• Journal of the Korea Computer Graphics Society
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• v.29 no.3
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• pp.137-147
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• 2023

This paper presents a motion-capture-based projection VR system to explore the effectiveness of gamification in improving environmental awareness. We examine the key components of positive and negative VR game content and analyze the impact of individual and cooperative play methods on promoting sustainable behaviors. Our findings are as follows. Firstly, we discovered that the use of positive content in individual play mode was effective in improving awareness of the importance of recycling. Secondly, we confirmed that the use of positive content in cooperative play mode and the use of negative content in individual play mode were each effective in enhancing awareness of the seriousness of environmental pollution. Thirdly, we found that experiencing positive content first, followed by negative content, in individual play mode was effective in increasing interest in the environment. Based on these findings, we determined that adjusting the order of use of positive and negative content is more effective than simply using positive or negative content alone for improving environmental awareness. Moreover, considering the importance of recycling, the seriousness of environmental pollution, and the level of interest in the environment, we confirmed that individual play mode is effective and cooperative play mode can be more effective depending on the measure.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.33-44
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• 2009

This study investigates differential impacts of the positive and negative content and the interaction with pacing, as a structural feature, on information processing while watching televised video clips with moderately intensive emotional tone. College participants watched six positive messages and six negative video clips lasting approximately 60 seconds. Heart rate was used to index attention and skin conductance was used to measure arousal. After all of the stimuli were shown, the participants performed the free recall questionnaire. The result demonstrates, first, positivity superiority on attention in which participants' heart rates were slower during positive content compared to during negative content. Secondly, negativity superiority was shown on free recall memory as participants remembered positive content better than did negative content. The result also manifests the interaction of emotional valence and pacing as the effects of pacing were less for the negatively emotional content compared to those for the positively emotional content. It is suggested that future studies should examine further about the differential and independent functions of positive and negative contents on information processing and the potential interaction with formal features.

• International Journal of Computer Science & Network Security
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• v.23 no.3
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• pp.101-109
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• 2023

This paper discusses the use of sentiment analysis and text summarization techniques to extract valuable information from the large volume of user-generated content such as reviews, comments, and feedback on online platforms and social media. The paper highlights the effectiveness of sentiment analysis in identifying positive and negative reviews and the importance of summarizing such text to facilitate comprehension and convey essential findings to readers. The proposed work focuses on summarizing all positive and negative reviews to enhance product quality, and the performance of the generated summaries is measured using ROUGE scores. The results show promising outcomes for the developed methods in summarizing user-generated content.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.2
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• pp.375-392
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• 2013

The This study attempted to analyze what perception and attitude teachers have on corporal punishment. For these purpose, 458 writings about corporal punishment that 140 teachers loaded on web-site were collected and were analyzed using qualitative content analysis. : First, each writing was open-coded according to specific theme or meaning relating to corporal punishment using Nvivo program. Second, coded materials were classified as a high category when having similar theme or meaning. As a result of this process, 2 highest categories, 6 high categories and 24 subcategories were yielded. Teachers with positive view on corporal punishment tend to think that corporal punishment has some educational values or usefulness and their views were classified as very positive view, limited-permissive view, and inevitable view. They thought that corporal punishment were closely related to teachers' authority. Teachers have negative views on corporal punishment on the basis that corporal punishment causes side effects, is contrary to essentials of education, violates human rights etc. Negative views that teachers have on corporal punishment were classified as absolutely negative view and negative view focused on side effects. They thought that corporal punishment were not related to teachers' authority. Comments have been made on positive view on corporal punishment from the perspective of reflective analysis and implications of the results on theory and practice were discussed with comments on research limitations.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.19-35
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• 2018

This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.627-659
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• 2022

This study aimed to translate and validate the Positive and Negative Ex-Relationship Thoughts (PANERT), a scale measuring the positive and negative valence of thoughts about past relationships in early adulthood. For this purpose, PANERT was translated into Korean and the study surveyed on 337 single male and female adults in their 20. Then, the gender difference between major variables was analyzed. After going through item analysis, all twelve original items were used to construct the Korean version of PANERT. The confirmatory factor analysis(CFA) supported the two factors structure of the Korean version of PANERT: positive vs, negative thought content valence. Also, the reliability coefficients of each two factors were all satisfactory. As a result of a correlation analysis, the criterion-related validity of the two sub-factors was good with other related scales(Intrusive rumination scale of K-ERRI, K-DASS-21-D, and K-PANAS-Revised) except for changes of self-perception. Finally, the research model was built to examine the mediating effect of two affect responses(positive and negative) in the relationship between two thought content valences and depression. In this process, the convergence and discriminant validity of the Korean version of PANERT were confirmed and the indirect effect was also confirmed in the structural equation model. In conclusion, the Korean version of PANERT consists of two factors and twelve items in total. Also, it is a reliable and valid tool for measuring the thought content valences in the romantic relationship breakup experience of early adults.

