• 한국의류학회지
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• 제46권1호
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• pp.116-131
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• 2022

This study used text mining to analyze big data to understand consumers' demand for and perceptions of fashion masks. Based on the text-mining analysis results, a survey was conducted with those living in Korea to investigate the influence of consumers' mask selection criteria on mask brand awareness and purchase intention for fashion masks. "Fashion mask" and "functional mask" were used as the keywords in a text-mining analysis, and an online survey of 242 respondents was conducted. The analysis results were as follows: First, the text-mining analysis extracted commonly appearing words that had a high frequency and TF-IDF, such as "COVID-19," "fashion," "celebrity," "antibacterial," and "filter." This confirmed that during the COVID-19 pandemic, consumers have demanded masks that are both functional and fashionable. Second, among consumers' mask selection criteria, trend and design had positive effects on face-mask brand awareness. Third, face-mask brand awareness had a positive effect on the purchase intention for both brand and fashion masks, and the purchase intention for brand masks had a positive effect on the purchase intention for fashion masks.

• 대한가정학회지
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• 제41권10호
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• pp.117-128
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• 2003

This study investigated the consumers' awareness and information needs towards foodborne illness. Data were collected from 504 adults in Seoul, Daegu and Busan by the self-administered questionnaire. Frequencies, $X^2$ test and regression analysis were conducted by SPSS Windows. The results of this study were as follows: (1) the consumers' concerns and information needs about foodborne illness were generally high, (2) about four-fifths of the subjects were extremely worried about foodborne illness caused by fish, (3) about two-thirds answered that the major factor of foodborne illness in cooking was unfreshed or contaminated food stuffs, (4) the respondents primarily wanted to get the information about the method to choose fresh food, and (5) the result of the regression analysis showed educational attainment and concerns about foodborne illness were the factors affecting the consumers' information needs.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.357-361
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• 2006

The purpose of this study is to provide the basic information and to help producers develop more realistic, idealistic and better environment-friendly interior finishing material by identifying and reducing the awareness and preference about it between the producers and consumers. The following conclusions are based on the above results of analysis. There is a lack of awareness of the environment-friendly interior finishing material and it is urgent to develop the awareness. For the developing the awareness, the government and the authorities concerned have to educate the consumers in order that they choose objective information, have to build information network accessible to them and have to share the reliable information. And in order to get the confidence of consumers, it is necessary to make institutional devices. The scientific study which can be approved in many methods and many NGOs' participation are also needed. Especially in order to meet the consumers' demand, there should be proof of the influence of the interior finishing material on the body and diversity of the design and color of the material.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.233-240
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• 2020

This study uses the moderating model to explore the relationships between Corporate Social Responsibility (CSR) associations, brand awareness and consumer purchase intention. Besides investigating the direct effects of CSR associations on brand awareness and consumer purchase intention, this study also focuses on discovering the moderating role of CSR associations on the relationship between brand awareness and consumer purchase intention among Vietnamese students. Adapting scales from previous research, the authors distribute questionnaires to consumers across the country. Then, the validity and reliability are tested via Cronbach's alpha, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). Moreover, by employing a meta-analytical path analysis with a sample of 686 consumers, the authors show that CSR associations play an important role in shaping purchase intention among Vietnamese consumers regarding the consumption of organic milk products. Also, CSR associations have a strong effect on brand awareness. However, our study shows that purchase intention is not directly affected by brand awareness. In other words, brand awareness does not mediate the relationship between CSR associations and purchase intention. Interestingly, authors show that CSR associations moderate the link between brand awareness and consumer purchase intention. Based on the research, some recommendations are made to companies that produce organic milk products.

