• Korean journal of food and cookery science
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• 제24권2호
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• pp.236-242
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• 2008

In this study, sponge cakes were prepared with 3, 6, 9, 12, and 15% red ginseng marc powder. The samples and a control were then compared in terms of quality characteristics, including batter viscosity and specific gravity, moisture content, water activity, volume index, weight, color, textural characteristics, and sensory qualities, in order to determine the optimal ratio of red ginseng marc powder in the formulation. The batter samples containing 0, 12, and 15% red ginseng marc powder had significantly higher viscosity than the other samples. Specific gravity of batter was not significantly different among the batter samples. The control group presented significantly higher moisture content as compared to the samples containing red ginseng marc powder samples. Water activity, volume index, and weight of all samples were not significantly different among the samples. In terms of crust color, lightness, redness, and yellowness of the crust samples decreased as the level of red ginseng marc powder content increased. For the crumb color, lightness and yellowness decreased, and redness increased, with increasing red ginseng marc powder content. Hardness, cohesiveness, gumminess, and springiness were not significantly different among the samples; however, the red ginseng marc powder samples had significantly higher chewiness than the control group. In the sensory evaluation, as the content of red ginseng marc powder increased, scores for color, flavor, softness, overall acceptability, moistness, and egg-flavor decreased, while scores for red ginseng taste, bitterness, astringency, and off-flavor incresed. Overall, the 3 and 6% red ginseng marc powder samples obtained fairly good sensory scores. In conclusion, the results indicate that adding $3{\sim}6%$ red ginseng marc powder to sponge cake is optimal, providing good physiological properties as well as reasonably high overall consumer acceptability.

• Korean Journal of Breeding Science
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• 제41권4호
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• pp.552-555
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• 2009

A new standard rose cultivar "Snow Day" was bred from the cross between pink standard cultivar "Saphia" and pink standard cultivar "Bridal Beauty" at the National Institute of Horticulture & Herbal Science. The cross was made in 2003 and "Snow Day" was finally selected in 2008 after evaluating characteristics for three years from 2006 to 2008. A white standard cultivar, "Snow Day" grows vigorously and resistant to powder mildew. The major characteristics of this cultivar are $152stems/m^2/year$ in yield, 81.8 cm in length of cut flower, 11.3 cm in flower diameter, 29.2 in petal number, and 13.7 days in vase life. This cultivar can be propagated by both cutting and grafting. The consumer's preference for this cultivar is relatively higher than that for the control cultivar, "Tineke".

• Korean Journal of Breeding Science
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• 제41권4호
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• pp.616-619
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• 2009

A new standard rose cultivar "Red Charm" was bred from the cross between deep red standard cultivar "First Red" and light red standard cultivar "Cardinal" at the Jeollanamdo Agricultural Research and Extention Services (JARES). The cross was made in 2003 and, "Red Charm" was finally selected in 2008 after investigating characteristics for three times from 2007 to 2008. "Red Charm", a red standard cultivar has good flower shape and velvet flower color. The major characteristics of this cultivar are on average $119.3stems/m^2/year$ in yield, 69.5 cm in length of cut flower, 10.3 cm in flower diameter, 36.9 in petal number, and 9.8 days in vase life. This cultivar can be propagated by both cutting and grafting. The consumer's preference of this cultivar, "Red Charm" is relatively higher than that of control cultivar, "Red Velvet".

• Korean Journal of Breeding Science
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• 제43권6호
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• pp.528-531
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• 2011

A new spray rose cultivar 'Cherry Tea' was bred from a cross between pink spray cultivar 'Pinocchio' and yellow spray cultivar 'Flair' at the National Institute of Horticultural Research Institute. The cross was made in 2003 and 'Cherry Tea' was finally selected in 2008 after evaluating characteristics for three years from 2006 to 2008. 'Cherry Tea', a light orange spray cultivar grows vigorously and has good vase life. The major characteristics of this cultivar are $137stems/m^2/year$ in yield, 68.8 cm in length of cut flower, 5.5 cm in flower diameter, 34.0 in petal number, and 12.4 days in vase life. This cultivar can be propagated by both cutting and grafting. The consumer's preference of this cultivar is relatively higher than that of control cultivar, 'Little Marble'.

• FLOWER RESEARCH JOURNAL
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• 제18권3호
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• pp.220-223
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• 2010

A FA intersectional hybrid lily cultivar 'Cherry Pink' was developed in 2006 at National Institute of Horticultural and Herbal Science (NIHHS), Rural Development Administration (RDA) Korea. The cross and immature embryo rescue was conducted between female parents Lilium FA hybrid 'Supia' and male parents L. Asiatic hybrid 'A94-9' by cut style pollination method (CSM) at Suwon in 1999. The first selection was done and was tentatively named as 'FA01-17' in 2001. After in vitro multiplication, bulbing production of 'FA01-17' line, growth and flowering characteristic tests were conducted from 2002 to 2005. The evaluation of characteristics and consumer preferences were surveyed at a lily flower show of NIHHS at Taean in 2006. 'Cherry Pink' flowered in the middle of June and grew more than 120 cm stem in length. Flowers bloomed facing upward, a little spotted in petals and deep pink (RHS, RP27D). The pollen of 'Cherry Pink' was sterile. Year-round flowering can be done by storing the bulb under $-1.5^{\circ}C$ conditions. It was needed to control Botrytis disease in wet season.

