• Journal of Audiology & Otology
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• v.25 no.3
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• pp.124-130
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• 2021

Background and Objectives: The study investigated vowel context effects on the perception of stop consonants in Malayalam. It also probed into the role of vowel context effects in determining the frequency of occurrence of various consonant-vowel (CV) syllables in Malayalam. Subjects and Methods: The study used a cross-sectional pre-experimental post-test only research design on 30 individuals with normal hearing, who were native speakers of Malayalam. The stimuli included three stop consonants, each spoken in three different vowel contexts. The resultant nine syllables were presented in original form and five gating conditions. The consonant recognition in different vowel contexts of the participants was assessed. The frequency of occurrence of the nine target syllables in the spoken corpus of Malayalam was also systematically derived. Results: The consonant recognition score was better in the /u/ vowel context compared with /i/ and /a/ contexts. The frequency of occurrence of the target syllables derived from the spoken corpus of Malayalam showed that the three stop consonants occurred more frequently with the vowel /a/ compared with /u/ and /i/. Conclusions: The findings show a definite vowel context effect on the perception of the Malayalam stop consonants. This context effect observed is different from that in other languages. Stop consonants are perceived better in the context of /u/ compared with the /a/ and /i/ contexts. Furthermore, the vowel context effects do not appear to determine the frequency of occurrence of different CV syllables in Malayalam.

• Korean Journal of Audiology
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• v.25 no.3
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• pp.124-130
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• 2021

Background and Objectives: The study investigated vowel context effects on the perception of stop consonants in Malayalam. It also probed into the role of vowel context effects in determining the frequency of occurrence of various consonant-vowel (CV) syllables in Malayalam. Subjects and Methods: The study used a cross-sectional pre-experimental post-test only research design on 30 individuals with normal hearing, who were native speakers of Malayalam. The stimuli included three stop consonants, each spoken in three different vowel contexts. The resultant nine syllables were presented in original form and five gating conditions. The consonant recognition in different vowel contexts of the participants was assessed. The frequency of occurrence of the nine target syllables in the spoken corpus of Malayalam was also systematically derived. Results: The consonant recognition score was better in the /u/ vowel context compared with /i/ and /a/ contexts. The frequency of occurrence of the target syllables derived from the spoken corpus of Malayalam showed that the three stop consonants occurred more frequently with the vowel /a/ compared with /u/ and /i/. Conclusions: The findings show a definite vowel context effect on the perception of the Malayalam stop consonants. This context effect observed is different from that in other languages. Stop consonants are perceived better in the context of /u/ compared with the /a/ and /i/ contexts. Furthermore, the vowel context effects do not appear to determine the frequency of occurrence of different CV syllables in Malayalam.

• Korean Journal of Cognitive Science
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• v.2 no.2
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• pp.279-307
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• 1990

The present research inverstigates the nature of contextual effects on pronoun reference resolution during text comprehesion.Through three experiments,this research examines how various contextuall informations influence on reference resolution and interact with syntactic variables.In experiment 1,the local context was controlled by biasing the pronoun-sentence context towards a certain preceding referent.The lexical decision time and the forced choice time for the correct referent were measured.The results showed that the local contexts have clear effect on reference resolution.The effects of syntactic ambiguity were also observed though the local context was biased towards a certain referent noun.In experiment 2,the global context effect was examined by introducing the text-thematic context in a preceding sentence while keeping the following pronoun-sentence context neutral.The results showed that the global thematic context bias towards a subject or object in a preceding sentence entails a faster response time than the thematically neutral context.In experiment 3,another aspects of context effects were inverstigated by manipulating the consistency of the preceding thematic context with the following pronoun-sentence context.The results showed that the lexical decision responses and forced referent choice responses were faster when the prethematic context and the post-anaphoric context match than when they mismatch.In sum,the overall results of three experiments of this research indicates that context has a clear effect on pronoun reference resolution during text comprehension.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.129-136
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• 2012

This study is presented on the corporate advertising strategy utilizing internet on corporate social responsibility in the context of the articles. To this end, Internet articles divided into positive and negative contexts, and has even attracted the attention of Internet articles and high /low and then separated into groups on ad attitudes and corporate image, the interaction effect was examined. Firstly, the Internet, a low level of condition of the article noted, in the context of a positive than a negative context, recall rates were higher. Second, the context of Internet articles and attention on the interaction effect between attitude toward advertising appeared. Third, the context of Internet articles and attention on the interaction effects between the corporate image appeared. Finally, the context of Internet articles and attention on competitive interactions between the corporate management was effective. Thus, the context of Internet articles based on the level of attention and context to determine the effect of advertising by consumer advertising awareness and favorable attitude toward corporate advertising and corporate image enhancement and competitiveness of business management can be an effective strategic plan suggests that.

• Korean Journal of Cognitive Science
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• v.13 no.4
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• pp.9-21
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• 2002

Four experiments were conducted to examine whether maintaining the same conceptual context across study and test would affect performance on a perceptual implicit memory task. The sense-specific theory of priming (Lewandowsky et al., 1989) predicts greater priming from a match in conceptual context across study and test compared with a condition in which the conceptual context is mismatched, whereas the transfer-appropriate-processing view (e.g., Blaxton, 1989) predicts no difference. In experiment 1 and 2, little or no effect of varying context was observed on a implicit task. In experiment 3 and 4, a process-dissociation procedure (proposed by Jacoby, 1991) was used to separate automatic influences from consciously controlled influence in implicit memory, which was measured by Korean word completion task. The results showed that conceptual context effect was observed in consciously controlled parts of implicit memory. These results suggest that only consciously controlled processing parts of implicit memory is sensitive to conceptual context.

