• 응용통계연구
• /
• 제35권1호
• /
• pp.105-117
• /
• 2022

최근 전국 대학에서 교양 통계학을 배우는 학생이 크게 늘고 있다. 2022년 대학수능에서 수학영역의 선택과목으로 확률과 통계를 선택한 학생은 53.2%를 차지했다. 통계를 한 학기만 배우고 졸업하는 통계 비전공 학생들은 미래에 데이터를 통계적으로 분석하는 생산자보다 소비자로 살아갈 가능성이 높다. 통계 소비자가 배워야 할 것은 요리법처럼 각종의 통계 분석 기법이 아닌 통계적 문해력과 사고력이다. 이 논문은 통계적 사고력을 함양하는 교양 통계학 교재를 개발하기 위해 고려해야 할 사항들을 논의한다.

• 한국응용과학기술학회지
• /
• 제41권2호
• /
• pp.436-446
• /
• 2024

This study contemplates the effect of social media advertising attributes on consumers' purchasing decisions in cosmetic products. It will serve as basic data for SNS's advertising strategy and marketing that promotes cosmetics sales. This study conducted a survey and went through the analysis process of SPSS v.25.0 statistical program. Frequency analysis, exploratory factor analysis, descriptive statistical analysis, correlation analysis, and regression analysis were conducted to analyze that informativity, reliability, entertainment, interactivity, and disturbance among SNS advertising attributes were used as effective advertising strategies, which had a positive effect on consumers' purchasing decisions. Therefore, in the cosmetics industry, it is necessary to seek strategies to actively utilize marketing in the social media space to promote consumers' purchase needs and to activate purchases.

• 한국유기농업학회지
• /
• 제22권1호
• /
• pp.25-46
• /
• 2014

Since organized living cooperative associations sold their environment-friendly agricultural products directly to independent consumers in the past, the general distribution channels such as wholesalers had difficulty in handling these products. However, the ratio of distribution via wholesale channel has been gradually increased as consumption of environment-friendly agricultural products has expanded. This study is to address vitalization of wholesale distribution for environment-friendly agricultural products by gathering previous statistical data and analysis. In addition, statistical analysis are conducted by utilizing surveys on forwarders, consumers for environment-friendly agricultural products. As a result, the products producers ship are distributed through dealers at producers sites, producers cooperatives, or food process companies, food companies, internet shopping malls, large-scale distribution companies, consumer groups such as living cooperative associations, direct outlets at consumers sites, or exports. Among the channels, the large-scale distribution companies and franchised special shops account for 47%, the general supermarkets 15.7%, and living cooperative associations 14.6% respectively. By utilizing the research results on producers and consumers, and the distribution weight by channels for environment-friendly agricultural products, the distribution channels for living cooperative associations, wholesale markets, and large scale distribution companies are compared and evaluated. As a result, the level of producers' and consumers' satisfaction for them is the lowest since the low selling price for producers and high distribution margins.

• 유통과학연구
• /
• 제16권8호
• /
• pp.51-61
• /
• 2018

Purpose - To active the Korea kimchi distribution, this study aims to investigate the effect of Korea national image and kimchi image on kimchi purchase intention. this study suggest the strategies for kimchi export to China by examining how the Chinese perceptions of Korean kimchi. Research design, data, and methodology - For this study, empirical analysis was conducted based on survey results. A questionnaire was distributed to a total of 400 Chinese consumers. Of these, 280 were collected and 278 were used for statistical processing, excluding 2 that were found to be unsuitable for analysis. This study was performed by the regression analysis using the spss24 statistical program. Results - As a results, It was not significant that the Chinese consumers' familiarity on the Korea image will have a positive effect on their kimchi purchase intention. On the other hand, the kimchi/Korean food image of Chinese consumers' will increase their kimchi consumption experience. Conclusions - The Chinese consumers' positive image on kimchi/Korean food in terms of the unique characteristics of kimchi, health aspects and preference of kimchi is positively influenced when they have higher image on Korea related to its national characteristics, and that of the higher image for Korea has a positive effect on kimchi purchase intention.

• 한국조리학회지
• /
• 제13권2호
• /
• pp.123-135
• /
• 2007

This study intended to determine how price-ending types used for menu products affected consumers' price evaluation and value perception and such behavioral intentions as purchase intention and search intention. The collected data went through statistical processing, including frequency analysis, factor analysis, T-test and ANOVA using an $SPSS/PC^+$ 12.0 statistical package. The results can be summarized as follows: First, as for differences in internal reference price by ending, internal reference price was lower if menu ending was an odd number than it was an even number, which indicates that consumers tend to consider the price of the menu products to be lower if the ending of menu products is an odd number. Second, menu price-ending was found to have significant differences on consumers' purchase intention, search intention, and value perception. But the results of two-way ANOVA showed that price ending by restaurant types had no effect on consumers' search intention and restaurant type. This study suggested a desirable external reference price-ending type for menu products as one of sales promotion strategies to menu products planners and drew up a concrete plan to determine which price-ending type is useful by consumers' personal properties.

