여를 유도하는 참여 동기를 부여하기 위해 중점적으로 운영하여야 할 주민참여활동을 알아볼 수 있는 기초가 된다.

• 문화기술의 융합
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• 제9권5호
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• pp.535-542
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• 2023

본 연구는 구독경제 서비스에 대한 만족과 이용의도에 영향을 미치는 다양한 변인을 확인하고자 하였다. 기존 연구 고찰을 통해, 개인 특성과 서비스 특성 변인을 함께 고려하고자 하였으며 최종적으로 서비스 이용동기, 플랫폼 특성요인과 제품 및 서비스 특성요인으로 구분하여 살펴보았다. 연구결과, 구독경제 서비스 만족도에 영향을 미치는 이용동기는 기능적, 유희적 경제적 동기로 나타났으며, 플랫폼 특성요인 중 플랫폼 최신성과 서비스 특성요인 중 편의성, 경제성, 인지된 개인화가 영향을 긍정적인 영향을 미치는 것으로 나타났다. 지속이용의도에는 기능적, 유희적 동기와 편의성이 긍정적인 영향력을 보였으며, 사회적 동기는 부적 영향력을 보였다. 또한 경제적 동기와 플랫폼 최신성, 경제성, 인지된 개인화는 구독경제 서비스 만족도를 매개하여 지속이용의도에 긍정적 영향력을 보이는 것을 확인하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제22권1호
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• pp.65-87
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• 2013

The development and expansion of communication technology in the field of information technology (IT) have changed the method and culture of communication, mediating communication among people. In particular, since social network service (SNS) has the attributes of information delivery and processing, it has a more powerful dissipating effect and influence than other existing communication methods. The role of users in SNS is important because it has the communication structure of producer-consumer, which consists of sharing, connection and participation of users. In this line, the purpose of this study is to investigate the intention for continued use of SNS by user ability. In order to explain the motivation and behavior for continued use of SNS by users, this study employed the motivation theory and post-adaptation model. The study applied 'media literacy' to the characteristics of SNS media and environment and expanded it into the concept of 'SNS literacy' to identify the moderating effect by user ability. Referred to as 'user's ability that is required to use SNS,' the SNS literacy was verified for its moderating effect with the three sub-dimensions: 'technical accessing ability,' 'understanding ability' and 'creative ability.' The major findings of this study are as follows. First, the perceived usefulness and playfulness were found to have a significant effect on the intention for continued use of SNS, showing the same result with previous studies on technology acceptance. In other words, usefulness and playfulness are variables with an explanatory power in the SNS environment as well. Second, the conceptualization of SNS literacy with accessing ability, understanding ability and creative ability was found to be valid. Third, it was verified that there was a significant difference in the SNS literacy between perceived usefulness and continued use, indicating that users with higher ability respond sensitively to usefulness and affect continued behavior. The moderating effect of SNS literacy was also verified in the relationship between perceived playfulness and intention for continued use. The results above confirm the difference in post-adaptation behavior of individuals, and are expected to provide several implications.

• 한국산학기술학회논문지
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• 제12권11호
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• pp.4812-4818
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• 2011

본 연구는 농촌 체험마을 소셜 미디어 이용경험이 있는 이용자를 중심으로 소셜 미디어의 이용 동기가 만족, 신뢰, 지속적 이용의도에 미치는 영향을 규명하고자 실시되었다. 연구분석을 위해 농촌체험마을의 소셜 미디어 이용경험이 있는 310명의 표본자료가 활용되었으며, 연구분석을 위해 PASW18, Lisrel 8.54와 같은 통계분석 도구가 활용되었다. 분석결과 첫째, 소셜 미디어의 이용 동기가 만족에 유의한 영향을 미치는 것으로 나타났다. 둘째, 만족이 신뢰와 지속적 이용의도에 유의한 영향을 미치는 것으로 분석되었다. 셋째, 신뢰가 지속적 이용의도에 유의한 영향을 미치는 것으로 분석되었다. 본 연구 결과를 토대로 소셜 미디어의 지속적 이용의도에 영향을 미칠 수 있는 결정요인들을 분석하여 농촌체험 이용고객의 재방문을 유도할 수 있는 전략적 시사점을 제시하였다.

