• 제목/요약/키워드: consumption attitude

검색결과 517건 처리시간 0.399초

의복 착장 과정 및 착장 만족도에 대한 탐색적 연구 (The Exploratory Study on Daily Grooming Process and Outfit Satisfaction)

  • 이하경
    • 한국의류학회지
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    • 제42권2호
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    • pp.311-326
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    • 2018
  • The satisfaction of wearing an outfit in daily life can lead to the attitude toward the clothes and further the brand image and repeat purchases; however, satisfaction generated from the moment the outfit was purchased is only temporary. Therefore, it would be necessary to study the antecedent variables that precede daily outfit satisfaction. In the current study, to understand the antecedent variables that influence the daily outfit satisfaction of consumers, in-depth interviews were conducted on thirteen women in their 20s and 30s. The results showed that peoples' outfit satisfaction was dependent on a comparison between their prior expectation and the performance of the outfit based on expectation-performance disconfirmation. The outfit performance was evaluated by themselves or others. Simultaneously, it was found that the others' opinion on the clothes and surroundings influence daily outfit satisfaction. This research helps deepen the understanding on the individual and social influential factors of the temporary satisfaction from purchase to the satisfaction of actually using clothes. This result ultimately intensifies the understanding on the consumption and evaluation of clothes in the whole life cycle of clothing products from purchase to disposal.

Analysis of factors influencing the deal proneness of consumers for processed foods

  • Park, Jaehong
    • 농업과학연구
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    • 제45권3호
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    • pp.533-545
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    • 2018
  • The aims of this study were to examine whether there are consumer segments that have a propensity to be deal prone in purchasing processed foods and to identify those characteristics of consumers that reflect their deal proneness. Thus, raw data from the Korea Consumer Attitude Survey was analyzed by frequency, factor analysis, and Tobit regression. The major findings are as follows. Individual deal proneness are different according to regional and socio-economic characteristics, and the lifestyle of the consumers also affects deal proneness. Socio-economic variables that have significant impacts on deal proneness for processed foods are residential areas, preferred lifestyle types, sex, age, educational background of the household head and type of store mostly used. With regard to lifestyle, it was found that consumers with a lifestyle that includes convenience, brand pursuit, and convenience are more likely to have a higher degree of deal proneness for processed foods. From the results based on different food groups, it was found that deal proneness for different food groups is affected by the areas, types of sales promotion, and socio-economic characteristics of the consumers. This result suggests that the differences in the consumption of processed foods and deal proneness are indicative for the need to use marketing strategies that consider the characteristics of consumers.

신용카드사용 소비자능력 평가를 위한 척도개발 (A Study on the Development of a Scale to Measure the Ability of Consumers to Use Credit Cards)

  • 서인주
    • 가정과삶의질연구
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    • 제27권6호
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    • pp.95-109
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    • 2009
  • This study focused on the development of a scale to measure the ability of consumers to use credit cards. The purposes of this study were to develop a tool which would be able to measure consumer knowledge, consumer skills and consumer attitudes. Data were collected from 313 credit card using consumers and were analyzed by employing a goodness of fit test, principal component analysis & confirmatory factor analysis(Amos 5.0), multiple regression. The results from this study were as follows: 1) Six factors of consumer knowledge(16-items) were identified: damage salvation; credit delinquency; personal credit information; credit provision period; credit & credit card issuance; credit delinquent striking out a record & credit rating. The total variance was 55.86%. 2) Three factors of consumer skills(17-items) were identified: credit delinquency & over-consumption; credit card management; and loss & damage salvation. The total variance was 62.90%. 3) Three factors of consumer attitudes(16-items) were identified: credit delinquency & credit; credit card issuance & use; and credit card management. The total variance was 58.75%.

