• Title/Summary/Keyword: content awareness

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A study on the perception of the metaverse and luxury fashion brands

  • Hosun Lim
    • The Research Journal of the Costume Culture
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    • v.32 no.2
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    • pp.125-147
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    • 2024
  • This study aims to analyze consumer perceptions of the metaverse platform and luxury fashion brands in relation to consumer lifestyles, thereby providing foundational data for future marketing strategies of fashion brands using the metaverse. A survey on the lifestyle and perceptions of the metaverse, as well as on luxury fashion brands, was conducted among 300 men and women between their 20s and 40s. Statistical analyses included frequency analysis, cross-tabulation, chi-square (χ2) analysis, factor analysis, cluster analysis, one-way ANOVA, and Duncan's post-hoc test. Factor analysis of the participants' lifestyles revealed five distinct types: "Indifferent," "Social, individual, and leisure-oriented," "Trend-leading and brand-oriented," "Appearance and fashion-oriented," and "Self-improvement-focused and individualistic" types. The analysis of luxury fashion brand perceptions based on lifestyle types showed that the "Trend-leading and brand-oriented" type had higher awareness and preference for brands such as Gucci, Burberry, and Balenciaga, while the "Indifferent" type showed lower levels of awareness and preference. Regarding brand perception related to luxury fashion brand content experiences within the metaverse, Gucci, Burberry, and Balenciaga showed consistent results across all types. Specifically individuals classified under the "Trend-leading and brand-oriented" category exhibited higher awareness and preference for these brands within metaverse experiences, while those categorized as "Indifferent" displayed comparatively lower levels. Therefore, digital marketing strategies targeting consumers under the "Trend-leading and brand-oriented" category are expected to be highly effective for luxury fashion brands. This study is poised to contribute to the expansion of the marketing landscape within the metaverse virtual world for fashion.

The Relationship between the Awareness, Performance and Empowerment about Nosocomial Infection Control in Radiological Technologists (방사선사의 병원감염관리에 대한 인지도, 수행도 및 임파워먼트와의 관련성)

  • Kim, Mi-Jeong;Moon, Il-Bong;Sohn, Seok-Joon
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.328-336
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    • 2013
  • The aim of this study was to investigate the peculiarity of awareness, performance and empowerment of RTs and to find out the relationship between the levels of awareness, performance and empowerment and nosocomial infection control. A total of 84 RTs, which were working at C University Hospital in Gwangju city, were participated in this survey study. A final questionnaire consisted of total 80 items including the general characteristics(10), nosocomial infection(10), awareness level(24), performance level of the prevention of nosocomial infection(24) and empowerment scale(12). The levels of awareness and performance for prevention of nosocomial infection was significantly higher in senior RTs (p<0.05). The response about the content of 'no performance of infection control were excessive work(42.9%), lack of knowledge(17.8%) and insufficiency of time(16.7%), respectively. The association among awareness level, performance level and empowerment score for the prevention of nosocomial infection, it showed positive correlations as follows: awareness vs. performance level (Pearson's coefficient ${\gamma}=0.476$), awareness vs. empowerment (${\gamma}=0.276$) and performance vs. empowerment (${\gamma}=0.459$) (p<0.05). The factor that effected on performance was empowerment (p<0.05).

The Effect of Safety Education Satisfaction of Apartment Residents and Application of Fire Protection Plan on Fire Safety Awareness (아파트 거주자의 안전교육 만족도와 소방계획서의 활용성이 화재안전의식에 미치는 영향)

  • Kim, Sang-Sig;Kong, Ha-Sung
    • Fire Science and Engineering
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    • v.34 no.1
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    • pp.103-114
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    • 2020
  • The purpose of this study is to investigate the effect of apartment residents' safety education satisfaction and the application of fire protection plans on fire safety awareness. The analysis results are as follows. First, the low levels of satisfaction with safety education content had a negative effect on anxiety about fire safety. This means that apartment residents' low levels of interest or participation in education affected their safety awareness, which prevented them from securing safety from fire. It is necessary for control staff to have a positive impact on their educational satisfaction via the learning support information system, among others, in order to create a satisfying education and safety culture. Second, competence in the execution of firefighting plans had a positive effect on fire safety awareness. These results indicate that apartment residents do not have the opportunity to access the education and training necessary for safety, nor the legal responsibility to complete mandatory safety education, which leads to their lack of safety awareness. Therefore, the control staff need to raise awareness of fire safety and the importance of participating in safety education among apartment residents by strengthening and activating the execution of firefighting plans in order to ensure safe living. Third, the competency of the firefighting plans moderated the effects of apartment residents' educational satisfaction on their awareness of fire safety.

An Analysis of the Coastal Fisherman's Awareness for the Fisheries and Maritime Job Skills (수산·해운 직업기초능력에 관한 연안어업 현장 어민의 인식 분석)

  • Lee, Sang-Cheol;Won, Hyo-Heon
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.2
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    • pp.546-555
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    • 2015
  • The aims of this study were to analyze the coastal Fisherman's awareness for the Fisheries and Maritime Job Skills. Fisheries & Maritime key competencies were defined as the abilities that include the essential knowledge, skills, attitude, and experiences required for the workforce on the fisheries and maritime job condition. This research collected preliminary data from 65 coastal fishermen. Data were analyzed to obtain content validity analysis. The results of the study were as follows; First, Fisheries & Maritime key competencies were divided into 6 elements in coastal fisheries. Second, Fisheries & Maritime key competencies were consisted of basic skills, marine vocational ethics, marine information capacity, marine elementary knowledge, marine safety management skill and marine consciousness. Third, CVR proves that the value analyzed in the study was validation. In consequence, the study suggested that Fisheries & Maritime key competencies were different in accordance with work environment.