• Asia pacific journal of information systems
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• v.16 no.1
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• pp.45-69
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• 2006

Technology Acceptance Model (TAM) has been widely used to predict user's behavior to accept the technology. Prior researches have been mainly focused on innovation constructs such as perceived usefulness and perceived ease of use. However, very little research has been conducted to understand individual mental beliefs in technology acceptance and imitation influence. This study integrates Technology Acceptance Model (TAM), Flow Theory (FT) and Diffusion of Innovation Theory (DIT). This paper indicates that imitation context, cognitive absorption (CA) based Flow theory and innovation context are the three important factors influencing user acceptance of information technologies. The proposed model has been tested among 232 users of MP3 players. Results showed that innovation context and cognitive absorption have positive influences on intention to use technology. Not all factors of the imitation context have direct effect on intention to use. However, we found that imitation context has positive influence on intention to use technology through cognitive absorption.

• Korean Journal of Cognitive Science
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• v.20 no.3
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• pp.243-274
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• 2009

The association, word frequency and imagery have been considered as the main factors that affect the word recognition. The present study aimed to examine the imagery effect and the interaction of the association effect while controlling the frequency effect. To explain the imagery effect, we compared the two theories (dual-coding theory, context availability model). The lexical decision task using priming paradigm was administered. The duration of prime words was manipulated as 20ms, 50ms, and 450ms in experiments 1, 2, and 3, respectively. The association and imagery of prime words were manipulated as the main factors in each of the three experiments. In experiment 1, the duration of prime words (20ms) which is expected to not activate the semantic context enough to affects the word recognition was used. As a result, only imagery effect was statically significant. In experiment 2, the duration of prime word was 50ms, which we expected to activate the semantic context without perceptual awareness. The result showed both the association and imagery effects. The interaction between the two effects was also significant. In experiment 3, to activate the semantic context with perceptual awareness, the prime words were presented for 450ms. Only association effect was statically significant in this experimental condition. The results of the three experiments suggest that the influence of the imagery was at the early stages of word recognition, while the association effect appeared rather later than the imagery. These results implied that the two theories are not contrary to each other. The dual-coding theory just concerned imagery effect which affects the early stage of word recognition, and context-availability model is more for the semantic context effect which affects rather later stage of word recognition. To explain the word recognition process more completely, some integrated model need to be developed considering not only the main 3 effects but also the stages which extends along the time course of the process.

• Journal of The Korean Association For Science Education
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• v.14 no.3
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• pp.304-311
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• 1994

Four science concepts were selected from high school science textbook to investigate the differences in priorities of students knowledge activated during solving earth science problems in laboratory and earth science environmental contexts. Two items, one for laboratory context and the other for earth environmental context, were developed for earth selected concept The subjects were constituted of 192 students in 11th grade and 196 in 12th grade in one senior high school. Students' responses were categorized using graph models and analyzed in terms of 'Common Activated Knowledge'(CAK). and 'Specific Activated Knowledge'(SAK) across students' cognitive frames, grades, and sex. As contextual differences of the problems increased, context effects in priorities of CAK were reported in favor of laboratory context, on the contrary those of SAK in favor of earth environmental context. Context effects were reported across cognitive frames, especially students with laboratory cognitive frames showed more significant context effects than others. Lower graders and girls showed relatively large context effects. The results of this study showed that science concepts learned in a laboratory context are not easily transferred to earth environmental context. Therefore, special instructional strategies should be developed to overcome the context effect s according to activated knowledges with high priorities in laboratory and earth environmental context.

• Journal of Electrical Engineering and Technology
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• v.7 no.1
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• pp.115-123
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• 2012

A video analysis system used to detect events in video streams generally has several processes, including object detection, object trajectories analysis, and recognition of the trajectories by comparison with an a priori trained model. However, these processes do not work well in a complex environment that has many occlusions, mirror effects, and/or shadow effects. We propose a new approach to a context-aware video surveillance system to detect predefined contexts in video streams. The proposed system consists of two modules: a feature extractor and a context recognizer. The feature extractor calculates the moving energy that represents the amount of moving objects in a video stream and the stationary energy that represents the amount of still objects in a video stream. We represent situations and events as motion changes and stationary energy in video streams. The context recognizer determines whether predefined contexts are included in video streams using the extracted moving and stationary energies from a feature extractor. To train each context model and recognize predefined contexts in video streams, we propose and use a new ensemble classifier based on the AdaBoost algorithm, DAdaBoost, which is one of the most famous ensemble classifier algorithms. Our proposed approach is expected to be a robust method in more complex environments that have a mirror effect and/or a shadow effect.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.363-375
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• 2009

This study is to verify effects of banner advertising by context effect in web contents. For this, it analyzed the effects of banner advertising by association of internet article's contents, emotion, difficulty of article and the level of involvement. According to the result of experimental design, banner advertising effects by context effects of web contents were high in the following cases; in the case when the contents were highly associated with banner advertising; in the case when the positive emotions were formed by the internet article; in the case when the difficultly of article was low; and in the case when consumer's involvement was high. And also, when the contents were highly associated with the advertising, the content effects of web contents were high even in the case when the negative emotions were formed; in the case when the difficulty of article was high; and consumer's involvement was low.