• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.265-273
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• 2012

It is essential to have Context-aware technology for personalization recommendation services and the appropriate representation and definition of Context information for context-aware. Ontology is possible to represent knowledge freely and knowledge can be extended by inferring. In addition, design of the ontology model is needed according to the purposes of utilization. This paper used context-aware technologies to implement a user personalization recommendation service. It also proposed the context through OWL modeling for user personalization recommendation service and used inference rules and inference engine for context reasoning.

• Journal of IKEEE
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• v.21 no.3
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• pp.280-283
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• 2017

HEVC (high efficiency video coding) exploits CABAC (context-based adaptive binary arithmetic coding) for entropy coding, where a context model estimates the probability for each syntax element. In this paper, a context modeler was designed and implemented for CABAC decoding. lookup table was used to reduce computation and to increase speed. 12 simulations for HEVC standard test sequences and encoder configurations were performed, and the context modeler was verified to perform correction operations. The designed context modeler was synthesized in 0.18um technology. Maximum frequency, maximum throughput, and gate count are 200 MHz, 200 Mbin/s, and 29,268 gates, respectively.

• KIPS Transactions on Computer and Communication Systems
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• v.5 no.11
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• pp.411-418
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• 2016

Context-aware application has a lot of power consumption because it creates context by using a number of smartphone's sensors. Furthermore, only few kinds of researches have been conducted that provide information for the evaluation result of power consumption in the aspect of applications. In addition, evaluation of power consumption do not consider user's usage pattern or provide only total amount of power consumption, and inform developers power consumption of sensors undistinguishable. It makes developers hard to develop a power consumption-considered application. If developers could get information for power consumption of context-aware application in detail, a development of power-considered context-aware applications would be possible. Consequently, this paper proposes a BMT(Bench Mark Test) model which is able to inform developers useful evaluation criteria and result about power consumption of smartphone's components and sensors with usage pattern considered.

• The KIPS Transactions:PartB
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• v.14B no.4
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• pp.281-286
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• 2007

This paper proposes an intelligent context awareness middleware(ICAM) for Ubiquitous Computing Environment. In this paper we have researched about the context awareness middleware. The ICAM model is based on ontology that efficiently manages analyses and learns about various context information and can provide intelligent services that satisfy the human requirements. Therefore, various intelligent services will improve user's life environment. We also describe the current implementation of the ICAM for service adaptation based on fuzzy inference that help applications to adapt their ubiquitous computing environments according to rapidly changing. For this, after defining the requirements specifications of ICAM, we have researched the inferred processes for the higher level of context awareness. The Fuzzy Theory has been used in process of inferences, and showed constructing the model through the service process. Also, the proposed fuzzy inferences has been applied to smart Jacky, and after inferring the fuzzy values according to the change of temperature, showed the adaptability of Smart Jacky according to the change of surroundings like temperature as showing the optimal value of status.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.4
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• pp.1009-1016
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• 2015

In this paper, we propose EPCM(Efficient Prediction-based Context-awareness Matrix) algorithm analyzing connectivity by predicting cluster's context data such as velocity and direction. In the existing DTN, unrestricted relay node selection causes an increase of delay and packet loss. The overhead is occurred by limited storage and capability. Therefore, we propose the EPCM algorithm analyzing predicted context data using context matrix and adaptive revision weight, and selecting relay node by considering connectivity between cluster and base station. The proposed algorithm saves context data to the context matrix and analyzes context according to variation and predicts context data after revision from adaptive revision weight. From the simulation results, the EPCM algorithm provides the high packet delivery ratio by selecting relay node according to predicted context data matrix.

• Journal of KIISE:Computing Practices and Letters
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• v.14 no.1
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• pp.63-70
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• 2008

As the number of cell phone users become growing, some researchers have presented that the imprudent use of mobile phones exerts harmful influence on electronic devices such as medical appliances, takeoff and landing system of aircraft. In this paper, we propose a usage model based on context-awareness which can be applied to mobile devices. The model controls the usage of both mobile devices themselves and mobile contents according to some context information like location, time, the circumference noise, etc. The proposed usage control model includes a dynamic role-based access control approach. To show the effectiveness of the proposed model, we have implemented a prototype system on an embedded board and PC server, and evaluated the performance of the system.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.9-18
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• 2015

In recent years, the number of applications embedded in the various devices such as a smart phone is getting larger. Due to the frequent changes of states in the execution environment, various malfunctions may occur. In order to handle the issue, this paper suggests an approach to detecting method-level failures in the legacy software systems. We can determine if the software executes the abnormal behavior based on the behavior model. However, when we apply the context-sensitive behavior model to the method-level, several problems happen such as false alarms and monitoring overhead. To tackle those issues, we propose CIBFD (Context-Insensitive Behavior Model-based Failure Detection) method. Through the case studies, we compare CIBFD method with the existing method. In addition, we analyze the effectiveness of the method for each application domains.

• Journal of Advanced Technology Convergence
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• v.2 no.3
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• pp.49-58
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• 2023

This study tried to verify the context effect in cosmetics advertisements by examining the cosmetics advertisement effect according to whether the brand image and the model image matched, and whether the brand image and the advertisement copy were harmoniously perceived. To this end, data were collected using the brand value type (3) × advertisement copy type (3) factorial design. The results are as follows. First, as a result of confirming the advertising effect according to the matching of the cosmetic brand image and the model image, it was found that both the advertising attitude and purchase intention were significantly high when the model image and the brand image matched. Second, it was confirmed whether there was a difference in the advertisement effect according to whether the cosmetic brand image and copy type matched. As a result, consumers who perceived that the cosmetic brand image and copy type matched had significantly higher advertising attitudes and purchase intentions than consumers who perceived that the copy type did not match. It is expected that it will provide validity as to whether the copy strategy should be established by incorporating the context effect when setting up a copy strategy for cosmetics advertisements in the future.

• Journal of Intelligence and Information Systems
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• v.19 no.3
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• pp.73-91
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• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• Proceedings of the Korean Information Science Society Conference
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• 2001.04a
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• pp.286-288
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• 2001

인터넷의 급격한 성장과 더불어 이동 컴퓨팅과 무선 네트워크의 발전과 같은 요즘의 컴퓨팅 경향은 분산 시스템을 사용하는 새로운 컴퓨팅 방법론을 제시하고 있다. 이러한 컴퓨팅 환경에서 사용자들은 사용자 중심의 효과적인 서비스를 제공받기 위해 변화하는 환경에 적응적인 시스템을 요구한다. 본 논문에서는 사용자들에게 보다 유용한 정보와 서비스를 제공하기 위해 컴퓨터와 환경의 상호작용 메커니즘을 토대로 Wearable Computing을 위한 Context-aware 서비스 모델을 제안함으로써 사용자의 현재 상황에 최적인 서비스를 제공하는 프레임워크를 제시하고자 한다.