• 한국컴퓨터정보학회논문지
• /
• 제24권9호
• /
• pp.127-134
• /
• 2019

The purpose of this study is to understand the purchasing intentions of Chinese consumers to Huawei and other domestic brands in the context of the current Sino-US trade war. Taking the mass consumers as the research object, this paper designs Likert five-level scale to investigate consumers' purchase intention of domestic products in the future, and uses SPSS 23.0 and AMOS 23.0 statistical software to analyze and process statistical data. Using questionnaire survey and exploratory factor analysis, this paper constructs a model to analyze the impact of consumer ethnocentrism on consumers' purchase intention. By summarizing the overall purchasing intention of consumers, it is concluded that the development of domestic brands in the context of trade war is facing difficulties and challenges in the future, but at the same time, we must seize the opportunity of consumers' ethnocentrism under this background to positively influence their purchasing intention, make up for shortcomings, eliminate overcapacity, and seek greater development through technological innovation.

• 복식
• /
• 제61권10호
• /
• pp.119-134
• /
• 2011

The present study proposes and tests an integrative model for global consumers to examine the relation among fashion marketing mix, brand attitude, brand loyalty, and purchase intention in the jeans market. The questionnaire surveys 692 consumers in the United States, China, and France. The statistical analysis methods that are used are as follows: frequency analysis, factor analysis, SEM analysis, and multi-group analysis. The results show that fashionability, perceived quality, and advertising have a direct and also a positive effect on brand attitude; however, advertising didn't have a direct effect on purchase intention. In addition, the results of the SEM analysis show that brand attitude leads to brand loyalty, while also showing a direct and indirect positive effect on purchase intention. Furthermore, the multi-group analysis reveals significant differences in SEM among countries such as the United States, China, and France.

• 한국식생활문화학회지
• /
• 제21권2호
• /
• pp.187-192
• /
• 2006

This study is to investigate the recognition and preference of tofu food among general consumers and housewives in order to develope new tofu menu. The questionnaires are consisted of general questions, style of dining out, frequency of dining, health status, preference of tofu, reason for prefer tofu. A total of 262 questionnaires were analyzed for statistical analysis. The statistical analysis was completed using SAS program (Version 8.2) for descriptive analysis and ${\chi}^2\;-test$. Main results of this study were as follows: Most of the respondents prefer Korean food, 70% of the respondents are general consumers while 73.5% of the respondents are housewives. The frequency of dining out was 1-2 times per week. The two groups bought pre-cooked food one to two times per week. Fourity seven percent of the general consumers and 50% of housewives did not like the taste of tofu due to plain flavor. The respondents overall preferred many different ways to prepare tofu dishes. The results also indicated that tofu dishes are used as side-dishes. Thirty three percent of house wives had tofu with miso soup and pan-fried tofu, while 29.6% of the general consumers had soft tofu stew. 34% of the general consumers preferred stuffed tofu with shrimp, while 35.5% of the housewives liked it. 17% of the general consumers liked grilled tofu with crab meat sauce while only 14.5% of the housewives preferred the menu. Tofu teriyaki was preferred among 8.2% of the general consumers while 13.2% of the housewives liked tofu teriyaki.

• 한국의상디자인학회지
• /
• 제15권2호
• /
• pp.27-41
• /
• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• 한국의류학회지
• /
• 제34권10호
• /
• pp.1621-1631
• /
• 2010

This study analyzes the effects of department store loyalty programs on consumer relationship quality and the effects of consumer relationship quality on relationship continuity intention in department stores. The survey was conducted on women consumer patrons of department stores in October 2009; 381 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. As a result, the loyalty programs of department stores were classified by the conformity, shared values, benefit of use, psychological availability, and convenience. The relationship quality of consumers was classified by trust and satisfaction, and the relationship continuity intention of consumers was classified by the continual use intention and word of mouth intention in department stores. The conformity, psychological availability, and convenience of loyalty program influenced the trust of consumers; in addition, the psychological availability influenced the satisfaction of consumers in department stores. The trust and satisfaction of consumers influenced the continual use intention and the satisfaction of consumers influenced the word of mouth intention in department stores.