• Korean Journal of Agricultural Science
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• v.47 no.2
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• pp.239-253
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• 2020

This study identified consumer perceptions of biotechnology crops, provided the types and sources of information on agricultural biotech that consumers demand, and derived effective methods of providing agricultural biotech information by analyzing problems and improving the information available online regarding agricultural biotech. The analysis of sources of information on agricultural biotech showed that there were differences between preference and reliability. Respondents preferred the Internet (47.6%) and TV (36.3%), while they relied on TV (36.3%) the most, followed by the Internet (26.6%), and academic papers and technical books (23.1%). Only 27.1% of the respondents answered that they collect information on agricultural biotech proactively. The higher frequency of information collection indicated a higher satisfaction rate with the information that was being collected. Survey results for the websites that respondents preferred and relied on to collect information were that the most preferred websites were web portals (53.4%), while reliability rates across the various types of websites were relatively even: web portals (28.4%), academic institution websites (19.1%), and websites that provide professional information (18.2%). Surveys that examined factors that were important in choosing the websites for collecting information on biotech indicated that factors such as "Providing verified data and citation" and "Providing objectivity" were the most important. Examining the preferences and factors of preference by content type showed that the demand for visual aids, such as photos, tables, graphs, and videos, was high, and there were statistically significant differences between the factors of preference by content type.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1362-1376
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• 2011

This study examines the effect of the structural properties of F/W wool knit fabrics for woman's knitwear on the perceptions of textures and sensible images of consumers and present basic data for textile designing by analyzing the relationship among the structural properties, mechanical properties, objective hand measurements and preferences. A total of 12 kinds of knit fabrics were prepared and investigated in terms of the differences in the subjective, mechanical properties and objective hand measurements according to the structural properties of knit fabrics. The data were analyzed by t-test. The subjective hand attributes of wool knits through factor analysis are categorized into 6 factors. In particular, the 'active/comfort' factor is a meaningful result that reflects the unique characteristics of knit fabrics compared to woven fabrics. Mechanical properties and objective hand measurements have a greater effect on textures than on sensible images; in addition, the structural properties, 'gauge' was the most important factor to influence the subjective evaluation.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.6
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• pp.1021-1032
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• 2010

This study explores the perceptions of fashion consumers on entertaining shopping experiences and investigates the factors important to the creation of these experiences. A convenient sample of 100 was used for the exploratory survey. Respondents were asked to complete open-ended questions (e.g., describe a recent store shopping trip that you remember as being pleasurable and entertaining) on a standardized form. A total of 97 questionnaires were completed and used for further analysis. Six entertaining shopping factors were identified: store-related factors were merchandise, service, the store environment, and events; customer-related factors were customer resources and social aspects. Five non-entertaining shopping factors were identified: the store-related factors were merchandise, service, and the store environment factor; customer-related factors included customer resources and social aspects. A survey with a convenient sample of 200 college students was administered to examine the importance of entertaining and non-entertaining factors. The merchandise factor (which includes products assortments and price-related items) were rated as the most important part of the entertaining store-shopping experience, followed by service factors in the store category, and customer resources in the customer category.

• Journal of Fashion Business
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• v.21 no.6
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• pp.122-138
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• 2017

Shopping malls in Korea have grown in size and number, and their one-stop convenience has expanded to include various retail stores, service outlets, and entertainment providers. This study closely examines the shoppers' experience in a shopping mall. Using the photo elicitation interview (PEI) method, this study aims to provide deeper understanding of the subjective perceptions and context of shopping mall users. Ten shopping mall users participated in this study. They visited a shopping mall and took photos from their points of view about the shopping experience, and later participated in a personal interview. Convenience, excitement, relaxation, and socialization are the major themes of a pleasant shopping mall experience. Crowdedness and ineffective store design are the major themes of an unpleasant shopping mall experience. Core contents of each pleasant and unpleasant theme are presented. Given the current retail environment where shopping malls are continuously expanding, understanding the behavior and perception of consumers related to shopping malls is important in designing and providing a compelling experience in shopping malls.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.620-633
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• 2019

The popularity of cosmetic procedures has increased over the past decade. Korean consumers have shown different levels of demand for the two types of cosmetic procedures (surgical and nonsurgical). This study examines the effect of appearance pressure from family, friends, and social media on the internalization and face/body satisfaction that can determine the levels of acceptance for each cosmetic procedure among young Korean females. Data was collected from 379 females in their 20s and 30s, using an online survey questionnaire. Statistical analysis were performed using SPSS 24.0 and AMOS. The results indicated that only social media pressure significantly influenced young women's internalization of attractive appearance. Internalization was negatively associated with face and body satisfaction. Face satisfaction was negatively related to the acceptance of cosmetic surgical and nonsurgical procedures; however, body satisfaction was not related to the acceptance of cosmetic surgical and nonsurgical procedures. This study highlights the significant importance of social media and its powerful impact on developing young women's body image perceptions.