• Journal of Korean Biological Nursing Science
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• 제22권4호
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• pp.232-248
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• 2020

Purpose: The purpose of this study was to develop and apply a motivation-strengthening obesity management program for obese subjects with visual impairment and evaluate its effects. Methods: The program development and evaluation periods were from March to August 2018. The study design was an experimental study of non-equality, control repeat design. 25 subjects in the experimental group participated in the 12-week obesity management program and the 26 people in the control group did not. Results: The motivation-strengthening obesity management program included stretching exercises for 30 minutes in the morning five times a week. In addition, counseling, education, and group discussions were continued once a week for motivational strengthening. Special custom exercises for blind patients were also completed once a week simultaneously. Both of these activities were continued for 50 minutes a week for a total of 12 weeks. Measurements were recorded periodically to identify the sustained effects of the program. The obese subjects with visual impairment improved their knowledge of obesity, perceived disability, self-efficacy of exercise, and quality of life related to obesity through the motivational obesity management program. Waist circumference, systolic blood pressure, diastolic blood pressure, and fasting blood sugar were also improved in obese subjects. Conclusion: The study findings indicate that this program could be an active intervention for the control of weight gain in participants with visual impairment. Therefore, the motivation-strengthening program based on the ADDIE (Analysis, Design, Development, Implementation& Evaluation) model could be an effective strategy for better health outcomes of obese subjects with visual impairment.

• Asia pacific journal of information systems
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• 제28권2호
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• pp.114-132
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• 2018

Quantified-self technologies (QSTs) provide functions for users to collect, track, and monitor personal data for self-reflection and acquisition of self-knowledge. Although QSTs require prolonged use to reap the attendant benefits, many users stop using their devices or tracking within weeks or months. To address this issue, this study seeks to determine ways to sustain the use of QSTs. Combining motivational affordance theory with technology continuance theory, this study develops a theoretical model that accounts for an individual's continued intention to use a QST. Within the proposed model, unique QST affordances were identified as antecedents of individual motivation in relation to technology continuance, and their different roles in stimulating hedonic, utilitarian, and eudaimonic motivations were examined. The model was tested using data collected from 180 QST users. Results demonstrate that although utilitarian and eudaimonic motivations are complementary forces in determining continuance intention, hedonic motivation loses its predictive power in favor of eudaimonic motivation. Tracking, visualizing, and sharing affordances play different roles in elevating user motivations. The sharing affordance does not influence utilitarian and eudaimonic motivations, but it positively influences hedonic motivation. This research contributes to the literature on technology continuance by shifting scholarly attention from hedonic-utilitarian duality to eudaimonic motivation, characterized by meaning, self-growth, and pursuit of excellence.

• 디지털융복합연구
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• 제12권4호
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• pp.75-84
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• 2014

본 연구는 이동통신시장에 서비스 경쟁을 촉진하고, 소비자에게는 다양한 서비스 및 요금제를 제공할 수 있는 MVNO 서비스의 활성화를 위해 MVNO 서비스 이용 동기와 불만족 요인이 지속적 사용 의사에 미치는 영향을 살펴보았다. 이용 동기 요인으로 '고객 서비스', '사용자 인터페이스', '용이성', '경제성' 등이 그리고 MVNO 서비스 이용자의 불만족 요인으로 '단말기 품질', '고객 서비스', '사회적 영향'이 도출되었다. 이용 동기 가운데 '경제성' 요인, 그리고 불만족 요인 중 사회적 영향이 MVNO의 이용지속 의사에 통계적으로 유의미하게 영향을 미치는 것으로 나타났다. 정책 당국은 단말기의 유통 구조를 개선하고 MVNO 서비스의 도매대가를 추가로 인하할 수 있는 요인을 발굴해야 할 것이다. MVNO 서비스 제공자는 새로운 수익모델을 적극적으로 개발함으로써 이용자가 MVNO 서비스를 열등재로 인식하지 않고 합리적이고 매력적인 서비스임을 인식할 수 있도록 해야 할 것이다.

• 지식경영연구
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• 제17권4호
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• pp.57-76
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• 2016

The objective of this study is to explore attendees' motivation, satisfaction, and intention to revisit the World Knowledge Forum (WKF). The importance of this study is that it is the first to examine the WKF, which is a renowned, prestigious global forum in Korea. In this study, the goal framing theory is adopted to hypothesize a theoretical model to explain and predict attendees' motivation, satisfaction, and intention to revisit the forum. The hypothesized model is validated empirically using a sample of 305 attendees of the WKF in 2015. Ultimately, of eight hypotheses, seven are verified and one is rejected. According to the results of an empirical analysis, our study validates the usefulness of the goal framing theory and suggests an examination of its theoretical and practical implications.