• Journal of The Korean Society of Agricultural Engineers
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• v.48 no.1
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• pp.3-10
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• 2006

The chemical fractions of heavy metals were investigated in the soils of reclaimed and natural tidelands of southwest coastal area of Korea. The distribution pattern of each heavy metal in different fractions was in the order: 1) Cu : organic bound > organic complex > residual > exchangeable = water soluble. 2) Cr : residual > organic bound > organic complex > water soluble > exchangeable. 3) Pb : organic bound > residual > organic complex > water soluble > exchangeable. 4) Cd residual > organic bound > organic complex > water soluble = exchangeable. 5) Zn : organic bound > residual > organic complex > water soluble > exchangeable. The content of residual Zn showed positive correlation with organic matter content but organic bound Zn showed negative correlation with CEC. The content of residual and exchangeable Cd showed highly positive correlation with organic matter content but residual, organic bound, and exchangeable Cd showed negative correlations with CEC. Water soluble Pb showed positive correlation with CEC but organic bound Pb showed negative correlation with CEC.

• Journal of The Korean Society of Agricultural Engineers
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• v.48 no.2
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• pp.3-9
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• 2006

The chemical fractions of phosphorus were investigated in the soils of reclaimed and natural tidelands of southwest coastal area of Korea. The content of total-P varied to ranged from 322 to 614 mg/kg dry weight with a mean value of 467 mg/kg. The order of different fractions of phosphorus in reclaimed tideland soils was as follows: 1) inorganic phosphorus: Ca-P > Fe-P > Al-P > reductant soluble Fe-P. 2) organic phosphorus: Inositol-P > nucleic acid-P > phospholipid-P. The content of Al-P showed negative correlation with organic matter content but showed positive correlation with pH. The content of Fe-P showed negative correlation with clay mineral content but showed positive correlation with organic matter content. Reductant soluble Fe-P and Ca-P were no correlation with soil properties. The content of inositol-P showed highly positive correlation with clay mineral, organic matter content, and CEC.

• Journal of Information Technology Applications and Management
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• v.29 no.1
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• pp.71-82
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• 2022

Mukbang, which has established itself as a popular content, is now enjoying a sensational popularity not only in Korea but also around the world. This study investigated the effects of mukbang on consumers' vicarious satisfaction and desire increase in different emotional aspects. In addition, we analyzed how the positive and negative emotions of consumers affect the vicarious satisfaction and desire increase of mukbang. According to this purpose, 120 participants in their 20s and 30s who had experienced watching mukbang were encouraged to watch mukbang videos after inducing positive, negative, and neutral emotions, and the effects of vicarious satisfaction and increased desire depending on emotions were examined. As a result of the experiment, it was confirmed that vicarious satisfaction through mukbang was high in positive emotional states, and desire through mukbang was high in negative emotional states. This study has a theoretical contribution that empirically investigates the different effects of mukbang according to positive and negative emotions, and is expected to help derive marketing measures using consumer emotional states that have not been received enough attention in using mukbang as a marketing tool.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.53-68
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• 2015

This study analyzed online word-of-mouth information using content analysis to help practical categorization of two-sided eWOM. A total of 402 online consumer reviews on search goods and experience goods were collected. Descriptive characteristics(information direction, length of review line) and content structural characteristics(product benefit types, information presentation methods) were used as analysis criteria. The study results are as follows. First, the types of two-sided e-WOM direction were made of positive/negative, negative/positive, positive/negative/ positive, and negative/positive/negative. Second, the length of two-sided eWOM was longer than the length of one-sided eWOM and blended type accounted for the highest proportion both one-sided and two-sided eWOM at the aspect of product benefit. Third, holistic presentation method was overwhelmingly high in one-sided eWOM, whereas blended and analytic presentation methods were somewhat high in two-sided eWOM. Fourth, holistic presentation method was high in search goods, whereas blended and analytic presentation methods were high in experience goods. Based on these results, implications for two-sided e-WOM study and further research issues were discussed.