• Journal of Fashion Business
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• v.11 no.4
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• pp.18-28
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• 2007

Resent Fashion trends are changing very rapidly. To understand and predict these trends, Fashion should be regarded not as object but as a social phenomenon. In this Study, the concepts of contemporary hair design trend and fashion innovative Image were defined, and the literatures regarding the relation of these two attributes were studied. To study allegory images in the hair design trend, we would like to analyse the relevance between the fashion innovativeness and cultural trend. The method used here are mostly visual data and interpretation. This study could be helpful for creative development of hair design and rediscovery of fashion meaning.

• The International Journal of Costume Culture
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• v.6 no.2
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• pp.117-125
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• 2003

Aesthetics of ugliness enlarged aesthetic field and brought back the repressed, estranged things. Hair style is not an exception. So I intended to examine the contemporary(1995-2002) women's hair styles on the basis of Rosenkranz' concept of ugliness. The results are as follows: First, extrinsic aspect contains formlessness and disfiguration. Among characteristics of formlessness, discord means appearing on a stage with a hair style derailed from our common sense or an incomplete hair style. Asymmetry means hair decoration or hair dressing which violates the principles of design. Disharmony means excessiveness beyond the concept of accent. Disfiguration has characteristics of vulgarity, disgust and caricature, and means cruelty, grimness or ridiculousness instead of pleasing beauty. Second, intrinsic aspect has incorrectness. As minority ethnic groups, estranged classes, children and women which in the previous field of absolute aesthetics were never considered as beauty appeared as subject matters of hair styles, the repressed things returned and a new genre was created thereby enlarging true aesthetic field. Like this, 1 cloud confirm that aesthetics of ugliness organized today's characteristic, peculiar hair styles, and enlarged aesthetic field.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1100-1111
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• 2004

The purpose of this study is to investigate the hair in aspects of gender and cultural/political ideology, and to confirm the meanings of hair style in modem fashion. There are three zones of social significance such as head hair, facial hair, and body hair, and each of theses zones has both gender and ideological significance. In aspects of gender, opposite sexes have opposite hair norms. And, in sociocultural standpoint, hair is a political symbol of the main protest movements in culture. The contemporary hair styles in fashion design mean that the ＇paying＇ with gender identity, the reflection of changing sexuality, the non-politicism, the fragmentation of style, and the naturalness.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.525-530
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• 2014

Unique and variety designs are required in the contemporary society as the design has predominant power. National character and identity of traditional culture support it, and it is far more important to reinterpret, succeed and develop unique traditional beauty as the contemporary continues globalization and informatization. Among the accessories of women in Joseon, hair accessories accounted for the majority, and hair style and hair accessories were developed by their status and social hierarchy. But, due to social norm, they were reserved for luxurious accessories and expressed their aesthetic desire with refined and simple accessories. The current period requires cultural identity. In this sense, this study is expected to give a new awareness of our unique identity, new concept of the traditional culture and spreading beauty of Korea by means of new conceptual accessories that can be connected with the preference of the contemporary with the creation of Korean style image.

• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.1021-1033
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• 2009

This study aimed to analyze the expression of Hybrid in Contemporary Hair Design that is one kind of total fashion. In this research, by background of the hybrid characteristics of the messes culture art, the hybrid characteristics of the hair design has been defined as characters which is the mixture of timeless spaces, styles, sexes, unsuitable elements and cultures. The results of analysis by the expression of the hybrid hair design after 2000 is like this. As the researching, the hybrid characteristics of the hair design by the mixture of unsuitable elements and styles have been presented the highest. The result of the frequency of the apparition in the hair design molding elements according to the expression of the hybrid hair design, the hybrid characteristics of the unsuitable elements and style has been presented ideological form and the artificial form was the highest. The case of the hybrid of the activated texture, the unsuitable elements, style and timeless space has been presented excellently one after another. In the color tone, the mixture of the style, the unsuitable elements and timeless space has been presented one by one. The case of the hybrid of the image, the unsuitable elements that is the highest the frequency of the apparition was presented the image of the avant-garde, the fantastic and humor one after another.

• The International Journal of Costume Culture
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• v.9 no.2
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• pp.83-93
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• 2006

This study aims to analyze the hair styles featured in the collections from S/S season of 1995 to F/W season of 2004 both qualitatively and quantitatively by using content-analytical methods. This study was able to form a classifying system that divides hair styles into those artificial and those natural through systematic and scientific research. The resulting system, in turn, broadened the basis for understanding modern fashion and hair style expressions. In addition, by analyzing design-related characteristics, certain expressive techniques employed, and trends in detail, this study contributed to establishing the hair styles, which form part of socio-cultural phenomena, as an academic subject.

• Proceedings of the Costume Culture Conference
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• 2005.10a
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• pp.114-116
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• 2005

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.784-795
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• 2008

This study is a thesis about the hair art reflected minimalism which is expanded to various art fields using minimum formative measures minimalism is a kind of modern art trend. It is analyzed theoretically that the works of this researcher approaching minimalism and consideration of minimalism about hair, flexible clothes and artistic costume. It is defined that the "hair art" is "aesthetic hair", and I include my three works approaching minimalism that are researched, extended, made. I spread the works which have minimalism characteristic by design intent, concept, title, color, ingredient, size and detail, consider the hair art works theoretically and present the basis and method of scholar study minimalism art trend. I think that succeeding studies related to the hair art should be continued. I expect that various work activities of hair art artists and scientific breakthrough via theoretical thesis about the work of themselves.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.1-14
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• 2010

This study is a discussion of the expressive characteristics of contemporary fashion design with floral images. It aims to help understand the overall trends of contemporary fashion design and textile motif design and expand the potential expression fields of originative design to natural objects such as flowers. Methodologically the study analyzed 976 pieces of data gathered from Haute Couture and Pr$\hat{e}$t-$\grave{a}$-Porter collections of 2005S/S-2009F/W, according to their types of expression. The study results show a share of 42.7% for plane type expressions by printing or weaving and a share of 51.5% for relief type expressions, compared with 5.7% for solid type expressions. However, those expressions represented elegant femininity with emphasis on formative beauty and were applied to fashion accessories or hair adornments. The expressive characteristics found from the analysis were represented by natural images, feminine elegance, and decorative aesthetics of handicrafts. Flowers in the contemporary fashion purify the internal emotions of humankind stand for personality and beauty in many different ways of expression and serve as a means of expressing more artistic values breaking out of stereotype.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.8
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• pp.1325-1336
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• 2009

This study is to find the interpretation of Korean aesthetics with emotional, relative, synthetic thinking in the ambiguity of characteristics of multi-culturalism and ambivalence in contemporary beauty design. Beauty design incorporates makeup and hair design to complete the total images with clothing in fashion shows and Korean aesthetics based on Korean religion and art that include the symbolism of humor, irregularity, moderation, harmony, unification, and emptiness. This study analyzes 864 works of make-up and hair design from 2001 S/S to 2009 F/W to understand the beauty design to summarize the natural, eclectic, classic, poor, humor, and decadent tendencies. The characteristics of aesthetics sense of Beauty Design are summarized as artless naturalism, integrate pluralism, de-constructive deviation, and temperate poverty.