• Asia pacific journal of information systems
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• 제17권3호
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• pp.25-53
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• 2007

The Expectation Confirmation Model (ECM) of information systems investigates the continued information systems usage behavior. This paper expands the original post-adoption beliefs and searches the applications in the emerging hedonic information systems. Previous IS researches focused on the organizational environments. However as the information technology (especially internet) evolves, information systems have not only emerged for the organizations but also for the individual users, such as internet portals, internet communities, on-line games etc. These information systems so called Hedonic Information Systems aims to provide self-fulfilling value rather than instrumental value to the users. Researches in other disciplines, including marketing and consumer behavior research, illustrate that the hedonic and utilitarian perspective of goods and services have different influence on the consumer behavior. Goods and services used to be classified into either hedonic or utilitarian aspect but now they may belong to both aspects simultaneously. Moreover consumer's goals or tasks have both hedonic utilitarian aspects. When a consumer makes a decision to purchase or repurchase goods or services, he/she compares the hedonic and utilitarian perspectives of goods to find most suitable ones to satisfy their goals/tasks. Finally, consumer's behavior is determined by the trade-off between what the goods can provide to the consumers and in what extent the goods fulfill consumer's purchase behavior. Consumer also shows that the salience of hedonic perspective is relatively greater when consumer decides which of several items to give up (forfeiture choices) than the time when they decide which item to acquire (acquisition choices). Some researches in MIS discipline have found out that the information systems also have both hedonic and utilitarian perspectives. The decision process of whether to use information systems or not is similar to that of a consumer's decision of purchasing or repurchasing goods or services. However most of researches in MIS tend to focus on the extrinsic motivation variables which only cover the utilitarian perspective of information systems. It is only recent that researches start to investigate the intrinsic motivation variable - Perceived Enjoyment - for the hedonic perspective. Considering the consumer's purchasing decision process, users of information systems evaluate the systems through balancing between intrinsic (hedonic) and extrinsic (utilitarian) variables according to their main tasks or tendencies. This paper proposes a model that is based on the ECM of IS Continuance model modified from Expectation Confirmation Model to fit into the continued usage of information system. It first started from the decision process regarding hedonic and utilitarian perspectives in the consumer behavior literatures. The model deals with continued usage of information systems beyond the mere technology adoption as in most of the previous MIS researches. This research is particularly important to the hedonic information systems, because their business model depends on the frequent usages rather simple adoption at the beginning. Because the basic model only considered the extrinsic motivations (perceived usefulness) to explain the users' behavior and as the information systems can have both hedonic and utilitarian dimensions, it should consider both perspectives. Therefore, this newly proposed model considers intrinsic variable (perceived enjoyment) as well. Since the individual user can have a preference on either aspects that is between the hedonic and utilitarian perspective depending on his/her main tasks or goals, some variables (Hedonic Orientation and Utilitarian Orientation) meaning the extents of users' pursuing from the information system were additionally studied.

• 한국융합학회논문지
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• 제9권12호
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• pp.475-483
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• 2018

본 연구는 간호대학생의 대인관계유능성, 자기결정성동기, 자기조절학습능력과의 관계를 규명하기 위해 시도된 서술적 조사연구이다. 이를 위해 C도에 소재하는 대학의 간호학과 학생들을 대상으로 2018년 6월부터 7월까지 자료를 수집하였으며, 부적절한 응답지를 제외한 251명의 설문지를 SPSS/WIN 21.0 프로그램을 이용하여 분석하였다. 연구결과, 대인관계 유능성(r=.361, p<.001)과 자기결정성동기(r=.466, p<.001)는 자기조절학습능력과 정적 상관관계가 있었고, 대인관계유능성과 자기결정성동기의 상관관계는 유의하지 않았다(r=.091, p=.148). 대인관계유능성과 자기결정성동기는 자기조절학습능력에 유의한 영향을 주는 요인이었으며, 설명력은 38.7%이었다. 본 연구를 통해서 확인된 결과를 바탕으로 대인관계유능성과 자기결정성동기를 강화시키고, 자기조절학습능력을 향상시키는 관련요인들을 분석하여 요인들의 융합을 통한 새로운 교육법 개발을 위한 연구가 시도되어야 할 것이다.