남북한 생활문화의 이질화와 통합(V) - 사회통합 후 북한이주민의 생활적응지원방안 - (South and North Korean Living Cultures: Their Differences and Integration(V) - Social Adjustment Programs for People from North Korea after Free Transmigration -)

  • 이기춘;이기영;이은영;이순형;김대년;박영숙;최연실;민현선;박미영
    • 대한가정학회지
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    • 제38권5호
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    • pp.55-78
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    • 2000
  • The purpose of this project was to provide social adjustment programs for North Korean residents who might migrate into South Korea when free transmigration is allowed in the process of reunification. This study was composed of three parts. First, present social adjustment programs for defectors from North Korea were reviewed. Second, South Koreans attitude toward social adjustment programs for migrated North Koreans in the future was identified based on empirical survey research. Third, the social adjustment programs for migrated North Koreans were discussed from results of the depth interviews which were carried out with 10 North Korean defectors. To support migrated North Koreans' social adjustment in South Korea, this study proposed the first stage village which would have characteristic of group home. Education programs to support social adjustment of migrated North Koreans were developed according to their social adjustment stages. In the middle stage of adjustment model, education programs on living culture in South Korea could be adopted. Education programs related to the various aspects of living culture including consumption, clothing, food, housing, family, child rearing, adolescent education were specified and discussed in detail.

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구매후 의류제품에 대한 감정이 제품만족과 사용에 미치는 영향 (The Effects of Emotions Elicited Clothing Product on Product Satisfaction and Using in Postpurchase Processes)

  • 이영선;김은영
    • 한국생활과학회지
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    • 제6권1호
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    • pp.79-88
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    • 1997
  • The postpurchase process is the phase that consumers evaluate products or services while using them. And then, they may experience satisfaction/dissatisfaction and emotions elicited products or services. The satisfaction and emotions may be important concepts in consumer behavior such as brand attitude, purchase intentions and using. The purpose of this study was to examine the effects of emotions elicited clothing products on product satisfaction and using in postpurchase. The subjects in this study were selected 500 females. The data were collected by using questionnaires, and 431 data were analysed. The results were as follows: The emotions in postpurchase process were consisted of three dimensions; unpleasure, pleasure, security/activity. These three emotions had the causal effects on product satisfaction significantly, and the unpleasure influenced stronger than others on satisfaction. In addition, the emotions were related to using and the ownership of clothing products. The emotions of pleasure and the security/activity influenced on the ownership, and the security/activity and unpleasure influenced on using clothing products. Therefore, the results in this study imply that consumption emotions elicited clothing products would be multidimensional, and the emotional factors would be important indicators for explaining the satisfaction. The positive affects were related to using clothes, which is, the consumer would have fulfilled their hedonic desires by wearing clothes. Also, the positive affects would be the basis for marketing strategies of sales promotions in clothing products.

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상단 발사체 추력기 최적 배치 연구 (Upper-Stage Launch Vehicle Servo Controller Design Considering Optimal Thruster Configuration)

  • 황태원;탁민제;방효충
    • 한국항공우주학회지
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    • 제31권9호
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    • pp.55-63
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    • 2003
  • 본 연구에서는 다수의 추력기를 이용한 발사체 상단 RCS 자세 제어 시스템에 대해 다룬다. 이때 추력기 배치 위치와 부착 각도에 따라 시스템 응답 특성, 연료소모량, 추력 분배로직에 의한 유효 토크량, 고장대응 용이성이 달라진다. 최적화 기법을 이용하여 27개의 명령에 대해 명령 방향과 일치하면서 최대 응답 토크량을 갖도록 하는 최적의 배치를 찾는 방법을 제안하였다. 기존에 주어진 추력기 배치 형상과 제안된 추력기 배치 형상에 대한 수치 해석 결과를 비교함으로서 제안된 추력기 배치 형상에 정당성을 찾고자 한다.

