• Asia Marketing Journal
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• v.14 no.3
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• pp.119-135
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• 2012

The purpose of this research is to investigate the effects of the product display type on the consumers' purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping situation on the purchase intention and the revisit intention are statistically significant. However the attitude toward the store is not affected by the treatments. Experiment results suggest that the positive consumer responses in terms of the purchase and revisit intention can be achieved when the product display is matched with the situation in the mobile shopping setting. Controlling consumers' evaluation on the product information and their experience of online shopping, we can take these effect as the results of match-up between the product display type and the situational factors surrounding mobile shopping. The result provides strong support for the location-based service in mobile shopping. Most of the mobile device can utilize the consumers' location which can be easily interpreted as the situational factors. With regard of the level of the external stimulation, the shopping service providers can offer the main interface with the right match with the consumers' situations. When the external stimulation level is high, they should provide the category display or product display in the target promotion in their mobile shopping apps. However if the target is on the way with the low external stimulation level, they should provide the search format as the main interface in their apps. More interestingly, this kind of manipulation does not affect the consumers' attitude toward the store according to our research result. Future research direction is discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1891-1902
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• 2008

With concerns for consumers' return behaviors affecting internet shopping malls' profits and product management in the internet clothing market, this study is designed to investigate determinants affecting return and path models for return behaviors. For an empirical study, questionnaires are prepared and respondents in their 20s and 30s with internet clothing purchase experience are selected using the convenience sampling. A total of 517 questionnaires are used for the final analysis. Data are analyzed by using SPSS 12.0 software and descriptive statistics, $x^2$-test, discriminant analysis, regression analysis, and path analysis is conducted. The results are as follows. First, ones who have returned after purchasing clothing items in internet shopping reached 63.4% of the total consumers. Respondents returned items with price at 50 thousand won or less stood at 67.2%, and the most frequent return shopping malls are open markets with their return rate at 51.1%. Second, variables such as risk perception, information search, impulse buying, buying experience, and age have a positive effect on return experience. Impulse buying and buying experience turn out to have a significant effect on the degree of return, but risk perception, information search, age, and gender to have an insignificant effect. Return intention is significantly affected by risk perception, gender, and age. Third, the analysis of path model for return experience shows that perceived risk has a positively effect, and information search has a direct effect as well as an indirect effect through buying experience or impulse buying. The analysis of path model for the degree of return shows that risk perception does not have effect, but information search has indirect effect through buying experience or impulse buying. This study is thought to find consumers' return behavior characteristics in online shopping, and help businesses operating online shopping malls to efficiently manage returns and set up strategies against returns.

• International Journal of Costume and Fashion
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• v.9 no.2
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• pp.67-78
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• 2009

The volume of the party wear market is gradually growing in the Korean fashion market. The study attempted to examine psychological clothing benefits as the criteria for market segmentation, and identify differences in information sources. and clothing evaluative criteria in each segmentated market. The summary of the key findings are as follows. Three segments were identified by psychological clothing benefits: pleasurably self-expressing group, fashion-seeking group, and indifferent group. The differences in search information sources between the classified groups were identified The fashion-seeking group had a higher mean score on mass media. The pleasurably self-expressing group had higher scores on advice from friends, colleagues, or companions. The differences in evaluative criteria between the classified groups were also identified. Among the evaluative criteria, the splendid boldness and polished silhouette criteria showed a marginal difference between each group. This study can contribute as a cornerstone for future studies on party wear and market strategies.

• Proceedings of the KSRS Conference
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• 2004.10a
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• pp.256-259
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• 2004

Recently, Location-based services(LBS) allow consumers to receive services based on their geographic location data. Users want to take services based location information with portable devices. And Point of Interest(POI) information's usage is increasing with mobile device's development and user's interest. And this paper shows that we connect the multimedia POI database(DB), provide the multimedia services through the portable devices and search POI using location and direction information. The multimedia POI is consisted of sound, image, moving image and animation with location information. When we search POI, we find POI in DB using the area zone and direction information.[l]

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1527-1537
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• 2010