• Journal of Fashion Business
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• v.25 no.6
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• pp.46-69
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• 2021

This research aimed to analyze the features of convertible accessories, develop sustainable accessory designs using convertible techniques, and evaluate the designs developed through a consumer satisfaction survey and in anticipation of commercialization. Through a review of literature and design cases, convertible accessories were classified; and six convertible accessory designs were developed into practical products. A survey on the convertible designs was conducted to evaluate their aesthetic, functional, and symbolic aspects, ease of use, usefulness, and the intention of consumers to purchase and use the products. In addition, a survey was performed to understand the differences in fashion leadership and eco commitment and behavior. The data were analyzed using descriptive analysis methods, a series of t-test, and ANOVA using the SPSS 25.0 software. There were 335 participants; mostly adult women aged between 20 and 60 years and living in China, one of the world's largest accessory markets. The participants showed high interest to use and purchase the developed designs. There were significant differences in aesthetics, functionality, symbolism, attitude, ease of use, usefulness, usage, and purchase intention for the developed convertible accessories among people with different levels of fashion leadership, environmental commitment, and behavior. The results of this study will help designers develop convertible accessories with a better understanding of consumer perceptions and attitudes towards convertible accessories.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.255-273
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• 2019

Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the "beauty of the time". This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].

• Journal of Wellbeing Management and Applied Psychology
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• v.3 no.4
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• pp.11-20
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• 2020

Purposes: This is a study on the perception of safety in use according to cosmetic information. Research design, data and methodology: As a result of analyzing 324 women in their twenties living in the metropolitan area, the following conclusions were drawn. Results: As a result of measuring the awareness of cosmetic information, the awareness of 'cosmetic-related knowledge' (M=3.52) and 'cosmetic performance' (M=3.43) was high, indicating that information on cosmetic knowledge was actively shared with each other. It was understood that the method of use and effect were properly recognized and that the cosmetics were selected. 'Correct cosmetic storage method' is significant in the factors of interest in cosmetics (p<.001), and 'the harmful ingredients of cosmetics that should be avoided' are significant in the factors of cosmetic information (p<0.05) and the factors of interest in cosmetics (p<0.01). 'Trouble-causing ingredients' showed a statistically significant difference in safety perception in all factors except cosmetic performance factors. Conclusion: There is a need to construct a system that allows consumers to easily purchase cosmetics that are necessary for their skin by schematically or simplifying the information on the usage period and trouble-causing ingredients after opening the cosmetics to be easily understood.

• Food Science of Animal Resources
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• v.42 no.1
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• pp.111-127
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• 2022

This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean native chicken (KNC) and a commercial broiler (CB). Consumer behavior was measured by evaluating sensory attributes (taste, odor, and texture) and purchase behaviors [satisfaction, purchase intention, and willingness to pay (WTP)]. The sensory evaluation was conducted using healthy Korean consumers (n=100). The chicken was cooked in baeksuk (Korean traditional chicken soup), which is a seasonal summer health food in Korea. The participants evaluated sensory attributes and purchase behaviors between blinded samples of baeksuk (CB) and unblinded samples of baeksuk (KNC). The sensory evaluation involved chicken breasts and legs. The participants considered KNC as having a more umami taste, a chewier and juicer texture, and a less metallic odor than CB. Moreover, when participants were given KNC breed information, they expressed higher satisfaction, purchase intention, and WTP. The results of this study contribute to consumer behavior literature by revealing the effects of breed information on consumer sensory perceptions and purchase behaviors. Furthermore, the findings provide evidence that branding KNC is one way to increase its demand and low market share while contributing to sustainable consumption.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.36-40
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• 2022

Many parts of life have been changed due to the unprecedented coronavirus outbreak, and Noncontact has now become a general culture of society around the world. Also, many years later, after the Fourth Industrial Revolution, it is now deeply embedded in the human lifestyle. The purpose of this paper's research is to investigate the metaverse perception before and after Corona. It was confirmed that the number of metaverse, the central keyword, was 70971 before Corona, but 261767 after Corona, which was more than three times the frequency. In addition, it was confirmed that the number of COVID-19, the reference point of this study, increased significantly to 1,9236 during the pre-COVID-19 period. Through this, it can be inferred that the metaverse accelerated and developed significantly after the corona. Metaverse about Keywords such as cryptocurrency, cryptocurrency, coin, and exchange appeared before Corona, and the word frequency ranking for blockchain, which is an underlying technology, was high, but after Corona, the word frequency ranking fell significantly as mentioned above. As such, it was confirmed that keywords for metaverse were changing before and after Corona, and as such, Consumers' perceptions were also changing.