• 한국의상디자인학회지
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• 제19권1호
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• pp.1-14
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• 2017

The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

• 디지털융복합연구
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• 제20권1호
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• pp.239-247
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• 2022

본 연구의 목적은 배양육에 대한 소비자의 인지도 및 이에 영향을 미치는 요인을 성별에 따라 살펴보고자 하는 것이다. 2021년 6월 9일부터 15일까지 온라인 설문조사에 참여한 20세 이상 1,008명의 응답을 분석하였다. 배양육 인지도는 성별에 따라 차이가 있어 남성이 여성보다 높았다. 또 연령대가 낮을수록, 교육 수준이 높을수록, 직업이 학생일 경우 배양육 인지도가 높았다. 배양육 인지도에 영향을 미치는 요인은 전체적으로는 성별, 연령, 직업, 건강에 대한 관심, 환경에 대한 관심, 전통육에 대한 인식, 얼리어답터 성향이었다. 성별에 따라 배양육 인지도에 영향을 미치는 요인은 차이가 있어 남성은 성별, 직업, 건강에 대한 관심, 얼리어답터 성향이, 여성은 연령, 교육 수준, 건강에 대한 관심, 환경에 대한 관심, 전통육에 대한 인식, 얼리어답터 성향이 영향을 미쳤다. 본 연구의 결과는 향후 배양육 연구 개발 및 소비자 정책을 마련하기 위한 기초 자료로 활용될 수 있을 것이다.

• 대한가정학회지
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• 제41권1호
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• pp.15-26
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• 2003

The purpose of this study was to examine the consumers' awareness and information needs towards pesticide residues and to find out the factors affecting the information needs. Data were collected from 506 adults in Seoul, Daegu and Busan by the self-administered questionnaire. Frequencies, X²tests, and regression analysis were conducted to analyze the data by SPSS Windows. The results of this study were as follows: (1) many respondents showed the high concerns and information needs for pesticide residues (2) many people worried to eat vegetables, fruits and cereals in turn due to pesticide residues, and did not trust the results from food safety tests by the government, and (3) age, educational attainment and concerns about pesticide residues were factors affecting the consumers' information needs.

• 한국주거학회논문집
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• 제5권2호
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• pp.119-127
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• 1994

This study has tried to grasp the awareness of employees in current apparel industry and common consumers about the show window in apparel shops. Interestingly, the employees were more concerned about the necessity of display and lighting than the consumers. However, the current display and lighting systems did not satisfy the consumers' requirements. Although they did not recognize that lighting display was closely related with display, color, and so on, they thought lighting indispensable. In consequnce, they light source and lighting method have to be carefully chosen, and the relationship between color and lighting should be fully considered as well.

• 농업과학연구
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• 제44권4호
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• pp.613-619
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• 2017

In Korea, the government introduced the $6^{th}$ industrialization policy for the agricultural sector in 2013, to increase farmers' incomes and the value-added of agricultural products. Although some research has been done on the $6^{th}$ industrialization of agriculture, the relationship between the level of consumers' awareness and the $6^{th}$ industrialization of agriculture has not yet been discussed. The purpose of this paper is to analyze the effect of consumers' awareness levels on the development of the $6^{th}$ industrialization of agriculture. The results of a survey and seemingly unrelated bivariate probit model present the following findings: an increased consumers' awareness of the $6^{th}$ industrialization of agriculture positively affects the agricultural sector. More particularly, it was found that consumers who agree that the $6^{th}$ industrialization increases farmers' income and creates value-added agricultural products will also have an optimistic prospect for a successful $6^{th}$ industrialization. In addition, consumers who like to experience agro-tourism type activities give higher scores to the infrastructure level of the $6^{th}$ industrialization. Consumers who think that production section should take lead the $6^{th}$ industrialization of the agricultural sector will also have an optimistic prospect for a successful $6^{th}$ industrialization. However, consumers who think that farmers or farmers' organizations, should take lead the $6^{th}$ industrialization have a more pessimistic prospect for a successful $6^{th}$ industrialization. Consumers who got information on the $6^{th}$ industrialization from the internet think that the infrastructure of the $6^{th}$ industrialization is not good enough.

• 한국유기농업학회지
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• 제19권3호
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• pp.309-327
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• 2011

The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.