Public Policy Contents and Citizen Satisfaction (지방정부 정책콘텐츠와 주민만족도)

  • Lee, Hyang-Soo;Lee, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.206-212
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    • 2012
  • Residents of the municipalities in administrative services are recognized as active objects and active customers who purchase the public services. This study analyzes, by quantitative approach of surveys, the residents' awareness of the quality of five policy content areas. The results show that awareness of the quality of the five contents areas is substantially below average. Lessons and implications of this study for management leadership are presented.

A Study on Trend Analysis in Hospitality - related Study (외식.조리 관련 연구의 동향 분석)

  • 나태균;이선호;박인수
    • Culinary science and hospitality research
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    • v.10 no.3
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    • pp.155-170
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    • 2004
  • In a study, the selection of a relevant methodology cannot be determined without an effort First of all, the philosophical view or understanding of the nature of a study area will be agreed, based on which a series of judgment will be performed on a process identifying a foundation or a validity of a knowledge. The findings are as follows. First, it analyzed the trend of food serviceㆍculinary art-related studies by subject and examined its awareness. The most studies are related to trend analysisㆍfood service, 104 papers, following by financial and strategic fulfillment, 76 papers. Service quality and customer-related studies are 38, individual and organization-related studies are 31 papers, education training 18 papers, while legal review are only 2 papers. Second, for trend analysis and awareness on study methodology, research study is at the first, 39%, following by literature study, 38.7%. Most studies are performed research and literature studies together.

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Pronunciation-based Listening Teaching

  • Lee, Kyung-Mi
    • Proceedings of the KSPS conference
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    • 2000.07a
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    • pp.283-300
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    • 2000
  • This paper is intended to suggest how to improve Korean high school students' awareness of the pronunciation in order to foster communicative effectiveness. Initially it is focused on the tasks of listening to the suprasegmental aspects. The strategies used in the listening process are (1)discerning intonation units, (2)recognizing rhythm pattern, and (3)identifying contraction and linking in connected speech. The tasks including in each process are listening discrimination, guided practice activity, and listening and speaking activity. The teacher should avoid methods which yield discouraging outcomes and try to help students enjoy experience of success in doing exercises and activities. So I suggested: students put the slash on the pause perceptible to chunk the stream of speech into the intonation units, and mark the content words to internalize English rhythm. And then I suggested that students listen to pop song English in order to improve the awareness of function words and connected speech in the intonation unit.

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The study for Korean VR/AR content policy through PokemonGo syndrome ('포켓몬GO 신드롬'으로 본 국내 VR/AR 지원정책 고찰)

  • Choi, JoongBin
    • Journal of Korea Game Society
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    • v.16 no.5
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    • pp.169-178
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    • 2016
  • Awareness of Korean VR/AR industry has been spread via the success of PokemonGo syndrome. In accordance with the increase in interest VR/AR ecosystem in the domestic VR/AR industry is to equip the global competitiveness of C-P-N-D aspect is essential. This paper analyzes the state VR/AR industrial ecosystem status in the C-P-N-D perspective and examines the government and the local governments of VR / AR content policy in supporting ecological point of view. Especially, the importance of the platform and IP has been noted based on VR/AR industry.

Representation of Disabled Community in Mainstream Media

  • Teng, Chan Eang;Joo, Tang Mui
    • International Journal of Knowledge Content Development & Technology
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    • v.10 no.2
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    • pp.19-37
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    • 2020
  • There are limited research questioning the relationship between the disabled community and media, particularly in Malaysia. The lack of awareness and common assumption of specialty towards the disabled community have caused a small amount of local disability researches that question the relationship between the disabled community and the media. This research aims to find out the types of representation of disability in the Malaysian mainstream media, particularly press. Interview with visual disabled personnel and content analysis from news coverage of mainstream press are deployed in the study. The findings indicated the invalidity of disability culture as the misrepresentation of disabled community in Malaysia is not as severe as depicted by scholars because the news coverage focusing on them is getting more positive. Besides that, disabled people are not defensive towards the terms used to refer them as long as media practitioners do not over amplify their disability. The application of charity approach is still common in news coverage to portray the disabled community as victim, and therefore they are partially marginalized due to the misrepresentation in Malaysian mainstream press.

A Qualitative Content Analysis of Experiences on Concept Mapping for Pathophysiology in Nursing Students (병태생리학 수업에서의 개념도 적용 경험에 관한 질적 내용분석)

  • An, Gyeong Ju
    • Journal of Korean Biological Nursing Science
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    • v.17 no.4
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    • pp.356-362
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    • 2015
  • Purpose: The purpose of this study was to explore the experiences of nursing students in Korea who used concept mapping for understanding pathophysiology. Methods: The data were collected using an open-ended questionnaire from 83 sophomore nursing students after studying concept mapping in pathophysiology class. Each group consisted of five nursing students submitting four concept maps regarding cell injury, inflammation, infection, and neoplasm. After familiarity with concept mapping, the participants wrote their experiences anonymously on sheets of paper. The submitted materials were analyzed via qualitative content analysis. Results: The collected materials were classified into 3 themes, 8 categories, and 18 subcategories. Three themes emerged: (1) awareness of capabilities, (2) difficulties of completion, and (3) benefits of application. Conclusion: The study revealed that participants experienced self-capabilities, and the difficulties and benefits of concept mapping. Concept mapping also provided the opportunity for nursing students to realize communication skill improvement by active group discussion within a group.