• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.69-80
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• 2020

Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

• Korean Journal of Organic Agriculture
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• v.19 no.3
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• pp.309-327
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• 2011

The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

• KIEAE Journal
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• v.17 no.4
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• pp.13-19
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• 2017

Purpose: The most important thing is to know exactly what needs users have when planning a housing. People have their own criteria that directly influence purchasing decisions when choosing a house to live in. And they select the house with the largest number of elements satisfying these criteria. This days most consumers are mostly satisfied with their material needs. And now people thinking more important motive than simply pursuing material gains. It is the most essential role in they consume consciously or unconsciously that meeting the needs of which step. And now days housing space has become a merchandise, this study check the related function of the residential space and human needs. Method: First, this study wanted to understand the housing needs, which is needs related to housing in basic needs that humans have. Second, this study wanted to understand what the requirements and the criteria for choosing housing of actual resident, who want to have changed housing. Third, This study check how to set up the direction of development in housing planning, through the comparison of the housing needs and the residential function defined above. Result: Henceforth housing should consider meet the Esteem Needs and Self-Actualization Needs, among the type of Grow-based Motivation. The functions for this are convenience, independence, economics, sociality, relaxation, and expressivity. In addition, it should be able to express oneself and recognize the value of oneself through leisure activities and interaction with neighbors. And, it should be able to move toward the direction to express that hobby activities for individual talent development in separate space.

• Journal of Families and Better Life
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• v.6 no.1
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• pp.95-116
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• 1988

this study has dual purposes; one is to develope a new theoretical framework in consumer behavior area by applying the human ecological approach, and the other is to test the theory empirically area by applying the human ecological approach, and the other is to test the theory empirically by examining prepurchasing behavior of housing. Research methods adopted in this study are library search and survey research with self-administered questionnaires. The statistical methods used in the survey research are factor analysis, chi square test, and multivariate analysis with crosstablulations. According to the human ecological approach, ecological environments are important sources of consumer needs which , in turn, are satisfied by purchasing behavior in the market. Within this theoretical framework, consumers con improve the quality to life by perceving clearly what their needs are thereby making the most possible efficient purchasing decision making. The major findings of the empirical research on the basis of the theoretical framework are as follows; 1) Housing needs significantly vary with different ecological environment. 2) consumer information search behavior does not differ significantly by housing needs. 3) Housing needs turn out to be an intervening variable between ecological environments and consumer information search behavior. the results of this study show that the human ecological approach is useful in consumer behavior studies. The empirical result that consumer needs are not significantly satisfied by consumer behavior suggests a now direction in consumer education.

• Archives of design research
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• v.18 no.1 s.59
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• pp.135-144
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• 2005

Consumers' awareness of product value, and their product preferences, are becoming increasingly influential in product development, particularly in corporations' efforts in manufacturing products with a competitive edge. Corporations conduct surveys on consumers' product satisfaction and preferences and conduct in-depth studies on consumer needs. They then manufacture products in accordance with the results of these surveys and studies. With the necessity and demand for digital door lock products recently growing, this research sought to explore product competitiveness reinforcement factors that could facilitate market penetration, and to formulate corresponding design strategies. In-depth consumer interviews were also conducted to identify consumer lifestyles and needs. Furthermore, consumer preference images, purchase and use-related patterns, and the status of door lock markets were studied. In the past, to design and manufacture consumer-oriented products, corporations primarily resorted to the improvement of the products' technological features. At present, the users' product preferences and the ways that they use these products are the factors that determine product design. Consumers today tend to adjust their lifestyles according to available products, and prefer products that have greater value in terms of lifestyle and culture. Strategic points for reinforcing competitiveness were presented in this study: first, offering different values that will enhance consumer satisfaction, second, positively developing bio-recognizable methods that will boost consumer preference, third, meeting the consumers' expectations that door lock products should not be mere 'entrance and exit control' systems, but network security systems and fourth, adopting convenient authentication methods backed by advanced technologies.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.11
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• pp.1-15
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• 2017

Understanding muslim consumers' needs and behaviour is an essential process for strategic product development in the Halal food market. For our study on Indonesian consumers of Halal food, we conduct a survey of 200 Muslims residing in Indonesia on awareness of ginseng (G) and red ginseng (RG) products, eating experience, like or dislike reasons, cognitive level on the efficacy of G and RG products, purchase behaviors, satisfaction and repurchase intention through a web-based questionnaire methodology. This study reveals that 58 % and 51% of the participants indicate an awareness of G and RG products. In particular, awareness amongst medium- and high-income male consumers in their 20s and 30s is relatively high. This group of participants is also more likely to consume eat G and RG products for health promotion, refreshment, and disease prevention, and positively evaluated product efficacy. They are also aware of the efficacy claims of these products with regard to enhancement of immunity, fatigue, and stamina. While Indonesian Muslim consumers express satisfaction with the health claims, packaging specifications, and design of the products, they are dissatisfied with product types, price, taste, and aroma. The results also found that participants would recommend G and RG products to acquaintances, and are willing to purchase them in the future. Therefore, the segmentation of Halal-certified G and RG products for Muslim consumers and analysis on their product needs could be advantageous for strategic product development.

