• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.2
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• pp.3-11
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• 2018

Korea has achieved a rapid economic development and with the increase in population and national income and the expansion of social and economic activities, energy consumption has rapidly increased too. Energy consumption per head has constantly increased and currently, power consumption per head is 7.5 times bigger than in 1985. Buildings occupy 25% of total energy consumption and especially, 50% of total energy is consumed for heating and cooling. In this situation, multi-family housing, which has constantly been increased, has an energy saving rate of 1.9%, which is the lowest level and this makes the government's energy policy for sustainable energy system development useless. Besides, energy consumption leads to secondary problems, such as air, water and marine pollution and heat pollution and wastewater/drainage and the increased use of fossil fuel is a fundamental reason for ozone layer destruction and global warming. Therefore, efficient energy consumption plans are required. This study aims to analyze energy performance in each block type of high-rise and diversified multi-family housing that accounts for 60% of all the housing forms, depending on the variations in stories through BIM-based energy simulation. For this study, four representative block types were selected, based on the multi-family floor plan, which is certified for energy performance evaluation and they were applied to the floor plan of a multi-family house that is scheduled to be built. Then BIM modeling was conducted from the fifth story to the 40th story at an intervals of 5 stories and based on the finding, energy characteristics of each block type and energy performance depending on the variations in stories were analyzed. It is considered that this would serve as objective data for block type and block story decision of energy performance-based multi-family housing.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.57-80
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• 2008

The contemporary consumers have insatiable desires for material and outward appearance. In terms of the desire for outward appearance, people recognize that a beautiful outward appearance can be made by an artificial effort. Subsequently, the interest in a beauty and fashion has been increased. In addition, a cable TV shows a beauty and fashion program targeted for women in 20s to 30s. This study tried to examine the stories on experience of consumption by consumers watching a beauty and fashion program in a women specialized channel of a cable TV. The total number of narrators who participated in this study was 11. Among them, we formed 26 narrative plots on the basis of interviews for 7 persons who could use Labov's structural analysis. The result of analyzing narrators' narrative plots was as follows: First, although narrators received the information on beauty and fashion through a channel which became the target of this study, they applied such information into an ordinary life by transforming such information. Second, narrators thought that their confidence and superiority could be expressed through a beauty and fashion. Third, narrators' consuming life showed a showing off-type consumption and an objective consumption. Fourth, narrators have a gap between the behavior orientation and real actions. And they experiences various trobles on consumption life. Fifth, through the interview for narrators, a trend of reconsidering their consuming life was found out.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.125-130
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• 2006

The various kinds of consumption belong to a general category and at the same time the expression of most basic aspiration in the human life. Since the ancient times, the consuming activities have lasted with the other basic activities and the consuming space conducting consumption has developed as physical devices along with the human history. Those companies that have been given attention and getting favorable impression currently being selected by the consumers are now concentrated on the storytelling marketing. The storytelling marketing is that the emotion-oriented marketing activities give consumers the opportunities to enjoy the product contained stories to put the stories to marketing activities. It approaches to consumer with human story emotionally rather than rationally and heart rather than mind. Recently, the architecture has become artistic either it was linked and contacted media or part of marketing. We think that the story telling marketing is the eternal triangle among art, architecture and marketing that is a propensity or movement to interior at this time. I found out that the storytelling marketing methodology is able to touch the consumer's heart and stimulate consumption aspiration that makes new circumstances and experience expressing space. And for that, effective marketing methodology is to give the consumers a more exciting and enjoyable motivation in accord with the modern society to give companies positive image to customers and accordingly for the companies to gain profits. The story telling space that is filled with ideas which produce new circumstance and experience using the established narrative and theme will be required continuously and able to develop in the future.

• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.69-80
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• 2020

Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

• Asia pacific journal of information systems
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• v.24 no.2
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• pp.191-210
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• 2014