DEVELOPMENT OF ULTRA-LIGHT 2-AXES SUN SENSOR FOR SMALL SATELLITE

  • Kim, Su-Jeoung;Kim, Sun-Ok;Moon, Byoung-Young;Chang, Young-Keun;Oh, Hwa-Suk
    • Journal of Astronomy and Space Sciences
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    • 제22권1호
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    • pp.47-58
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    • 2005
  • This paper addresses development of the ultra-light analog sun sensors for small satellite applications. The sun sensor is suitable for attitude determination for small satellite because of its small, light, low-cost, and low power consumption characteristics. The sun sensor is designed, manufactured and characteristic-tested with the target requirements of ${\pm}60^{\circ}$ FOV (Field of View) and pointing accuracy of ${\pm}2^{\circ}$. Since the sun sensor has nonlinear characteristics between output measurement voltage and incident angle of sunlight, a higher order calibration equation is required for error correction. The error was calculated by using a polynomial calibration equation that was computed by the least square method obtained from the measured voltages vs. angles characteristics. Finally, the accuracies of 1-axis and 2-axes sun sensors, which consist of 2 detectors, are compared.

서울시민의 수돗물 인식과 실태파악을 통한 수돗물음용 활성화 연구 (Study on the Tap Water Drinking Promotion with Analysis of Current Status in Seoul Citizen)

  • 허정림;최경희;박석순
    • 한국환경교육학회지:환경교육
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    • 제24권4호
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    • pp.78-93
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    • 2011
  • Clean and safe water is the fundamental element for the good life of people. However, expanding the distrust on the tap water increased the anxiety on drinking water and accelerated the growth of the natural and purified water market. In this respect, this study was made to find an opportunity to invigorate the use of the Seoul tap water for drinking by means of assessing the awareness of the citizen and the current condition on the tap water in Seoul. The findings were that the direct use of the tap water for drinking was very low and 'use after boiling' was also lower relative to 'use of purified water'. Also, the education on the environment should include the importance of the use of the tap water to improve the awareness of the citizen on the tap water and the administrative role, typically for educational institutes and schools, might be required to increase the use of the tab water for drinking.

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아동기의 자원 절약행동에 관한 연구 (The Resource-Saving Behavior of Children's stage)

  • 계선자
    • 가족자원경영과 정책
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    • 제16권3호
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    • pp.21-33
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    • 2012
  • This study examines the level of resource-saving behavior among children and attempts to identify the variables-among socio-demographic, socio-environmental, and consumer attitude variables-that are most influential on this behavior. The research was conducted in 2010, following a preliminary study, and the data was garnered from 500 questionnaires that were distributed to elementary students in Seoul. The data were analyzed using a number of statistical methods, including frequencies, percentiles, means, standard deviation, Cronbach's coefficient, ANOVA, and hierarchical multiple linear regression analysis, using SPSS 18.0. The major findings of this study were as follows. First, the average level of resource-saving behavior of children was found to be 3.6 out of 5, indicating relatively rational behavior. Second, the variables that were found to have the greatest influence on children's resource-saving behavior were lower allowance, higher levels of education on the role of consumption, and more active socialization in childhood. Therefore, these variables should be taken into account when teaching children how to establish resource-saving behavior in their daily living.

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Children's fears and future prospects

  • Fauth Julia
    • International Journal of Human Ecology
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    • 제5권2호
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    • pp.111-122
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    • 2004
  • This paper outlines the findings of a consumer survey conducted in 1996 and 2001 by the University of Bonn, Germany, across 15 European countries. The survey involved a sample of 3,300 respondents in 1996 and around 11,000 respondents in 2001, throughout all 15 EU countries. Children and adolescents, between the ages of 10 and 17, were surveyed about their consumption habits and their attitudes towards the environment. The paper outlines the key findings on 'Children's fears and future prospects'. Children are exposed to a great mass of information, not only derived from the media but also from what they experience directly in their everyday-life. Some of this information translates into worries that adopt a clearer (more realistic) form when children become adolescents, as they might be easily involved in those events, and the understanding of the processes that may cause or continue them is deeper. Today's children and adolescents are under more pressure, since the social/political/economical spectrum is constantly changing. Change produces anxiety, fear of what will result from these transformations, as it implies that the social order will be reorganized. This paper reports on a long term comparative study among children and adolescents throughout the European Union, analyzed by country, age group and gender. It draws different preoccupations of young generations and consequent future expectations. It concludes by considering the influence of social and political organizations, as well as the family, on children and adolescents, as these might help to sustain a positive attitude towards various future events.