• Journal of the Korea Society of Computer and Information
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• v.4 no.1
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• pp.99-113
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• 1999

The Korean distribution market is now faced with various difficult problems. for instance, the withering of domestic demand by effect of IMF support system, the competitive foreign enterprise's entry into domestic distribution market by opening of its market, and the diversity and unexpected change of consumers' needs. Through the comparative study with Japanese distribution industry, we could find out the outline of information strategy that Korean wholesalers and retailers can solve such problems and stand at competitive advantage in Korean distribution market. We use information system in order to get data for consumers' needs quick and diversely. analyze those accurately, and put those into merchandising. So we have to work out the information strategy in line with the three-point principle, such as the integration or linking of information systems, the sustaining improvement and development of information systems, and the sharing of information.

• Journal of Fashion Business
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• v.9 no.3
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• pp.88-98
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• 2005

This study focuses on the needs at both consumers and manufacturers. It aims to find ways for consumers to purchase outfits that would fit their particular body type and preferences at reasonable prices, choose raw materials and style at garments, and virtually try them on. In addition, the study is designed to help apparel manufacturers identity customers' changing needs, reduce inventories, manage information on customers' body type in a digitalized form, and eventually contribute to promoting electronic commerce. Based on nine basic patterns that tit each subject, 108 virtual garments are created by adjusting the size of the patterns (9 subjects $\times$ 4 body parts $\times$ 3 patterns = 108 outfits). In order to determine fitting preferences for each body part and find optimized conditions, cross-tabulation analysis including $X^2$ and frequency analysis were performed to measure the appearance rate. A style of virtual garment, which is minus 2cm from chest size was chosen as the most appropriate pattern to the baseline location of front the chest. For the waist parts, the C style as an appropriate virtual garment to front and back view. In the front, lateral and back view, a style was chosen in the response to the sleeve-bodice combinations, the ease amount of armhole area, the armhole depth and the loosening of tightening or armhole line.

• Industrial Engineering and Management Systems
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• v.10 no.2
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• pp.140-153
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• 2011

Functional form and dysfunctional form of Kano model are considered as customer need regarding attribute of product. Both functional and dysfunctional forms are: Like, Must-be Neutral, Live-with and Dislike. The answers of customer regarding a product of functional and dysfunctional forms have been applied for selection of customer needs regarding product attribute (Kano evaluation). Filling.up and returning the Questionnaires by the individuals are essential for determining Kano evaluation. But many Questionnaires have not been returned in that case. Moreover, many possible consumers could not get opportunity to fill-up questionnaire. These uncertain or unknown consumers' opinions are also essential for product development. The choices of Kano evaluations have been outlined by: Attractive, One-dimensional, Must-be, Indifferent and Reverse. In this study, choices of evaluation of unknown customer are considered uniform cumulative vector probability (scenario 1). This study is based on the Monte Carlo simulation method, concept of probability and Kano model. This model has also been tested for its soundness and found fairly consistent including existing Kano model (scenario 2) and case survey for headlight of bicycle (scenario 3).

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.1-12
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• 2016

Despite both domestic and overseas markets are depressed due to the global financial crisis - the apparel industry is no exception, the market for the outdoor wears including the hiking ones has been recording a high growth rate, making the outdoor wear a high growth industry. The purpose of this study was to provide some basic data useful to our outdoor businesses to help them respond to consumers' needs in the rapidly growing outdoor markets. For silhouettes, the point was given primarily to the oblique cutting to have it follow the human body curves and thereby, look natural and slim. Another point was given to the color schemes along the cutting lines, so that an effect of optical illusion could be created to make the wears look slim making use of lines and colors. On the other hand, in consideration of the rapidly changing weather conditions during hiking, the details were designed practically by setting appropriate hip lengths, using attachable/detachable hoods as well as applying the Velcro & rubber band-type set-in sleeves for the tail edges. As discussed above, the researcher analyzed the design elements for the outdoor wears and developed some sensuous designs meeting consumers' needs to help our outdoor wear businesses to expand their target base, while awakening them of the importance of the outdoor fashion.