The Internet has the potential to create new channels that might be beneficial to fashion consumers. This study examines the effects of consumer involvement and Internet behavior in on-going Internet information searches through the young female generation. For the practical research, the survey was conducted from June $15^{th}$ to July $15^{th}$ 2009. Data was collected in a total of 368 questionnaires from female university students in their 20's and analyzed 300 questionnaires with SPSS 12.0. The results were as follows. First, clothing involvement, fashion involvement, internet involvement, and Internet shopping interest had been considered as antecedents of on-going Internet information search behavior. Second, clothing involvement and Internet involvement significantly affected Internet shopping interest. However, fashion involvement and Internet involvement showed direct paths to on-going Internet information searches. Third, there were significant effects in Internet shopping interest and on-going Internet information searches. Forth, the respondents were segmented by two groups according to the level of ongoing information searches. These segmented two groups were different in regard to clothing shopping behaviors and impulse purchase behaviors.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• Korean Journal of Human Ecology
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• v.10 no.1
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• pp.41-55
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• 2001

The purpose of this study was to compare the characteristics for pattern by making a sort of various store choice behaviors and analysing impact both direct and indirect, which is based on the presentation of the influence of clothing store choice behavior into the causal relationship per store type against clothing shopping orientation, information search activity and store image attribution. The results was that consumers who like to the top brand's commodities, had commonly high tendency to and fro its trademark and store allegiance. Furthermore, they have usually bought something following on their inclination what they had purchased as well as the store decoration character and the marketing promotion attribute. The other consumers who prefer to the discount store's merchandises, had also high propensity and the biggest influence on buying something which were those factors; their instance shopping habit, utility-economy trait, follow the fashion character and strong circumspection tendency besides using the mass media Info., personal data and commodities' attribute.

• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.129-138
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• 2013

Consumers' perception of risk plays a major role in how they make online purchase decisions. Since online shopping is perceived to be riskier than in-store shopping, consumers engage in a variety of risk reduction strategies such as searching online for alternative products and alternative e-tailers. This study examines the influence of risk involvement on risk reduction strategies and customer satisfaction. It discusses three aspects of risk reduction strategies: time spent in making a purchasing decision, searching for alternative e-tailers, and searching for alternative products. Data from 294 female shoppers who had experience in purchasing fashion products online was analyzed. This study found that risk involvement had a positive influence on the time spent in making decisions, while the influence of risk involvement on searching for alternative retailers and alternative products was not significant. However, consumer satisfaction was negatively related to search for alternative retailers and positively related to risk involvement. This study provides a better understanding of customers' risk involvement and risk reduction strategies in online shopping. This information would be beneficial for marketers and retailers to reduce customer perception of risks and to promote online sales.

• Proceedings of the Korean Society for Information Management Conference
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• 1995.08a
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• pp.45-48
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• 1995

Since the early 1970s online searching has provided end-users with commercial and governmental bibliographic databases by trained intermediaries through the developed Vendor/Agency Systems. Recently, the situation has begun to change. The era of end-user searching is coming. End Users are the “information consumers” as the final user of an IT product or set of information. This study on end-user online searching is presented with the following aspects: development, characterization, training, end user online search services in university libraries, role of the intermediaries and librarians, the future.

• Journal of the Korean Society of Costume
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• v.37
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• pp.89-102
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• 1998

This paper has main purpose of identifying the difference of the characteristicss of male consumers who have different levels of fashion leadership. 538 male consumers living in Seoul area was surveyed using questionnaire. Sam-ples were surveyed using questionnaire. Sam-ples were segmented as 3 groups by fashion leadership and named fashion leader, fashion follower and fashion retards. Various character-isticss in terms of personality, attitudes, life-estyle activities, magazined readership, use of fashion information sources, shopping behavior, risk perception and demographics analysis among 3 segments. 3 groups showed significant differences in many characteristics such as venturesomeness, cosmopoliteness, ex-tensity of travel, art/culture activity for offtime, reading of male-oriented magazines, in-formation search through fashion magazine, fashion knowledged, shopping preferrence, clot-hing expense. Based on major characteristics of each segment, some tips for marketing strategies were suggested.