As mobile devices that can be connected to the Internet have spread and networking has become possible whenever/wherever, the Internet has become central in the dissemination and consumption of news. Accordingly, the ways news is gathered, disseminated, and consumed have changed greatly. In the traditional news media such as magazines and newspapers, expert editors determined what events were worthy of deploying their staffs or freelancers to cover and what stories from newswires or other sources would be printed. Furthermore, they determined how these stories would be displayed in their publications in terms of page placement, space allocation, type sizes, photographs, and other graphic elements. In turn, readers-news consumers-judged the importance of news not only by its subject and content, but also through subsidiary information such as its location and how it was displayed. Their judgments reflected their acceptance of an assumption that these expert editors had the knowledge and ability not only to serve as gatekeepers in determining what news was valuable and important but also how to rank its value and importance. As such, news assembled, dispensed, and consumed in this manner can be said to be expert-based recommended news. However, in the era of Internet news, the role of expert editors as gatekeepers has been greatly diminished. Many Internet news sites offer a huge volume of news on diverse topics from many media companies, thereby eliminating in many cases the gatekeeper role of expert editors. One result has been to turn news users from passive receptacles into activists who search for news that reflects their interests or tastes. To solve the problem of an overload of information and enhance the efficiency of news users' searches, Internet news sites have introduced numerous recommendation techniques. Recommendations based on popularity constitute one of the most frequently used of these techniques. This popularity-based approach shows a list of those news items that have been read and shared by many people, based on users' behavior such as clicks, evaluations, and sharing. "most-viewed list," "most-replied list," and "real-time issue" found on news sites belong to this system. Given that collective intelligence serves as the premise of these popularity-based recommendations, popularity-based news recommendations would be considered highly important because stories that have been read and shared by many people are presumably more likely to be better than those preferred by only a few people. However, these recommendations may reflect a popularity bias because stories judged likely to be more popular have been placed where they will be most noticeable. As a result, such stories are more likely to be continuously exposed and included in popularity-based recommended news lists. Popular news stories cannot be said to be necessarily those that are most important to readers. Given that many people use popularity-based recommended news and that the popularity-based recommendation approach greatly affects patterns of news use, a review of whether popularity-based news recommendations actually reflect important news can be said to be an indispensable procedure. Therefore, in this study, popularity-based news recommendations of an Internet news portal was compared with top placements of news in printed newspapers, and news users' judgments of which stories were personally and socially important were analyzed. The study was conducted in two stages. In the first stage, content analyses were used to compare the content of the popularity-based news recommendations of an Internet news site with those of the expert-based news recommendations of printed newspapers. Five days of news stories were collected. "most-viewed list" of the Naver portal site were used as the popularity-based recommendations; the expert-based recommendations were represented by the top pieces of news from five major daily newspapers-the Chosun Ilbo, the JoongAng Ilbo, the Dong-A Daily News, the Hankyoreh Shinmun, and the Kyunghyang Shinmun. In the second stage, along with the news stories collected in the first stage, some Internet news stories and some news stories from printed newspapers that the Internet and the newspapers did not have in common were randomly extracted and used in online questionnaire surveys that asked the importance of these selected news stories. According to our analysis, only 10.81% of the popularity-based news recommendations were similar in content with the expert-based news judgments. Therefore, the content of popularity-based news recommendations appears to be quite different from the content of expert-based recommendations. The differences in importance between these two groups of news stories were analyzed, and the results indicated that whereas the two groups did not differ significantly in their recommendations of stories of personal importance, the expert-based recommendations ranked higher in social importance. This study has importance for theory in its examination of popularity-based news recommendations from the two theoretical viewpoints of collective intelligence and popularity bias and by its use of both qualitative (content analysis) and quantitative methods (questionnaires). It also sheds light on the differences in the role of media channels that fulfill an agenda-setting function and Internet news sites that treat news from the viewpoint of markets.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• Journal of the Korean Solar Energy Society
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• v.27 no.2
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• pp.103-109
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• 2007

This study was focused on the establishment of a fundamental DB(database) that is available in the building design process, so we performed the simulation analysis about the energy consumption on the various same volume buildings. Because energy consumption in building is affected by the exterior surface area, the ratio of long/short length in surface and the adjacent internal surface area etc.. For these purpose, we assumed the unit module and made a constructable 16 model buildings which are composed of the 16 unit modules. Then we analyzed the simulation using the TRNSYS 16 and the Seoul weather data. In results, energy consumption in building is more reduced that in case of the smaller exterior surface area, the lower stories building and the larger adjacent surface area etc.. Further study is to be required the sensitivity analysis on the various weather conditions, building shapes and window area etc..

• Environmental and Resource Economics Review
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• v.10 no.2
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• pp.217-234
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• 2001

The use of district heating is expanding very rapidly in Korea. High population densities and the relatively cold winters make district heating an economically attractive option. About 8 percent of Korean houses are already using district heating and the government is seeking to aggressively expand this number. It has set a target of 15 percent of the residential heat market to be met by district heating in the year 2001. The main purpose of this paper is to analyze the consumption behavior of households using district heating. By pooling time-series and cross-sectional data for 12 apartment complexes in Seoul area, a single demand function is estimated and used to forecast the amounts of heat demanded by the individual households. The results shows that the level of consumption varies among households, depending on the non-economic factors such as the installation of individual metering equipment and the volume of apartment building. When individual metering equipment is installed, the level of annual heat consumption per household declines, on average, about 22.1 Mcal per square meters, which is equivalent to 834 won per square meter in terms of heating expenditures. In case that the apartment building was built in more than 6 stories, annual consumption level reduces additionally about 17.3 Mcal per square meters and, thus, save the expenditures by 649 Won per square meters, compared to the opposite case.

• Journal of the Korean Society of Food Culture
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• v.25 no.6
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• pp.639-651
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• 2010

This study investigated women's magazines and women's food consumption stories of the 1950/s. That is, it attempted to comprehend the connection between the public and private aspects of food consumption as discussed in the 1950's. The public aspect of culture was investigated using the women's magazine "Yeo-won" which reflected the social and intellectual hegemony of the time. The private aspects of culture were investigated by reviewing the daily life of women though in-depth interviews. Mass media reflected the social and intellectual hegemony and indicated that a cultivated woman who supported western food was a wise mother and a good wife, and that a woman who consumed flour-based food was a reasonable and modern consumer, ahead of her time The admiration for the U.S. and its advanced civilization through free handouts of flour and powdered milk accelerated the consumption of industrialized flour-based foods such as noodles, hardtack, and steamed bread. This lead to the rigid traditional food-eating habits of boiled rice, and side dishes changed to flour-based and processed foods. That is, food represented a cultural identity.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.723-727
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• 2015

Building energy use estimation relies on building characteristics, its energy systems, occupants, and weather. Energy estimation of new buildings is considerably an easy task when compared to modeling existing buildings as they require calibration with actual data. Particularly, when energy estimation of existing building stock is warranted at a city-scale, the problem is exacerbated owing to lack of construction drawings and other engineering specifications. However, as collection of buildings and other infrastructure constitute cities, such predictions are a necessary component of developing and maintaining sustainable cities. This paper uses Artificial Neural Network techniques to predict electricity consumption for residential buildings situated in the City of Gainesville, Florida. With the use of 32,813 samples of data vectors that comprise of building floor area, built year, number of stories, and range of monthly energy consumption, this paper extends the prediction to environmental impact assessment of electricity usage at the urban-scale. Among others, one of the applications of the proposed model discussed in this paper is the study of urban scale Life Cycle Assessment, and other decisions related to creating sustainable cities.