• FLOWER RESEARCH JOURNAL
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• 제19권4호
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• pp.251-254
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• 2011

A new standard white-pink flower rose cultivar 'Innocence' was bred from the cross between white standard cultivar 'Juvena' and green-white standard cultivar 'Green Success' at the Jeollanamdo Agricultural Research and Extension Services (JARES). The cross was made in 2001 and, 'Innocence' was finally selected in 2006 after investigating characteristics for three times from 2004 to 2006. 'Innocence' a white-pink standard cultivar has good flower shape with few prickles. The major characteristics of this cultivar were $118.7stems{\cdot}m^{-2}$ in year yield, 68.0 cm in length of cut flower, 10.9 cm in flower diameter, 34.4 in petal number, and 10.7 days in vase life. This cultivar can be propagated by both cutting and grafting. The consumer's preference of this cultivar was relatively higher than that of control cultivar, 'Rose Yumi'.

• FLOWER RESEARCH JOURNAL
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• 제19권3호
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• pp.164-167
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• 2011

A new spray rose cultivar 'Glory Purple' was bred from the cross between a pink spray cultivar 'Macarena' and a pink spray cultivar 'Million Pink' at the National Institute of Horticulture & Herbal Science. The cross was made in 2004 and a candidate genotype which named as 'Glory Purple' was selected in 2009 after three years investigation for agronomical characters from 2007 to 2009. 'Glory Purple', a purple colored spray cultivar, has vigorous growth and has powdery mildew resistance. The major characteristics of this cultivar are high yield and long stem with relatively large flower size with $157stems/m^2/year$ in yield, 63.5 cm in mean length of cut flower, 6.8 cm in mean flower diameter, 25.78 in mean petal number, and 10.2 days in mean vase life. This cultivar is suitable for propagation by both cutting and grafting methods. The consumer's preference of this cultivar is relatively higher than that of the control cultivars, 'Pinky and Charming'.

• Korean Journal of Breeding Science
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• 제41권3호
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• pp.284-287
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• 2009

A new spray rose cultivar "Morning Star" was bred from the cross between orange spray cultivar 'Macarena' and yellow spray cultivar 'Lion Sunshine' at the National Institute of Horticultural Research Institute. The cross was made in 2002 and "Morning Star" was finally selected in 2007 after investigating characteristics for three years from 2005 to 2007. "Morning Star", a orange spray cultivar grows vigorously and has good flower shape. The major characteristics of this cultivar are 170.2 stems/$m^2$/year in yield, 57.4cm in length of cut flower, 5.5cm in flower diameter, 48.5 in petal number, and 11.4 days in vase life. This cultivar can be propagated by both cutting and grafting. The consumer's preference of this cultivar is relatively higher than that of control cultivar, 'Sunny Lady'.

• (The) Korean Journal of Advertising
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• 제29권7호
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• pp.29-53
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• 2018

In our study, we investigated the effects of position of endorser and endorser's gaze direction(direct/averted_image/averted_text) on advertising attitude, purchase intent and brand recognition using eye-tracking method. Focusing on the printed cosmetic ads which the role of endorser is important and indirect persuade route is relatively is emphasized, we conducted experiment on 36 participants in 20s. As prior studies, our results shows that participants paid attention to more and faster on specific element which the endorser is gazing at. But it was not reflected to ad attitude and purchase intent directly. When the endorser is positioned in left the side, the highest purchase intent was shown in direct gaze condition, while when the endorser is on the right side, the highest ad attitude was shown in gazing image condition. Additionally, the brand recognition task following eye-tracking experiment shows that recognition accuracy was higher only in condition which the endorser is in the left side looking at the product image. These results demonstrated that the gaze direction of endorser plays a role as attentional guidance, which means it can lead customer's attention to particular region in the printed ad, but the effect can be varied depending on the position of endorser and which type of information the endorser is gazing at. Therefore, ultimately, to increase customer's ad attitude and purchase intent, complex consideration of not only the gazing direction of the endorser, but the position of endorser and other diverse elements is necessary.

• Journal of Korean Classical Literature and Education
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• 제38호
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• pp.103-138
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• 2018

This study examines the modern succession, transformation and significance of enjoyment methods of classical literature (art) with a focus on the characteristics of those methods that appeared when the performances of the traditional era began to be displayed on the stage of the theaters in modern Seoul. The clues to the reasons for this type of enjoyment can be found in newspapers, magazine articles, and advertisements from the early 20th century. The emergence of stage theaters at the beginning of the modern era caused a sweeping change in the performance environment, including the fact that it was possible for all kinds of people to enjoy art beyond the existing socioeconomic hierarchies or barriers of status, that the performers were given employment through the theater, and that the audience had the tendency of the general public of an unspecified number because the audience was able to see the performances only by paying the viewing fee. The way of enjoying traditional performances also changed based on these new adaptations: the performances were sequential, show-oriented, and re-contextualized as public performances. It is significant that in the traditional era, performers and audiences had been segregated according to their status and a strict hierarchy; now, such cultural norms were breaking down in favor of a kind of equality. In addition, it was possible for the audience to experience sensory enjoyment, and theater brought about a new kind of popular consumer enjoyment of an artistic product. Of course, though, it is possible to look back and find problems related to the contemporary context, but the traditional performances, which were the main performances for the lower class, took the first place on the modern theater stage, and as a result, no one can deny that it became possible to move forward in the first phase of an era of public performance.